This document analyzes a conflict that arose in the Moviestorm virtual filmmaking community when the company changed its business model in a way that restricted modding and limited users' control over third-party content. The change caused controversy as it misunderstood the diverse motivations of community members, many of whom were motivated more by intrinsic rewards like creative expression and helping the community rather than profit. Analysis of forum discussions revealed differing views between the company, which saw itself as a business, and dedicated modding users, who felt emotionally invested and wanted to maintain control over content they created.
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Presentacio seminari mediaccions
1. Modding practices as co-creation: analysis of motivations in a virtual filmmaking community. Seminari Mediaccions 1 de març 2011 Antoni Roig Telo Jordi Sánchez Navarro Universitat Oberta de Catalunya (UOC) Gemma San Cornelio Elisenda Ardèvol Antoni Roig Jordi Sánchez Navarro Universitat Oberta de Catalunya (UOC)
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3. Modding practices and machinima. Machinima and game modding as exponents of juxtaposition of game and media practices Quake done quick Retaliation A few good G-men Dracula’s Guest 2 Seminari Mediaccions
9. Methodology Controversy around the change in MS business model between company and dedicated users (particularly modders) -> Forum thread analysis Our focus is not business model but negotiated meanings of co-creation and engagement, related to performative identity and motivations of the community, specially their dedicated users. Seminari Mediaccions 8
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15. 14 Seminari Mediaccions Company: “ If you want to make and sell mods , then please, by all means, do, and we’ll support you […]Let me emphasise, there’s nothing to stop you setting your own shop up, and you can take 100%.” (Matt Kelland) Users: “ My concern with content is mainly within the ‘but I want control of my own content ’ area. If someone spends a lot of time creating their own content, they are not likely to feel comfortable with it being restricted.” (Sean Heimbuch) “ If I make something cool […] I want everyone who wants it to have it . If people have to pay Ms to allow them to use something I’ve made for free use , am I going to continue to develop for Moviestorm, or am I going to start looking at other platforms where I can share my work without it being monetized .” (Kuroken) " Selling mods kills the very ideals of a community for me .” (MefuneAkira, Pioneer). Controversy key issues: misunderstanding motivations and rewards
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