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Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Consumer Insights
in your Pocket
Galvin: an AI-driven Insight Activation Chatbot
Tom De Ruyck, InSites Consulting
Jilke Ramon, InSites Consulting
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
“Automation
does indeed substitute
for labor. However, automation
also complements labor, raising economic
outputs in ways that often lead to
higher demand for workers.”
Irving Wladawsky
Berger
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
DISAPPOINTMENT
EXPERIMENTS
Linear
versus
Exponential
growth
TIME
TECHNOLOGY
CAPABILITY
AMAZEMENT
BUSINESS GROWTH
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
ARTIFICIAL
INTELLIGENCE
“Conversational
interfaces will
replace apps”
Mark Zuckerberg CEO Facebook
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Use cases Galvin
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Use cases Galvin
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Use cases Galvin
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re
able to find out what your
consumers and
colleagues think about
that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling
that they’re talking with
their consumer while
they’re actually
interacting with user
personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
WHAT CAN THIS
BOT DO FOR US
today
ANSWER
QUESTIONS
PROVIDE
INSPIRATION
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
WHAT CAN THIS
BOT DO FOR US
tomorrow
VOICE
CONTROL
MEMORY
ANSWER
QUESTIONS 2.0
PERSONALITY
PROACTIVE
SUGGESTIONS
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
“Hi Samantha”
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
THE END OF THE
Powerpoint reports
IS NEAR!
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Challenge
accepted?
Consumer Insights in your Pocket
Jilke Ramon & Tom De Ruyck, InSites Consulting
Festival of
#NewMR 2017
Q & A
Jilke Ramon
InSites Consulting
Betty Adamou
Research Through Gaming
Tom De Ruyck
InSites Consulting

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Festival of NewMR - AI Insight Activation Chatbot

  • 1. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 Consumer Insights in your Pocket Galvin: an AI-driven Insight Activation Chatbot Tom De Ruyck, InSites Consulting Jilke Ramon, InSites Consulting
  • 2. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017
  • 3. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017
  • 4. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 “Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.” Irving Wladawsky Berger
  • 5. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017
  • 6. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 DISAPPOINTMENT EXPERIMENTS Linear versus Exponential growth TIME TECHNOLOGY CAPABILITY AMAZEMENT BUSINESS GROWTH
  • 7. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 ARTIFICIAL INTELLIGENCE “Conversational interfaces will replace apps” Mark Zuckerberg CEO Facebook
  • 8. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017
  • 9. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2 Use cases Galvin
  • 10. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 Use cases Galvin “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2
  • 11. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 Use cases Galvin “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case 3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case 1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case 2
  • 12. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 WHAT CAN THIS BOT DO FOR US today ANSWER QUESTIONS PROVIDE INSPIRATION
  • 13. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 WHAT CAN THIS BOT DO FOR US tomorrow VOICE CONTROL MEMORY ANSWER QUESTIONS 2.0 PERSONALITY PROACTIVE SUGGESTIONS
  • 14. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 “Hi Samantha”
  • 15. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 THE END OF THE Powerpoint reports IS NEAR!
  • 16. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 Challenge accepted?
  • 17. Consumer Insights in your Pocket Jilke Ramon & Tom De Ruyck, InSites Consulting Festival of #NewMR 2017 Q & A Jilke Ramon InSites Consulting Betty Adamou Research Through Gaming Tom De Ruyck InSites Consulting

Notes de l'éditeur

  1. Given the continuing automation of so much human work over the past couple of centuries, why are there still so many jobs left? The answer isn’t very complicated, although frequently overlooked. As Prof. Autor succinctly puts it: “tasks that cannot be substituted by automation are generally complemented by it.” Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to higher demand for workers.
  2. Quote  Mark zuckerberg
  3. Quote  Mark zuckerberg
  4. Case 1: Meet your consumer MC- Persona Let’s meet Anna, she will tell you a little more about herself
  5. change