The Travel Industry Business Forum (TBF) will take place May 4-6th at the Biltmore Hotel. The exclusive event is a valuable networking opportunity for travel professionals to innovate, share knowledge, and form partnerships. The agenda includes panels on topics like destination branding, tourism marketing, technologies, and luxury travel. Networking events include a dinner gala and evening cocktail reception. Over 100 top travel industry executives from Latin America and the Caribbean will attend.

1. May 4, 5 and 6th
The Biltmore Hotel
This exclusive must-attend event is the most valuable networking and deal
making event of the year for the travel industry of Latin America and The
Caribbean. It represents the essential meeting place for Travel Professionals
More tan 100 top
to innovate, share fresh knowledge and forge powerful partnerships with an executives!
unrivalled industry elite.

2. TBF 2011 PROGRAM
WEDNESDAY MAY 4th, 2011 THURSDAY MAY 5th, 2011
Kalyan Raman Tim Calkins
Professor of Marketing, IMC Marketing Professor at Northwestern University’s
Department, Medill School of Kellogg School of Management
Journalism and Kellogg School of
Management (Courtesy) 9 A.M. (Merrick Conference room)
9 A.M. (Merrick Conference room)
“Caring--A New Business Paradigm to Connect “Branding Challenges: 2011”
with the 21st Century Customer
“Northwestern University IMC Faculty Q&A “
COFFE BREAK 10:30-11:00 A.M.
COFFE BREAK 10:30-11:00 A.M (Tuttle room)
(Tuttle room)
Theresa Rice John Palomino
Managing Director, Destination Managing Director Information Technology
Promotion at Burson-Marsteller Consulting - Global Accounts for Sabre
Miami/Latin America 11 A.M. (Merrick Conference room)
11 A.M. (Merrick Conference room)
PANEL: Destination Branding Strategies PANEL: Innovative Technologies for the Tourism Industry
 Alfonso Sumano, Regional Director of las  David Goodis, President and CEO of Revelex
Americas Mexico Tourism Board  Keith St. Clair, Chairman of the Advisory Board for
 Benjamin Liberoff, Technical Advisor for the ForumTel
Ministry of Tourism and Sport at Uruguay  Guido Becher, Founder and CEO of Netactica
 Carlos Roman Marketing and Corporate Affairs  Xavier Martín Canals, CEO and Founder at Turijobs
Director, North America & Caribbean for LAN  Leonel Azuela-Berchelmann, Founder and Managing
 Juan C. Arbeláez, Vice President of Tourism of Director of Quaxar
Proexport Colombia
 David L Johnson, Managing Director of
Bahamas Tourism Bureau
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3. LUNCH 12:30- 2:00 P.M. LUNCH 12:30- 2:00 P.M.
(CC Terrace) (CC Terrace)
Julio Bruno Castellanos Patricio Rubalcaba
Vice President for Canada, Latin VP Strategic Partnerships—Global Commerce
America and the Caribbean for Development for Mastercard – Latin America &
Travelport Caribbean
2 P.M. (Merrick Conference room) 2 P.M. (Merrick Conference room)
PANEL: Evolution of Tourism Marketing PANEL: Luxury Travel Products: On-line vs Off-line
 Antonio Batanero, Director of Distribution &
 Angela Goicouria, Vice President, Alliances, CTA, CTC
Ecommerce at Sol Meliá Hotels & Resorts
 Linda Cain, Director Loyalty & Partner Marketing at
 Fernando Harb, Director of Sales at Greater
Starwood Latin America Division
Fort Lauderdale Convention & Visitors Bureau
 Lourdes Berho, CEO/Founder of Alchemia Comunicare
 Rick Still, CEO of OnTrade Travel (Markcomm).
 Ricardo Casco, Director of Latin America &  Melissa Araya, Director of Sales Latinamerica at Silversea
Caribbean for AVIS Budget Group Cruses
Tatiana López Ezequiel Singer
Account Executive LATAM | Google Business Solution Representative, LATAM
Facebook 3:30 P.M. (Merrick Conference room)
3:30 P.M. (Merrick Conference room)
WORKSHOP: Facebook WORKSHOP: Google
COFFEE BREAK 4:30 – 5:00 P.M. COFFEE BREAK 4:30 – 5:00 P.M.
(Tuttle room) (Tuttle room)
John Bischoff Patricia Rasore
FORMER Vice President of Director, Latin America for PhocusWright
International Brand Strategy for the
Las Vegas Convention and Visitors 5 P.M. (Merrick Conference room)
Authority (Sep 2007-2010)
5 P.M. (Merrick Conference room)
“What happens in Vegas stays in…America” “Analizing the Emerging Online Travel Market in LATAM”
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4. Netwroking events
On the evening of Wednesday 4th there will be a semi-formal (no tie) Dinner Gala presented by Sabre
where it is important to attend since it is an excellent opportunity to meet with customers. Not to mention,
before de Gala, we will announce the 5 brands that travel agencies voted as the ones with the Outstanding
Marketing Efforts During the 2010. http://new.evite.com/#view_invite:eid=02D8AAQZXGK5ZY6N4EPANUDHFH3AMA
4

5. After a long day of intense debates and conference enlightenment, Travelport (the leader provider of
informed travel choice) will host a two hour complementary bar on Thursday 5th evening at 6:30 P.M. for
anyone who wishes to treat themselves.
This is a perfect time to meet and be acquainted with all of the top business executives that
participate in the TBF 2011!
http://new.evite.com/#view_invite:eid=02D8AAQZXGL24EWGIEPAODYB3B3VLQ
5

6. BIOGRAPHYS
CONFERENCE 1: “Caring--A New Business Paradigm to Connect with the 21st
Century Customer“ (May 4th, 9:15 – 10:30 A.M.)
Kalyan Raman
Professor, IMC Department, Medill School of Journalism
Professor of Marketing, Kellogg School of Management (Courtesy)
e: k-raman@northwestern.edu
p: (874) 491-5665
f: (874) 489-2498
Kalyan Raman is a Professor in the Medill IMC department, Courtesy Professor of
Marketing in the Kellogg School of Management at Northwestern University, Evanston, IL, and Associate Faculty
in the Center for Complex Systems at the University of Michigan, Ann Arbor, MI. He attended graduate school
at Purdue University, W. Lafayette, Indiana, and obtained his Ph.D. in Marketing from the University of Texas at
Dallas. He holds a M.S. in Statistics and minors in Mathematics and Mathematical Economics. He has published
articles in Marketing Science, Management Science, Journal of Marketing Research, Journal of Consumer
Research, Marketing Letters, International Journal of Research in Marketing, Automatica, Optimal Control
Applications & Methods, Applied Mathematics Letters, European Journal of Operational Research , and other
scholarly journals. Kalyan was a finalist for the prestigious William F. O’Dell award in 2008 and in 1999. He is
a member of the editorial board of Marketing Science and other leading academic journals. Kalyan specializes
in the optimization of marketing decision problems with long-term and uncertain consequences—specifically in
the areas of integrated marketing communications and the marketing mix. Multinational companies, major
advertising agencies and their media planning affiliates are supporting Kalyan’s research. He is a Visiting
Professor at Loughborough University in the UK, the University of Munster, Germany, University of Kiel,
Germany, WHU Koblenz, Germany (2000 – 2003) and the Catholic University of Leuven, Belgium in 2001.
Kalyan has taught in Loughborough University’s program in Singapore and in executive development and MBA
programs at leading business schools in Europe and the USA. He has presented his research at national and
international conferences in the United States, Germany, Austria, U.K., Netherlands, France, Belgium, Australia,
India, and given invited talks at a number of leading universities all over Europe and the U.K., and at leading
Fortune 100 companies in the U.S.A. Prior to joining Northwestern University in Fall 2008, he worked at
Loughborough University in the UK, the University of Michigan Flint, University of Florida, AT & T Bell
Laboratories in Murray Hill, NJ, and Auburn University.
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7. PANEL 1: “Destination Branding Strategies” (May 4th, 10:45 – 12:30 a.m.)
Theresa Rice (MODERATOR)
Managing Director, Destination Promotion at Burson-Marsteller Miami/Latin America
e: theresa.rice@gmail.com
With more than 20 years of communications experience, Theresa Rice has helped
multilateral organizations, governments and corporations around the world manage
crises, coordinate internal communications and position themselves and their products
and services. Her specialty is destination branding and positioning, having represented the governments of El
Salvador, Costa Rica, Mexico and Uruguay, U.S. cities such as Houston and development projects funded by
the United Nations Development Program and the Inter-American Development Bank. She forms part of Burson-
Marsteller's Global Government and Political Services Practice.
Theresa joined B-M in 2003 as director of the Mexico Tourism Board account, leading 18 professionals in
three countries and garnering such recognitions as the MarCom Platinum Award, Ava Platinum Award, Mercury
Excellence Gold Award and North American Travel Journalist Association Award for client work. Her current
clients include the International Monetary Fund and the governments of Costa Rica and
Uruguay.
Before joining Burson-Marsteller, Theresa was managing supervisor of Fleishman-Hillard, managing such
accounts as Citigroup Latin America & the Caribbean, PROESA (El Salvador’s investment promotion agency),
Wal-Mart, The Mexico Tourism Board, The Greater Houston Convention and Visitors Bureau, Mattel, MTV Music
Television, Nickelodeon, Sony Entertainment Television and Dannon.
Theresa's career in public relations followed more than a decade of experience as a journalist covering Latin
America. She has also given lectures and courses and generated articles, podcasts and blogs on such issues
as country branding, corporate reputation, political communications, digital communications, Hispanic marketing
and crisis communications.
Theresa graduated with high honors in Latin American and Iberian studies from Columbia University, receiving
the scholarship and leadership award of her graduating class. She holds a master´s degree in international
economics and Latin American studies from The Johns
Hopkins University´s Paul H. Nitze School of Advanced International Studies and completed a year of doctoral
coursework as a Rotary International Scholar in Mexico.
7

8. Carlos F. Roman (PANELIST)
Marketing and Corporate Affairs Director, North America & Caribbean for LAN
e: carlos.roman@lan.com
As Marketing and Corporate Affairs Director for LAN Airlines for North America and the Caribbean, Carlos
Roman has led the strategic marketing communications of the Company for the past seven years. Based at
the LAN Airlines North America headquarters in Miami, Florida, Roman oversees the advertising, public
relations, social media, sponsorships, and direct and online marketing teams. He also spearheads Corporate
Affairs for LAN in this market including external communications, corporate social responsibility and
institutional relations.
Roman joined the LAN team as Marketing Director in January of 2004. In 2008 his responsibilities grew to
include Corporate Affairs. Prior to joining LAN, Roman served as the Marketing Director for the Americas for
CSG Systems in Miami, Florida, where he was responsible for developing and implementing the company’s
integrated marketing plan throughout the Americas. Earlier in his career, Roman held positions with Danec, S.A.
(Quito, Ecuador) and Kraft Foods, Inc. (Northfield, Illinois).
Roman holds a Master’s in Business Administration from the Massachusetts Institute of Technology’s Sloan
School of Management and a Bachelor of Science degree in Chemical Engineering from Northwestern
University in Evanston, Illinois.
8

9. Alfonso Sumano (PANELIST)
Regional Director of las Americas for the México Tourism Board
e: alfonso.sumano@visitmexico.com
p: 212.308.2110
Tw: @mexicotourismbd
Alfonso Sumano is the Regional Director for the Mexico Tourism Board for the Americas and is based in New
York. Prior to his appointment, Sumano served for two years as the Regional Director for Canada, responsible
for the relationship with travel partners; tour operators, airlines, travel agencies and for the supervision of the
advertising, public relations and telemarketing agencies, in the Canadian market
Sumano has extensive experience in the North American market where he served from 2006 to 2008 as the
Director of the Mexico Tourism Board based in Houston, Texas. There he supervised Mexico’s tourism
marketing for Texas, Louisiana, New Mexico, Oklahoma, Arkansas and Colorado.
Sumano has more than 10 years experience within the tourism industry of Mexico. He served as Liaison
Director for Internal Affairs of the Mexico Tourism Board in 2001 and was part of the creation of the entity in
2000. Prior to this, he served as personal assistant to the Mexico Federal Undersecretary of Tourism
Promotion in 1997.
A native of Mexico City, Sumano graduated from Anahuac University in 1996 with a degree in Corporate Law.
9

10. Juan Carlos Arbeláez (PANELIST)
Vice President of Tourism for Proexport Colombia
Juan Carlos Arbeláez, obtained his Degree in Communications from the American University in Washington D.C.
His experience in management of international airlines and tourism expands across in the United States,
Europe, the Middle East, Argentina, Mexico, and Latin America where he worked in International Business
Management for several years.
Prior to joining Proexport Colombia, Arbeláez was the Vice President of Aeromexico, regional director of
Continental Airlines, Commercial Vice President of Avianca Airlines, Communications and Relations Director of
Spirit Airlines, and Consultant of the opening of SuperClubs Hotels & Resorts in Colombia.
As Vice President of Tourism of Proexport, Juan Carlos Arbeláez Escallón promotes Colombia as a tourist
destination by positioning Colombia’s main attractions and products worldwide.
10

11. Benjamin Liberoff (PANELIST)
Technical Advisor for Ministry of Tourism and Sport of Uruguay
e: bliberoff@mintur.gub.uy
Benjamín José Liberoff is a tourism industry veteran who has been Technical Advisor of Uruguay’s Ministry of
Tourism since 2005. Before joining the Ministry, Liberoff was director of tourism for the city of Montevideo,
director of the Tourism Training Institute in Montevideo and tourism advisor of the World Trade Center in
Montevideo. He has also served as international advisor of the World Trade Center of Luanda, Angola and
advisor to Angola’s Tourism Information Institute. Liberoff has a Bachelor in Architecture from Uruguay’s
University of the Republic and a Master in Sustainable Tourism Economics and Management from a joint
program between the University of the Republic and the University of Sienna, Italy. He is an active participant
in the Ibero-American Network of Promotion and Marketing Experts (AECID) and advisory board member of the
graduate program of Sustainable Tourism Economics and Management of the University of Sienna, Italy.
11

12. PANEL 2: “Evolution of Tourism Marketing” (May 4th, 14:00 – 15:30)
Julio Bruno Castellanos (MODERATOR)
Vice President of Canada, Latin America and the Caribbean for Travelport.
e: Julio.Bruno@travelport.com
With a long international business career covering many diverse sectors, Julio
Bruno has been advising international companies on their expansion plans and
investment strategies worldwide as well as the public sector.
Before joining Travelport as Vice President for Canada, Latin America & The Caribbean, Julio worked as an
independent strategy consultant in a number of high-profile projects. He served as an Expert Advisor in the
“product and strategic marketing group” for the Ministry of Industry, Commerce & Tourism of Spain in 2007
for a tourism project called “Spain, Horizon 2020” sponsored by SEGITUR (Secretaria General Turismo). Julio
has advised private companies in the travel sector such as the hotel chain Rusticae of Spain, and more
recently Travelport, where he advised the company as Strategic Consultant for Latin America & The Caribbean
and spearheaded its geographical expansion, opening offices in Colombia, Chile and Uruguay since early 2009,
to complement the existing ones in Mexico, Brasil, Peru, Argentina, Venezuela and The Caribbean. By the end
of 2009 Bruno was given responsibility for Canada and created the CLAC Region (Canada, Latin America &
Caribbean). Under his leadership, Travelport was voted as the favourite GDS at The Agent’s Choice Awards
2010 in Canada.
At Cendant Corporation he was Vice President and Managing Director Continental Europe & South America of
several business units within their B2B division, namely, Galileo, Gullivers Travel (GTA) in-bound, Octopus Travel
B2B and Travelwire. He lead a multi-national team of over 400 people in 15 countries, first with Cendant TDS
and then with Travelport (after Blackstone’s acquisition) until 2007
Before joining Cendant at its bases in Madrid and Paris, Bruno held senior positions internationally, such as
Group Global Accounts Director at Regus plc, the serviced-offices world leader, where he managed the global
sales teams, and Managing Director at Energizer Corporation for Northern Europe; both positions with base in
London. Previous to this he worked in consumer goods with the giant Diageo plc based in London and later in
the USA, managing third party sales operations and services for Latin America and the Caribbean.
Julio holds a Master’s degree in International Business from the University of London, Birkbeck College, and a
post-graduate certificate on leadership from Wharton, University of Pennsylvania.
12

13. Antonio Batanero (PANELIST)
Director of Online Marketing Solmelia
e: antoniob@sol-group.com
Antonio Batanero is Senior Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts in The
Americas. Sol Meliá is a leading hotel company in Spain, Latin America, and the Caribbean and ranks as the
third largest hotel company in Europe and the tenth largest in the world by market capitalization. It is also the
largest resort hotel chain globally. His responsibilities include the development of lines of strategy,
communication, marketing and sales with direct clients, companies and travel agencies around the Continent.
He is responsible for the design, creation, development and distribution of interactive media tools profitability
of the company’s distribution channels, in the Digital, Internet, E-commerce and Customer Service areas. Mr.
Batanero's digital industry experience spans 10 years, first in online advertising agencies and portals with
Carat - part of the Aegis Group Plc- and Wanadoo (former name of the ISP division of France Telecom, now
Orange) then as a online marketing manager with Amnesty International, and finally as a Director of Online
Marketing for Sol Meliá in Europe before be transferred to the United States in July 2008. Mr. Batanero
graduated in Communications Sciences from University Ramon Llull in Barcelona. He received his M.B.A. from
ESIC School of Business in 2005.
13

14. Fernando Harb (PANELIST)
Director of Sales at Greater Fort Lauderdale convention & Visitors Bureau
e: FHARB@broward.org
p: (954) 767 2448
Harb is a seasoned professional with a comprehensive knowledge of both leisure and convention sales, as well
as the international market. With fluency in four languages including English, German, Portuguese and Spanish,
Harb is an exceptional addition to the CVB team. Most recently he held the position of director of sales &
marketing at the Hollywood Beach Marriott where he was an essential member of the resort's management
team for its grand opening. Prior to Hollywood Beach Marriott, Harb was the director of production &
international sales for Roney Palace Beach Resort in Miami Beach. Harb began his career working for several
hotels in NYC as well as for CONEX Group in the trade show industry.
"Fernando has been a vital part of our hospitality community in Greater Fort Lauderdale and is an outstanding
addition to an already dedicated and successful team at the CVB," said Nicki E. Grossman, president of the
Greater Fort Lauderdale Convention & Visitors Bureau.
14

15. WORKSHOP 1: Facebook (May 4th, 15:45 – 16:45)
Tatiana López
Account Executive Latin America for Facebook
e: tatilopez@fb.com
Tatiana joined Facebook last year as an Account Executive in charge of building key partnerships, and
providing leadership to deliver strategic initiatives for Facebook advertisers in Latin America. As such, she
works collaboratively with several groups including Facebook’s partner in the region Punto FOX Networks,
Online Operations, Marketing, Business Development, Product Management, etc. to create solutions, which drive
clients’ business objectives.
Prior to Facebook, Tatiana hold the Panregional Sales Manager position in the Latin America and US Hispanics
markets for .FOX Networks, with focus on integrated online-on-air programs and solutions. Before, she worked
as Panregional Sales Manager for MySpace Latin America a division of Fox Interactive Media (FIM), where she
oversaw the roll-out of MySpace promotional programs, partnerships and advertising sales for the Latin
America region. Tatiana has hold different positions in the US Hispanic market, working as Marketing Manager
for MySpace Latino and Batanga Inc. In these roles, she was responsible for the marketing strategy, launch
and positioning of MySpace and Batanga Inc, a Hispanic media and e-marketing company. Tatiana also held
executive posts at British American Tobacco in the trade and brand marketing departments in her country,
Colombia.
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16. CONFERENCE 2: "What Happens in Vegas Stays in.........America"
(May 4th, 17:00 – 18:15)
OVERVIEW: The True Story of Las Vegas' Struggle to Become A Global Brand.
John H. Bischoff
FORMER Vice President of International Brand Strategy for the Las Vegas Convention
and Visitors Authority (September 2007- 2010)
e: johnhbischoff@msn.com
John H. Bischoff first brought his decades of global branding experience with Fortune
500 Companies to the attention of Las Vegas Convention and Visitors Authority (LVCVA) in 2005. He was
commissioned to travel the globe and study the brand of “Las Vegas”. The culmination of that consulting
project was the publication of the “Las Vegas Global Strategy” and resulted in the appointment of Mr. Bischoff
as the first-ever Vice President of Brand Strategy for the LVCVA.
Over the next five years, John established and led the International Division of the LVCVA, opening 12
International Offices in over 75 global markets, with 80 staff worldwide. The LVCVA just published data
confirming that international visitation to Las Vegas experienced unprecedented growth from 5% in 2006 to
18% in 2010 – with over 6 million annual international visitors to Las Vegas. In 2011, John joined Justin
International as Managing Director and now provides global branding consultation to numerous destinations
and a growing list of travel and tourism clients throughout the world.
John graduated with an MBA in International Marketing and Finance from Fordham University in 1981 and
promptly went to work for one of the first true global brands AT&T. He has frequently served as a guest
lecturer on global branding at colleges and universities worldwide, authored many strategy papers on
destination marketing, and has been the subject of many features and profiles in the travel and tourism press.
He has just completed his first book: “What Happens in Vegas, Stays in…America – The True Story of Vegas’
Struggle to Become a Global Brand.”
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17. CONFERENCE 3: “Branding Challenges 2011” (May 5th, 17:00 – 18:15)
OVERVIEW: Branding is increasingly important in today's world, especially in tourism. Building a strong brand
has always been a challenge but the changing world of communication is making it even more difficult. This
session will highlight why brands matter more than ever and the emerging challenges confronting people
responsible for brands, and then provide recommendations for capitalizing on the power of brands.
Tim Calkins
Marketing Professor at Northwestern University’s Kellogg School of Management
e: t-calkins@kellogg.northwestern.edu
p: (874) 467-3209
Tim Calkins helps people use marketing strategy and branding to build strong and profitable businesses.
Tim is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He teaches
Marketing Strategy, the most popular marketing elective in the Kellogg MBA program, and Biomedical
Marketing, one of the few courses in the world focused on marketing in the pharmaceutical and medical
device industries.
He teaches in a number of Kellogg’s executive education programs, including the Executive Development
Program and the Kellogg Management Institute. He is academic director of the Kellogg on Branding executive
education program.
Over the past five years Tim has received numerous teaching awards. He received the Top Professor Award
from the Kellogg Executive MBA Program in 2007, 2009 and 2010. He received the Sidney J. Levy Teaching
17

18. Award in 2008 and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching
award at Kellogg, in 2006.
Tim leads two annual events at Kellogg, the Kellogg Super Bowl Advertising Review and the Kellogg Biotech
and Healthcare Case Competition.
He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on
Branding (John Wiley & Sons, 2005). Tim has written case studies including Crestor, MedImmune: FluMist
Introduction and Eli Lilly: Xigris.
In 1998 Tim joined the Kellogg faculty as adjunct assistant professor of marketing. He became clinical
associate professor of marketing in 2002 and assumed his current position in 2006.
In addition to teaching at Kellogg Tim works with major corporations around the world on marketing strategy
and branding issues. His recent clients include Pfizer, Eli Lilly and Northwestern Mutual Life. He is managing
director of Class 5 Consulting, a marketing strategy firm.
Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek,
the Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC,
Fox, and CNBC.
He serves on the board of the Alliance Française de Chicago and the Lycée Français de Chicago.
Tim began his career at consulting firm Booz Allen and Hamilton, where he worked on strategy and marketing
projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led
businesses including A.1. steak sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft he
was responsible for the launch of more than two dozen new products.
Tim received his BA from Yale in 1987 and his MBA from Harvard Business School in 1991.
18

19. PANEL 3: “Innovative Technologies for the Tourism Industry”
(May 5th, 10:45 – 12:30 a.m.)
John Palomino (MODERATOR)
Managing Director Information Technology Consulting - Global Accounts for
Sabre travel Network
John’s a native from Colombia, who began his career in the travel industry at a
Sabre customer airline, gaining experience with the Sabre® system as a reservation office manager in Bogota.
His 15 year career at Sabre began supporting the software and hardware support desks in Colombia then
moving on to operational process and technology consulting for agencies in Central America, Colombia, Peru,
and Ecuador, moving across the organization including the management of the quality assurance teams for the
Sabre point of sale delivery out of New Delhi, India.
His experience encompasses product development, networking design and deployment built over a
telecommunications degree backed up by several technology certifications from multiple vendors such as
Cisco, Microsoft and RedHat. His technology skill set is complimented by comprehensive marketing and
consulting degrees from the Southern Methodist University in Dallas, Texas.
He currently heads the Information Technology group supporting the Global Accounts division for Sabre Travel
Network® globally, managing a team of professionals across the world dedicated to deployment and
implementation of Sabre products as well as targeted workflow and automated process solutions that
demonstrate measurable improvement in agency processes and productivity.
John resides in the Dallas/Fort Worth metroplex close the Sabre Holdings headquarters office with his lovely
wife Alejandra and his three kids Nicholas, Ethan and Natalia; He enjoys traveling around the globe, racing
speed cars and playing tennis.
19

20. Keith St. Clair (PANELIST)
Chairman of the Advisory Board for ForumTel
e: keith@forumtel.com
Mr. St. Clair started his business career in the UK in the late 70’s with real estate
developments in England and Spain. In 1984 he assumed the position of Chairman & Managing Director of
Sol Holidays.
Mr. St. Clair was responsible for developing its preferred operator status with all major Travel Chains in the
United Kingdom resulting in the Company becoming one of the largest Tour Operators in the UK
Mr. St. Clair was a director of the Association of British Travel Agents serving on its bonding, finance and
aviation committees. He was Vice Chairman of the Tour Operators Council. In 1991, Mr. St. Clair left the UK
for the United States completing 5 years of successful investing and consultancy in a number of travel related
fields including Stansted Airport in London, consultancy for the Government of Tenerife, Tourists Boards, and
other companies.
Mr. St. Clair subsequently acquired the American Express travel operation in Central Florida. Concurrently, he
created a holding company for a consolidation of travel service distributors in the U.S. market, and in 1998
began the acquisition of Bon Voyage completing the transaction in 1999.
Mr. St. Clair has served as a Director of Seaway2 Hotels Corp., a board member of the British American
Chamber of Commerce and a director of the Foundation Board of Florida International University. Additionally,
he has hosted National Senatorial and Local Mayoral Elections, is has been a member of World City CEO
Roundtable, Co-Chair for Mercy Hospital Foundation Gala, a Member of the Continental Airlines Travel Advisory
Board and a founding member on the Corporate Advisory Council of ASTA (American Society of Travel
Agents). Today, he is the Advisory Board Chairman for Forum Telecommunications.
His many accomplishments and business acumen were rewarded by induction into the Entrepreneur Hall of
Fame and subsequent winner of the 2004 Florida Entrepreneur of the Year Award.
20

21. Guido Becher (PANELIST)
Founder and CEO of Netactica
e:gbecher@netactica.com
p: US Cellphone: (1) 646-256-1948
Colombia: (57) 315-352-6564
Argentina (54-11) 4964-1900
Bogotá, Colombia
Guido Becher is the founder and CEO of Netactica, a major regional player in the Latin American travel
technology space since 2003. Netactica develops end to end solutions specialized in the latinamerican
marketplace. Previously Guido was founder and CIO of 123vendido.com, the first reverse auction travel agency
in LATAM. Guido graduated as an industrial engineer from the Institute of Technology in Buenos Aires and was
awarded a scholarship for Applied Math and Computer Science from the Weizmann Institute in Israel. In the
region Guido is considered a thought leader in regard to travel company's best practices and usage of
technology in a diverse market that is generally behind the technology adoption curve. He was recently
selected to join the prestigious Phocuswright's ClassOf35 young leaders in travel.
21

22. Xavier Martín Canales (PANELIST)
CEO and Founder at Turijobs
e: xavier.martin@turijobs.com
p: +34.93.228.21.93 / +34.93.773.85.05
Barcelona, España
Turijobs, a specialist web portal for jobs and training in Tourism and Hospitality, was founded in Spain in 2002
and now boasts portals in Portugal, Mexico, Brazil, France and Latin America.
Xavier Martin completed his professional training in Business Tourism at ESADE Business School and also
gained a BA in International Hospitality Management at the University Of Huddersfield (UK). Previous to
founding Turijobs, Xavier worked in the family business and at renowned Spanish hotel chain, Hoteles
Catalonia. His passions are technology, marketing and tourism.
22

23. David Goodis (PANELIST)
President and CEO of Revelex
e: DGoodis@revelex.com
David Goodis, founder of Revelex® Corporation, has been involved in the development of several successful
startup companies. He has a comprehensive background in computer and Information Technology Systems as
well as sales and marketing. Prior to the inception of Revelex® in November 1999, Goodis served as Executive
Vice President of Corporate Development for Shochet Securities, a large South Florida brokerage firm. It was
during his tenure at Shochet that he realized that similar technologies to those he used on Wall Street could
be applied to the travel industry, thus providing travel agents with real time pricing and ease of booking. Born
and raised in Montreal, Goodis graduated from Concordia University. Trained in the art of negotiation at
Harvard Law School, Goodis now works diligently to ensure a bright and successful future for Revelex®.
23

24. Leonel Azuela-Berchelmann (PANELIST)
Founder and Managing Director of Quaxar
e: lazuela@quaxar.com
Tw: Quaxar / lazuela
Leonel Azuela founded Quaxar in 2000, driving the company’s
strategy to become a premier provider of E-Loyalty & Community
Marketing solutions. The company’s headquarters were established in Miami, Florida, with 2 offices opening
soon after in Mexico. In 2007 Quaxar established a new office in Buenos Aires, Argentina.
Leonel is the prime mover in the creation of the Quaxar Loyalty Profit Platform and the Quaxar Lead
Generation Broker. These solutions have been implemented both in the U.S. and across Latin America with
over 200 implementations. The platforms have been adopted by companies in a variety of sectors, including
government, hotels, restaurants, tire distributors, and Fortune 500 companies. They are a proven method to
successfully manage loyalty and customer relationship management, increasing sales through a practical and
simple interface. Quaxar expects to have this platform operating in more than 5,000 businesses by the end of
2012.
Leonel has also configured numerous web-based sales incentive programs, social networks and CRM operating
systems for American and Latin American organizations. He has participated in the creation of a variety of
online assets, and implemented diverse social media and online marketing strategies.
Before founding Quaxar, Leonel worked as an investment banker at Deutsche Bank, as a consultant for
McKinsey & Co, where he achieved the Hugo García Prize as the Outstanding Business Analyst of 1998, and
as an economist for the Mexican President’s Office during the Salinas Administration.
Leonel is a Board member of the Grupo Brisa Foundation and of the InterAmerican chapter of the U.S. -
Mexico Chamber of Commerce.
Leonel has a Masters degree in Business Administration from Harvard Business School and a Masters in Public
Administration from Harvard’s John F. Kennedy School of Government. He also graduated with honors as an
economist from México´s ITAM.
Leonel was born and raised in Coatzacoalcos in the southern Mexican state of Veracruz and is 39 years old,
is married to Emma and has two son Leo aged 7 and Daniel aged 4. In his free time he loves spending time
with family and friends. Leonel likes running, cycling, waterskiing and other water sports.
24

25. PANEL 4: “Luxury Travel Products On-line vs Off-line”
(May 5th, 14:00 – 15:30)
Patricio Rubalcaba (MODERATOR)
VP Strategic Partnerships—Travel & Entertainment Industries
Global Commerce Development for MasterCard – Latin America & Caribbean
e: prubalca@bellsouth.net
p: (305) 373 3757
Patricio Rubalcaba holds the position of Vice President of Commerce Development
for the Commerce Development, Travel and Entertainment Industries group for the
MasterCard Latin America and Caribbean Region since October of 2007. In this role he is responsible for
establishing key strategic partnerships with regional players in the travel and entertainment and the
development of customer relationships and business building programs with key merchants, to expand
commerce development, creating preference for MasterCard Worldwide and driving business to our key
merchant partners.
Before joining MasterCard, Rubalcaba was the Sr. Manager in the International Destination Business area for
American Express, where he was responsible for executing strategies for destination business and consumer
programs, including distribution, partnerships and marketing strategies for the Latin American, European and
Asian regions.. He also managed and developed destination relationships, negotiating with the governments
and key tourism entities.
Prior to this assignment, Rubalcaba served in the Merchant Marketing area in American Express. He also held
a position in LAN Airlines where he was in charge of the leisure segment for North and Central America and
Asia
His previous responsibilities include working for the Mexican Government and at Deloitte & Touche where he
held a management consulting role. .
He is a graduate of University of Miami holding a Masters Degree in Business Administration, Marketing. He is
a member of the Panel of Experts for the United Nations World Tourism Organization’s “Tourism Barometer”,
co-author of the article “Ethics in Business” chosen for publication by the National Association of Accounting
and Business Schools in Mexico.
25

26. Angela Goicouria (PANELIST)
Vice President, Alliances, CTA, CTC for Virtuoso
e: agoicouria@virtuoso.com
Upon graduating from college Angela went to work as a Regional Sales Director for the now-defunct
Commodore Cruise Line, which was based in Miami. It was the beginning of a fulfilling career that combined
her passion for travel with her lifelong love of languages and world cultures. She worked her way up to
director at Commodore; in 1993, she became Vice President of Sales and Marketing at Star Clippers Cruises.
Four years later, she was offered the position of Vice President of Travel and Entertainment for Visa
International, where she handled travel and upscale merchant relations in the Latin American and Caribbean
region. In February 2008, she accepted the position of Vice President of Alliances for Virtuoso, overseeing
relationships with MasterCard, worldwide tourism boards and Rue La La, the invitation-only on line shopping
site.
Having earned her CTA (Certified Travel Advisor) and CTC (Certified Travel Consultant), Angela is a member of
Virtuoso's Senior Leadership team as well as SKAL, which promotes global tourism. In 1999, she was named
among "100 Most Powerful Women in Travel" by Travel Agent magazine.
Angela earned a Bachelor's Degree in both political science and languages, followed by a Master's Degree
specializing in international business, at the University of Miami; Angela speaks English, Spanish and
Portuguese fluently, as well as conversational French and Italian.
26

27. Linda Cain (PANELIST)
Director Loyalty & Partner Marketing at Starwood Latin America Division
e: Linda.Cain@starwoodhotels.com
p: (1 305) 999 6300/ (1 305) 865 4728
More than 25 years with Starwood Hotels Latin America Division, specializing in Sales and Marketing, and
currently responsible for the divisional marketing related to our loyalty program Starwood Preferred Guest as
well as strategic marketing partners within the Latin America region.
27

28. Melissa Araya (PANELIST)
Director of Sales, Latin America, Mexico and Caribbean Silversea Cruises
e: MelissaA@silversea.com
Melissa Araya is Director of Sales for Latin America and Caribbean for Silversea Cruises. She manages sales
and marketing for key travel partners across Mexico, Latin America, Bermuda and the Caribbean. Prior to this,
she was Director of National Accounts for Regent Seven Seas Cruises, overseeing relationships and growing
market share with consortia such as Virtuoso, Signature Travel, American Express, Ensemble and others.
Melissa also served as Managing Director of Member Sales for Virtuoso, where she worked with owners of
Virtuoso Agencies in North America on Business Development and on growing sales of Virtuoso Preferred
Suppliers. Melissa also has15 years of experience with American Express in New York, Mexico City, and Miami
where she was Vice-President of Relationship Management, Marketing and Destination Business Development for
Latin America and the Caribbean.
28

29. Lourdes Berho (PANELIST)
CEO/Founder of Alchemia Comunicare ( Markcomm)
e: lourdesberho@yahoo.com.mx
Graduated from Pepperdine University in Malibu California with a double major on Business Administration and
Advertising, and undergraduate bachellors on Tourism Administration and Latin American Studies at University
of the Pacific in Stockton, California and Universidad Anahuac in Mexico City, Lourdes Berho has 25 year
career on Marketing Communications, Tourism and Publishing.
Prior to her present development of Alchemia Marketing Sustainable Consulting firm, Lourdes was recently
Banamex and Citi’s Vice President for Premium Marketing in Mexico where she managed an integrated
marketing, corporate communications strategies, advertising, branding, consumer insights, media, sponsorships,
external and internal communications for the Financial Group’s Wealth Management, Global Banking, Business
and Government Banking, Premium Credit Cards and its liaison with Social Responsibility. At Banamex, she
successfully launched the consumer editorial portfolio of “Valor” and “Valor Corporativo” magazines, which
received last November the 2010 award of the best Finance, Corporate and Business magazine granted by
the Mexican National Publishing Chamber in Mexico. In addition to that, she also evolved the Premium loyalty
cluster Privilegios, meant to service the affluent market of the Group.
Before joining Banamex and Citi for Mexico and Latam, Lourdes was CEO of the International most
prestigious luxury magazine firm Condé Nast, in charge for Mexico and Latin America. During her tenure at
Condé Nast, Lourdes’ leadership achieved a growth of 1113% in 5 years with Vogue, Glamour and
Architectural Digest and successfully launched GQ Mexico in 2006 bringing this Publishing firm as the leading
editorial group addressed to the luxury market in Mexico en 2008.
Lourdes also shares a great Tourism Marketing background which started when she was the Director of
Advertising and Public Relations at the Mexico Tourism Board in 1988 heading the 120 million dollar
campaign geared to North America and Europe, and she was part of the launching of the “co-op advertising
destination funds” model in 1989 which developped into Mexico public and private sector’s marketing efforts
“Fondos Mixtos” for Cancún, Puerto Vallarta, Los Cabos, Acapulco, and Mexico, which to the present, have
been able to position individual Mexico destinations under the Mexico umbrella marketing campaigns.
29

30. WORKSHOP 2: Google (May 5th, 15:35 – 16:45)
Ezequiel Singer
Google Business Solution Representative, LATAM
e: esinger@google.com
p: + 54 11 5530 34 28
+ 54 9 11 3473 7177 (cell phone)
Tw: @ezesinger

 Master in E-Business, Universidad del Salvador, Buenos Aires Argentina, 2010
 Informatics Engineer, Universidad de Buenos Aires, Buenos Aires Argentina, 2007
 Universidad de Buenos Aires, August 2005 †“ current, Practical assistant professor, software engineer
course
 Instituto Tecnologico Buenos Aires, August 2009 - Current, Practical assistan professor, Database
course
30

31. CONFERENCE 4: “Analizing the Emerging Online Travel Market in Latin
America” (May 5th, 17:00 – 18:15 a.m.)
OVERVIEW: The Latin American travel industry is vast, diverse, growing fast and changing even faster. The
region features rapidly emerging economies, a fast growing ecommerce sector, some powerhouse travel
companies with an eye toward global expansion, and tremendous opportunity for a still under-penetrated
online travel market. PhoCusWright is conducting a comprehensive study of the Latin American travel
marketplace, with a focus on online distribution and marketing. This research delivers an in-depth
understanding of this increasingly important yet understudied part of the global online travel landscape
Patricia Rasore
Director, Latin America for PhoCusWright
e: prasore@phocuswright.com
p: +54 11 4803 11 58
Tw: patrasore I PhoCusWright
After working with PhoCusWright as a market analyst, Ms. Rasore was commissioned
by the company to add business development activities in Latin America to her
analyst role. Patricia brings more than two decades of industry experience and expertise to this position. Her
career spans from the airline industry to travel technology, and from corporate travel to the DMC sector. Prior
to joining PhoCusWright, Patricia was ACTE's Latin America regional director, displaying a unique ability to
expand operations and generate new business from influential thinkers and key decision-makers across the
region. In January 2002, Patricia opened the TAM Brazilian Airlines office in Vienna, where she was responsible
for direct sales and BSP growth in Austria and in Central European countries. She is trilingual in English,
Spanish and German, and is also comfortable with Italian, basic French and advanced Portuguese. She holds a
Bachelor's Degree in Tourism from the Vienna University of Economics and Business Administration. Patricia is
based in Buenos Aires, Argentina.
31

32. Attendee List
Adriana Sulej Amelie Ferro Angela Goicouria
Villalobos CEO Vice President, Alliances
Marketing Director for Latin America Publicitas Charney Palacios & Co Virtuoso
and the Caribbean amelie.ferro@publicitas.com agoicouria@virtuoso.com
Sabre
adriana.villalobos@sabre.com
Amy Rodriguez Antonio Batanero
President Sr Director Ecommerce & Digital
Adriana Villalobos
The Rodriguez Group MK
Marketing Director for Latin
amy@therodriguezgroup.net Sol Meliá Hotels & Resorts
America and the Caribbean
antoniob@sol-group.com
Sabre
Ana Paradela
adriana.villalobos@sabre.com
Business Development Manager Augusto Borras
Expedia Sales & Marketing Manager Latin
Agata Sulej
aparadela@expedia.com America & Caribbean Region
Senior Account Manager
AVIS Budget Group
Forumtel
Andra Lopez augusto.borras@avisbudget.com
agata@forumtel.com
Marketing and Communications
Director Benjamin Liberoff
Alejandra Alvizua
Proexport Colombia Technical Advisor
Director, Latin America &
alopez@proexport.com.co Ministry of Tourism and Sport at
Caribbean
Uruguay
Travelport
Andre Froes bliberoff@mintur.gub.uy
alejandra.alvizua@travelport.com
Marketing Manager
Amadeus IT Group Bernard Weatherhead
Alex Pace
andre.froes@amadeus.com President
CEO
Going Places
GMS
Andrea Padilla BAW@Bernmar.com
alexpace@avismexico.com
Director of Field Marketing
Caribbean and Latin America Carlos Gomez
Alfonso Sumano
Marriott International Executive Director
Regional Director of las Americas
andrea.padilla@marriott.com Corporate Travel Service
Mexico Tourism Board
cgomez@ctsmex.com.mx
alfonso.sumano@visitmexico.com
Andres Largacha
Manager Carlos Román
Alison Klapper León
Viajes Selectos Ltda Marketing and Corporate Affairs
Director of Communications
andres@pasajes.com.co Director
WorldCity
LAN Airlines
aklapper@worldcityweb.com
carlos.roman@lan.com
32

33. Carlos Ulibarri Dulce Trujillo Flavia Ranzini
CEO Lic Maketing Manager North America
Grupo Bt RED Explorer TRavel & Leisure AviancaTaca
carlosuo@boletour.com dtrujillo@redexplorer.com.mx flavia.ranzini@aviancataca.com
Clara Elvira Mejia Ericka Lourdes Ulrich Cervantes Frankie Spagnolo
Special Proyects Managing Director VIP of Sales and Marketing
Viajes Selectos Ltda Carpe Diem Comunicacion Forumtel
claraemejia@pasajes.com.co eulrich@carpediemcomunicacion.c frankie@forumtel.com
om.mx
Claudia Davila Gabriel McAllister
Corporate Tourism Director Erika Moore CEO
Proexport Colombia COUNTRY MANAGER MEXICO GlobaFon
cdavila@proexport.com.co TRAVELPORT gmcallister@globafon.net
erika.moore@travelport.com
Crystal Rouhani Gabriel Parra
Tourism Director Ezequiel Fernando Singer Regional Sales Drector
Aventura Mall Google Business Solution Rep, Aeromexico
crouhani@turnberry.com Latam gparra@aeromexico.com
Google
Dalia Sanchez esinger@google.com Gaston Isoldi
grroup publisher Director of Business Development
Grupo Expansion Federico Moreno-Nickerson Reed Exhibitions
dsanchez@geeinternational.com General Manager Mexico and gaston.isoldi@reedlatam.com
Caribbean
Daniel Veron Classic Vacations Gerardo Concas
Managing Director federico@classicvacations.com President
DV Advertising Int'l Costamar Group
dveron@dvadvertising.com Federico Ortega g.concas@costamar.com
Gerente General
David Goodis Cetitur German Escamilla
CEO jfortega@abp-corp.com Sales Executive
Revelex Corporation BCD Travel El Salvador
dgoodis@revelex.com Fernando Flores jose.escamilla@bcdtravel.com.sv
VP International Sales
David Johnson Hotelera Posadas German Zimbron
Director General fernando.flores@posadas.com Marketing manager
Bahamas Ministry of Tourism Grupo Expansion
djohnson@bahamas.com Fernando Harb gzimbron@geeinternational.com
Director of Sales
Greater Fort LauderdaleCVB
fharb@broward.org
33

34. Gisela Marti James Viera Jose Miguel Guzman
Associate VP, Tourism Sales Sales Manager Owner
Greater Miami Convention & Travelzoo, Inc. Viajes Lemans
Visitors Bureau Jviera@travelzoo.com jmg@lemans.travel
gmarti@gmcvb.com
Jeff Jones
Juan Degwitz
VIce President
Glenda Johnson Manager
89 Degrees
Director LATAM Rotourval
jonesj@89degrees.com
Bahamas Minsitry of Tourism rotogerencia@gmail.com
gjohnson@bahamas.com
Jeronimo Legorreta
Juan Miguel Gutiérrez Tinoco
Sub Director de Publicidad
Guido Becher Consul General de México en
Grupo Posadas SAB de CV
CEO Miami
jeronimo.legorreta@posadas.com
Netactica Mexico Tourism Board
gbecher@netactica.com gpina@mexicomiami.org
Joe Martin
Group Account Director
Guillermo Florez Julio Bruno
R&R Partners
Regional Account Strategy Vice President, Canada, Latin
joe.martin@rrpartners.com
Director America & The Caribbean
OMD Travelport
John Palomino
guillermo.florez@omd.com julio.bruno@travelport.com
Managing Director Information
Technology Consulting
Ivan Ibarra Julio Flores
Sabre Travel Network
International Business President
john.palomino@sabre.com
Development Manager ALL AMERICAN TRAVEL
AVIS Mexico jflores@allamerican.com.sv
Jose Escamilla
ivan.ibarra@avis.com.mx
Gerente de Cuentas Comerciales
Kalyan Raman
BCD Travel El Salvador
Ivanka De Diaz Professor of IMC
jose@escamilla.com.sv
General Manager Northwestern University
Allegro Tours kalyraman@gmail.com
Jose Luis Castro
gerencia@allegrotours.net
President
Karim San Inocencia
Corporate Travel Service
James Poole Account Manager
jlcastro@ctsmex.com.mx
Vice President, International Forumtel
Marketing karim@forumtel.com
José M. Barquín
Avis Budget Group
Director Southeast USA
Diane.Matthews@avisbudget.com Karla Ruiz
México tourism Board
Marketing Manager
jbarquin@visitmexico.com
Mundo Joven
k.ruiz@mundojoven.com
34

35. Karla Witte Lourdes Berho Melissa Araya
Event and Media Manager Founder CEO Director of Sales, Latin America
Grupo BT Alchemia: Marketing for a and Caribbean
kwitte@boletour.com Sustainable World Silversea Cruises
Lourdesberho@yahoo.com.mx MelissaA@Silversea.com
Keith St. Clair
Chairman of the Advisory Board Luis Villegas Miguel Cruz
ForumTel President Lic.
keith@forumtel.com Global Vision Network Abatur
felipe@visiontravel.net miguel.cruz@abatur.com
Lanette Cueto
Regional Sales Manager - Latin Malu Zuniga Miguel Molina
America OWNER Business Development Director
TripAdvisor, LLC. TRADYTEC Quaxar
lcueto@tripadvisor.com mzuniga@tradytec.com.mx molina.cosculluela@quaxar.com
Larissa Valero Marco Giberti Mireya Chaho
Director of Sales, Latin America & President Account Manager
the Caribbean Reed Exhibitions Latin America Travelport
Greater Miami Convention & marco.giberti@reedlatam.com mireya.chaho@travelport.com
Visitors Bureau
larissa@gmcvb.com Margarita Robles Nicole Zuralow
Directora Ejecutiva Manager
Leonel Azuela Cohesión Forumtel
Managing Director mroblesm@cohesion.mx nicole@forumtel.com
Quaxar
lazuela@quaxar.com Maria Alejandra Reyes C. Olga Ramudo
General Manager Presidente & CEO
Liliana Franco Viajes Aeromedellin - Org Aviatur Express Travel
Marketing Director gerenciageneral@aeromedellin.co oramudo@expresstravelus.com
Grupo Posadas SAB de CV m
liliana.franco@posadas.com Omar Alemán
Maria Saldivar Director General Oficina de
Linda Cain Marketing Services Director Visitantes y Convenciones de
Director Loyalty & Partner Grupo Bt Veracruz
Marketing, Starwood Hotels Latin magdalena@boletour.com Cohesión
America Division omaralemanchang@hotmail.com
Starwood Hotels & Resorts Mariana Cataldo
linda.cain@starwoodhotels.com Manager, Operations and Call Otmara Diaz Cooper
Centers - LAC President
Despegar.com Diaz & Cooper Advertising
mcataldo@despegar.com omi@diazcooper.com
35

36. Pat Estrada Rick Still Sandra Escalona
Account Exc. CEO District Sales Manager
Diaz & Cooper Advertising OnTrade Travel Princess Cruises & Cunard Line
pat@diazcooper.com rstill@ontrade.com sescalona@princesscruises.com
Patricia Rasore Rodrigo Gonzalez Sara Isabel Bores
Director Latin America Director of Trade Marketing General Manager
PhoCusWright Grupo Posadas Viajes Sales
prasore@phocuswright.com rodrigo.gonzalez@posadas.com sarybelmx@yahoo.com.mx
Patricio Rubalcaba Rodrigo Trujillo Tatiana López
VP Strategic Partnerships Director International Sales Account Executive LATAM
MasterCard International Palm Beach County Convention Facebook
patricio_rubalcaba@mastercard.co and Visitors bureau tatilopez@fb.com
m rtrujillo@palmbeachfl.com
Theresa Rice
Ramón Serrano Rolando Damas Managing Director
Director Managing Director North America Burson-Marsteller
Cohesión & Asia theresa.rice@bm.com
rserrano@cohesion.mx AviancaTaca
rolando.damas@aviancataca.com Tim Calkins
Rene Rodriguez Clinical Professor of Marketing
CMO Rosadela Arenas Kellogg School of Management
GlobaFon Sr International Sales Executive t-
rene@nevarezpr.com Reed Exhibitions Latin America calkins@kellogg.northwestern.edu
rosadela.arenas@reedlatam.com
Ricardo Casco Tim Grace
Director Latin America & Rosana Rachitoff Director of Marketing &
Caribbean Mexico Cutomer Marketing Commerce, CHTA
Avis Budget Group Manager Caribbean Hotel and Tourism
Ricardo.Casco@avisbudget.com Sabre tim@caribbeanhotelandtourism.co
Rosana.Rachitoff@sabre.com m
Ricardo Ibarria
SVP/Regional Group Head: Ross Moore Victoria Molina
Acceptance Market Development Senior Manager - Marketing Exec. Director International
Mastercard Hilton Grand Vacations Wholesale
ricardo_ibarria@mastercard.com rmoore@hgvc.com Loews Hotels
vmolina@loewshotels.com
Ricardo Torre Salvador Gavilan
Sales Manager DIRECTOR
Viajes Sales TRADYTEC
rictorre@prodigy.net.mx sgavilan@tradytec-usa.com
36

37. Vivian Mur Wendy Jimenez Xavier Martin Canals
Regional Manager-Media Lic. CEO and Founder
Travelocity Portixol/Aeromexico Turijobs
Vivian.mur@travelocity.com wjimenez@portixol.com.mx xavier.martin@turijobs.com
Yvonne Nelson
Sr. Account Manager
Grupo Expansion
ynelson@geeinternational.com
37