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Travel is people

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Travel is people

  1. 1. Travel is People How to market travel content to consumers Katka Lapelosová
  2. 2. Recent titles on
  3. 3. Turning locals into storytellers
  4. 4. Even trip planning can become “internal”
  5. 5. COMO IRRITAR UM HOW TO PISS OFF PORTUGUÊS A PORTUGUESE
  6. 6. Marketing a product feels impersonal Marketing to a person helps your customers feel like you really understand them and their needs. When brands realize that readers care about people and culture, not 'destinations' or 'products', their campaigns are successful.
  7. 7. ● Know your audience Figure out who they are, what they like, why they like it, and how they feel about it. ● Provide value Ensure that each piece of content makes people FEEL something -- a personal connection, a deep emotion, an urge to travel. ● Make your social media “social” Offer chances to display user-generated content. Interact and have conversations with your online audience. They will tell you everything you need to know.
  8. 8. #Travelstoke Map
  9. 9. ● Training in a niche market Help people learn the skills of travel writing, photography, and film ● Personalized interaction One-to-one faculty and student attention ● Online forum Complete assignments wherever you are, on your schedule ● Opportunity Paid publishing, job, and travel
  10. 10. Mentoring-based editorial engine ● Faculty members are also editors and content producers ● Editors work with students to create engaging, high-quality, globally-focused content ● Students get a chance to use their journalism skills with productive, paid opportunities
  11. 11. Produced by MatadorU students
  12. 12. Conclusion ● Make your marketing more personalized o help people feel connected emotionally to a brand ● Get to know your audience/customers o produce creative and engaging social campaigns ● Study what other brands and organizations are doing o MatadorU is a good starting point
  13. 13. Katka Lapelosová Katka@matadornetwork.com Managing Editor/Director of Social Media www.MatadorNetwork.com www.MatadorNetwork.com/br www.matadornetwork.com/travel-map www.KatkaTravels.com

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