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A TraceGains 
Webinar with 
The Consumer 
Goods Forum 
and the 
British Retail 
Consortium
Q&A
Today’s Presenters 
Karil Kochenderfer 
NA Representative 
Global Food Safety Initiative 
John Kukoly 
Directing BRC in the Americas 
BRC Global Standards
Global Food Safety Initiative 
Karil L. Kochenderfer 
North American Representative, GFSI 
TraceGains Webinar 
May 15, 2014
The Current Food Safety Environment 
 Managed by companies that operate seamlessly across borders 
 With 
 Aided and abetted by high‐resolution detection technologies for 
chemicals and pathogens 
 Rising incidence of food safety incidents affecting in 1 in 6 Americans
FIZZMA! 
• First U.S. Food Safety Legal 
Reform in 70 Years 
• Recognizes transformation of 
global, regional and local 
supply‐chains into networks 
• Requiring Increased G2G, G2B 
Collaboration
FIZZMA! 
Shifts Focus – 
 From Food Safety Crisis 
Management to Prevention 
 From FDA to FDA, other 
Governments and to Business 
 From Compliance at the Border 
into the Field and Factory 
 Regulates Global Supply 
Networks as Extension of 
Domestic Operations
FIZZMA! 
 Private Supply‐chain Assurances 
become more Important 
 Evolving Definition of Tracing, 
Traceback and Traceability 
 Those with better food safety 
management and traceability 
systems will be rewarded 
 Those who go “Above & Beyond 
Compliance” will be rewarded even 
more
Global Food Safety Initiative 
 “B2B FSMA” 
 Operates Privately within the 
Marketplace 
 Between Customers and their Suppliers 
 On a Global, Regional, Local Basis 
 Large, Medium and Small Facilities
Global Food Safety Initiative 
 Facilities Certified Against GFSI 
Guidance Document along the 
“farm‐to‐fork” continuum 
 Approx 25 Benchmarked Guidances 
 “GFSI Certification” 
• Recognizes the establishment of Food‐safety 
Management Systems 
• To prevent and reduce Food Safety Risks 
• Establishes a Culture of Continuous 
Improvement, Information Sharing and Training 
• Requires a Commitment of Corporate Leadership
The GFSI Guidance Document: Scope Expansion 
Total Supply‐Chain Approach 
along the “farm‐to‐fork” Continuum 
Latest Scope Expansion 
• Packaging and Animal Conversion: 
August 2011 
• Animal Feed: June 2012 
• Storage & Distribution: October 2013 
• Food Brokers/Agents, Retail/Wholesale: 
by early 2014 
• Catering, Equipment Manufacturing, 
Food Safety Services: by 2015
Global Food Safety Initiative 
Corporate Programs 
Benchmarked Schemes 
GFSI Certification 
National Regulation 
HACCP 
Codex Standard on Food Hygiene
Why was GFSI launched? 
BUYING COMPANIES 
Company A 
Company B 
Company C 
Company D 
Company E 
Food Safety Audit 
Food Safety Audit 
Food Safety Audit 
Food Safety Audit 
Food Safety Audit 
SHARED SUPPLIER BASE 
Supplier A 
RESULT 
Redundancy 
Confusion 
Inefficiency 
High Cost 
Verification vs. 
Validation
Reduction in duplication of 
audits 
Comparable audit 
approach and outcomes 
Continuous improvement 
in schemes 
Enhanced trade 
opportunities 
Improved consumer 
confidence in food safety 
Cost efficiencies 
throughout the supply 
chain 
Company A 
Company B 
Company C 
Company … 
Global Food Safety Initiative 
Suppliers 
Certified Against 
any GFSI Recognised 
Scheme 
Certificate Accepted 
by Buying 
Companies 
Shared Benefits for 
Industry 
Manufacturer X 
Manufacturer Y 
Manufacturer Z 
Manufacturer … 
Primary Producer X 
Primary Producer Y 
Primary Producer Z 
Primary Producer … 
Recognised 
Schemes
Global Food Safety Initiative 
Solution: 
Build Confidence in Third Party Certification & 
Reduce Inefficiency in the Food System 
“Once Certified, Accepted Everywhere”
GFSI Recognized Schemes 
Scope of 
Recognition 
AI Farming of Animals 
AII Farming of Fish 
BI Farming of Plants 
BII Farming of Grains & Pulses 
C Animal Conversion 
D Pre‐processing Plants 
EI Processing Animal Perishable Products 
EII Processing of Plant Perishable 
Products 
EIII Processing of Animal & Plant 
Perishable Products 
EIV Processing of Ambient Stable 
Products 
F Production of Feed 
J Storage & Distribution New 
Application 
L Production of Bio Chemicals 
M Production of Food Packaging
GFSI Mission and Objectives 
Provide continuous improvement in 
food safety management systems 
to ensure confidence in the delivery of safe food 
to consumers worldwide. 
Reduce 
Food Safety Risks 
Manage Cost 
in the Supply‐chain 
Develop 
Competencies and 
Capacity Building 
Knowledge Exchange 
and Networking
Benefits of Using GFSI: Win Win Win 
Improved product integrity 
Safer global supply chain 
Better access to market 
Reduces duplication 
Consumer confidence 
Reduced food borne diseases 
Decreased product recalls 
Improved public health 
Complement legislation 
Country reputation 
FOOD SYSTEM 
CONSUMER 
GOVERNMENT
Companies Requiring GFSI Recognized Schemes
Global Reach 
# certificates in 2012 
> 10,001 
5,001 – 10,000 
1,001 – 5,000 
501 – 1,000 
101 – 500 
51 – 100 
< 50
GFSI Geographical Expansion 
GFSI Local Groups
Questions 
Karil L. Kochenderfer 
North American Representative 
k.kochenderfer@theconsumergoodsforum.com 
301/814 5251
Getting Started with GFSI 
for Food Manufacturers 
BRC Global Standards. Trust in Quality. 
May 2014 
John Kukoly 
BRC Americas
Agenda 
• Reasons to get certified 
• Choosing a scheme 
• The audit process 
• Strategies for successful 
implementation 
• 5 best things to do 
• 5 worst things to do 
BRC Global Standards. Trust in Quality.
Solution: 
Build Confidence in Third Party Certification & 
Reduce Inefficiency in the Food System 
“Once Certified, Accepted Everywhere”
GFSI Options 
 Food processing 
 Farming 
 Packaging 
 Logistics 
 Agents and Brokers
BRC Global Standards 
GFSI GFSI 
BRC Global Standards. Trust in Quality. 
In Process
BRC’s Mission 
• Improving food safety 
• Certification as a means to drive 
continual improvement 
• Providing industry with the tools and 
information to improve 
• Cost effective, value added process 
BRC Global Standards. Trust in Quality. 
28
Why BRC 
• Supply chain management 
• Allergen controls 
• Packaging controls 
• Validation 
• Rigor in high risk products 
• Clear, understandable requirements 
BRC Global Standards. Trust in Quality. 
29
What does BRC certification tell 
your customers? 
• Customer focussed processes 
• Product quality is covered 
• Al non-conformities have been closed 
BRC Global Standards. Trust in Quality. 
30
The BRC Standards in 2014 
• Audits conducted in 113 countries 
• Over 16,800 food sites 
• Packaging (2500+)and Logistics (700+), 
plus… 
• Complex multinational to very small 
independent manufacturers (40% BRC certificates are 
companies with fewer than 25 employees) 
• All data collected on the BRC Global 
Standards Directory 
BRC Global Standards. Trust in Quality.
GFSI: why bother? 
• Customer mandate 
• FSMA 
• ~40% reduction in product non-conformance 
• Competitiveness 
• Superiority in market 
BRC Global Standards. Trust in Quality.
Level of Importance? 
Top 5 Manufacturing Priorities in 2014 
1st place 
votes 
Score 
2014 
Score 
2013 
Food Safety 59% 8.4 8.2 
Cost Control 27% 7.2 7.4 
FSMA 24% 5.9 N/A 
Inspection / Certification* 17% 6.1 5.9 
Sourcing 13% 6 6.4 
Labour 10% 6.1 6.3 
Environmental 8% 5.2 5.6 
BRC Global Standards. Trust in Quality. 
* 1/3 of respondents already have certification 
*Source: Food Processing .com 2014
Your Competition… 
Have not sought GFSI 
certification 
Considering / in process of 
GFSI certification 
Already certified 
BRC Global Standards. Trust in Quality.
Choosing a Scheme 
Which scheme is best for you, depends 
on your definition of “best”. 
BRC Global Standards. Trust in Quality.
Decisions 
• Running a marathon 
• Further education 
• Certification 
Process, not 
goal orientation 
BRC Global Standards. Trust in Quality. 
• Buying a car 
36 
Prioritization of 
attributes
Your Mission: 
Use the Standard as a tool to achieve 
business goals, not as the goal itself. 
* The certificate is a piece of paper – the things 
you do to achieve certification hold all the value. 
BRC Global Standards. Trust in Quality.
The First Decision 
Best 
Practices 
QMS 
FSMS 
HACCP 
Prerequisites 
Basic GMP’s 
BRC Global Standards. Trust in Quality. 
BRC 
GFSI
Helpful advice 
• Customers 
• Industry associations 
• Certified companies 
• Scheme owners 
• Certification bodies 
BRC Global Standards. Trust in Quality.
www.brcdirectory.com 
BRC Global Standards. Trust in Quality.
The Audit Process 
• Review the Requirements 
• Basic gap assessment 
• Training 
• Implementation 
• Pre-assessment 
• Certification 
• Maintenance 
BRC Global Standards. Trust in Quality.
Most Important? 
• Senior Management 
• Thorough HACCP 
• Internal audits 
• Regulatory updates 
• Validation 
• CULTURE! 
BRC Global Standards. Trust in Quality.
Most common NC’s in the United States 
Document Control 
Glass Control 
Hygiene 
Chemical Control 
Equipment 
Corrective Action 
Recall Test 
Doors 
Temporary Repairs 
Walls 
Record Control 
BRC Global Standards. Trust in Quality.
5 Best Things to Do 
• Each department owns their part of 
certification (commitment) 
• Measure how far to go before you 
decide when (plan) 
• Train everyone (buy in) 
• Get really good at internal auditing 
(improve) 
• Steal, borrow and beg (look outside) 
BRC Global Standards. Trust in Quality.
5 Worst Things to Do 
• “it’s a QC responsibility” 
• Rushed implementation 
• “we’ve been audited before” 
• “we need to leave something for the 
auditor” 
• Dropping the ball after certification 
BRC Global Standards. Trust in Quality.
John.kukoly@brcglobalstandards.com 
905-892-9469 
www.brcglobalstandards.com 
BRC Global Standards. Trust in Quality.
Documentation — Turning Static Data Into Information 
Typical 
24/7 Detection 
& Compliance 
Automation 
TraceGains 
Dynamic 
Information 
Automatic 
Scorecarding 
Supplier COAs 
Documents 
Difficult to search, 
analyze, and 
take action 
Instant eNotification 
Alerts 
No More Spreadsheets: Documents to Data 
Static Data 
Finished 
Goods 
Quality 
Machine 
Maint. 
Receiving 
Receiving 
Inspections Lab Results 
Auto. P.O. 
Acknowl. 
Plant Floor 
Feedback 
Finished 
Goods QA 
COA 
ActionForm™
TraceGains Automation Solves Many Problems 
GFSI 
Labeling 
FSMA 
Audits
Q&A 
John Kukoly (BRC) 
john.kukoly@ 
brc.org.uk 
Karil Kochenderfer (GFSI) 
k.kochenderfer@ 
theconsumergoodsforum.com

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Getting Started with GFSI (For Manufacturers)

  • 1. A TraceGains Webinar with The Consumer Goods Forum and the British Retail Consortium
  • 2. Q&A
  • 3. Today’s Presenters Karil Kochenderfer NA Representative Global Food Safety Initiative John Kukoly Directing BRC in the Americas BRC Global Standards
  • 4. Global Food Safety Initiative Karil L. Kochenderfer North American Representative, GFSI TraceGains Webinar May 15, 2014
  • 5. The Current Food Safety Environment  Managed by companies that operate seamlessly across borders  With  Aided and abetted by high‐resolution detection technologies for chemicals and pathogens  Rising incidence of food safety incidents affecting in 1 in 6 Americans
  • 6. FIZZMA! • First U.S. Food Safety Legal Reform in 70 Years • Recognizes transformation of global, regional and local supply‐chains into networks • Requiring Increased G2G, G2B Collaboration
  • 7. FIZZMA! Shifts Focus –  From Food Safety Crisis Management to Prevention  From FDA to FDA, other Governments and to Business  From Compliance at the Border into the Field and Factory  Regulates Global Supply Networks as Extension of Domestic Operations
  • 8. FIZZMA!  Private Supply‐chain Assurances become more Important  Evolving Definition of Tracing, Traceback and Traceability  Those with better food safety management and traceability systems will be rewarded  Those who go “Above & Beyond Compliance” will be rewarded even more
  • 9. Global Food Safety Initiative  “B2B FSMA”  Operates Privately within the Marketplace  Between Customers and their Suppliers  On a Global, Regional, Local Basis  Large, Medium and Small Facilities
  • 10. Global Food Safety Initiative  Facilities Certified Against GFSI Guidance Document along the “farm‐to‐fork” continuum  Approx 25 Benchmarked Guidances  “GFSI Certification” • Recognizes the establishment of Food‐safety Management Systems • To prevent and reduce Food Safety Risks • Establishes a Culture of Continuous Improvement, Information Sharing and Training • Requires a Commitment of Corporate Leadership
  • 11. The GFSI Guidance Document: Scope Expansion Total Supply‐Chain Approach along the “farm‐to‐fork” Continuum Latest Scope Expansion • Packaging and Animal Conversion: August 2011 • Animal Feed: June 2012 • Storage & Distribution: October 2013 • Food Brokers/Agents, Retail/Wholesale: by early 2014 • Catering, Equipment Manufacturing, Food Safety Services: by 2015
  • 12. Global Food Safety Initiative Corporate Programs Benchmarked Schemes GFSI Certification National Regulation HACCP Codex Standard on Food Hygiene
  • 13. Why was GFSI launched? BUYING COMPANIES Company A Company B Company C Company D Company E Food Safety Audit Food Safety Audit Food Safety Audit Food Safety Audit Food Safety Audit SHARED SUPPLIER BASE Supplier A RESULT Redundancy Confusion Inefficiency High Cost Verification vs. Validation
  • 14. Reduction in duplication of audits Comparable audit approach and outcomes Continuous improvement in schemes Enhanced trade opportunities Improved consumer confidence in food safety Cost efficiencies throughout the supply chain Company A Company B Company C Company … Global Food Safety Initiative Suppliers Certified Against any GFSI Recognised Scheme Certificate Accepted by Buying Companies Shared Benefits for Industry Manufacturer X Manufacturer Y Manufacturer Z Manufacturer … Primary Producer X Primary Producer Y Primary Producer Z Primary Producer … Recognised Schemes
  • 15. Global Food Safety Initiative Solution: Build Confidence in Third Party Certification & Reduce Inefficiency in the Food System “Once Certified, Accepted Everywhere”
  • 16. GFSI Recognized Schemes Scope of Recognition AI Farming of Animals AII Farming of Fish BI Farming of Plants BII Farming of Grains & Pulses C Animal Conversion D Pre‐processing Plants EI Processing Animal Perishable Products EII Processing of Plant Perishable Products EIII Processing of Animal & Plant Perishable Products EIV Processing of Ambient Stable Products F Production of Feed J Storage & Distribution New Application L Production of Bio Chemicals M Production of Food Packaging
  • 17. GFSI Mission and Objectives Provide continuous improvement in food safety management systems to ensure confidence in the delivery of safe food to consumers worldwide. Reduce Food Safety Risks Manage Cost in the Supply‐chain Develop Competencies and Capacity Building Knowledge Exchange and Networking
  • 18. Benefits of Using GFSI: Win Win Win Improved product integrity Safer global supply chain Better access to market Reduces duplication Consumer confidence Reduced food borne diseases Decreased product recalls Improved public health Complement legislation Country reputation FOOD SYSTEM CONSUMER GOVERNMENT
  • 19. Companies Requiring GFSI Recognized Schemes
  • 20. Global Reach # certificates in 2012 > 10,001 5,001 – 10,000 1,001 – 5,000 501 – 1,000 101 – 500 51 – 100 < 50
  • 21. GFSI Geographical Expansion GFSI Local Groups
  • 22. Questions Karil L. Kochenderfer North American Representative k.kochenderfer@theconsumergoodsforum.com 301/814 5251
  • 23. Getting Started with GFSI for Food Manufacturers BRC Global Standards. Trust in Quality. May 2014 John Kukoly BRC Americas
  • 24. Agenda • Reasons to get certified • Choosing a scheme • The audit process • Strategies for successful implementation • 5 best things to do • 5 worst things to do BRC Global Standards. Trust in Quality.
  • 25. Solution: Build Confidence in Third Party Certification & Reduce Inefficiency in the Food System “Once Certified, Accepted Everywhere”
  • 26. GFSI Options  Food processing  Farming  Packaging  Logistics  Agents and Brokers
  • 27. BRC Global Standards GFSI GFSI BRC Global Standards. Trust in Quality. In Process
  • 28. BRC’s Mission • Improving food safety • Certification as a means to drive continual improvement • Providing industry with the tools and information to improve • Cost effective, value added process BRC Global Standards. Trust in Quality. 28
  • 29. Why BRC • Supply chain management • Allergen controls • Packaging controls • Validation • Rigor in high risk products • Clear, understandable requirements BRC Global Standards. Trust in Quality. 29
  • 30. What does BRC certification tell your customers? • Customer focussed processes • Product quality is covered • Al non-conformities have been closed BRC Global Standards. Trust in Quality. 30
  • 31. The BRC Standards in 2014 • Audits conducted in 113 countries • Over 16,800 food sites • Packaging (2500+)and Logistics (700+), plus… • Complex multinational to very small independent manufacturers (40% BRC certificates are companies with fewer than 25 employees) • All data collected on the BRC Global Standards Directory BRC Global Standards. Trust in Quality.
  • 32. GFSI: why bother? • Customer mandate • FSMA • ~40% reduction in product non-conformance • Competitiveness • Superiority in market BRC Global Standards. Trust in Quality.
  • 33. Level of Importance? Top 5 Manufacturing Priorities in 2014 1st place votes Score 2014 Score 2013 Food Safety 59% 8.4 8.2 Cost Control 27% 7.2 7.4 FSMA 24% 5.9 N/A Inspection / Certification* 17% 6.1 5.9 Sourcing 13% 6 6.4 Labour 10% 6.1 6.3 Environmental 8% 5.2 5.6 BRC Global Standards. Trust in Quality. * 1/3 of respondents already have certification *Source: Food Processing .com 2014
  • 34. Your Competition… Have not sought GFSI certification Considering / in process of GFSI certification Already certified BRC Global Standards. Trust in Quality.
  • 35. Choosing a Scheme Which scheme is best for you, depends on your definition of “best”. BRC Global Standards. Trust in Quality.
  • 36. Decisions • Running a marathon • Further education • Certification Process, not goal orientation BRC Global Standards. Trust in Quality. • Buying a car 36 Prioritization of attributes
  • 37. Your Mission: Use the Standard as a tool to achieve business goals, not as the goal itself. * The certificate is a piece of paper – the things you do to achieve certification hold all the value. BRC Global Standards. Trust in Quality.
  • 38. The First Decision Best Practices QMS FSMS HACCP Prerequisites Basic GMP’s BRC Global Standards. Trust in Quality. BRC GFSI
  • 39. Helpful advice • Customers • Industry associations • Certified companies • Scheme owners • Certification bodies BRC Global Standards. Trust in Quality.
  • 40. www.brcdirectory.com BRC Global Standards. Trust in Quality.
  • 41. The Audit Process • Review the Requirements • Basic gap assessment • Training • Implementation • Pre-assessment • Certification • Maintenance BRC Global Standards. Trust in Quality.
  • 42. Most Important? • Senior Management • Thorough HACCP • Internal audits • Regulatory updates • Validation • CULTURE! BRC Global Standards. Trust in Quality.
  • 43. Most common NC’s in the United States Document Control Glass Control Hygiene Chemical Control Equipment Corrective Action Recall Test Doors Temporary Repairs Walls Record Control BRC Global Standards. Trust in Quality.
  • 44. 5 Best Things to Do • Each department owns their part of certification (commitment) • Measure how far to go before you decide when (plan) • Train everyone (buy in) • Get really good at internal auditing (improve) • Steal, borrow and beg (look outside) BRC Global Standards. Trust in Quality.
  • 45. 5 Worst Things to Do • “it’s a QC responsibility” • Rushed implementation • “we’ve been audited before” • “we need to leave something for the auditor” • Dropping the ball after certification BRC Global Standards. Trust in Quality.
  • 47.
  • 48. Documentation — Turning Static Data Into Information Typical 24/7 Detection & Compliance Automation TraceGains Dynamic Information Automatic Scorecarding Supplier COAs Documents Difficult to search, analyze, and take action Instant eNotification Alerts No More Spreadsheets: Documents to Data Static Data Finished Goods Quality Machine Maint. Receiving Receiving Inspections Lab Results Auto. P.O. Acknowl. Plant Floor Feedback Finished Goods QA COA ActionForm™
  • 49. TraceGains Automation Solves Many Problems GFSI Labeling FSMA Audits
  • 50. Q&A John Kukoly (BRC) john.kukoly@ brc.org.uk Karil Kochenderfer (GFSI) k.kochenderfer@ theconsumergoodsforum.com