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IPC MEDIA RESEARCH

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IPC MEDIA RESEARCH

  1. 1. IPC MEDIA RESEARCH By Toni Morris
  2. 2. IPC media IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month .IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
  3. 3. The international publishing Corporation Ltd was formed in 1963 following the merger of the UK’s three leading magazine publishers- George Newnes, Odhams Press and Fleetway Productions – who came together with mirror group to form the International publishing Corporation (IPC). IPC Magazines was created five years later in 1968.But those three original businesses each had their own illustrious history, having been established 1881, 1890 and 1880 respectively with a number of the titles they launched in the late 19 th Century still being published today under the IPC umbrella. And when The Field, launched in 1853, joining the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw our family tree reach back even further. The IPC story has taken many fascination twists and turns in the 150 year period as our timeline below reveals.
  4. 4. The 1800’s The field launched in 1853 and within a year became the largest newspaper in Europe, with 24 pages. <ul><li>Eight other IPC titles that are still thriving today were launched in the later 1800’s: </li></ul><ul><li>Country Life </li></ul><ul><li>Horse & Hound, </li></ul><ul><li>Shooting Times, </li></ul><ul><li>Yachting World, </li></ul><ul><li>Amateur Gardening, cycling Weekly, </li></ul><ul><li>Amateur Photographer </li></ul><ul><li>The Railway Magazine </li></ul>Competitions played a key role in sales promotions for all early IPC titles, and none more so than the sensational prize offered by the fledging magazine, answers in 1889 – the then unheard fortune of £1 a week for life to any reader who could guess the amount of gold and silver in the Bank of England on a given date,
  5. 5. The early 1900’s The opening of the new century saw the arrival of three titles set to become part of IPC Media many years later – Yachting Monthly , Cage Birds and Motor Boat. The first of IPC’s four traditional women's weeklies, Woman’s Weekly launched in November 1911 under the editorial banner “our motto – practical and useful”. The same year golfers north of the border got the first copies of their own new title Golf Monthly. Homes and gardens became one of the first magazines to be published after the First World War. Its early issues were distinctly down to earth, with features ranging from how to ‘wash at home with a machine’ , to the shrewd idea of ‘ combining the kitchen with the scullery.
  6. 6. 1920’s Odhams launched the new monthly ideal home in opositon to Newnes’ Homes and Gardens. 1930’s Woman & Home entered the market in 1926 and by its third birthday in 1929 it had grown to a steady 144 pages, majoring on fiction. The 1932 launch of Woman’s Own herald the arrival of IPC’s traditional ‘BIG TWO’ with appearance of Woman five years alter. Other titles launched in this decade including Caravan, Stamp Magazine and prediction .
  7. 7. 1940’s Women’s weekly magazines thrived due to the wartime and IPC kept the morale of Britain’s Women by supplying essential information service on behalf of the Government. 1950’s The upsurge of the music scene heralded the arrival of New Musical Express in 1952. Launched amidst the heady days of radio luxem ourg, NME set the baall rolling with its compilation of the first official UK record chart. __________________________________________________________________ Following the arrival of ITV in 1955, TVTimes published its very first issue in black and white covering the new commercial stations.
  8. 8. 1960’s Things had changed for magazine staff in 1963 due to the IPC bringing togeth ther three rival magazine companies, Newnes, Fleetway and Odhams Press. __________________________________________________________________ 1969 saw the birth of anew football weekly Shoot! Launched on the upsurge of interested in football due England’s world cup victory in 1964. 1970’s The Reed group acquires IPC in 1970 to form the giant global coporaton. Reep International. IPC welcomed the Queen and Duke of Edinburgh to it’s king’s reach tower HQ. HRH drops in on Horse & hound, Country Life , Woman and Woman’s Own , while Prince Phillip makes a solo visit to Angler’s Mail and Yachting Monthly . Successful launches included Aeroplane Monthly, Sporting Gun and SuperBike .
  9. 9. 1980’s IPC announces the formation of European Magazines Ltd., a joint venture company with Groupe Marie Claire to launch the UK edition of the international title in 1988. The launch issue of Essentials is a sell- out and after six issues launches in france as Avantages, in conjuction with Groupe Maire Claire. Other new IPC titles on the newstand include 4x4, Eventing, Mizz, Chat, Motor Caravan Magazine, Country Homes & Interiors, Classic Boat, Model Collector, Wedding & Home, Motor Boats Monthly, Practical Parenting, VolksWorld and Birdkeeper
  10. 10. 1990’s With the deregulation of the TV listing s market, What’s on TV makes it triumphant entrance onto the scene in 1991. Revolutionary lads magazine Loaded hits the newstands in 1994. Now magazine launched in 1996. NME becomes the first major music title to get its own internet site. IPC Magazines sold to Cinven for £860m in 1998, one of the largest management buyout in UK history.
  11. 11. 2000 - Today New century new name – IPC Magazines converts to the name IPC Media in the year 2000. Time inc. Acquires IPC Media for a cool £1.5 bn in Oct 2001 – the biggest magazine deal in the UK and the biggest translanctic media deal of our time. Nuts , the first men's weekly magazine launched in 2004. After 30 years in Kings Reach Tower, IPC annouonces in May 2004 that it is to move into brand new offices next to the Tate Modern in 2007.
  12. 12. IPC’s men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. IPC MEN’s PORTFORLIO
  13. 13. IPC’s mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. IPC’s upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome. IPC Womens Portfolio

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