Burberry has found success in embracing new digital technologies like Twitter's Buy Now feature and streaming fashion shows on Snapchat and Periscope. This resulted in record online engagement and sales, with a fifth of digital sales being in-store pickups and a quarter being iPad purchases. Burberry also extended its eyewear licensing agreement with Luxottica Group for another 10 years. Prada opened a new store in Jeddah, Saudi Arabia designed by Roberto Baciocchi, covering 335 square meters housing women's, men's, leather goods, accessories, and footwear collections. Miu Miu named actress Stacy Martin as the face of its first fragrance launch, available in Parisian stores this month

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Fashion
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by Tracey Porter
WOMeN’s
Traversing new ground at home and abroad is the way
forward for the big international fashion houses looking to
capitalise on a successful fall winter 2015 season.
Burberry
Creative head Christopher Bailey is crediting the British fashion house’s decision to embrace new
digital and mobile media applications as a key plank in helping it connect with its customers.
Widely recognised as the first fashion brand to sell products through the Twitter Buy Now
functionality a year ago, Burberry continues to lead the way when it comes to digital and social
networking capabilities with a recent trial to stream two of its new season fashion shows via
Snapchat and Periscope generating what the brand called its “best ever consumer engagement”.
The performance came as a result of Burberry’s decision to stream two fashion shows earlier
this year, resulting in an astounding 100 million impressions worldwide.
Burberry has a mobile offering the envy of many luxury retailers to the point where it is believed
that a fifth of Burberry’s digital sales are now collect-in-store while an additional 25 percent of
sales are made on iPads.
And while we’re on the subject of sales: those in the market for a new pair of glasses or
sunglasses need not concern themselves with trying to locate a new favourite brand with news
Burberry has extended its existing licensing agreement with eyewear manufacturer Luxxotica
Group for another decade.
Burberry’s agreement with Luxottica, which also produces and distributes the eyewear
collections of a range of fashion labels including Giorgio Armani, Bulgari, Chanel, Coach, Dolce &
Gabbana, DKNY, Polo Ralph Lauren, Prada, Michael Kors, Starck Eyes, Tiffany and Versace, runs
until 2025.
Suede fringe camouflage clutch in dark green ochre- $2,050
The bucket bag in camouflage print suede in dark green ochre - $3,395
Patchwork suede over-the-knee boots in dark pewter black/bronze - $3,295
www.Burberry.com
Stockists: 02 8296 8588

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Prada
Unique Luxur y 39
Glasses - $450
Tartan print Saffiano leather bag - $2,210
Buckle Mary Jane Pump - $1,070
www.Prada.com
Stockists: 02 9223 1688
Prada’s march into the Middle East has continued with a new store opening in Jeddah, Saudia Arabia.
The store, the first for the brand in the country’s commercial capital, was designed by the global
group’s go-to architect, Roberto Baciocchi, whose handiwork can be seen across several projects for
the Prada Group already – in particular the brand’s property portfolio across Dubai and Abu Dhabi.
The space, inside the prestigious The Boulevard mall, blends into the mall’s modern composition with
a white metal curtain, flanked by two entrances, windows and light boxes.
Covering a total area of 335 square metres on a single level, the new store houses the women’s and
men’s leather goods, accessories and footwear collections.
Featuring green fabric-clad walls and crystal tables, the women’s area is embellished with white
and black marble flooring and green velvet sofas while the display counters are defined by coloured
saffiano leather detailing. The area housing the footwear collection is characterised by green fabric-
clad walls with cut-in alcoves exalting the product display.
The space devoted to men features more masculine finishes including marble flooring and ebony-clad
walls with black metal display units hosting the leather goods, accessories and footwear collections.
Wood and metal counters and green ostrich leather sofas complete the setting.
Other locations targeted by the brand for store openings in recent months include: Maui, Panama,
Johannesburg, Salzburg and Wuhan in China.

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Louis Vuitton
The famed multi-colour monogram which for years has been one of the key signatures of the
Louis Vuitton collections will no longer be seen following the news the French fashion house has
ended its 13-year relationship with Japanese contemporary artist Takashi Murakami.
At the invitation of Vuitton’s former designer Marc Jacobs, Murakami begin collaborating with the
fashion house in 2002, the result of which saw him produce an amazing multicolore monogram
artwork that Vuitton released as a print on a series of handbags and accessories.
The design, which incorporated the fashion house’s signature monogram, was a huge
commercial success and led to the collection becoming the “it bag” of the mid-2000s.
As a result of this success, the Murakami-created prints were heavily copied in the years
following with Vuitton forced to undertake many noteworthy lawsuits over the past decade in
defence of the copyrighted works.
Stating only that the brand would like to “move forward”, Vuitton began removing the collection
from store shelves in July.
Having said goodbye to the Jacobs’ era at Vuitton, his replacement Nicolas Ghesquière has been
busy selecting old friends and new to shoot the fashion house’s Fall/Winter 2015 campaign.
Continuing the collection’s theme centred around art and travel, Ghesquière paired with
photographers Juergen Teller and Bruce Webber for the third time to shoot the promotional spots
whose locations included an architect’s house in Barcelona and a private airport in Miami.
American actress Jennifer Connelly and 26-year-old Swedish actress Alicia Vikander joined
models Freja Beha, Lya Kebade and Julia Merklebach in the campaign, which Ghesquière said
embodied the “multiple facets of the Louis Vuitton woman”.
Essential V Necklace - $510
Twist Bag (Leather) - $4,750
Explorer Flat Ankle Boot (Calf Leather) - $1,760
www.louisvuitton.com
Stockists: 1300 883 880

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Christian Dior
“Dioring The Jungle” necklace, coat of mail in metal with palladium finish and multicolour lacquer - $2,600
Diorama bag in crocodile marquetry - $48,000
Stretch low boot in black patent leather, high heel with metallic structure and paved with crystal - $2,600
www.dior.com
Stockists: (02) 9229 4600
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A project four years in the making finally come to its natural conclusion as Dior opened the doors of its
newest boutique in the heart of Seoul’s Cheongdam-dong district recently.
Architect Christian de Portzamparc was chosen to create the space and first began work on the
project in 2011 by delving into the Christian Dior archives.
The first French architect to be awarded the prestigious Pritzker Prize in 1994, de Portzamparc was
also behind the LVMH Tower in New York and the Chai sur la Colline winery for Château Cheval Blanc
in Saint-Emilion.
Inspired by the precision with which Monsieur Dior constructed his gowns, de Portzamparc attempted
to incorporate this into the building’s exterior by designing a building featuring eleven white sails
falling in soft folds, emulating the plain “toiles’ from which Dior sculpted his designs.
The building itself features six floors of exquisite Dior product including a dedicated accessories
space, the first ever exclusive Dior Homme boutique as well as dedicated area for women’s ready-to-
wear, watches and jewellery.
The fourth floor of the building features an art gallery with its private salons displaying a selection of
artworks chosen by Dior. Opening onto a terrace on the top floor is a Dior Café with a menu composed
by French baker Pierre Hermé, who has been dubbed the “Picasso of pastry”.

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Miu Miu
The skills of Miu Miu muse Stacy Martin clearly extend a lot further than merely acting with the
French-English actress named as the face of the fashion house’s first fragrance.
Fans of the brand will recognise Martin as a longtime favourite of the house, with the 24-year-old
stunner having already featured prominently in Miu Miu’s Fall 2014 campaign. The campaign
was shot by high profile American fashion photographer Steven Meisel, a favourite of the house
of Prada and the man responsible for each Prada photography shoot since 2004.
Miuccia Prada’s signature is fully realised across the latest addition to the fashion house’s
product collection with the brand of Prada helping design the attractive flacon.
It has been a long 18-month wait for fans of the brand that first learnt of the debut of the fragrance
back in early 2014.
Its official launch was celebrated in July with the French fashion house staging an exclusive
cocktail party in a Parisian nightclub.
Timed to coincide with the unveiling of the brand’s 2016 Croisière collection, the launch included
an exclusive dinner, fashion show and musical performances.
The perfume is expected to hit stores this month and will be available in 30, 50 and 100ml Eau
de Parfum bottle varieties.
Leather cap - $740
Madras goat leather top handle bag - $2,010
Button buckle shoe - $1,140
www.miumiu.com
Stockists: 02 9223 1688