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App Store User Acquisition (UA) in China | AppInChina

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AppInChina presents the typical workflow for User Acquisition (UA) for your apps or games in China, and how we can help you successfully achieve high downloads for mobile apps and games on the Chinese Android and Apple app stores in China.

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App Store User Acquisition (UA) in China | AppInChina

  1. 1. App Store User Acquisition
  2. 2. Keyword Search CPD Featured Position CPD CPD bidding Keyword Search CPD enables you to select popular search keywords on each app store and bid to ensure that your app appears as high as possible on relevant search results. Featured Position CPD enables your app to appear in relevant locations across the app store. Ads can appear in the following locations: home page, categories page and featured page App Store UA Acquire users for your app through CPD (Cost per Download) bidding on the major Chinese app stores. CPD = xTotal Spend Number of Downloads
  3. 3. App Store UA - Quality Weight Quality Weight also helps determine the results of Keyword Search and Featured Position CPD campaigns. App Quality Weight User Rating Number of Comments Retention Rate App Introduction Download Number
  4. 4. UA Process Positive ROI Views Downloads Activations Browse Registration In-App Payment
  5. 5. App Store Introduction: Huawei Total users: 500 million Monthly Active Users: 390 million Countries and regions covered: 170+ Top 5 Categories: Photography, Shopping, News & Magazines, Entertainment, Travel & Local Age range: 25 to 34 Average User: College educated, with a monthly income of 5,000 to 20,000 RMB. This data comes from: Huawei Store
  6. 6. User Demographics: Huawei Gender 39.30% 60.70% Male Female Age Range 0-18 18-24 25-34 35-44 ≥45 7.90% 15.30% 54.60% 16.90% 5.30% Education Level High School and below Bachelors Degree 6.0% 34.0% 37.1% 22.9% Monthly Income (RMB) 0-3k 3-5k 5-10k 10-20k ≥20k 11.50% 40.00% 29.00% 14.10% 8.20% This data comes from: Huawei Store
  7. 7. App Store Introduction: Oppo Total users: 250 million Monthly Active Users: 200 million Countries and regions covered: 140+ Top 5 Categories: Food & Drink, Entertainment, Photography, Fashion, Shopping Age range: 20 to 35 Average User: College educated, with a monthly income of 6,000 to 18,000 RMB. This data comes from: OPPO Store
  8. 8. User Demographics: Oppo Education Level High School and below Bachelors Degree 4.2% 49.0% 20.0% 26.8% Monthly Income (RMB) <3k 3-5k 5-10k 10-20k ≥20k 4.2% 13.6% 28.9%30.0% 23.3% Age Range <15 16-25 26-35 35-45 46+ 1.1% 8.4% 46.5% 43.9% 0.1% Gender 53% 47% Male Female This data comes from: OPPO Store
  9. 9. App Store Introduction: Xiaomi Total users: 320 million Monthly Active Users: 279 million Countries and regions Covered: 90+ Top 5 Categories: Photography, Tools, Entertainment, Shopping, Social, Utilities. Age range: 25 to 34 Average User: College educated, with a monthly income of 3,000 to 20,000 RMB. This data comes from: MIUI Store
  10. 10. User Demographics: Xiaomi Gender 38% 62% Male Female Age Range <18 18-24 25-34 35-44 45+ 5.2% 11.2% 62.4% 13.1% 8.1% Monthly Income (RMB) <3k 3-5k 5-10k 10-20k ≥20k 11.1% 19.9% 42.6% 14.5% 11.9% Education Level High School and below Bachelors Degree 4.2% 36.1% 30.6%29.1% This data comes from: MIUI Store
  11. 11. App Store Introduction: Vivo Total users: 252 million Monthly Active Users: 216 million Countries and regions covered: 90+ Top 5 Categories: Travel, Food & Drink, Social, Photography, Beauty. Age range: 25 to 34 Average User: College educated, with a monthly income of 3,000 to 20,000 RMB. This data comes from: VIVO Store
  12. 12. User Demographics: Vivo Gender 54.1% 45.9% Male Female Age Range <18 18-24 25-34 35-44 45+ 7.5% 17.3% 38.2% 32.1% 4.9% Education Level High School and below Bachelors Degree 3.8% 21.6% 35.1% 39.5% Monthly Income (RMB) <3k 3-5k 5-10k 10-20k ≥20k 3.8% 8.5% 31.2% 34.1% 22.4% This data comes from: VIVO Store
  13. 13. Keyword Search CPD Search bar autocomplete Search page Search results page
  14. 14. Featured Position CPD App store homepage Featured apps page Categories page
  15. 15. Recommended Process Clients should start UA campaigns with App Store UA, because app stores tend to have the most reliable user data and the largest number of high-quality users. Testing Expansion Stabilization We recommend testing App Store UA on Huawei, Oppo, Vivo, and Xiaomi for a trial period of 15 to 30 days to determine the key metrics for each App Store UA channel. According to the results of the testing phase, the next phase is to expand the scale of the App Store UA campaign by increasing your budget, in order to ensure that the results achieved in the testing phase are repeatable at scale. Once expansion phase is proven to produce a positive return on investment, we move to stabilization. We confirm an App Store UA strategy for your app to ensure we maintain these results over the long-term.
  16. 16. • phone • email • messaging • client dashboard About AppInChina Our English-speaking, Beijing-based team makes a complicated process simple. Constant communication and expert guidance
  17. 17. Our clients include many of the world’s largest companies and most valuable brands. Our Clients
  18. 18. Dashboard to manage localization, distribution, payments and more. The AppInChina Platform
  19. 19. For further details, contact: info@appinchina.co or visit www.appinchina.co

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