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East Lake Foundation CREWTeens Tweet This

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CREWTeens Steps
                                 Into Social Media

                               Tweet This
            ...

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What Is Social Media?
To You




  © 2010 Bloomberg Marketing

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What Is Social Media?
For Business

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East Lake Foundation CREWTeens Tweet This

  1. 1. CREWTeens Steps Into Social Media Tweet This June 29, 2010 © 2010 Bloomberg Marketing
  2. 2. What Is Social Media? To You © 2010 Bloomberg Marketing
  3. 3. What Is Social Media? For Business
  4. 4. Video Dramatic Shift in Marketing Reality http://www.youtube.com/watch?v=ciSrNc1v17M&feature=related What social media means to me: Duncan Wardle, VP Disney http://www.youtube.com/user/DivaToby#p/u/3/Ukje9iL1s20 © 2010 Bloomberg Marketing
  5. 5. Plan To Succeed 1. Goals 2. Content Direction/Value 3. Customers 4. Guidelines 5. What is Success © 2010 Bloomberg Marketing
  6. 6. Social Media Guidelines Example – LA Times • Integrityis our most important commodity: Avoid writing or posting anything that would embarrass The Times or compromise your ability to do your job. I call this the Mom Test • Even if you use privacy tools (who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public. © 2010 Bloomberg Marketing
  7. 7. Twitter Basics Profile  Handle  Picture  Bio  Link  Design © 2010 Bloomberg Marketing
  8. 8. Twitter Basics  Tweet  Follow  Unfollow  Block  Direct Message (DM)  ReTweets (RT)
  9. 9. 8 Twitter Tips 1. Twitter Handle • Every character counts • Brand consistency 2. Your Page • Link to your most relevant page • Brand consistency 3. Your Avatar • People relate to people 4. Content Direction • Authenticity while being a brand steward • Who are you writing (for)? • Value, information, personality, relationship building, ask questions • Establish yourself as a helpful person © 2010 Bloomberg Marketing
  10. 10. 8 Twitter Tips 5. Find Followers 6. Listen to the conversations 7. Join in • RT .. Retweet the highest complement .. Or a spam tactic • # Tag Chat conversations 8. Monitor tweets: http://searchtwitter.com © 2010 Bloomberg Marketing
  11. 11. A Tweet Book Sale $$ © 2010 Bloomberg Marketing
  12. 12. CREWTeen On Twitter Develop Your Plan 1. What do you want to happen – or What are your Goals? 2. Who do you want to talk to –or- Who are your “customers?” 3. What will you tweet about – or what is your Content Direction and what Value will you bring to your “customers?” 4. What will be your bumper guards –or- Guidelines? 5. How will you know if it worked – or- What is Success? © 2010 Bloomberg Marketing
  13. 13. Content Direction Content Ideas  People I’ve met  What I’ve learned  How I’ve changed,  Perceptions of “summer school”  What’s been fun  What I would change,  Lessons learned from classes,  Summer activities for teens in Atlanta  Getting ready for college © 2010 Bloomberg Marketing
  14. 14. Develop Guidelines  How will the CREW brand be reinforced?  How will the Eastlake Foundation brand be respected? Implementation  Posting frequency  @s  Who will you follow?  Will tweets be identified by team/individual, or individual only?  What is success? © 2010 Bloomberg Marketing
  15. 15. Capture your Tweets and create an eBook of your CREWTeen experience © 2010 Bloomberg Marketing
  16. 16. From Diva Marketing To YOU! Toby Bloomberg Bloomberg Marketing/Diva Marketing www.divamarketingblog.com @tobydiva http://www.box.net/shared/9bjvmyxeqe © 2010 Bloomberg Marketing

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