Touchstorm's new YouTube Special Report on Consumer Magazines is out! Using data pulled from the Touchstorm Video Index, we'll show you who's winning on YouTube and who isn't… Plus, you'll get insights on the Top 20 channels! Download the full report here: http://hubs.ly/y0g_460

1. Rankings and competitive insights based on numbers pulled October 15, 2014.
Consumer Magazines on YouTube
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About This Special Report
It’s no longer enough to put out a great magazine issue after issue. The pressure to compete within the digital media landscape requires that a successful Editor-in-Chief be a
marketer, an analyst, and a social media guru.
There are tablet and mobile apps to be built, and multiple platforms to adapt to. YouTube is just another piece of the pie; one you might consider leaving off your already full plate.
But you shouldn’t.
When compared with the technical challenges you’ll face from the rest of digital, YouTube is an easy solution. As long as you do it right.
Our in-depth analysis reveals who is doing it right, and who isn’t (yet) based on the metrics that matter which combine data from the YouTube API with custom-appended data to
showcase insights available nowhere else.
Turn the page for highlights…
A Look Between the Covers of Consumer Magazines

3. TouchstormVideoIndex™ poweredbytheYouTubeGenomeProject 33
9922
THE NUMBER OF MAGAZINES
WHOSE MONTHLY YOUTUBE
VIEWS SURPASS THEIR PRINT
SUBSCRIBER COUNTS AND THEIR
TOTAL MONTHLY WEB VISITS
Key Findings
1188CATEGORIES OF CONSUMER-DRIVEN
MAGAZINES, FROM BEAUTY & FASHION
TO WHEELS & MOTORS
THE AVERAGE NUMBER
OF VIDEOS ON THE TOP
5% OF MAGAZINE
CHANNELS, VS. THE
AVERAGE NUMBER OF
VIDEOS ON THE BOTTOM
95% OF MAGAZINE
CHANNELS
11226633 vvss.. 113366
8855PUBLISHERS WITH
MULTIPLE MAGAZINES,
PLUS 786 INDEPENDENTS
WWhhoo WWee IInncclluuddeedd BBiigg PPiiccttuurree SSttaattss IInntteerreessttiinngg
THE PUBLISHER WITH THE MOST YOUTUBE
CHANNELS DOING 10MM+ VIEWS (10 MAGAZINES)
THE MAGAZINE
CATEGORY
WITH THE MOST
VIEWS AT MORE
THAN 2.4B
3311MMMMSUBSCRIBERS COMING FROM THE 1547
MAGAZINES IN THIS REPORT
99..22BBYOUTUBE VIEWS COMING FROM THE 1547
MAGAZINES IN THIS REPORT
OOnnllyy 88%%OF THE MAGAZINES IN THIS REPORT HAVE
CREATED MEANINGFUL AUDIENCES ON YOUTUBE,
BEGGING THE QUESTION, WHY HAVE SOME OF
THE BEST CONTENT PRODUCERS IN THE WORLD
FAILED TO TACKLE THE A MEDIUM THAT CAN
EXTEND THEIR REACH, MAKE THEM MONEY, AND
CREATE VALUE FOR THEIR ADVERTISERS?
11554477PRINT MAGAZINES FROM
AROUND THE WORLD, LIMITED
TO THOSE WITH ENGLISH
YOUTUBE CHANNELS
CCoossmmooppoolliittaannTHE MAGAZINE GENERATING THE MOST LIKEABILITY FROM ITS VIEWERS
CCOONNDE NAASSTT
WWHHEEEELLSS &&
MMOOTTOORRSS
DE
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Is there a more challenging place
to work in media right now than
in magazines?
Print sales falling. Platforms exploding. Endless
technical challenges. More content variations
required. The constant threat of advertiser
pullbacks. Digital offerings not mature enough to
make up for lost print revenues. Data challenges.
Readers migrating to a tiny mobile screen. With
every new opportunity, journalistic integrity on the
line. Too much work, too little time. Now Mark
Zuckerberg says have I got a deal for you. Should
you exchange control for eyeballs? The decisions to
be made while traveling at light speed could steer
your company into digital dominance and dollars.
Or, the opposite. Talk about pressure.
And, you still have a magazine to
put out every month.
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Here’s another report telling you about yet another platform you’re missing out on.
It’s almost too much to take.
No wonder the results of this study indicate that the vast majority of magazine publishers have decided
YouTube is just another piece of the pie; one they’ve decided to leave off their already full plate.
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Zero to 100,000 Views
52% of Magazines
809 Titles
100,000 to 1MM Views
24% of Magazines
370 Titles
1MM To 10MM Views
17% of Magazines
257 Titles
10MM
to
50MM
Views
6%
88 Mags
50MM to 100MM Views
10 Magazines
100MM to 175MM Views
9 Magazines
500MM to 1B Views
3 Magazines
More than 1 Billion Views
1 Magazine
175MM to 500MM Views
4 Magazines
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A handful of magazines, however, are
doing a great job on YouTube. This report
will show you who they are, and where
they’re excelling.
If your title is not one of those, we
suggest paying attention.
You have a lot to accomplish and limited
tools to do so. YouTube offers one of the
easiest, fastest, most measurable and
least complicated roads to success…
Especially if you’re already making video,
as so many publishers are.
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Compensating for lost print earnings with your wired media revenues isn’t easy.
Studies show that for the average magazine, only 4% of revenues come from digital.
Imagine if your YouTube efforts could double that, to 8%, after only one year of
working to market content there. We’ve run the numbers for a wide variety of
magazines; accomplishing this is a distinct possibility for many. Don’t be put off by the
paltry ~$2eCPM that comes from putting pre-roll on your video content. Once you have
audience, there are specific things you can do to turn those eyeballs into meaningful
revenue. Ask us how.
YOUTUBE IS A DIRECT LINE TO MULTIPLE
FORMS OF DIGITAL REVENUE
Compared to the other projects on your To Do List, YouTube is real simple. No technical
challenges. If you’ve already been making video, no content challenges. Winning on
YouTube requires doing two things well: Making the Right Content and Marketing the
Content Right. If you’re already making content, you can outsource the channel
management/marketing to a company that knows the fastest path to success… at
prices that will still yield a terrific ROI.
YOUTUBE IS MANAGEABLE
Chances are, your magazine’s success has already proven that it pulls big numbers on
YouTube. Take a look at your YouTube competition. Not your fellow magazines, but
other channels address the same subject matter. If you’re a kayaking publication, look
at the YouTubers who are talking about kayaking. If you’re a parenting publication,
look at the others talking about parenting. (Touchstorm.com gives you free tools to do
that). For almost every magazine category — even Business & Politics — the audiences
achieved are gigantic in comparison to what the magazines are pulling in. Enter your
magazine, making a serious effort on YouTube. You have advantages others don’t.
You’re already recognized as an expert in the field. You have access to some of the
juiciest topics. You know how to curate well. You’re not hawking a product. You
authentically love the same things the audience loves. You’re in the perfect position to
play with big boys, building audiences that can compete and overtake them.
YOUR MAGAZINE CAN WIN BIG
ON YOUTUBE
Some people think YouTube competes with their brand.com. It doesn’t. Just the
opposite — it’s like a free advertising billboard for it. As successful YouTubers have
demonstrated, once you build an earned audience, you pull them over to your other
platforms with the right messaging and incentives. YouTube gets more eyeballs on
your content, and many of those new viewers won’t be your current devoted fans. That
expanded, digitally oriented consumer that uses YouTube as his or her television is
important to find. Use YouTube to grow the audience for your mainstay digital efforts.
YOUTUBE IS FREE ADVERTISING TO
GROW YOUR BRAND’S AUDIENCE
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It’s time for magazines to start looking great on YouTube.
For less time and money than your other digital projects,
it’s a revenue-maker, a brand-builder and an advertiser-satisfier…
all in one.
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10. TouchstormVideoIndex™ poweredbytheYouTubeGenomeProject 10TouchstormVideoIndex YouTubeGenomeProjecteGenome 10™x™TouchstormVideoIndex poweredbythe
It's time to start looking good on YouTube!
In this new report you will learn:
The secrets to building views, subscribers and audience on YouTube.
How leading Consumer Magazines are almost always missing the mark, and what you can do to hit it.
Insights on the top 20 magazine channels on YouTube, including views, subscribers and our proprietary
analytics.
See who your real competition is and how their channels are really doing.
About Touchstorm
Touchstorm is a technology-based services company that builds video audiences for the world’s largest brands. We’re on a mission to help brands break out of
the advertising box by using video content to form authentic relationships with consumers.
To help brands use video to gain earned media at scale, we have topic finder software (Scoop®) that helps brands figure out exactly what video titles to make
to fill critical holes in the video marketplace. We have a production unit that produces high quality, low cost informational videos proven to have strong watch
times and audience engagement. We run YouTube channels for brands, growing organic views and subscribers exponentially. We syndicate video content that
runs center of the page through our expansive editorial network. When a native solution is needed, we use our Arena product to run special editorial sections
on big publisher websites. And for Online Publishers who need more video inventory to sell, we have the world’s top Relevant Content Engine — veeseo —
which pulls up video to match each article on the site.
For YouTubers and brands who want a la carte help, we have YouTube optimization software and other data-only products.
touchstorm.com
For More Information
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Touchstorm is part of Diginary Holdings Group, an independent women and employee-owned company based in New York, NY and Richmond, VA.