1. Responsible business in the US
Obama II: can the president fight back?
Human rights
Applying the Ruggie Principles
Product innovation
Where to find the sustainable spark
June 2013 www.ethicalcorp.com
Rana Plaza tragedy
Supply chain safety reform now essential
ECM June 2013_Layout 1 28/05/2013 17:04 Page 1
2. Embed sustainability into
your management processes
to deliver ROI and generate
new business
Get your copy now at www.usefulsocialmedia.com/impact
or email liam.dowd@usefulsocialmedia.com
Download your FREE selected findings from this report, go to:
www.ethicalcorp.com/embed/findings
• Save money
Gain insight into how leading
companies are making the business
case for corporate responsibility.
Learn how to identify the key
business drivers
• Eliminate risk
Discover best practice, from the
world's leading practitioners, in
key business areas including; HR,
R&D, supply chains issues and
stakeholder engagement
• Generate new business
Learn how the most innovative
companies are using CR and the
sustainable business agenda to
develop new income streams.
This 80-page business intelligence report will help you to:
Readerdiscount!
Purchase
thisreportfor£349
Byquoting
‘EC50’
w
w
w
.ethicalcorp.com
/sm
cc/ecpurchase
ECM June 2013_Layout 1 28/05/2013 17:02 Page 2
3. ContentsEthical Corporation • June 2013 3
Contents
20 CRwatch
Product messaging that works
22 Human rights
Frameworks in place?
26 Cheat sheet
What you need to know
28 Peter Knight
It’s always the same names
COVERIMAGE:REUTERS/SAJIDHOSSAIN
p16 Obama's second chance
p11 Bangladeshi reforms required p22 Company-scaled human rights
5 From the editor
EthicsWatch
6 GSK and Save the Children
Making a real difference
7 US Alien Tort Statute
Human rights blow
8 McDonald’s
UK supply chain champions
9 UN Development Programme
Africa’s sustainable potential
10 Mallen Baker
Is GRI getting in the way of reporting?
11 Bangladesh
The way forward from Rana Plaza
15 NGOwatch
Ship recycling rules improved
16 United States
Obama’s second term challenges
29 Product innovation
How to seek inspiration
32 Chemical labels
Badges of confusion
Strategy and management
34 Social start-ups
Fight slavery and grow business
36 The GlobalEthicist
Board-level scrutiny
38 C-suite interview
Janssen’s Jane Griffiths
39 Essay: human resources
Think first about employees
43 China column
Paul French puts a price on corporate reputation
Review
44 Academic news
45 New books
46 Report: BAE Systems
47 Report: Nestlé
48 People on the move
50 Toby Webb
The case for a global responsible business fund
p29 Bright sparks
ECM June 2013_Layout 1 28/05/2013 17:02 Page 3