An all new Urban digital radio station, targeting the 15 million daily Urban commuters in South Africa, taking digital radio to the masses with an innovative distribution platform

2. THE WORLD IS
NOT ENOUGH|
Why stop there?
2017 was a whole new game changer
as Massiv Media joined forces with DJ
Sbu to create its very own radio station
MASSIV METRO.
- I F Y O U A R E G O I N G T O
O W N T H E M E D I A , Y O U
M AY A S W E L L S O U R C E
T H E B E S T L O C A L
C O N T E N T T O O !
THE BEGINNING|
As a start up, MASSIV MEDIA was
solely a media agency offering transit
screens in taxi & buses
FAST FORWARD|
This little agency took big strides by
introducing a number of additional
platform offerings.
Large format 4G TV screens, super
towers, rank branding, taxi interior &
exterior branding, KZN bus back
branding and activations….
– W E L L , I F Y O U A R E
G O I N G T O D O
S O M E T H I N G – D O I T
P R O P E R LY …
CONNECTING
USERS|
From call to action, to real time
engagement, MASSIV WI-FI assisted in
connecting the dots between brand and
commuter
MASSIV MEDIA

3. • FM STILL DOMINANT REACHING 94% OF THE MARKET & RADIO STILL
CLAIMING 16% OF ADSPEND
• CELL PHONES = 40% OF ALL RADIO LISTENING, MAINLY FROM COMMUTERS
• BUT, HOW MUCH OF THIS IS DIGITAL RADIO STREAMING?
RADIO IN SOUTH AFRICA

4. WHERE THEY WANT IT,
WHEN THEY WANT IT,
ON WHICHEVER DEVICE
THEY WANT IT
PEOPLE CONSUME “AUDIO”
DIFFERENTLY

5. OUR SOLUTION

6. WE UNDERSTAND
URBAN
COMMUTERS
- DELIVERING
A UNIQUE
RADIO
STATION TO
3000 TAXIS
- 8 MAJOR
GAUTENG
RANKS
- NO COST TO
THE LISTENER
- FREE WIFI IN
RANKS TO
STREAM AND
BROWSE
- MASSIV METRO
APP FOR
DOWNLOAD
- THE HOTTEST
URBAN MUSIC, TOP
PERSONALITIES
A TRULY CAPTIVE
AUDIENCE

7. A SEAMLESS
LISTENING
EXPERIENCE
over the mobile
device, with millions
of listeners tuned in
for long periods.
OUR UNIQUE
DISTRIBUTION
MODEL, with key
focus on lucrative
urban taxi market of
15 million people per
day.
DIGITAL REACH
WILL EXCEED ANY
OTHER CONTENT
ON MOBILE TO
DATE, potentially
into the millions,
creating a database
with tremendous
marketing potential.
An URBAN
RADIO STATION
delivering hot content
and music, through a
top line-up of DJ’s
and celebs to the
urban commuter
market in JHB
**Free streaming on Tshwane Wi-Fi to a registered database of over 3 million users
WHAT IS MASSIV METRO?

8. REACH

9. USING OUR
OWN
ESTABLISHED
MEDIA TO
PROMOTE &
DRIVE
AWARENESS OF
THE MASSIV
METRO BRAND

10. YEAR 1
2000 TAXIS IN
GAUTENG AND
KZN
1,4 MILLION
LISTENERS PER
WEEK
YEAR 2
3000 TAXIS,
OVER 2 MILLION
LISTENERS PER
WEEK
MASSIV METRO APP
-ANY DATA
ENVIRONMENT
FREE
STREAMING IN 8
RANKS,
ACCESSED BY
OVER 1 MILLION
PEOPLE PER
DAY
FREE STREAMING
ON CELL PHONES
NATIONWIDE, WITH
ZERO RATING
FROM OUR
CELLULAR
PARTNER
YEAR 3
NATIONWIDE
ROLLOUT -
REPLICATION
THROUGH
AFRICA
SPIN OFFS –
UNIQUE RADIO
FOR OTHER
INDUSTRIES, POP
UP RADIO,
CORPORATE
RADIO
OUR VISION

11. ADVANCED WIFI CAPABILITIES

12. • COLLECT USERS DATA OVER
TIME AND IN ADDITION
CREATE ACCURATE USER
GENERATED PROFILES
• AN ACCESSIBLE DASHBOARD
WITH INSTANT REAL TIME
DATA, OFFERING TRULY
POWERFUL INFORMATION
• GAIN INSIGHT INTO YOUR
USERS ONLINE BEHAVIOUR
ONCE THEY HAVE CONNECTED
SKYFI ANALYTICS

13. • MASSIV METRO IS TSHWI-FI’S RADIO PARTNER
• FREE INTERNET ACROSS MORE THAN 1000
TSHWI-FI INTERNET ZONES IN TSHWANE
• INCLUDING OPEN PUBLIC SPACES, EDUCATIONAL
INSTITUTIONS, SCHOOLS, CLINICS AND LIBRARIES.
• 500 MB FREE DATA EVERY DAY WHILE ALSO
BEING ABLE TO MAKE FREE CALLS, ENJOYING
FREE CHAT AND FREE MOVIE STREAMING.
• THE LARGEST WI-FI NETWORK ON THE AFRICAN
CONTINENT (BMI-T)
WI-FI PARTNER
2 000 000

14. THE TEAM

15. THE TEAM
BUILDING A STATION
LEADERSHIP 2020
MASSIV MEDIA –
TIFF WILLEMSE & GARY TILSTON TONY MALLAM

16. DJ SBU
• Hosted by: DJ Sbu & Motshidisi Mohono. The DJ Sbu Breakfast is
founded on four key pillars, namely Entertainment, Inspiration,
Community and Sport.
• With 16 years of radio, DJ Sbu is seasoned, innovative, and
authentic and is easily relatable to an array of audiences.
• Motshidisi Mohono is the perfect blend of sophistication,
intelligence, and fun and adds a quirky flavour to the mix. An
award-winning broadcaster with a formidable knowledge of sports,
news and current affairs, she adds punch to an already strong
product.
MORNING DRIVE
06H00 – 09H00
@djsbulive [367 000+ Followers]
@motshidism [11 100+ Followers]
@djsbu [644 400+ Followers]
@motshidism [25 200+ Followers]

17. DALI & SONIA
• WOKE is an edutainment show that aims to motivate and leave
young people burning with passion to empower themselves.
The focus is on youth development, graduates and life post
varsity and how to navigate the world as you try break into your
industry of choice, while still having fun.
• As leaders of the pack, Sonia and Dali have the 411 on youth
and the keys to unlock the youths impending success.
MORNING DRIVE
09H00 – 11H00
@Soniathefuture [1728 Followers]
@Daluxolojalmeni [1334 Followers]
@Soniathefuture [1405 Followers]
@Daluxolojalmeni [947 Followers]

18. MARK FISH &
MOTSHIDISI
• ON THE MARK is a football show targeting the young, black
male in South Africa who are football mad. We strive to bring
them the latest in local and international football content, and
keep them up to date with how their own teams are fairing in
their respective leagues.
• We want the show to be fun and engaging, and let the listener
have their say and direct us in some of the things they would like
to discuss within the football arena.
SOCCER LADUMA
11H00 – 12H00 Mon/Wed/Fri
@markfish74 [42 500+ Followers]
@motshidisim [25 200+ Followers]
@motshidisim [11 100+ Followers]

19. • The Domino Effect presents the concept of one, whereby one
small thought can create a multiplier effect, touching the lives of
many.
• The Domino Effect provides a platform for the youth to learn about
innovation and opportunities, so as to empower them by building
and developing their minds for the future.
• The perfect balance between great conversations, magnificent
opportunities, skill acquisition and rocking music.
LUNCH TIME DRIVE
11H00 – 12H00 Tues/Thurs
@iamzareefminty [13 600+ Followers]
@mot_micasa [35 300+ Followers]
@shashinaidoo [110 000+ Followers]
@ZareefSMB [23 600+ Followers]
@mot_micasa [11 300+ Followers]
@shashinaidoo [61 900+ Followers]
ZAREEF MINTY,
SHASHI NAIDOO
& MO-T

20. FATS & MGEDEZA
• Taxi 1223 speaks directly to our target market, the two
presenters are unpredictable which makes the show interesting
and the listener wanting to know more what is going to unfold.
• The show is hosted by Dj Mgedeza and Fats who are a true
township duo
• The show is deeply rooted in all kasi blocks and it bridges the
gap between commuters and taxi drivers.
LUNCH TIME DRIVE
12H00 – 15H00

21. THEMBI SEETE
AFTERNOON DRIVE
15H00 – 17H00
• The #ThembiTakeOver is a fun, light-hearted haven for those who
want to take a break from the sometimes serious and harsh
realities of the world.
• Seasoned, bubbly and beautiful actress and media personality,
Thembi Seete, at the helm, takes listeners through their transition
from school and work to home through hot mixes, daily
conversations through Crossing the T’s and brings them a step
closer to their favourite media personalities.
@iamthembiseete [144 000+ Followers]
@thembiseete_ [1 000 000+ Followers]

22. ZOLA
• Zola – real name (Bonginkhosi Dlamini) is musician, poet, actor
and presenter. He spent his formative years in Zola, a sub-
township in Soweto notoriously known for its high crime rate, from
which he adopted his name.
• Jampas with Zola balances money matters, relationships & health,
promoting the continents beauty and uplifting communities
everywhere.
• Zola gives the show identity and basis the programme on his own
experiences by attending to communities needs.
AFTERNOON DRIVE
17H00 – 20H00
@realzola7 [69 900+ Followers]
@realzola7 [17 800+ Followers]

23. • A conversation at the feet of the elders for you to listen to and
extract wisdom from – this is not an agony aunt show where you
call in for advice.
• Wisdom is the application of knowledge, whereby knowledge
without proper application is Chaos.
• It is important to understand that for the most part, the show is a
monologue/dialogue. This show is different and will be more talk,
using music creatively to inspire and create mood.
LATE NIGHT
20H00 -22H00 Mon
DR. TONI LUCK
DR. RITCHIE ACHUKWU
MARTIN MANAMELA

24. • #TheSwitchUp on Massiv Metro is a specialist Hip Hop show
hosted by popular hip hop DJ and TV personality, DJ Switch and
radio broadcaster, writer and hip hop enthusiast Azizzar, the
Pristine Queen.
• The show’s foundation is the five elements of Hip Hop, namely,
DJing, Emceeing, Graffiti, B-boying and Knowledge of self.
• The show is a blend of old-school meets new-school hip hop with
a focus on educating the listener on the hip hop culture.
LATE NIGHT
20H00 – 00H00
DJ SWITCH
& AZIZZAR
@djswitchsa [22 200+ Followers]
@queenazizzar [2231 Followers]
@queenazizzar [1788 Followers]
@djswitchsa [58 400+ Followers]