1. Sports Analysts/Sports Broadcaster
Toure’ Givens
Project & Portfolio I: Week 1
September 2, 2024

2. My name is Toure Givens Jr from Richmond,Virginia. My end
goal is to be a sports analyst, while also producing my own
sports TV show. Im 28 years old and attend Fullsail Sports
Broadcasting program. I intend to use my resiliency, work
ethic, and leadership skills in pursuit to earn my degree and
inch closer to my end goal. These are the values I gain while
serving in the army while growing as a young man. Becoming
the most entertaining sports analyst, numbers wise would top
off a life time dream.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Director for WJCB
Orlando
• Broadcast Director for WJCB
Tampa
• Sports Reporter WCJB
Gainesville
BRAND ARCHETYPE - I plan to
outwork and over achieve my
opposition for this job, leaving no
doubt I’m more informative, and
prepared than anyone in
competition.
Sports Broadcaster for Sports Media Industry

4. Media Team at WJCB
TARGET AUDIENCE
John Levy
Outreach Plan:
• I will search Mr.Levy name on google collecting all the
background information needed to relate to Mr.Levy.
• I will attempt to contact Mr.Levy via email.
• My follow attempt of contact will be through Mr.Levy
social media handle @JohnLevyTV20 on X.
Lead Director at WCJB
Annie Andersen
Outreach Plan:
• I will swift through Mrs.Andersen instagram collecting
whatever relatable data I can.
• I will attempt to contact Mrs. Andersen via LinkedIn.
• Within one week I plan to follow up via email.
Lead Producer at WCJB
Taylor Burr Outreach Plan:
• Find relatable information on Ms.Burr
• I will attempt to contact her via email.
• Within a week I follow up with another email.
Lead Sports Reporter at
WCJB

5. GOALS
Short Term: Internship 2025
• Put out more content towards sports broadcasting.
‣Have one thousand followers on YouTube my
first year putting out content.
Mid Term: Move into Producing a show 2027
• Start producing my script for my sports show.
‣Producing local area news for practice for my
own show by 2027.
Long Term: Have my own Sports Show 2035
• Use my viewership for marketing purpose land a
network deal
‣By 2038 I would like to have my own sports
show on a big sports network.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Production and Editing
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Research and Preparation Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Insightful Commentary
SOFT
HARD
Novice / Adept / Expert
Camera Control Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I help WCJB Network reach their best
ratings in history by giving insightful
information in a entertaining yet fun manner.
PROMISE

8. CREDENTIALS
Work Experience:
• 804 podcast producer
• Internship at 910 Richmond Sports Radio
Education:
• Project Portfolio One,
• Sports Broadcasting, B.S., Full Sail University 2025
Leadership Rolls:
• Producing podcast
• Specialist in the Army

9. COMPETITION
Rodney Washington
Industry Experience:
• CBS Network
Education:
• Sports Broadcasting Full Sail University
Leadership Experience:
• Military Veteran
Skills and Proficiencies:
• Video Production
• Anchormen
• Camera Control
Toure Givens
Overall Online Presence:
• 4k followers on Instagram
• 500 subscribers on YouTube
• Zero Connections on Linkedln
Industry Experience:
• Internship at 910 Richmond Sports
Radio
• Camera Control
• Video Production
Education:
• Sports Broadcasting Full Sail University
Leadership Experience:
• Specialist is Army
Skills and Proficiencies:
• Video Production and Editing
• Music or sound editing software
• Camera Control
• Audio Control
Overall Online Presence:
• 487 Followers on Twitter
• Zero Connections on LinkedIn

10. COMPETITION
Chris King
Noteworthy Experience:
• Co guest on Snoody Lounge Podcast
Toure Givens
Industry Experience:
• None
Education:
• Sports Broadcasting Full Sail University
Skills and Proficiencies:
• Play by Play Broadcaster
• Sports Analyst Broadcaster
Overall Online Presence:
• 2k Followers on instagram
• Zero connection on Linkedln
Industry Experience:
• Internship at 910 Richmond Sports
Radio
• Camera Control
• Video Production
Education:
• Full Sail University
Leadership Experience:
• Specialist in the Army
Skills and Proficiencies:
• Video Production and Editing
• Music or sound editing software
• Camera Control
• Audio Control
Overall Online Presence:
• 487 Followers on Twitter
• Zero Connections on LinkedIn

11. BRAND POSITION
For Producer at WJCB who are looking for Sports
Broadcasters, I provide a wide range of skilled
proficiencies then my competitors also will be able
to provide in more ways than one to the network
because of my camera and audio control, music
and sound editing, along with being analyzing
broadcaster.
“TOURE GIVENS”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sloan Sports Conference
‣ 03/03/2024 Hynes Convection Center
• New England Symposium on Statistics in Sports
‣ 09/23/2024 Harvard Science Center
• Midwest Sports Analytics Meeting
‣ 11/18/2024 Location TBD
Digital Marketing
• Primary Content: Uplifting Sports interviews. I will be giving
people insight on Esport and NBA athletes
• Primary Tools: Youtube and Twitter
• Website: Until I finish my website Youtube and Twitter will be
my main source for my content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I look to have a mentor who’s sports broadcasting
experience is diverse. He or She can elevate me to the
level they are on or better.
Formal Education
• Full Sail Sports Broadcasting Bachelors Summer 2024
• Masters in Communications at UNC 2027
Technical Skills
• Video Production and Editing
• Insightful Commentary
• I look to improve on these technical skills this year as
these will improve my portfolio. I planned to showcase
these improvements via YouTube where my content will
be released.
Soft Skills
• Problem Solving
• Public Speaking
• These two skills will be mastered each month through
my content. As my profession depends on these to soft
skills daily.

14. YOUR NAME
You know what the Sports Broadcasting market is missing? Well, what I do
is bring the energy and culture. In fact check out my Youtube in the near
future to see the value I can bring to the Sports Broadcasting market.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.sloansportsconference.com/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from
https://central.edu/camps/register/midwest-sports-analytics-
meeting/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from http://nessis.org/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://radiostationusa.fm/online/910-the-
fan
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.wcjb.com/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from instagram.com/christopherk1ing
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from instagram.com/rodneyavowashingtonjr