Creating a corporate intranet portal and enable the evolution of the digital workplace. J. Boye Intranet & Web Conference 2012, Aarhus. Thomas Maeder, Swisscom AG.

1. Creating a corporate intranet portal
and enable the evolution
of the digital workplace
Thomas Maeder
Intranet Experience Manager
Swisscom AG, Group Communications
November 7th, 2012
J. Boye Aarhus 2012
Web & Intranet Conference
http://aarhus12.jboye.com/

2. some facts about me
2
LinkedIn:
http://ch.linkedin.com/in/maeder/en
XING:
http://www.xing.com/profile/Thomas_
Maeder

3. some facts about Swisscom
Switzerland’s leading telecom provider 3
• group structure
• operates only in
Switzerland (except for
subsidiaries)
• multi business areas, multi
locations throughout
Switzerland, multilingual,
multi personas
• Intranet business owner =
Group Communications
• ≈ 19’000 employees
• ≈ 15’000 Intranet end user
(subsidiaries have own solutions)

4. agenda
4
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder
Creating a corporate
intranet portal
Where to start?

5. The Past Intranet, collaboration & application
Swisscom
Swisscom Intranetago (2009)
landscape 4 years 1.0
5
7 different Intranet various solutions for ≈ 700 applications
platforms “collaboration” & tools
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder
• file shares • Employee Self-Service
• SharePoint 2003/2007 (SAP)
TeamSites • tools for events, surveys,
• Blogs marketplace, forum,
• Wikis (Confluence and room reservation
others) • e-Learning
• … • …

6. The Past
Pain points – some 1.0 (2009)
Swisscom Intranet is still true today ;-( 6
• lack of overall information architecture
• no consistent user interface
• too much content
• outdated content
• very limited search
• lack of integration
• lack of governance
• unhappy end users
• ….

7. Creating a croporate Intranet portal
The Swisscom Intranet journey 7
2009 2012 2013 2014
Intranet GHQ / PAR
Swisscom Swisscom Swisscom
Intranet 1.0 Intranet 2.0 Intranet 3.0
Intranet ITS
Intranet Fixnet
Intranet SCS
≈ Digital Workplace
Intranet Mobile
Intranet SCS-CBU
Intranet Solutions

8. The Swisscom Intranet journey
Swisscom Intranet 1.0 (2009) - results 8
results
• Nov 2009, go live for
3 business areas
≈ 5’000 end users
• new corporate
information architecture
and look & feel
• new personalized
homepage with widgets
• 1 consolidated news
center
• 1 people & content search
• 1 profile
• …

9. The Swisscom Intranet journey
Swisscom Intranet 2.0 (2012) - results 9
results
• June 2012, go live
Swisscom-wide for 15’000
end users
• improved information
architecture and new look &
feel
• improved people & content
search
• improved profile & social
features
• introduction of mobile
Intranet for news
• improved integration of
collaboration (Lync/Outlook)
• …

10. Swisscom Intranet 2.0
Some selected features 10

11. Homepage
11

12. Profile
12

13. ge
Intranet Pa
Social & Collaboration Features
13
ile
Intranet Prof
ient
Lync Client Outlook Cl

14. Search
14

15. Mobile
15
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder

16. Swisscom Intranet 2.0
some KPIs (based on 5 months operations, go live June 2012) 16
daily unique visitors ≈ 13’000
daily visits ≈ 90’000
daily search queries ≈ 9’000
profiles with picture 11’000
rich profiles 3’000
unique commentators 1’700 (> 10% of all end users)
total comments 3’650 (≈36/workday)
news/pages with comments 500
unique likers 3’220 (> 20% of all end users)
total likes 7’530 (≈75/workday)
news/pages with likes 1’170

17. agenda
17
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder
Enable the evolution of the
digital workplace
How to approach?

18. Digital Workplace – say what?
• an attempt of a definition:
“…a people-centric way of integrating
information, communication, collaboration,
and work processes across the company and
the systems…”
• our approach:
“…the evolution of the Intranet…”
Swisscom Intranet 3.0

19. Swisscom Intranet 3.0 high level approach
19
current Intranet, collaboration Intranet 3.0 approach
& application landscape share follow
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder
create
connect
collaborate
discuss
work
learn …
API
Social Layer
Rich Profile
Enterprise Search

20. 20
21.11.2011
Questions & Feedback?

21. Thank you!
21
Thomas Maeder
J. Boye Conference 2012, Swisscom Intranet, Thomas Maeder
Intranet Experience Manager
Mobile + 41 79 688 08 71
thomas.maeder@swisscom.com
LinkedIn: http://ch.linkedin.com/in/maeder/en
XING: http://www.xing.com/profile/Thomas_Maeder
Swisscom AG
Group Communications
Internal Communications
Alte Tiefenaustrasse 6
3048 Worblaufen - Switzerland
www.swisscom.ch