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White Hat SEO Techniques
1. White Hat SEO Techniques
In this brave new world of content and post Google algorithm changes such as
Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want
your site to get ahead and become a useful part of the internet.
2. What is White Hat SEO?
In simple terms,
it’s using various
techniques that
ensure that your
site performs
well in the SERPs
without resorting
to what
essentially many
people now refer
to as cheating.
3. White Hat SEO Techniques
White hat, on the other hand, uses
organic techniques and demands
quality in a site in order to ensure it
performs well for search.
• Written content
• Images and video
• Meta information
• Site architecture
• Site performance
www.toucan.ae
4. A Note On Keywords
• Keywords still hold value but must be used correctly. Many SEO professionals
don’t bother putting keywords in the "Meta Keyword" section of the website since
Google doesn’t consider them anymore.
• Your keyword research should be based around your website's
content (text, images and video) & products.
www.toucan.ae
5. Giving Value To Your Audience
The best possible way you can perform well in the search results is by
giving value to your audience and building online authority in your niche:
www.toucan.ae
6. Giving Value To Your Audience
Optimize your website to make it search engine friendly by:
• adding unique title tags to each page of your site
• adding unique meta description to each page of your site
• adding descriptive alt tags to every image on your website
• adding header tags
• adding correct robots.txt file to your website
• adding correct sitemap to your website
www.toucan.ae
Get you Basic Right :
Build easy to navigate, responsive website
• Put together great quality, informative
content to your website
7. Suite 16, Shoppes of
Maraval
3A Saddle Road, Maraval
Trinidad & Tobago
Tel: + 1 868 628 5453
www.webfx.co.tt
Trinidad & Tobago
Damac Executive Heights, TECOM,
Office 801, 8th Floor
P.O. Box 112888, Dubai,
U.A.E.
Tel: +971 4 435 5959
www.toucan.ae
Dubai
Suite 202
34 Annette Crescent
Kingston
Jamaica
Tel: 1 876 925 3624
Jamaica
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