What are your social media fears: Troll, Technology, Tracking, Time or ....? Before you launch into a successful social media program the 'elephants in the room' must be addressed.

1. Toby Bloomberg
Five
Social
Media
Elephants in the Room
With 22 Tips

2. Trolls
Listen for nega-ve reviews
Watch your social channels
Set Google Alerts
Create Talk Walker Alerts
Develop a Reputa-on Management Plan

3. Sales
Ask “What influenced your purchase decision”
Track orders from Facebook and Pinterest
Track website conversa-ons
Add tracking codes
Consider other forms of Return on Investment:
Reach, Awareness, Amplifica-on, Rela-onships

4. Technology
Spend -me learning about the channels
that are most successful for your brand
Sandbox 1 or 2 networks just to learn and play
Create Google and Talk Walker Alerts
Follow the networks on social media
Subscriber to blogs and newslePers
Read books, aPend
conferences,
Search out webinars

5. Track
Review your roadmap
Determine how you
defined success
Return on Investment
e.g.
Reach
Awareness
Amplifica-on
Rela-onship
Engagement
Conversion
Traffic

6. Time
Dependent on
content direc-on &
number of social channels
Create topic driven
content calendar
Build -me to:
Research & create content
Engage
Listen
Review analy-cs
An-cipate at least
3 hours/week

7. Continue the Conversation
Toby Bloomberg
@tobydiva | @divafoodies
Divamarke-ngblog.com | DivaFoodies.com
tobyb1@gmail.com

8. About Toby Bloomberg
Toby Bloomberg is founder of Diva Marke-ng blog, noted by Forbes as one of the 20 best blogs on
social media and marke-ng by a woman. Launched in 2004, Diva Marke-ng is one of the longest
sustained business blogs.
Toby’s passion is helping brands tell their stories in the digital conversa-on world. Through Bloomberg
Marke-ng/Diva Marke-ng, Toby works with B2B, B2C and NPO clients to ensure social media/digital
ini-a-ves are integrated, accountable and reflect the brand's core values.
She is the cofounder of Diva Foodies which serves the culinary world including chefs, food media, food
TV celebrity chefs, cookbook authors and food entrepreneurs.
Toby is available for consul-ng assignments, corporate training and event presenta-ons.
tobyb1@gmail.com