The POEM Framework® provides a simple model that helps African Founders, Innovation Hubs, Business Angels and other ecosystem members meet their needs for structure, understanding and communication as they journey together to commercial success with the founders of technology-enabled startup ventures. Vision is the founders story about the problem or challenge and their innovation driven commercial solution to it as a startup business venture. Proposition is the startups offer of products (and/or services) to a target customer base in a specified market. Organization is the startup's people, processes and technologies that deliver the proposition. Economics measure the startups use of available capital for funding expenses to generate revenues that create impact. Milestones measure the startups achievements, challenges of meeting targets from MVP to Series A.

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The POEM Framework
2022

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The POEM Framework®
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...a simple tool for understanding technology-enabled start-up ventures
Vision is the founders story about the problem and their innovation driven commercial
solution to it as a startup business venture.
Proposition is the startups offered products (or services) to a target customer segment in
a specified market.
Organisation is the startups people, processes and technologies that deliver the
proposition.
Economics measure the startups use of available capital for funding expenses to
generate revenues that create impact.
Milestones are the startups achievements, challenges & targets from MVP to Series A.
CORE STRATEGIC AREAS
The POEM Framework identifies core strategic areas for startup development

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VISION
The Startup’s POEM
Founder(s)
Startup

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Who are you and what do you see?
Founders
Name, Background, Personal Drivers,
Core Values & Vision
Problem
Problem Description, Size & Current
Solutions
Solution
Description, USP & Business Model
VISION

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Product
Value Offer, Functions, Features, Business Model, Pricing...
...the offer of products (or services) to a target customer base in a specified market.
Market
Geography, Size, Opportunity,
Competition, Regulation, Trends...
Customers
Profiles, Segments, Demographics,
Psychographics...
What’s your proposition?

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Technology
Architecture, Infrastructure,
Applications & Security
Process
Governance, Culture, Management &
Operations
People
Owners, Management,
Employees, Partners
How are you organised?
...the people, processes and technologies that deliver the proposition.

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...use of available capital for funding expenses to generate revenues that create impact.
Profitability
Assets, Expenses, Liabilities...Revenue
Impact
SDG, Measures,
Performance...
Capital
Equity, Debt, Grants,
Prizes, Cash...
Do your economics work?
Family
Friends
Fans & …
Angels

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Series
B+
MVP
PMF
PCF
Series A
What milestones achieved?
MVP
Validated Business Model with Customers
PMF
Established Customer Base with Operational Delivery
Structure, Steady Burn, External Funding
PCF
Customer Acquisition Growth, Operational Traction, Breakeven
with Angel Network / VC Funding
Series A
Sustainable Growth Management with New Market(s) /
Product(s) / Customer Segment(s), Repeatable Processes,
Unit Profitable towards Series B… VC Funding
Achievements? Challenges? Targets?

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What’s your ask?
Customers?
Talent?
Funding?
Guidance?

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What’s the POEM Score?
ECONOMICS
(FINANCIAL RETURNS)
MILESTONES
(EXIT POTENTIAL)
PROPOSITION
(MARKET STRENGTH)
ORGANISATION
(MANAGEMENT DEPTH)
Positive Market Growth Rate
Unique Customer Advantage
Strong Product/Service Line
Entrepreneurial Vision
Talent with Ability to Execute
Access to Resources
Satisfactory Revenue Projection
Credible future profitability
Recognisable Impact Potential
Progressive Achievements
Feasible Risk Mitigation for Challenges
Acceptable Growth Targets
E-Score out of 20
M-Score out of 20
P-Score out of 20
O-Score out of 20
VISION
(COMPELLING)
Capable Founder(s)
Significant Problem
Innovatively Impactful Solution
V-Score out of 20
Scoring Guide: 1=>4: Poor | 5=>8: Fair | 9=>12: Good | 13=>16: Very Good | 17=>20: Excellent

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