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Towardsa ‘Collaboration 
Culture’
Massive change 
@TOMDERUYCK
@TOMDERUYCK
Evolve! 
@TOMDERUYCK
‘For impact, speed is at least as important as the weight you can put behind it’ 
Stan Knoops –Unilever R&D 
@TOMDERUYCK
Challenge accepted? 
@TOMDERUYCK
Bringing down the silos 
@TOMDERUYCK
Know where to start 
@TOMDERUYCK
@TOMDERUYCK
@TOMDERUYCK
@TOMDERUYCK
High 
Low 
Direct 
Indirect 
Level in the organization 
Relationship with customers 
@TOMDERUYCK 
Executives 
Management 
Frontline 
Staff
@TOMDERUYCK
The rules of the game 
@TOMDERUYCK
Ambassador Team 
@TOMDERUYCK
Activate the Movers & Shakers 
@TOMDERUYCK
Online, offline… NO LINE! 
@TOMDERUYCK
Ready for a transformation? 
linkedin.com/in/tomderuyck 
@tomderuyck 
tom@insites-consulting.com 
Tom De RuyckManaging Partner & Head of Consumer Consulting Boards

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