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Evaluation Question 7 - Essay and SWOT analysis

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Evaluation Question 7 - Essay and SWOT analysis

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Evaluation Question 7 - Essay and SWOT analysis

  1. 1. Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Aaron Cogdell I believethatmymediaskillshave significantlydevelopedthroughoutthe course of the year,startingwithmypreliminarytaskandfinishingwithmy film opening.Ihada decentunderstandingforthe use of equipmentandeditingsoftware formypreliminarytask,butsince completingmyfilm, Ifeel thatI have gainedfurtherexperience anddevelopedmyskills. Iwasaware of the basic cuttingand fadingtechniquesinPremierePro thatwere requiredformy preliminarytask,buttryingtocreate a horror filmthatmatchesthe current productionsinthe industrymeantIneededtoknowalittle more aboutthe Adobe editingsoftware.Forexample,Ilearned howtoadaptthe brightnessandcontrastof a clipto bringout the strengthof colours,specificallythe darker coloursof a clip.Thiswasnecessarytoset certainmoodsandatmospheresforthe tensioninmyscenes. Inaddition,Iamnow more comfortable withthe use of Adobe AfterEffects.Afterresearchingsome tutorialsonYouTube,Ilearnedhowtocreate a multi-layered,animatedtitle foronscreeninformation and a filmtitle toclose the openingscene. Thiswasa programme Ihad onlyusedonce before forgreen-screening,butIam nowmore experiencedand skilledwithinthe software,andwouldlike touse it,ina more advancedfashionin future productions. It isdifficulttoaccuratelycompare mypreliminarytaskandopeningscene‘side-by-side’asmypreliminarytaskwasshotentirelyinone room,withminimal character movementastheywere seatedata table.However,Iwouldliketosaythat I believe the ‘tracking’of mycharacter(s),forme,feelsmore professional,asthiswasseenmultiple timesasmymaincharacter walkedaboutthe house andthe woods. Onthe whole,Ican see andfeel a personal improvement,largelydue toworkingwithagenre tomeeta differentobjective,butalsojustthroughthe cameraworkpractice and experimentingwith different,more advancedsoftware,andevenanalysingotherclassmates’work. I wouldlike todevelopmyuse of Adobe AfterEffectstoadda more professional style tomymediaproducts.Iwouldlike to developthe qualityandcolour of myclipsas well asthe on-screentitlesthatpresentanyrelevantinformation. Furthermore,Iwouldalsolike togainsome knowledgewithvisual effects workas it issomethingthatisnewto me and somethingIbelieve thatIcouldworkintofuture projects,toadd that‘professional touch’. Finally,Iwouldalso like toworkwithdifferenttechnology/equipmentsuchasa GoProcamera. Throughexisting,basicknowledge Iknowthattheycanshootin manymore framespersecond(FPS) whichassistswiththe qualityandspeedof filming,butIwouldlike togainfurtherknowledge,andbecome familiarwithusingone and again,incorporatingitsusage intofuture mediaproductions. In conclusion,Ibelievethatmymediaskillsandunderstandinghasbeendevelopedbetweenmypreliminarytaskandmyfinal openingscene. Myuse of software andequipmenthasimprovedsignificantlytoachieve the endresultthatIam happywith,andI wouldonlylike toimprove myskillsfurtherin future projects. BelowisaSWOT analysisof myopening scene mediaproduction,includingthe strengthsandweaknessesIthinkIhave and whatmy currentskillsmightleadtointhe future.
  2. 2. Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Aaron Cogdell Strengths Plot: I believe thatthe plotformypreliminarytaskwasvery‘basic’and lackingindirectionorexpansion.Due tomyextensive researchformy openingscene,Iwasable tocreate a more ‘interesting‘plot(one that matchedmy genre) andone thatalso hadto capabilitytobe expandedand continuedif made intoafull lengthfilm. EditingSkills:I alsobelievethatmyeditingskillshave becomemore efficient and evenmore advanced.Mypreliminarytaskonlyrequiredbasiccutting and positioningeditingtechniques,butformaximumeffect,myfilmopening requiredfading,speeding-upandslowing-down,animatedtitlesanda combinationof bothvideosandstill images. Pre-Production:Ihave also betteredmy pre-productionskillsand commitment. Ihave learned toexplore deeperintoandaround multiple topicsto maximise my‘options’and‘findings’.Iamnow more experienced infilmplanningandknow the minimumpre-productionrequirementsto make a successful production. Weaknesses Titles: AlthoughIusedAdobe AfterEffectsafteraconsiderableamountof researchand planning,Ibelievemyfilmtitle atthe endof the openingscene appearsto be very‘basic’and quite ‘unprofessional’.Thiswasmainlydown to the lack of time I had allocatedmyself forthispartof production. Camera Angles/Movement:Iincludedclose upsandpanningshotsasa conventionformyhorror genre,butIfeel asif myfilmrequiresawider varietyof camera shots.Perhapslonger‘trackingshots’oreventhe use of aerial shotswould give amore professionalfinishtomyproduct. Lighting:The lightingandcontrastin myclipsis ‘inconsistent’throughout my film.Thiswasfirstlybecause of numberof differentshoots,atdifferent timesof the day on differentdays.Also,due tothe relatively‘basic’ equipment,Iwasunable tofullyutilise the ‘darkness’asourcamerasdid not pickup enough,if anydetail. Opportunities After Effects: I believe thatdevelopingmyuse of Adobe software,suchas AfterEffectsIcan furtherincrease the aestheticqualityof mymedia productions.Learninghowtocolourcorrect/enhance clipsandevenuse, professional,animatedtitleswouldbe abonusto my future media productions,andeveninthe nearfuture formy A2 production(s). Visual Effects:Afterbecomingmore familiarwithusingAfterEffects,Iwould like toexperimentwithsome visual effectsinfuture projectsaswhen workedwitheffectively,canmake a bigdifferenceinthe qualityandsuccess of a mediaproduct Threats Actor/Actress choices:For bothmy preliminarytaskandthisfilmopening,I usedmyself andmybrotheras the maincharacters. Thiscan be seenas a ‘weaklink’tomyproductionas we are not ‘actors’and filmingourselvesor one-anotherbecomesdifficultincertainsituations.
  3. 3. Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Aaron Cogdell

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