Publicité
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands

Check these out next

Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Geben Communication
PR 21.0: Increasing your non-profits exposure using social media
PR 21.0: Increasing your non-profits exposure using social media
Lisa Kaslyn - Social Content Marketing + PR
Building Community in Blogger Outreach
Building Community in Blogger Outreach
Jenn Pedde
How to use social data for better content marketing
How to use social data for better content marketing
Commetric
Syfy
Syfy
Tidusfai
3 tips to help you create an effective social media campaign that won’t bl...
3 tips to help you create an effective social media campaign that won’t bl...
Lisa Harrison
Birmingham Post: A Regional Newspaper Case Study
Birmingham Post: A Regional Newspaper Case Study
joannageary
1 sur 69

Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands

17 Jul 2014••
Télécharger pour lire hors ligne
Marketing

Always in motion is the future”– Yoda As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on. This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!

Bloomberg Marketing/Diva Marketing Blog /Diva Foodies
Social Media Marketing Consultant à Bloomberg Marketing/Diva Marketing Blog /Diva Foodies
Publicité
Publicité
Publicité

Recommandé

Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)19.5K vues•30 diapositives
Fancy Food Show (2006) Using Blogs To Grow Your BusinessFancy Food Show (2006) Using Blogs To Grow Your Business
Fancy Food Show (2006) Using Blogs To Grow Your BusinessDiva Marketing (Blog)2K vues•63 diapositives
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)22.3K vues•69 diapositives
Sharing is Good KarmaSharing is Good Karma
Sharing is Good KarmaResearchShare1.1K vues•43 diapositives
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for NonprofitsProfiles, Inc.916 vues•34 diapositives
ALAE Conference: Social Media for Building Alumni RelationsALAE Conference: Social Media for Building Alumni Relations
ALAE Conference: Social Media for Building Alumni RelationsFSC Interactive753 vues•108 diapositives

Contenu connexe

Présentations pour vous(20)

Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant•1.7K vues
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Geben Communication•3.1K vues
PR 21.0: Increasing your non-profits exposure using social mediaPR 21.0: Increasing your non-profits exposure using social media
PR 21.0: Increasing your non-profits exposure using social media
Lisa Kaslyn - Social Content Marketing + PR•322 vues
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
Jenn Pedde•1.1K vues
How to use social data for better content marketingHow to use social data for better content marketing
How to use social data for better content marketing
Commetric•250 vues
SyfySyfy
Syfy
Tidusfai•359 vues
3 tips to help you create an effective social media campaign that won’t bl...3 tips to help you create an effective social media campaign that won’t bl...
3 tips to help you create an effective social media campaign that won’t bl...
Lisa Harrison•777 vues
Birmingham Post: A Regional Newspaper Case StudyBirmingham Post: A Regional Newspaper Case Study
Birmingham Post: A Regional Newspaper Case Study
joannageary•6.5K vues
Social Media And The Insurance Broker are You Kidding 0210Social Media And The Insurance Broker are You Kidding 0210
Social Media And The Insurance Broker are You Kidding 0210
Rick Morgan•963 vues
Leveraging social media for businessLeveraging social media for business
Leveraging social media for business
Anthony Juliano, MA, MBA•705 vues
Social Media for Real Estate AgentsSocial Media for Real Estate Agents
Social Media for Real Estate Agents
PR 20/20•2.1K vues
Western Wake Real Estate Professionals PresentationWestern Wake Real Estate Professionals Presentation
Western Wake Real Estate Professionals Presentation
Bobby Carroll•1.5K vues
The Power of Social Media in a PR CampaignThe Power of Social Media in a PR Campaign
The Power of Social Media in a PR Campaign
guest13fa457•1.5K vues
Module 06. Personal brandingModule 06. Personal branding
Module 06. Personal branding
Julian Matthews•1.4K vues
Services Capstone Starting a Social Media StrategyServices Capstone Starting a Social Media Strategy
Services Capstone Starting a Social Media Strategy
Susan Chesley Fant•1.3K vues
21 Tips for Engaging Alumni Through Social Media by John Haydon21 Tips for Engaging Alumni Through Social Media by John Haydon
21 Tips for Engaging Alumni Through Social Media by John Haydon
JeffTe•1.6K vues
Noew 2012 presentationNoew 2012 presentation
Noew 2012 presentation
Tiffany Starnes•270 vues
Melinda emerson using social media_in_housing_6-18-10.vfinalMelinda emerson using social media_in_housing_6-18-10.vfinal
Melinda emerson using social media_in_housing_6-18-10.vfinal
MFE Consulting LLC•738 vues
Starting Clients with Digital and Social Media MarketingStarting Clients with Digital and Social Media Marketing
Starting Clients with Digital and Social Media Marketing
Susan Chesley Fant•1.1K vues
Social Media for Small Business & NonprofitsSocial Media for Small Business & Nonprofits
Social Media for Small Business & Nonprofits
Julia Campbell•737 vues

Similaire à Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands(20)

Social media basics workshopSocial media basics workshop
Social media basics workshop
FirePath Communications•794 vues
Social Media and Your Business - UPDATEDSocial Media and Your Business - UPDATED
Social Media and Your Business - UPDATED
Corey McPherson Nash•640 vues
Social Media BasicsSocial Media Basics
Social Media Basics
FirePath Communications•1.4K vues
Become A Social Media Influencer: Get Followers and Get Noticed!Become A Social Media Influencer: Get Followers and Get Noticed!
Become A Social Media Influencer: Get Followers and Get Noticed!
UnitedChurchofChrist•2K vues
Driving Social Media PRDriving Social Media PR
Driving Social Media PR
Eric Mower + Associates•2.8K vues
Putting Your Best Face Forward with Social MediaPutting Your Best Face Forward with Social Media
Putting Your Best Face Forward with Social Media
Thom Fox•264 vues
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
Vodaco Agency•376 vues
SocialBuzzUniversity.com - How to win with Social Media TrainingSocialBuzzUniversity.com - How to win with Social Media Training
SocialBuzzUniversity.com - How to win with Social Media Training
Sebastian Rusk•449 vues
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging
Sebastian Rusk•445 vues
Social Media PresentationSocial Media Presentation
Social Media Presentation
Trust EMedia•439 vues
Volunteer social reputation -handoutVolunteer social reputation -handout
Volunteer social reputation -handout
Viveka von Rosen•289 vues
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
National Life Group•579 vues
Mang xa hoi trong Bat Dong SanMang xa hoi trong Bat Dong San
Mang xa hoi trong Bat Dong San
Thiết kế website Vũng Tàu•1.1K vues
30-Minute Social Media Marketing by Susan Gunelius30-Minute Social Media Marketing by Susan Gunelius
30-Minute Social Media Marketing by Susan Gunelius
KeySplash Creative, Inc.•2.4K vues
Sm For RichSm For Rich
Sm For Rich
Nhat Banh•275 vues
Social Media Basics 1/20Social Media Basics 1/20
Social Media Basics 1/20
FirePath Communications•693 vues
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights
Mike Schaffer•697 vues
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
guest20b3ff55•327 vues
Introduction to Social Media: Using Social Media in your Marketing PlanIntroduction to Social Media: Using Social Media in your Marketing Plan
Introduction to Social Media: Using Social Media in your Marketing Plan
Webbed Marketing•522 vues
Southeast Louisiana Small Business Conference: Social Media 101Southeast Louisiana Small Business Conference: Social Media 101
Southeast Louisiana Small Business Conference: Social Media 101
FSC Interactive•812 vues
Publicité

Plus de Bloomberg Marketing/Diva Marketing Blog /Diva Foodies(8)

Digital Marketing Relevancy For Restaurants & ChefsDigital Marketing Relevancy For Restaurants & Chefs
Digital Marketing Relevancy For Restaurants & Chefs
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•956 vues
Marketing Beyond The Blog BuzzMarketing Beyond The Blog Buzz
Marketing Beyond The Blog Buzz
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•2K vues
Interview with Brian Solis Author of The End of Business As UsualInterview with Brian Solis Author of The End of Business As Usual
Interview with Brian Solis Author of The End of Business As Usual
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•732 vues
Social Media Transparency in HealthcareSocial Media Transparency in Healthcare
Social Media Transparency in Healthcare
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•535 vues
In Social Networks You Wear Masks: How To Be Safe In A Digital WorldIn Social Networks You Wear Masks: How To Be Safe In A Digital World
In Social Networks You Wear Masks: How To Be Safe In A Digital World
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•892 vues
Social Media: Connecting The (Candy) DotsSocial Media: Connecting The (Candy) Dots
Social Media: Connecting The (Candy) Dots
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•795 vues
Social Media Southern Hospitality StyleSocial Media Southern Hospitality Style
Social Media Southern Hospitality Style
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•1.1K vues
Social Media Marketing: Have It Your WaySocial Media Marketing: Have It Your Way
Social Media Marketing: Have It Your Way
Bloomberg Marketing/Diva Marketing Blog /Diva Foodies•1.4K vues

Dernier(20)

SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...
SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Has Marketing Lost It's Way - Derek Lackey, Response Marketing AssociationHas Marketing Lost It's Way - Derek Lackey, Response Marketing Association
Has Marketing Lost It's Way - Derek Lackey, Response Marketing Association
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Concordia University diploma.pdfConcordia University diploma.pdf
Concordia University diploma.pdf
lunabarajas816•0 vue
WEB TECH AI Document.docxWEB TECH AI Document.docx
WEB TECH AI Document.docx
WebTechEnchanters1•0 vue
Growth Marketing with AI - Randy Rayess, OutGrowGrowth Marketing with AI - Randy Rayess, OutGrow
Growth Marketing with AI - Randy Rayess, OutGrow
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
CSU Fresno diploma.pdfCSU Fresno diploma.pdf
CSU Fresno diploma.pdf
lunabarajas816•0 vue
CACHE level 3 certificate.pdfCACHE level 3 certificate.pdf
CACHE level 3 certificate.pdf
lunabarajas816•0 vue
Programmatic in a VUCA World. The Good, The Bad, The Future. - Jonathan Wan, Programmatic in a VUCA World. The Good, The Bad, The Future. - Jonathan Wan,
Programmatic in a VUCA World. The Good, The Bad, The Future. - Jonathan Wan,
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
From Clicks to Kicks: How to Sell in a World That Doesn't Exist - Eugene Capo...From Clicks to Kicks: How to Sell in a World That Doesn't Exist - Eugene Capo...
From Clicks to Kicks: How to Sell in a World That Doesn't Exist - Eugene Capo...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Growth Marketing with AI - Randy Rayess, OutgrowGrowth Marketing with AI - Randy Rayess, Outgrow
Growth Marketing with AI - Randy Rayess, Outgrow
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Short Form Content Master Class - Riley Welch, 92SocialShort Form Content Master Class - Riley Welch, 92Social
Short Form Content Master Class - Riley Welch, 92Social
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
immutable_laws_of_marketing.pdfimmutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdf
Sumni Uchiha•0 vue
Leveraging Content in Your Next Digital Campaign - Amar Singh, Kipling Media Leveraging Content in Your Next Digital Campaign - Amar Singh, Kipling Media
Leveraging Content in Your Next Digital Campaign - Amar Singh, Kipling Media
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Employee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasellEmployee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasell
Employee Social Media Advocacy Best Practices - Eric t. Tung, LyondellBasell
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
When PPC Met SEO: A Love Story of Clicks and Keywords! - Inna Zeyger, Amsive ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Content Strategy Master Class - Jon Wuebben, Content LaunchContent Strategy Master Class - Jon Wuebben, Content Launch
Content Strategy Master Class - Jon Wuebben, Content Launch
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Content Revolution: Creating Genuine Connections through Brand Listening to G...Content Revolution: Creating Genuine Connections through Brand Listening to G...
Content Revolution: Creating Genuine Connections through Brand Listening to G...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
pagereplacementalgorithmsa010a011-140520095310-phpapp01.pdfpagereplacementalgorithmsa010a011-140520095310-phpapp01.pdf
pagereplacementalgorithmsa010a011-140520095310-phpapp01.pdf
MuhammadAbuzar68•0 vue
Tech Trends in SEO- Unlocking the Key to Successful Optimization - Pratibha Y...Tech Trends in SEO- Unlocking the Key to Successful Optimization - Pratibha Y...
Tech Trends in SEO- Unlocking the Key to Successful Optimization - Pratibha Y...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
From Hype To Reality: Harnessing AI's Power To Create Content That Connects a...From Hype To Reality: Harnessing AI's Power To Create Content That Connects a...
From Hype To Reality: Harnessing AI's Power To Create Content That Connects a...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions•0 vue
Publicité

Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the Media, Small Business, Brands

  1. Beyond the Ink Smudge to Digital Relevancy Your Social Guide Toby Bloomberg @tobydiva www.divamarketingblog.com @tobydiva
  2. Mr Our Game Plan Deconstruct Brand, Journalists & Advertising The Share Construct What’s Up Next Mr. Deed Goes To Washington, Babe Bennett reporter
  3. “Don't be a sitcom kid be a real kid.” Bill Cosby
  4. Deconstruct Stand Alone
  5. ?? What does social media mean at your newspaper? Daily Telegraph News RoomEditors Publisher Consumer Insights Circulation Advertising IT Product Journalists ???????
  6. Integrate Stand Together
  7. Media Websites4 What is different?
  8. How Are You Unique?
  9. Risk Agile
  10. Quote s
  11. Legacy Strengths - Beyond the “Channel” Community integration Community involvement
  12. Confidential Chat - 1884
  13. Educate Emotional Connection Entertain Now I Care Content https://www.facebook.com/jfcs.atlanta
  14. Legacy Strengths - Beyond The “Channel” Depth and variety of content Community integration Community involvement Local credibility Entertainment Depth of coverage/reporting
  15. What does digital relevancy mean to your community? NYT Innovation Report
  16. New York Times Innovation Report
  17. Your Community Strengths/ Values Newspapers Your NP
  18. Advertising Journalists Brand
  19. When the history of online journalism is written, it will be hard to ignore the biggest mistake made by news organizations and media companies: thinking of the World Wide Web as primarily a one-way broadcasting or publishing medium. Richard Gordon, Medill School of Journalism Northwestern
  20. What If Social Media Is Not … The Front Page Home Page Then What IS Social Media? Or
  21. Brand
  22. Twitter + Facebook Integration
  23. Leads To …
  24. Often Forgotten … Easy To Do
  25. Drives traffic to website video blog
  26. Northampton Chron @ChronandEcho Morning all, seems all quiet overnight and nothing major on the roads...so far. Headlines to follow Not all tweets have to be breaking news
  27. Credibility For: Brand + Journalists + Employees Advertisers New Hires Partners
  28. Journalists
  29. 3 Aspects of Personal Branding Your values, goals & story Ethics & credibility Your reputation & perceptions
  30. Content - Both Personal & Brand http://on.fb.me/1out8IE
  31. wsvn.com FaceHat Tip - Courtesy WSVN Engagement
  32. Hat Tip - Courtesy WSVN Engagement
  33. https://www.youtube.com/watch?v=NtM0JA-ZeKg Diva Marketing Post 7 Tips To Rockin’ Facebook Engagement A La Frank Somerville http://bit.ly/1vDkWtN
  34. Content – Inspired from Passion http://evelinabarry.blogspot.com/2013/07/love-photography.html
  35. https://twitter.com/JSonnheim
  36. To build digital community through social sharing Construct now I care tweets and posts Create personal brands that align with corporate values Maintain authenticity and journalistic credibility The Point of Posting
  37. http://smallbiztrends.com/ Hashtags: Yours, Mine & Ours Hash tags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations. ~ Twitter
  38. 1. Tweet your beat 2. Share some personal 3. Include urls, photos, video 4. @ cite your sources 5. Create lists 6. Thank your community for retweets, mentions 7. Behind the scenes 8. Live tweet breaking news 9. Participate in tweet chats 10. More is less .. 120 characters 11. @ each other 12. Talk with your community! Grow Your Twitter Community – Journalists
  39. Accuracy 1st … never sacrifice for speed e.g. breaking news posts Verification of sources including digital Credit: Quote marks, via @, thanks to @ HT @ (Hat Tip) Only Facts? Can Opinions Be Included? Indicate if your opinion or an ‘editorial post’
  40. Be careful regarding perceived (digital) bias. Q: Will who you follow impact your reputation? Errors: take responsibility, correct. apologize Inside Out Golden Rule: Do unto others as they would like not as you would want. News organizations that tweet 20% fewer URLs and 100 more @mentions grow followers 17% more than expected. ~ Twitter
  41. “Your followers don't need you as much as you think. They can easily move on to another individual or change sources if they sense that you aren't who they think you are.” Professor (of media) Dennis Blader, University of New Haven
  42. Advertising
  43. Promotion
  44. through paid & organic to grow social audience Facebook Drives Reach
  45. Take Aways Know your goals Know your website CPMs Test types of content Test targets Communication among Sales, Social & Marketing Hat Tip to T.J. McLarty, Austin Statesman
  46. Share https://www.flickr.com/photos/paguma/7407230 772/
  47. Engage
  48. Bring valuable and entertaining content to others Define ourselves to others Grow and nurture our relationships Self-fulfillment Tell about causes or brands WHY People Share NYT Research http://nytmarketing.whsites.net/mediakit/pos
  49. Social Sharing Influencers Motivation to connect with with their networks. You and the brand are 2nd. Trust is the cost of entree Keep it simple and it will get share and won't get muddled
  50. What’s on the Horizon?
  51. New Fronts Conde Nast - Digital Video Network
  52. 80M Users
  53. http://maximum-plus.com/blog /
  54. The Social Disappearing Act The Social Disappearing Act
  55. #amaatsocial
  56. Your Community Strengths/ Values Newspapers Your NP
  57. Questions Your Responses What is success for your newspaper? For you? What is your area/your beat of expertise? Who is your audience/s? Who will you follow/friend? What social networks will best drive results? Where will you dedicate your to color outside the line time? How will you actively participate with your community? How often will you post and when? What type of content will you focus on media posts, topic curation, your creation? Getting Started: Journalists
  58. Your Next Steps How Will You Reconstruct?
  59. Continue the Conversation Toby Bloomberg @tobydiva Www.divamarketingblog.com
Publicité