Swisscom’s Intranet transformation journey towards an engaging Employee Portal
Main points of the presentation:
– Vision, purpose & journey of Swisscom’s Employee Portal.
– Creating a simple, modern User Experience.
– Make it work for mobile devices.
– Measure progress and establish a continuous improvement process.
4. 4
Context
The Employee Portal serves all ≈ 19’000
employees of Swisscom in Switzerland,
with various job roles, working at
≈ 30 geographic locations and speaking
either German, French or Italian
≈ 6’500 information/knowledge workers
≈ 3’500 subject matter experts
(legal, finance, human resources etc.)
≈ 6’500 front office/touchpoint workers
working in shops, call centers, customer
field service
≈ 2’500 managers
15. 15
What's the Internet user experience like?
News
Social
Media
File Sharing &
Collaboration
Transactions
Information
&
Knowledge
Leisure &
Entertainment
Search & Apps
16. 16
What's an employee journey like?
Onboarding OffboardingWorking Day | Job Role 1
Job Role 2
Job Role n
Morning Afternoon Evening
E-Mail Meeting
Subject
Matter
Specialist
Touchpoint
Worker
Manager
Information/
Knowledge
Worker
E-Mail
Meeting Meeting
E-Mail
E-Mail
Touchpoint
Work
News
Business
Application
Touchpoint
Work Business
Application
E-Mail
Business
Application
A
Employee
Self Service
Search
& Ask
MeetingBusiness
Application
B
Business
Application
A
News
HR
Business
Application
News
Collaborate
E-Mail
E-Mail
Employee
Self Service
E-Mail
News
Search
& Ask
Collaborate Meeting
Meeting
Employee
Self Service
Search
& Ask
Search
& Ask
E-Mail Search
& Ask
News
Search
& Ask
Meeting
Meeting
33. 33
Helpful KPIs - make your choice.
#visits and #visitors in
relation to the size of
the target audience
average time spent on
page
#views and average
view duration/drop-off
for videos
#likes, #comments and
#shares
#profiles with up-to-
date personal
information
density of the Enterprise
Social Network ESN
activity of the Enterprise
Social Network ESN
#active/used
workspaces or groups
for collaboration
#created/used
collaboration content
#search queries per
search term
#different search terms
#search queries with
clicks on results,
without clicks on results
#unique search users
average performance/
response time
availability (uptime
minus downtime)
#incidents
usefulness - how useful
is the Intranet/Digital
Workplace
usability - how do
employees judge the
usability/user
experience
34. An Intranet team is not enough.
Intranet Team Digital Experience Team
Intranet Manager Content Manager Product Owner
Project Manager
UX/UI Designer
Frontend Developer
Subject Matter Experts
…
34