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Daniel Key Moran
Business Architect, database guru, writer

CRM systems
Customer relationship management helps
manage your customer and prospect data and
the activity associated with them. Contact
information, leads, campaigns, and sales
opportunities can all be stored in one place. social media
Similarly built around people and
relationships. Hootsuite, Shoutlet,
and Sprinklr manage global social
media programs in one platform.

email marketing
An easy way to send targeted messages to
different groups of people. Builds loyalty,
trust,and brand awareness.
marketing automation
The software platforms and technologies
organizations use to market across multiple
channels (email, social media, websites).

PIM system
Product information systems manage data to market and
sell products. The data feeds information to different
output media like web sites, print catalogs, and ERP
systems.
web CMS system
A Content Management System is a web
application designed to make it easy for non-
technical users to add, edit and manage a website.
DAM system
Digital Asset Management systems
manage assets throughout their lifecycle,
from creation and storage to distribution
and preservation.

Web analytics
The collection, analysis and reporting of web data
to help marketers understand and optimize web
usage. Regularly monitoring web analytics can
help you assess and improve effectiveness of your
website.
Ian Michaels
Principal & CEO Gleanster Research

The Future of
Digital Data

Analytics emerge across the organization.
Today’s data analyst may be an operations
manager, a supply chain executive or even a
salesperson. New, easier to use technologies that
provide browser-based analytics let people answer
ad-hoc business questions.
Companies that recognize this as a strategic
advantage will begin to support everyday analysts
with data, tools and training to help them do what
they’re doing

Source: Gartner (February 2015)
Market Overview
The market (for BI & Analytics platforms) grew 9% in
2013, and is projected to grow at a compound annual
growth rate of 8.7% through 2018 driven by the
following market activity:
•Smart data discovery will extend data discovery to a
wider range of users and enhance insights and
interpretation
•Self-service data preparation and enrichment
addresses a high-value data discovery challenge
•Collaboration and social capabilities
•Streaming data
•Predictive Intelligence and Beyond

Source: Gartner (February 2015)
Day7.co
Was founded in Singapore as a result of a simple
observation: we do go above and beyond what we
normally do and that makes us who we are unique.
to create the vision for the Predictive Intelligence and
to develop InfiGraph platform to support it.
With our powerful, easy to use, integrated set of
applications, businesses can attract, engage, and
delight customers by delivering Decision Analytics
with:
2017
2015

Acquired-cleaned seamlessly and
stored-enriched with InfiGraph platforms
The World's
unstructured data
BI and Predictive
Analytics Tools