The Evolution of Search
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Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/ Here I review some of the changes in Search and SEO that we've seen over the last few years. I identify 4 trends which are important for the SEO community to be thinking about as we move forward.
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The Evolution of Search
- 1. OF EVOLUTION THE SEARCH OF TOM ANTHONY (& hat it means for SEO)
- 2. Rise of the Web e b usage time
- 3. Decline of the Web eb usag e time
- 4. 3-4 years
- 8. The Evolution of the Internet
- 13. MON TUES ED THURS FRI SAT SUN
- 14. MON TUES ED THURS FRI SAT SUN
- 16. Rise of Apps
- 18. Search Process
- 19. Search Process
- 20. Search Process
- 24. Entity Search
- 25. Personalisation
- 26. Personalisation
- 27. Device Location Browser Social Connections Time of Day Search History Context Language
- 28. ālondon tube stationsā Queries and Context
- 29. ālondon tube stationsā query Old Query Model
- 30. explicit query implicit query iPhone user, on street in London ālondon tube stationsā New Query Model
- 31. New Query Model
- 37. SERGEY BRIN GOOGLE My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it.
- 38. Implicit Queries
- 40. Panda & Penguin
- 42. Caļ¬eine: Panda & Penguinās Ancestor Old index Caļ¬eine
- 44. Authorship
- 45. Information tied to veriļ¬ed online proļ¬les will be ranked higher than content without such veriļ¬cation, which will result in most users naturally clicking on the top (veriļ¬ed) results. ERIC SCHMIDT GOOGLE
- 46. Web Graph
- 47. Social Graph
- 48. Social Signals
- 49. Trusted Links
- 51. Structured Data
- 52. NBED Rich Snippets How the results LOOK Rich Snippets
- 53. 4 Key Trends & The Future
- 56. We have a potential launch later this year... ...we donāt want low quality experience merchants to be ranking in the search results. MATT CUTTS GOOGLE
- 57. Caļ¬eine & Machine Learning
- 58. The Internet is fast becoming a cesspool of misinformationā¦ brands are the answer. ERIC SCHMIDT GOOGLE
- 59. DIVISION OF WEB & NON-WEB SEARCHES 2
- 60. Division of Web & Non-Web Searches
- 61. Division of Web & Non-Web Searches
- 65. Understand: Natural Language āHOW TALL IS JUSTIN BIEBER?ā āJustin Bieber is ļ¬ve feet seven inches tall.ā āHOW OLD IS HE?ā āJustin Bieber is 19 years old.ā
- 66. CONTEXT 4
- 67. Weāre excited about context becoming the query. AMIT SINGHAL GOOGLE
- 68. Context2
- 69. Context2
- 70. Context2
- 71. How you are moving? Context2 Where were you? Where are you going? What are you doing? Who are you with?
- 76. Brand: Authorship for Companies rel = āpublisherā
- 78. We know that great content comes from great authors, and weāre looking closely at ways this markup could help us highlight authors and rank search results. OTHAR HANSSON GOOGLE AUTHORSHIP PROJECT
- 80. DIVISION OF WEB & NON-WEB SEARCHES 2
- 81. Non-Web: Business Development Partner with Google?
- 82. Partner: Become a Data Provider (APIs)
- 83. OR
- 84. Non-Web: Cut Out Google Cut Google Out?
- 85. Cut Google Out: Integrate Social
- 86. Non-Web: Cut Google Out (of Search)
- 87. Cut Google Out: On-site Search
- 90. Death of keywords? Understand: Concepts, not Keywords.
- 92. CONTEXT 4
- 93. Context: Appropriate Landing Pages
- 94. Mobile: Listen to Aleyda!
- 96. IMAGE CREDITS: Apps backdrop: Adobe Siri images: Breezi PlaceIt 57 signals diagram: Eli Pariser Google Glass for Tube: Jack Morgan Google Cooling Room: Google/Connie Zhou Penguin, climbers, bridge, data center, melons report, chalkboard, library: Shutterstock PRESENTED AT: