Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

From PowerPoint to Power

616 vues

Publié le

Presented at Insights Activation Week in Sydney

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

From PowerPoint to Power

  1. 1. 20 talks with marketers and insights managers MR Impact Research survey with 185 marketers and insights managers increasing THE ROI OF INSIGHTS
  2. 2. BELIEVE THEY SPEND ENOUGH ON RESEARCH* 28%ONLY YET, NO CORRELATION IS FOUND BETWEEN $ AND QUALITY OF INSIGHT *BCG study (2009) The consumer’s voice, can you hear it? increasing THE ROI OF INSIGHTS
  3. 3. $ 43.000.000.000 45% increasing THE ROI OF INSIGHTS
  4. 4. increasing THE ROI OF INSIGHTS
  5. 5. increasing THE ROI OF INSIGHTS
  6. 6. increasing THE ROI OF INSIGHTS
  7. 7. increasing THE ROI OF INSIGHTS
  8. 8. increasing THE ROI OF INSIGHTS
  9. 9. increasing THE ROI OF INSIGHTS
  10. 10. Internal increasing THE ROI OF INSIGHTS
  11. 11. Internal increasing THE ROI OF INSIGHTS
  12. 12. Internal increasing THE ROI OF INSIGHTS
  13. 13. ‘infotainment’ IS NOT THE BIG LEAP FORWARD increasing THE ROI OF INSIGHTS
  14. 14. WHAT IS THE POWER OF AN INSIGHT? HOW TO LET INSIGHTS FLOW? HOW TO MAKE IT A HABIT? “These insights are interesting, but we tend to forget them. It’s not in our routines” “Interesting finding…but this insights will not change my business?” “I will share these insights with other teams as well, so they are up to date” increasing THE ROI OF INSIGHTS
  15. 15. WHAT IS NOT AN INSIGHT? increasing THE ROI OF INSIGHTS
  16. 16. In-sight |’in.sit| increasing THE ROI OF INSIGHTS
  17. 17. Recognizable & relevant It’s me! increasing THE ROI OF INSIGHTS
  18. 18. @tomderuyck increasing THE ROI OF INSIGHTS@insites increasing THE ROI OF INSIGHTS
  19. 19. A fresh, new way of looking at things Aha! increasing THE ROI OF INSIGHTS
  20. 20. increasing THE ROI OF INSIGHTS
  21. 21. An insight cannot be neutral: I WANT TO change! increasing THE ROI OF INSIGHTS
  22. 22. In-sight |’in.sit| increasing THE ROI OF INSIGHTS
  23. 23. RELEVANCE A good insight is recognizable & real to a consumer. FRESHNESS A good insight is a fresh way of looking at things. EMOTION A good insight creates an emotional desire to change. KEY TO SUCCESS A good insight creates the foundation for actionable marketing decisions. In-sight |’in.sit| increasing THE ROI OF INSIGHTS
  24. 24. CONSUMER & SHOPPER DRIVEN TRADE & FACTORY DRIVEN ONE CONSUMER CENTRIC LANGUAGE NO COMMON ONE ENGAGED COMMUNITY SHARING BEST SILOS ONE INSIGHT FORMULA & ONE SET OF TOOLS DIVERSITY IN KNOWLEDGE CONTENT & QUALITY TODAY TOMORROW LANGUAGE increasing THE ROI OF INSIGHTS
  25. 25. WHAT IS THE POWER OF AN INSIGHT? HOW TO LET INSIGHTS FLOW? HOW TO MAKE IT A HABIT? increasing THE ROI OF INSIGHTS
  26. 26. 1. MENTAL: The mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. 2. PHYSICAL: To move in a continuous and smooth way. ‘FLOW’ˈflō increasing THE ROI OF INSIGHTS
  27. 27. WHAT DOES THE life of an insight LOOK LIKE? increasing THE ROI OF INSIGHTS
  28. 28. IN POWERPOINT locked up REPORTS increasing THE ROI OF INSIGHTS
  29. 29. ONE-WAY1. ISOLATED2. NO ACTION3. increasing THE ROI OF INSIGHTS
  30. 30. #HARVEST #LIVE #PROJECT #IMMERSION #ARCHIVE USING INSIGHTS IN THE research process increasing THE ROI OF INSIGHTS
  31. 31. INTRODUCING THE insightACTIVATION STUDIO increasing THE ROI OF INSIGHTS
  32. 32. START FROM INSIGHTS ADD YOUR OBSERVATIONS & IDEAS increasing THE ROI OF INSIGHTS
  33. 33. Meet Galvin – Our very own Chatbot LUIS AI increasing THE ROI OF INSIGHTS
  34. 34. “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case2 Meet Galvin – Our very own Chatbot increasing THE ROI OF INSIGHTS
  35. 35. Meet Galvin – Our very own Chatbot “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case2 increasing THE ROI OF INSIGHTS
  36. 36. Meet Galvin – Our very own Chatbot “FIND ME SOME TILES ABOUT PACKAGING” When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. Case3 LET’S MEET THE CONSUMER We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. Case1 SHOW ME THE LATEST NEW TILES You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. Case2 increasing THE ROI OF INSIGHTS
  37. 37. WHAT IS THE POWER OF AN INSIGHT? HOW TO LET INSIGHTS FLOW? HOW TO MAKE IT A HABIT? increasing THE ROI OF INSIGHTS
  38. 38. FROM PROJECTS TO habits increasing THE ROI OF INSIGHTS
  39. 39. +61 2 8354 4800 directionfirst.com DIRECTION FIRST 10 Elizabeth Street Paddington, NSW, 2021, Australia +61 2 8354 4800 +61 2 9357 1666 info@directionfirst.com linkedin.com/company/direction-first @directionfirst

×