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Pitch deck and storytelling by Tommaso Di Bartolo

How to enchant others? Watch Tommaso Di Bartolo in the art of storytelling. Simple framework for early stage startups. Want more? Book Tommaso for a talk www.tommasodibartolo.com

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Pitch deck and storytelling by Tommaso Di Bartolo

  1. 1. What’s your story? the art of enchanting W www.WhatItTak.es TommasoDiBartolo.com
  2. 2. this deck is thought for early stage startups W
  3. 3. Any Pitch’s Goal 1. Passion overflow 2. Convey the game plan 3. Ask (At any stage - a different ask) W
  4. 4. Before you start • develop the capability to “talk in pictures”. • pictures are images that a person can imagine without seeing it • if the “picture” is too general - than you lost he listener. Such as: • this product is for everybody 
 
 vs • this product is for VP marketing in the retail industry, with a location in New York city W
  5. 5. 1
  6. 6. what’s your hook to gain the audience attention? W
  7. 7. use the biggest hummer first 1. If Traction (notable) - than start with that 2. If Founder of Twitter + Founder of Uber do a new venture - say that (but than you are probably not watching this 3. If Engineering, Machine Learning PhD at Stanford, MIT, … than this 4. Or for 99%, tell a story W
  8. 8. Storytelling The simplest way to convey something (new)
  9. 9. story type A • I have a situation / faced something … your personal story how you came up with the problem W
  10. 10. story type B • This is Mary 24, she is …. Describing the third party perspective W
  11. 11. The components of a story 1. A persona (name, age, affinity) • that is in a certain place • at a specific time 2. That is doing something • something that result in being MASSIV broken • something that takes a good WHILE to get done • something that is done FREQUENTLY • something that MANY others do equally W
  12. 12. (!!) ATTENTION
 If the pain is a) unclear / not tangible OR b)irrelevant, weak, small than the audience is NOT curious to hear the solution W
  13. 13. 2
  14. 14. Anybody else that faces or does the same thing?
  15. 15. How many others have also the same problem? • Did you know that 37% of millennials in US? • Like “Mary in my Story”, there are 7 million people every year Give a perspective on how many others are facing the same by quanitfying W
  16. 16. 3
  17. 17. and this is where we come in place … W
  18. 18. Your Blurb W 1
  19. 19. How exactly does your persona solve their problems using your product? • Show a flow how a persona uses your product that leads to a benefit (the customer journey) • Easy as 1 - 2 - 3 Show mockups of your product guiding the audience through a journey W 2
  20. 20. 4
  21. 21. Address the Elephant in the room
  22. 22. unlike others • How are you different from “the Elephant in the room”? • a… • b… • c… Explain how you are different from your competitors W
  23. 23. 5
  24. 24. Multi billion Dollar impact
  25. 25. mention the TAM/SAM only if • you serve a market that isn’t common sense knowledge (everybody knows that the finance market is a multi B$ market … but not everybody knows if the house “cleaning service” is) • FYA - conveying HOW you capitalize market shares is more important that telling the market size … It’s about the “game plan” W Mention metrics such as “total units in a region” or “$ in a year in a region”
  26. 26. 6
  27. 27. I came; 
 I saw; 
 I conquered!
  28. 28. How do you get your product to market? • bottom-up tactic • what’s the repeatable process like? • What’s the tactical game plan. Don’t convey your are a dreamer - but a doer. • “By doing x, we got to y, and combined with z we got $xxx” How do you get your first 10 customers? Is this process repeatable? W
  29. 29. 7
  30. 30. When the rubber hits the road
  31. 31. Traction 1. Quantify your wins • B2B • Sign-ups • Letter of intents • Trials • Freemium customers • Paying customers • Revenue • B2C • Sign-ups • Downloads • Installs • Attention span in Min • Retention rate • K-Factor What did you achieve so far? What are you about to win? W 2. Quantify your pipeline • How much are you planing to make in $/ customers/downloads within the next 3-6-12 months? • Showing logos of customers you are talking to makes it more real
  32. 32. 8
  33. 33. People that love your product pay what?
  34. 34. How do you make money? Ads Subscription In app W • Convey in a simple way what your plan is on how to make money
  35. 35. 9
  36. 36. The Winner Team
  37. 37. What’s your Team like? • what skills has your team • convey confidence to be a winner team • be concise and mention one sentence to each talent The A-Team W
  38. 38. 10
  39. 39. How can others help?
  40. 40. What’s your ask • quantify your request • how you make use of it? W Fundraising Team Members Partnerships Customers
  41. 41. 11
  42. 42. Finale …. (pause) •“I want to leave you with a thought. •Imagine … •convey the big picture of your business case W
  43. 43. What else you might want to consider? W
  44. 44. Physical impacts • VOLUME: Play with your voice to create emotions • CLARITY: Less is more • PACE: Slow down - but be concised • MUSICALITY: Speak with your entire body to your audience • BODY: Own the stage from left to right - front to back W
  45. 45. Stage afraid? • Unlike pain, being afraid is a choice • If you are afraid, you have triggered your brain with thoughts that cause a mental blockade • Reverse engineer that by anchoring your thoughts with excitement • Picture yourself on stage already - and create an emotional thought process of excitement • Do it over and over again • Think of the stage and say - wow (!!) - I’m looking forward to be on there!! W
  46. 46. Resources 1. Why Design On Your Own: canva.com 2. Get Royalty Free High Res Pictures: pexels.com 3. Review a Deck Template: investor deck template 4. Click through a Deck Collection: inspiration W
  47. 47. survey be.whatitTak.es twitter blog whatitTak.es email be.whatitTakes@gmail.com bio tommasodibartolo.com W snapchat @todiba
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How to enchant others? Watch Tommaso Di Bartolo in the art of storytelling. Simple framework for early stage startups. Want more? Book Tommaso for a talk www.tommasodibartolo.com

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