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What does marketing do?

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Todd Ebert
Todd Ebert

For anyone who gets asked this question and needs a few simple diagrams to explain all the various facets of marketing.

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What does Marketing cover? Reputation Check Sales Portal Brand Customer Customer talks to sales finds us on then checks Web then Lead reputation works with Mgt. via the Web Sales System Sales Lead 1
What does marketing do? Build the Brand Positioning, Value Prop & Messaging | Look & Feel | Advertising | PR Build Web Presence & Reputation Website | Learning Center | Blogs/Social | Reviews | Rest of Web Launch & Market Products Pilots | Positioning & Messaging | Decks & Collateral | PR & AR Develop Sales Assets Collateral | Apps | Contests | Programs | Field Communication Create Great Experience Web | Sales | Onboarding | Service | Reporting | Billing | Upsell
How does it all fit together? Integrated Marketing Presence: Presence: Marketing Advertising Website Remarketing Learning Center Search campaigns Content/Inbound mktg. Display campaigns PR, Blogs & Social Partner co-mktg Testimonial videos SEO & ORM Customer Conversion: Experience Tools Field comm. Presos, Collateral, Videos Field pilots/tests Web-based apps User Experience Email marketing Sales Experience Lead Nurturing [web & mobile apps] [mktg automation] 3

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What does marketing do?

  • 1. What does Marketing cover? Reputation Check Sales Portal Brand Customer Customer talks to sales finds us on then checks Web then Lead reputation works with Mgt. via the Web Sales System Sales Lead 1
  • 2. What does marketing do? Build the Brand Positioning, Value Prop & Messaging | Look & Feel | Advertising | PR Build Web Presence & Reputation Website | Learning Center | Blogs/Social | Reviews | Rest of Web Launch & Market Products Pilots | Positioning & Messaging | Decks & Collateral | PR & AR Develop Sales Assets Collateral | Apps | Contests | Programs | Field Communication Create Great Experience Web | Sales | Onboarding | Service | Reporting | Billing | Upsell
  • 3. How does it all fit together? Integrated Marketing Presence: Presence: Marketing Advertising Website Remarketing Learning Center Search campaigns Content/Inbound mktg. Display campaigns PR, Blogs & Social Partner co-mktg Testimonial videos SEO & ORM Customer Conversion: Experience Tools Field comm. Presos, Collateral, Videos Field pilots/tests Web-based apps User Experience Email marketing Sales Experience Lead Nurturing [web & mobile apps] [mktg automation] 3