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Future Selling: The Role of Ad Tech & Programmatic in B2B Media

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Overview of the trends in B2B digital media, the rise of Intention-Based data and the convergence of digital media and advertising technology.

Publié dans : Internet
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Future Selling: The Role of Ad Tech & Programmatic in B2B Media

  1. 1. Future Selling In B2B Media (yes, there is a future)
  2. 2. Tony Uphoff Chief Executive Officer | Business.com
  3. 3. 1992 2000 2004 2006 2014 sales@business.com | 888-441-4466 | Pg. 3 Humble beginnings
  4. 4. 1992 2000 2004 2006 2014 Birth of The Modern Web sales@business.com | 888-441-4466 | Pg. 4
  5. 5. A Social Revolution 1992 2000 2004 2006 2014 sales@business.com | 888-441-4466 | Pg. 5
  6. 6. 1992 2000 2004 2006 2014 sales@business.com | 888-441-4466 | Pg. 6 Targeting Comes Of Age
  7. 7. The Intention-Based Revolution begins 1992 2000 2004 2006 2014 sales@business.com | 888-441-4466 | Pg. 7
  8. 8. sales@business.com | 888-441-4466 | Pg. 8 How many Marketing Automation companies are there?
  9. 9. sales@business.com | 888-441-4466 | Pg. 9
  10. 10. sales@business.com | 888-441-4466 | Pg. 10 How many Ad Tech companies are there?
  11. 11. sales@business.com | 888-441-4466 | Pg. 11
  12. 12. sales@business.com | 888-441-4466 | Pg. 12 How many feel Marketing Automation & Ad Tech have nothing to do with your business?
  13. 13. sales@business.com | 888-441-4466 | Pg. 13 All Media Is Digital
  14. 14. sales@business.com | 888-441-4466 | Pg. 14 Digital Media Ad Tech
  15. 15. sales@business.com | 888-441-4466 | Pg. 15 Intention-Based Media
  16. 16. sales@business.com | 888-441-4466 | Pg. 16 It is the best news B2B Publishers have had in a generation
  17. 17. This is all really interesting but, what should I do about it? sales@business.com | 888-441-4466 | Pg. 17
  18. 18. sales@business.com | 888-441-4466 | Pg. 18 #1 Understand Digital Body Language
  19. 19. sales@business.com | 888-441-4466 | Pg. 19 #2 Leverage Targeted Content
  20. 20. sales@business.com | 888-441-4466 | Pg. 20 #3 Harness Your Own Data
  21. 21. sales@business.com | 888-441-4466 | Pg. 21 #4 Embrace Ad Tech
  22. 22. By 2017, 83% of all ad buys will be programmatic* 83% sales@business.com | 888-441-4466 | Pg. 22 *emarketer.com/Article/Future-of-Programmatic-Premium/1010430
  23. 23. Marketer Marketer sales@business.com | 888-441-4466 | Pg. 23 Before Ad Tech Publisher Marketer Retrospective Data Direct
  24. 24. The New Model Real-Time Intention-Based Data Marketer Marketer Marketer Marketer Marketer Marketer Marketer Marketer sales@business.com | 888-441-4466 | Pg. 24 Publisher Marketer Marketer Ad Tech Programmatic Direct
  25. 25. What is Business.com doing about it? sales@business.com | 888-441-4466 | Pg. 25
  26. 26. sales@business.com | 888-441-4466 | Pg. The Business.com Platform Business.com’s suite of digital marketing solutions serves contextual advertising at every stage of the buyers’ journey. From the top of the marketing funnel through to Sales Ready Leads. Harnessing 1st party, intention-based data generated on Business.com provides a uniquely contextual experience for business decision makers. This platform also provides high-quality scale for digital advertising by using this data to intelligently engage these buyers on Business.com, within our proprietary performance marketing network and across the broader web. 26
  27. 27. sales@business.com | 888-441-4466 | Pg. About Business.com Million of buyers from growth companies rely on Business.com to acquire the knowledge, products and services they need to run and grow their businesses. Business.com drives over 500,000 purchases a year, generating over $1.5 billion in sales for our advertisers through our suite of performance marketing products. 27 Over 500,000 purchases a year 500K Generating over 1.5B $1.5 billion in sales
  28. 28. 58% 112% 86% sales@business.com | 888-441-4466 | Pg. Our Audience Connecting advertisers with millions of active business buyers every month is easy when your audience is: more likely to be a business decision maker more likely to be in senior management more likely to have made a purchase in the last 6 months *Compared to general online pop. Nielsen@plan, rel 2, 2012 * BDC engagement survey 2014 28
  29. 29. sales@business.com | 888-441-4466 | Pg. 29
  30. 30. sales@business.com | 888-441-4466 | Pg. 30
  31. 31. sales@business.com | 888-441-4466 | Pg. 31
  32. 32. sales@business.com | 888-441-4466 | Pg. 32
  33. 33. sales@business.com | 888-441-4466 | Pg. 33
  34. 34. sales@business.com | 888-441-4466 | Pg. 34
  35. 35. sales@business.com | 888-441-4466 | Pg. A Unique & Powerful Difference 35 Our 1st party, intention-based data accelerates our audience reach and engagement across the Business.com performance marketing network and the broader web.
  36. 36. sales@business.com | 888-441-4466 | Pg. 36 Phone: 888-441-4466 Email: sales@business.com Visit us at: business.com/info/advertise Read our blog: business.com/b2bmarketing

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