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Main Components of Corporate Communications


                        Internal
                     Communication



                                           Crisis
                                       Communication
     PR Engagement
                                            and
                                        Management



                       Corporate
                     Communications


                                       CSR/Corporate
       Corporate                        sponsorships
       Structure                       Communication
        Studies                             and
                                        Management

                      Sustainability
                     Communication
                           and
                      Management
Relationship with the other departments


                      Human
                     Resources
                    Department




     Technical                       Marketing
    Department                      Department




                      Corporate
                   Communications
                     Department




    Supply Chain                       Sales
    Department                      Department




                      Investor
                      Relations
                    Department
Corporate Reputation
                                     Internal stakeholders           External stakeholders




                                                                                                                                              Communication
Web pages                                         Company TV                           Conferences                  Social media




                                                                                                                                                 Tools
                       Mobile applications
Newsletter                                        Printed materials                    Press meetings               Intranet
                       Employees
Blog                   enviroment                 Company Embassadors                  Roundtable meetings          Printed media

                                    Crteating Projects through content management
                                       Which is based on Stakeholder Engagement




                                                                                                                                                Projects
                                                Sustainabi                Internal
                                                 lity Com.                  Com.



                                                              Corporate
                                                                                       Corp.
                                                             Communica
                                     CSR Com.                                        Structure
                                                                 tion

                                                                                                     Recent developments about




                                                                                                                                                 Content Management
CSR                                                                                                  industry/Company
                                                                          PR
Company assets                                     Crisis
                                                                      Engagement                     Vision, mission,      Code of ethics
                                                   Com.
Announcements                                                                                        values
                                                                                                                           HR Projects
                    Industry                                                                         Corporate
Personal interest   researches                                                                       sponsorships          Engagement
within a company                                                           Sustainability                                  survey
                    Crisis                   Corporate                                               Recruitment
Success stories     Management               structure studies             IR events                 Process               Training content
Corporate Structure Studies

               Intranet                    Mobile application
Communication
              Newsletter                   Company TV
Tools
               Printed materials           Social media


              Exp:
Strategies    Realizing studies and researches based on employee
              engagement.


              Top managers and also employees who is each level of
Messengers
              company.

                                    Content
              Value Research        Reputation Research

                                    Employee Engagement Survey

              Stakeholder Map       Corporate Brand Map
PR Engagement

               Press meeting
Communication
              Interviews                      Press visiting
Tools
               Press release                  Roundtable meetings


               Exp:
Strategies     Supporting the employees to develop their speaking
               skills.

                Company embassadors who is expert about their
                business area to speak out about industry evaluation,
                future projects, company approach, sustainability and
                HR events.
Messengers
                Employees (executives and top managers) who have
                different skills , specialities and also having speaking
                ability.

                                       Content

                Personal interests      Industry evaluation and future
                within a company        expectations

                                        Sustainability

                Recent developments about industry/company

                Success stories         Investor relations events

                HR events               CSR / Corporate sponsorships
Internal Communication

                Intranet                      Company Magazine
Communication
              Newsletter                      Mobile application
Tools
                Printed materials             Company TV


                Exp:
Strategies      Building the most efficient infrastructure systems to
                reach employees.

                Company embassadors who is expert about their
                business area to speak out about industry
                evaluation, future projects, company
                approach, sustainability, HR events and etc.
Messengers
                Employees (executives and top managers) who have
                different skills , specialities and also having speaking
                ability.

                                       Content
                Personal interests      Industry evaluation and future
                within a company        expectations
                Messages from
                top managers            Sustainability

                Recent developments about industry/company

                Success stories         Investor relations events

                HR events               CSR / Corporate sponsorships
Crisis Communication                                             Crisis Management

                Intranet / Crisis Section    Press Release/Meeting /
                                                                                       Strategic Approach
Communication                                Roundtable Events
              Mobile Application /                                                            Crisis Team
Tools         Social Media                   Newsletter                                      Crisis Training
                                                                                              Crisis Room
                Printed Materials            Company TV                                     Speaker of Crisis
                                                                                        Pre and Past Reporting
                                                                                      Process Management Plan
                Exp:                                                              Crisis Strategic Business Partners
                 Strengthening technical hardware to reach the
Strategies        related stakeholders effectively.
                 Establishing crisis team and to train them and also                          Content
                  keep them updated.
                                                                        Creating Crisis Team         Planing Crisis Training

                Top managers and related managers who is a              Determining of Potantial     Description of Crisis
                                                                        Risk Areas
Messengers      member of crisis team and also expert about that its                                 Creating of Best Cases
                crisi issue .                                           Preparing of Emergency       Document / Crisis Book
                                                                        Plan
                                       Content
                                                                        Preparing Crisis Center and Technical Requirements
                Crisis issue / Informative   Current Developments
                content
                                             Crisis Reporting

                Crisis Book                  Crisis Action Plan
CSR/Corporate Sponsorship                                         CSR/Corporate Sponsorship
            Communication                                                     Management

                Intranet / Newsletter      Social media / Company TV
                                                                                       Strategic Approach
                Printed materials          Advertisements on media                       Project Consultancy
Communication
                                                                                       Pre and Past Reporting
Tools       Press release, meeting, visiting, roundtable                                    Measurement
                organizations and tailor made organization for the              Collaboration with strategic partners
                stakeholder                                                           Stakeholder Engagement

                Exp:
                - Creating project volunteers to speak out on the
                                                                                                Content
Strategies      relevant communication stages.
                - Organizing projects based on employee engagement.                                       Reputation research
                                                                          Company Vision and
                                                                          Mission
                Company ambassadors who is from top managers to
                                                                          Corporate Brand Map             Stakeholder map
Messengers      employees within different disciplines. And also
                business partners.
                                                                          Potantial CSR areas             Potantial Corporate
                                                                                                          Sponsorship areas
                                        Content
                                                                          Short and long term plan and acquisitions
                 Objectives of CSR and Corporate Sponsorships
                 projects                                                             Measurement of the projects
                 Opinions of employees who        Recent developments
                 is a level of that from top      in projects
                 managers to workers and
                 also business partners           Project acquisitions
Sustainability                                                  Sustainability
                Communication                                                    Management

              Intranet                      Social media
                                                                                      Strategic Approach
              Newsletter                   Advertisements on media                    Project Consultancy
Communication                                                                       Pre and Past Reporting
            Printed materials              Company TV                                    Measurement
Tools
                                                                             Collaboration with Business Partners
              Press release, meeting, visiting
                                                                                   Stakeholder Engagement

              Exp:
Strategies    Creating projects which is encouraging employees to
              embedd sustainability approach to their working
              process.                                                                     Content
                                                                     Sustainability         Sustainability vision
                                                                     strategy
              Company ambassadors who is from top managers to                               Sustainability priorities
Messengers
              employees within different disciplines.
                                                                     Sustainbility committments / targets

                                     Content                         Creating sustainability projects

              Sustainability         Sustainability report           Sustainability Committee
              projects               Vision, strategies


              Sustainbility committments / targets

              Acquisitions           Sustainability awards

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Strategic view of corp com

  • 1. Main Components of Corporate Communications Internal Communication Crisis Communication PR Engagement and Management Corporate Communications CSR/Corporate Corporate sponsorships Structure Communication Studies and Management Sustainability Communication and Management
  • 2. Relationship with the other departments Human Resources Department Technical Marketing Department Department Corporate Communications Department Supply Chain Sales Department Department Investor Relations Department
  • 3. Corporate Reputation Internal stakeholders External stakeholders Communication Web pages Company TV Conferences Social media Tools Mobile applications Newsletter Printed materials Press meetings Intranet Employees Blog enviroment Company Embassadors Roundtable meetings Printed media Crteating Projects through content management Which is based on Stakeholder Engagement Projects Sustainabi Internal lity Com. Com. Corporate Corp. Communica CSR Com. Structure tion Recent developments about Content Management CSR industry/Company PR Company assets Crisis Engagement Vision, mission, Code of ethics Com. Announcements values HR Projects Industry Corporate Personal interest researches sponsorships Engagement within a company Sustainability survey Crisis Corporate Recruitment Success stories Management structure studies IR events Process Training content
  • 4. Corporate Structure Studies Intranet Mobile application Communication Newsletter Company TV Tools Printed materials Social media Exp: Strategies Realizing studies and researches based on employee engagement. Top managers and also employees who is each level of Messengers company. Content Value Research Reputation Research Employee Engagement Survey Stakeholder Map Corporate Brand Map
  • 5. PR Engagement Press meeting Communication Interviews Press visiting Tools Press release Roundtable meetings Exp: Strategies Supporting the employees to develop their speaking skills. Company embassadors who is expert about their business area to speak out about industry evaluation, future projects, company approach, sustainability and HR events. Messengers Employees (executives and top managers) who have different skills , specialities and also having speaking ability. Content Personal interests Industry evaluation and future within a company expectations Sustainability Recent developments about industry/company Success stories Investor relations events HR events CSR / Corporate sponsorships
  • 6. Internal Communication Intranet Company Magazine Communication Newsletter Mobile application Tools Printed materials Company TV Exp: Strategies Building the most efficient infrastructure systems to reach employees. Company embassadors who is expert about their business area to speak out about industry evaluation, future projects, company approach, sustainability, HR events and etc. Messengers Employees (executives and top managers) who have different skills , specialities and also having speaking ability. Content Personal interests Industry evaluation and future within a company expectations Messages from top managers Sustainability Recent developments about industry/company Success stories Investor relations events HR events CSR / Corporate sponsorships
  • 7. Crisis Communication Crisis Management Intranet / Crisis Section Press Release/Meeting / Strategic Approach Communication Roundtable Events Mobile Application / Crisis Team Tools Social Media Newsletter Crisis Training Crisis Room Printed Materials Company TV Speaker of Crisis Pre and Past Reporting Process Management Plan Exp: Crisis Strategic Business Partners  Strengthening technical hardware to reach the Strategies related stakeholders effectively.  Establishing crisis team and to train them and also Content keep them updated. Creating Crisis Team Planing Crisis Training Top managers and related managers who is a Determining of Potantial Description of Crisis Risk Areas Messengers member of crisis team and also expert about that its Creating of Best Cases crisi issue . Preparing of Emergency Document / Crisis Book Plan Content Preparing Crisis Center and Technical Requirements Crisis issue / Informative Current Developments content Crisis Reporting Crisis Book Crisis Action Plan
  • 8. CSR/Corporate Sponsorship CSR/Corporate Sponsorship Communication Management Intranet / Newsletter Social media / Company TV Strategic Approach Printed materials Advertisements on media Project Consultancy Communication Pre and Past Reporting Tools Press release, meeting, visiting, roundtable Measurement organizations and tailor made organization for the Collaboration with strategic partners stakeholder Stakeholder Engagement Exp: - Creating project volunteers to speak out on the Content Strategies relevant communication stages. - Organizing projects based on employee engagement. Reputation research Company Vision and Mission Company ambassadors who is from top managers to Corporate Brand Map Stakeholder map Messengers employees within different disciplines. And also business partners. Potantial CSR areas Potantial Corporate Sponsorship areas Content Short and long term plan and acquisitions Objectives of CSR and Corporate Sponsorships projects Measurement of the projects Opinions of employees who Recent developments is a level of that from top in projects managers to workers and also business partners Project acquisitions
  • 9. Sustainability Sustainability Communication Management Intranet Social media Strategic Approach Newsletter Advertisements on media Project Consultancy Communication Pre and Past Reporting Printed materials Company TV Measurement Tools Collaboration with Business Partners Press release, meeting, visiting Stakeholder Engagement Exp: Strategies Creating projects which is encouraging employees to embedd sustainability approach to their working process. Content Sustainability Sustainability vision strategy Company ambassadors who is from top managers to Sustainability priorities Messengers employees within different disciplines. Sustainbility committments / targets Content Creating sustainability projects Sustainability Sustainability report Sustainability Committee projects Vision, strategies Sustainbility committments / targets Acquisitions Sustainability awards