Tracxn - API Management Startup Landscape

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - API Management - Aug 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on August 8, 2019.
API Management Feed Summary
4
API Management > Feed Summary
The feed covers API management solutions including Developer Portals to discover APIs, understand usage and sign up for access , API
Gateways that secure and mediate the traffic between APIs and their consumers and API Lifecycle Management tools to manage the
process of designing, developing, deploying, versioning and retiring APIs.
• Inclusions: Software Suites taking care of publishing,
promoting, documenting and overseeing application
programming interfaces (APIs) in a secure, scalable
environment. Also includes API Development, Design,
Management, Testing and Performance monitoring
tools which are either standalone products or a part of
pre packaged bundles. API providers for specific
requirements
• Exclusions: Services based companies that develop
APIs
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$1.1B
Funding
5
Mega
Companies
72274
FundedCovered on
Tracxn
-
Unicorns
5
Soonicorns
7
Minicorns
3
IPO’d Cos
32
Late Stage Cos
11
32
Acquisitions
36
DeadPooled
-
Acquihired
Series A+ Cos
SmartBear
(2003, Beverly)
Apigee
(2004, Palo Alto, $198M)
MuleSoft
(2006, San Francisco, $259M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in API Management
5
$50M - Series B
Postman (2014, Bangalore, $58M)
$25M - Series B
RapidAPI (2014, Tel Aviv, $38M)
$49.7M - Series C
Kong Inc (2017, San Francisco, $71M)
$22M - Series A
Apollo GraphQL (2012, San Francisco, $50M)
$30M - Series C
Cloud Elements (2012, Denver, $60.2M)
$12.2M - Series A
Transposit (2016, San Francisco, $15.5M)
$30M - Series A
OpenLegacy (2014, Princeton, $40M)
$9.3M - Series A
Cypress (2014, Atlanta, $14.8M)
$25M - Series C
Jitterbit (2004, Alameda, $45M)
$9M - Series A
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
API Management > Feed Summary > Investment Trend Summary
Seed
Bessemer Venture Partners (#1), Andreessen Horowitz (#1), Bain
Capital Ventures (#1)
Series A/B
Andreessen Horowitz (#3), Charles River Ventures (#2), Index
Ventures (#1)
Series C+ IVP (#1), GGV Capital (#1), World Innovation Lab (#1)
Incubators 500 Startups (#3), Y Combinator (#2), Techstars (#2)
Other Notable
Investors
Heavybit (#2), Stanford University (#1), Brookside Capital (#1)
Debt Investors KKR (#1), Harbert Management (#1)
Most Active InvestorsRecent Investments
43
46
37
21
13
1
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 11 15 9 12 11 10
$944M
$58M
$45.2M
$25.7M
$1M
US
India
Israel
Europe
Australia
$ Funding
$162M
$132M
$164M
$32M
$83M
$115M
$243M
15
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in API Management
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Bay Partners 2
MuleSoft (2006, San Francisco, $259M)
Apigee (2004, Palo Alto, $198M)
Sapphire Ventures 2
BDC 1 Layer 7 (2003, Washington D.C., $19.9M)
Clear Ventures 1 Apigee (2004, Palo Alto, $198M)
DHG
Communications
Network
1 BlazeMeter (2011, Tel Aviv, $7.7M)
Mar 2019 StreamdataIO Acq by Axway
Jan 2019 ForceNock Acq by Check Point Software
Jun 2018 Elastic Beam Acq by Ping Identity
Mar 2018 MuleSoft Acq by Salesforce for $6.5B
Sep 2016 BlazeMeter Acq by CA Technologies for $100M
Sep 2016 Apigee Acq by Google for $625M
Apr 2013 Layer 7 Acq by CA Technologies for $149M
API Management > Feed Summary > Exit Outlook Summary
CA Technologies 3
Layer 7 (Apr 2013, $149M), BlazeMeter (Sep 2016, $100M),
Runscope (Sep 2017)
IBM 2 StrongLoop (Sep 2015), StrongLoop (Sep 2015)
Axway 2 StreamdataIO (Mar 2019), Vordel (Nov 2012)
Google 1 Apigee (Sep 2016, $625M)
Microsoft 1 Apiphany (Oct 2013)
Recent IPOs Top Acquisitions
MuleSoft Mar 2017
Data integration platform for connecting…
IPO MCap: $2.1B
Apigee Apr 2015
API Management & analytics for enterprise…
IPO MCap: $494M
Axway
Cloud integration, API & identity managem…
IPO MCap: -

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - API Management - Aug 2019
MANAGEMENT PLATFORMS
TOOLS
PLATFORMS
DEVELOPMENT
INTEGRATION
TESTING
MONITORING
DOCUMENTATION
MARKETPLACES
LISTING PLATFORMS
Marketmap: API Management
Overview
Companies 274
Funded 72 Series A+ 32
Funding $1.1B Last 2 yrs $303M
Most Active Investors
Seed Bessemer Venture Partners (1)
Series A/B Andreessen Horowitz (3)
Series C+ IVP (1)
Others Heavybit (2)
Incubators 500 Startups (3)
Top Cities
Bay Area 49 Cos $789M
Denver 1 Cos $60.2M
Feed in Numbers
Unicorns - Soonicorns 5
Minicorns 7 Editor Picks 32
Acquihired - Deadpooled 36
Top Companies
SmartBear (2003, Beverly)
Exits
IPOs 3 MuleSoft, Apigee
Acquisitions 32 Apigee, Layer 7
Top Acquirers CA Technologies, IBM
API
API Management > Feed Summary > BlueBox
7

Key Sub Sectors in API Management Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
API Management Platforms >
Cloud based 62 $157M 7
API Tools >
API Integration 16 $70.3M 6
API Tools >
Testing 29 $17.7M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
API Management Platforms
Companies providing software platforms taking care
of publishing, promoting, documenting...
76 33 $841M
API Tools
Companies providing tools for API Development,
Design, Management, Testing and Performance...
173 33 $223M
API Marketplaces
Companies providing platforms that act as plain
marketplaces for APIs or provide a development...
10 3 $66.3M
API Listing Platforms
Companies providing Repositories or Directories for
APIs
15 3 $9.9M
API Management > Feed Summary > Summary of Key Markets

List of Notable Companies in API Management
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
API Management > Feed Summary > Notable Companies in the Sector
Public
Axway
(2001, Phoenix)*
Acquired
MuleSoft
Apigee
(2004, Palo Alto, $198M)
Layer 7
(2003, Washington D.C., $19.9M)
BlazeMeter
(2011, Tel Aviv, $7.7M)

List of Notable Companies by Market in API Management
Notable Companies by Market (1/2)
11
API Management > Feed Summary > Notable Companies by Market
Cloud based
Data integration platform for connecting enterprise
applications
Editor's Pick. Stage: Acquired
IVP, Cisco Investments, ServiceNow and 17 Other
Investors
API Management & analytics for enterprises and
developers
Wellington Management, Pine River Capital,
BlackRock and 12 Other Investors
HTTP client to test web services
Soonicorn. Stage: Series B
Charles River Ventures, Nexus Venture Partners,
Vijay Sharma and 1 Other Investors
Cloud based
Wso2 (2005, Mountain View, $40.5M)
Lean enterprise middleware vendor
Soonicorn. Stage: Series D
Pacific Controls, Toba Capital, Intel Capital and 2
Other Investors
Layer 7 (2003, Washington D.C., $19.9M)
API management portal for developers
Stage: Acquired
GrowthWorks Capital, BDC, Shoreline Venture
Management
Axway (2001, Phoenix)
Cloud integration, API & identity management
software
Stage: Public
Quest for Growth
API Tools
Testing
BlazeMeter (2011, Tel Aviv, $7.7M)
The Load Testing Cloud
Stage: Acquired
YL Ventures, Glilot Capital Partners, DHG
Communications Network and 4 Other Investors

List of Notable Companies by Market in API Management
Notable Companies by Market (2/2)
12
API Management > Feed Summary > Notable Companies by Market
API Tools
API Integration
Integrate Cloud Services
Soonicorn. Stage: Series C
Mercato Partners, American Express, Grotech
Ventures and 9 Other Investors
On-premise and cloud-based data and application
integration software
Samsung SDS, KKR, Salesforce and 5 Other
Investors
API Transformation and Validation
API transformation and validation tool
Soonicorn. Stage: Series A
Andreessen Horowitz, Matrix Partners, Trinity

Recent News in API Management Sector
Recent News
13
API Management > Feed Summary > Recent News
Aug 2019
Newest WSO2 Open Banking Release Helps Banks Speed PSD2 RTS
Compliance, GlobeNewswire
Aug 2019 FileMaker Reborn as Claris, PR Newswire
Aug 2019
RapidAPI Partners With Twilio to Bring Its APIs to Over 1M
Developers on the RapidAPI Marketplace, Business Wire
Aug 2019
128 Technology Names Channel Veteran Mark Vella as Vice
President Business Development and Alliances, Business Wire
Jul 2019
Fintech startup Stackin’ raises $4 million in funding led by Experian
Ventures, and others, to help millennials save and invest,
TechStartups.com
Jul 2019 Venzee Appoints Darren Battersby as Chief Financial Officer, CNW
Jul 2019 Wavemaker appoints Ajay Gupte as COO, South Asia, BestMediaInfo
Jul 2019 WSO2 Advances Microservices Gateway, devops.com
Jul 2019
Former Wavemaker and MBNA execs set up Manchester
consultancy, Prolific North
Jul 2019
Apollo Data Graph Platform Adds Managed Federation to Power
GraphQL Across the Entire Organization, Business Wire
Jul 2019
42Crunch Announces Full Kubernetes Support to Automate Zero-
Trust API Security Across Microservices Architecture, PR Newswire
Jul 2019
WSO2 Introduces WSO2 API Microgateway 3.0 to Simplify Creating,
Deploying and Securing APIs in Microservice Environments,
GlobeNewswire
Key Recent News Key Recent News
Jul 2019
London 'challenger' tech firm secures £4m to boost US growth,
Bdaily
Jul 2019
Wavemaker appointed to $15m Australia Post media account,
AdNews
Jul 2019 Wavemaker taps MediaCom's Toby Jenner for CEO role, The Drum
Jul 2019
SmartBear Onboards Tech Marketing Veteran Cynthia Gumbert as
CMO, MarTech Advisor
Jul 2019
Riversand Adds Ability To Distribute Content to Retailers via
Integration with Venzee's Mesh API, CNW
Jul 2019
Yenlo Announces Connext Managed Cloud Platform to Simplify
Integration, GlobeNewswire
Jul 2019
Banco BNI Europa and NDGIT become partners and accelerate Open
Banking in Europe, Fintech Finance
Jul 2019 Cypress Closes $9.3M Series A Funding, FinSMEs
Jun 2019
PubNub Selected as Winner for Best Overall Bot Solution in the
2019 AI Breakthrough Awards, AiThority
Jun 2019 Huawei wraps up regional media pitch, Marketing Interactive
Jun 2019
MuleSoft Recognizes Leading Partners for Accelerating Digital
Transformation at MuleSoft Connect 2019, AiThority
Jun 2019 SmartBear Announces Acquisition of Cucumber Ltd, Business Wire
Jun 2019
CIOs Standardize on MuleSoft's Anypoint Platform to Drive Digital
Transformation With API-led Connectivity, PR Newswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
14
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in API Management; 2012-2019
Global Funding Trends (1/2)
16
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
API Management > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 10% # of Rounds12% $ Funding
2% # of Rounds
11% $ Funding
$162M
$57M
$124M $132M
$164M
$32M
$83M
$115M
$243M
0
2
4
6
8
10
12
14
16
18
$0k
$50M
$100M
$150M
$200M
$250M
$300M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

$3M $8M $0K $3M $5M $9M $15M
$9M $14M
$17M $13M
$27M
$49M
$50M
$132M
$45M $103M $115M $148M $0K $25M $50M $30M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
4 8 3 10 5 7 6
3
4
4
3
3 4 4
8
3 4 4 2 1 1 1 2
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
10 10
Total # of Rounds
17
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in API Management; 2012-2019
API Management > Investment Trends > Global Funding Trends
9
4
8
4
7
3
2
37
$1.2M
$1.6M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
5
10
15
20
25
30
35
40
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.2M $0.8M $0.5M $0.3M $3.7M $2M $2.5M $1.6M
$57M
$162M
Total $ Invested
$127M
$20M
$93M
$110M
$148M
$20M $25M
$80M
$191M
6
0
1
2
3
4
5
6
7
0
50000000
100000000
150000000
200000000
250000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
1 3 2 2 1 1 2 4

API Management > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in API Management
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 789M 70
Denver 60.2M 6
Bangalore 58M 3
Tel Aviv 45.2M 8
Princeton 30M 2
Los Angeles 26M 3
Washington D.C. 22.2M 3
Atlanta 14.8M 4
Cary 12.5M 3
Dublin 10M 1
Total Funding
32
3
8
16
1
# Rounds
$944M
$58M
$45.2M
$25.7M
$1M
US
India
Israel
Europe
Australia
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.5 $1.5
$0.5
$1.1 $1.5
$2.6
2012 2013 2014 2015 2016 2017 2018
API Management > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in API Management; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$20K* $4.8M
$1M $30M
$400K $50M
$1M $128M
$22.8M
$13M
$6.4M
$1M
Series C+
Series B
Series A
Seed
Stage
$2.0
$6.5 $5.1
$10.2
$16.3
$15.0
$25.6 $28.8
$74.0
$25.0
$49.7
$7.0 $4.7 $3.5 $3.9
$7.0
$12.5

Note: 26 companies with undisclosed funding amount are not included
20
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
7
22
13
4
2
No. of Companies
API Management > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in API Management; as of Aug 2019
Distribution of companies by Funding Range
$3M
$100M
$341M
$239M
$457M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
26%
12%
5%
4%
21
Note: Numbers in the brackets show the count of companies
Time to raise
next round
11
15
32
72
274
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
26% 4%
(10)
3%
(7)
- 13%
(36)
61%
(166)
44% 14%
(10)
10%
(7)
- 13%
(9)
43%
(31)
47% 28%
(9)
19%
(6)
- - 53%
(17)
73% 53%
(8)
40%
(6)
- - 27%
(4)
- 55%
(6)
45%
(5)
- - 55%
(6)
API Management > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in API Management
Funding Funnel
27 Months
25 Months
19 Months
Investment backedBootstrapped
5
24
3
8
0
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
API Management > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in API Management; Aug 2017-Aug 2019
Notable Investments in last 24 months (1/2)
LATE STAGE
$49.7M - Series C Dec 2018
Microservice API platform
Index Ventures, Andreessen Horowitz, Charles River
Ventures, GGV Capital, World Innovation Lab
$30M - Series C Jul 2019
Ventures, Harbert Management, Upslope Ventures,
Rally Ventures, Access Ventures
$25M - Series C Nov 2017
KKR
Series C May 2019
Samsung SDS
EARLY STAGE
$50M - Series B Jun 2019
Charles River Ventures, Nexus Venture Partners
$30M - Series A Nov 2018
OpenSource API platform for legacy modernization
Silverhorn, Leumi Partners, O.G. Tech Ventures,
PRYTEK, CommerzVentures, Rafael Development
$25M - Series B Feb 2019
Drag & drop platform to build backend services
M12, Andreessen Horowitz, Green Bay Ventures,
DNS Capital
$22M - Series A Jun 2019
Ventures, Webb Investment Network
EARLY STAGE
$12.2M - Series A Mar 2019
API composition platform
Sutter Hill Ventures, SignalFire, Unusual Ventures
$9.3M - Series A Jun 2019
Browser based unit and integration testing
Bessemer Venture Partners, Adam Gross
$9M - Series A Mar 2018
Andreessen Horowitz, SV Angel, Green Bay
Ventures, Tony Jamous
$8.6M - Series B Jan 2019
American Express, Harbert Management, Rally
Ventures, Access Ventures, Grotech Ventures

API Management > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in API Management; Aug 2017-Aug 2019
Notable Investments in last 24 months (2/2)
EARLY STAGE
$5M - Series A Jul 2019
Tyk.io (2014, London, $5M)
Provider of an API management platform
MMC Ventures
$4.9M - Series A Apr 2018
NDGIT (2015, Munich, $5.8M)
API banking platform
Capnamic Ventures, PROfounders Capital Partners,
DvH Ventures
SEED STAGE
$4M - Seed Jun 2018
Las Olas, Bessemer Venture Partners, Tech Square
Ventures, BLH Venture Partners, BIP Capital
$909k - Seed Oct 2017

Most Active Investors (VC, PE) by Stage in API Management; Last 5 years (Aug 2014-Aug 2019)
Most Active VC & PE Investors
24
API Management > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Bessemer Venture Partners
Cypress
1
Andreessen Horowitz
RapidAPI
2
Bain Capital Ventures
APImetrics
3
SV Angel
RapidAPI
4
Eight Roads Ventures
ReadMe.io
5
Sutter Hill Ventures
Transposit
6
FPrime Capital Partners
ReadMe.io
7
Nordic Makers
Standard Library
8
Social Starts
StopLight
9
Pelion Venture Partners
LunchBadger
10
EARLY STAGE
Andreessen Horowitz (3 Investments)
Kong Inc, Apollo GraphQL, Mashape
1
Charles River Ventures(2 Investments)
Kong Inc, Postman
2
Index Ventures
Kong Inc
3
Matrix Partners
Apollo GraphQL
4
Trinity Ventures
Apollo GraphQL
5
Aspect Ventures
Kloudless
6
Webb Investment Network
Apollo GraphQL
7
Rally Ventures
Cloud Elements
8
MMC Ventures
Tyk.io
9
Capnamic Ventures
NDGIT
10
LATE STAGE
IVP
MuleSoft
1
GGV Capital
Kong Inc
2
World Innovation Lab
Kong Inc
3
Sands Capital Ventures
MuleSoft
4
Mercato Partners
Cloud Elements
5
Upslope Ventures
Cloud Elements
6

API Management > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in API Management; Last 5 years (Aug 2014-Aug 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(3 Investments)
RapidAPI, API Fortress, Stamplay
1
Y Combinator(2 Investments)
Alpha Vantage, ReadMe.io
2
Techstars(2 Investments)
StopLight, Brightwork
3
Startupbootcamp
RepreZen
4
Plug and Play Tech Center
OpenLegacy
5
Capital Factory
StopLight
6
OTHER NOTABLE INVESTORS
Heavybit(2 Investments)
Kloudless, Moesif
1
Stanford University
Mashape
2
Brookside Capital
MuleSoft
3
Adage Capital Management
MuleSoft
4
FundersClub
RapidAPI
5
ServiceNow
MuleSoft
6
American Express
Cloud Elements
7
Rafael Development
OpenLegacy
8
Leumi Partners
OpenLegacy
9
Samsung SDS
Jitterbit
10
DEBT INVESTORS
KKR
Jitterbit
1
Harbert Management
Cloud Elements
2

API Management > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

API Management > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

API Management > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
29
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Market Deep Dive

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Marketmap: API Management
31
API Management > Market Details > BlueBox

Key Sub Sectors
32
Key Sub Sectors in API Management
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Companies providing software platforms taking care of publishing, promoting, documenting
and overseeing application APIs in a secure, scalable environ...
MuleSoft (2006, San Francisco, Acquired)
SmartBear (2003, Beverly, Acquired)
76 33 $841M
API Tools
Companies providing tools for API Development, Design, Management, Testing and
Performance Monitoring which are either standalone products or a part o...
173 33 $223M
API Marketplaces
Companies providing platforms that act as plain marketplaces for APIs or provide a
development and sales framework for the same
Mashape (2010, San Francisco, Acquired)
10 3 $66.3M
Companies providing Repositories or Directories for APIs
Singly (2010, San Francisco, Acquired)
Alpha Vantage (2017, Alexandria, $150k)
15 3 $9.9M
API Management > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/2)
33
API Management > Market Details > Detailed Sector Taxonomy

Detailed Sector Taxonomy (2/2)
34
API Management > Market Details > Detailed Sector Taxonomy

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
API Management Platforms > Cloud based
Companies providing cloud based platforms for API Management
(Companies covered 62 | Funded 31 | Total Funding $838M)
$157M
(+$97.6M)
7
(-3)
Postman
(2014, Bangalore, $58M)
2
(-)
API Tools > API Integration
Companies providing integration tools to connect a third party API
$70.3M
(+$30.8M)
6
(+1)
Cloud Elements
(2012, Denver, $60.2M)
3
(-)
API Marketplaces
Companies providing platforms that act as plain marketplaces for APIs or provide a development and
sales framework for the same
(Companies covered 10 | Funded 3 | Total Funding $66.3M)
$34M
(+$12.5M)
2
(-1)
RapidAPI
(2014, Tel Aviv, $38M)
4
(+1)
API Tools > Testing
Companies providing API testing, API Load testing and API Performance testing tools
$17.7M
(+$17.1M)
4
(+2)
Cypress
(2014, Atlanta, $14.8M)
5
(+3)
API Tools > API Transformation and Validation
Companies providing tools for API Transformation and Validation
$22M
(+$22M)
1
(+1)
Apollo GraphQL
6
(-)
API Management Platforms > On Premise
Companies providing on Premise API Management Platforms
$2.4M
(+$2.4M)
1
(+1)
Netifi
(2017, Los Gatos, $2.4M)
7
(-3)
Companies providing Repositories or Directories for APIs
$150k
(-$643k)
1
(-)
Alpha Vantage
(2017, Alexandria, $150k)
35
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in API Management in last 2 years (August 2017 - July 2019)
API Management > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
API Tools > API Transformation and Validation
Companies providing tools for API Transformation and Validation
(Companies created 3 | Funded 1 | Total Funding $50M )
1 Apollo GraphQL (2012, San Francisco,
$50M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
36
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (August 2017 - July 2019)
API Management > Market Details > Top Markets of Early Stage Investors

Incubators Capital Factory (#1), Techstars (#1)
Seed CapDecisif Management (#2), Nexus Venture Partners (#1)
Series A/B
Hummer Winblad Venture Partners (#2), Charles River
Ventures (#2)
Series C+ Cisco Investments (#3), New Enterprise Associates (#1)
MuleSoft Mar - 2017
IPO'd on NYSE
Restlet Nov - 2017
Acq by Talend
SmartBear May - 2017
Acq by Francisco Partners
Apiary Jan - 2017
Acq by Oracle
Akana Nov - 2016
Acq by Rogue Wave
Apigee Apr - 2015
IPO'd on NASDAQ
3scale Jun - 2016
Acq by Red Hat
$5M - Series A
$50M - Series B
$12.2M - Series A
Transposit (2016, San Francisco,
$15.5M)
$49.7M - Series C
$30M - Series A
$4.8M - Seed
StopLight (2014, Austin, $4.9M)
Aug 2019
Newest WSO2 Open Banking Release Helps Banks Speed
PSD2 RTS Compliance, GlobeNewswire
Jul 2019
Wavemaker appoints Ajay Gupte as COO, South Asia,
BestMediaInfo
Jul 2019
Jul 2019
London 'challenger' tech firm secures £4m to boost US
growth, Bdaily
Jul 2019
Wavemaker appointed to $15m Australia Post media
account, AdNews
Jul 2019
Wavemaker taps MediaCom's Toby Jenner for CEO role, The
Drum
Jul 2019
SmartBear Onboards Tech Marketing Veteran Cynthia
Gumbert as CMO, MarTech Advisor
Jul 2019
Banco BNI Europa and NDGIT become partners and
accelerate Open Banking in Europe, Fintech Finance
Jun 2019
MuleSoft Recognizes Leading Partners for Accelerating
Digital Transformation at MuleSoft Connect 2019, AiThority
Jun 2019
SmartBear Announces Acquisition of Cucumber Ltd, Business
Wire
Jun 2019
CIOs Standardize on MuleSoft's Anypoint Platform to Drive
Digital Transformation With API-led Connectivity, PR
Newswire
Jun 2019
Postman raises $50 million to grow its API development
platform, TechCrunch
News
15
9
18
31
62
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
API Management Platforms > Cloud based: Market Factsheet
37
Exits
Recent InvestmentsCompanies providing cloud based
platforms for API Management
MuleSoft
SmartBear
(2003, Beverly)
Apigee
(2004, Palo Alto, $198M)
Postman
(2014, Bangalore, $58M)
Wso2
(2005, Mountain View, $40.5M)
Top Companies
#1 Top Markets of Investment Activity
API Management > Market Details > Market: Cloud based
Companies Created 62 | Funded 31 | Total Funding $838M
0
5
10
$0k
$100M
$200M
2015 2016 2017 2018 2019
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Cloud based

API Management Platforms > Cloud based: Top Companies
Market: Cloud based (1/2)
Analyst’s Pick
applications
Investors
developers
Minicorn. Stage: Series C
Index Ventures, Andreessen Horowitz, Charles
River Ventures and 2 Other Investors
Vijay Sharma, Greenspring Associates
Analyst’s Pick
Other Investors
Minicorn. Stage: Series A
Silverhorn, Leumi Partners, O.G. Tech Ventures and
5 Other Investors
StrikeIron (2003, Cary, $14.6M)
On-demand Data Quality Solutions & API
Management
Ascent Venture Partners, The Aurora Funds, NC
IDEA
Analyst’s Pick
Apiary (2011, San Francisco, $8.4M)
Platform for API Design, Development and
Documentation
Flybridge Capital Partners, Baseline Ventures,
Credo Ventures and 2 Other Investors
DvH Ventures and 2 Other Investors
MMC Ventures
3scale (2009, San Francisco, $5M)
API Management solutions
Javelin Venture Partners, Costanoa Venture,
Inveready and 6 Other Investors

API Management Platforms > Cloud based: Top Companies
Market: Cloud based (2/2)
Analyst’s Pick
ManagedMethods (2005, Boulder, $4.4M)
Cloud based API management
Editor's Pick. Stage: Series A
BaseCamp Capital
Standard Library (2016, San Francisco, $2M)
API development, management, and hosting
solution provider
Editor's Pick. Stage: Seed
BlueYard, Liquid 2 Ventures, Aston Motes and 2
Other Investors
LunchBadger (2016, San Francisco, $1.6M)
Serverless microservices platform
Apinf (2017, Tampere)
Opensource API management platform
Editor's Pick. Stage: Unfunded
Fiorano (1995, Los Gatos)
Enterprise middleware and peer-to-peer
distributed systems.
Analyst’s Pick
Software testing tools for web, mobile and desktop
applications
Insight Venture Partners, Toba Capital, Apollo
Investment Corporation

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
40
API Management Platforms > Cloud based: Leaderboard
Better than Market Average
Market: Cloud based
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Wso2 2005
Mountain
View
Series D $40.5M 4 - 5 - - 9.1k 4k 18 20 7 64% 490 6%
4.9 MuleSoft 2006
San
Francisco
Acquired $259M 8 5 - - - 88.1k - - 56 - - 2.8k 3%
4.9 Postman 2014 Bangalore Series B $58M 3 - - - - 13.6k - - 22 - - 1.5k 12%
4.6 OpenLegacy 2014 Princeton Series A $40M 2 4 - - - 893 - - 6 - - 56 7%
4.6 Kong Inc 2017
San
Francisco
Series C $71M 2 5 - - 3 24.1k - - 11 - - 1.3k 5%
4.4 Apigee 2004 Palo Alto Acquired $198M 10 5 - - - 43.2k - - 22 - - -615 -1%
4.3
ManagedMet
hods
2005 Boulder Series A $4.4M 3 - - - - 392 - - 9 - - 80 26%
4.1 StopLight 2014 Austin Seed $4.9M 2 - - - - 1.8k - - 2 - - 327 24%
4.0 WaveMaker 2003
Mountain
View
Acquired $5.7M 4 - 5 - - 2.2k 600 15 31 4 36% -30 -1%
4.0 Tyk.io 2014 London Series A $5M 1 - - - - 1.1k - - 1 - - 229 27%
3.8 SmartBear 2003 Beverly Acquired - - 5 - - - 17.3k - - 50 - - 355 2%
3.7
Standard
Library
2016
San
Francisco
Seed $2M 1 4 - - 4 1.8k - - 4 - - 36 2%
3.7 StrikeIron 2003 Cary Acquired $14.6M 3 - - - - 28 - - 11 - - 3 12%
3.6 NDGIT 2015 Munich Series A $5.8M 2 3 - - - 136 - - 7 - - - -

Incubators Plug and Play Tech Center (#1)
Seed XG Ventures (#1), Leonardo Venture (#1)
Series A/B Grotech Ventures (#1), Rally Ventures (#1)
Series C+ Mercato Partners (#1), Samsung SDS (#1)
None
$30M - Series C
Cloud Elements (2012, Denver,
$60.2M)
Series C
$8.6M - Series B
$60.2M)
$6M - Series A
Kloudless (2011, Berkeley, $8M)
$672k - Seed
CloudRail (2014, Mannheim, $1.3M)
$25M - Series C
$1M - Seed
Doshii (2015, Melbourne, $1M)
$13M - Series B
$60.2M)
$400k - Series B
$60.2M)
$20M - Series B
Jun 2019
UK SaaS Company Cyclr Enhances Performance
Functionality to Accommodate Client Growth, RealWire
May 2019
Samsung SDS invests in U.S. cloud integration firm Jitterbit,
Pulse
May 2019
Cloud Elements Delivers New Platform to Simplify API
Integration, Build Digital Ecosystems, GlobeNewswire
May 2019
Jitterbit Announces Harmony Spring '19 Release,
DEVOPSdigest
Apr 2019
Doshii and Omnivore Integration Opens Global
Opportunities for Apps and POS in Hospitality, PRWeb
Mar 2019
Deliveroo partners with Doshii to streamline order
processing, iTWire
Mar 2019 Just plug in to play in the cloud, Hannover Messe
Feb 2019
Cloud Elements closes $25M Series C to expand capabilities
of API integration platform, Built
Dec 2018
SensrTrx Partners With Jitterbit To Deliver API Integration
Platform Capabilities, EQ
Oct 2018
Amex Ventures Invests In Cloud Elements Api Integration
Platform, Financial IT
Jun 2018 Cherwell Introduces New iPaaS Solution, APMdigest
May 2018
Jitterbit Announces Launch of Jitterbit Harmony a Unified
API and Integration Platform, ReadITQuik
Mar 2018 Kloudless raises $6M for its integrations solution, TechCrunch
Feb 2018
Jitterbit Hires New Sales and EMEA Executives to Keep Pace
With Surging Demand, Sector Publishing Intelligence
News
-
2
3
8
16
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
API Tools > API Integration: Market Factsheet
41
Exits
Recent InvestmentsCompanies providing integration
tools to connect a third party API
Jitterbit
(2004, Alameda, $45M)
Cloud Elements
(2012, Denver, $60.2M)
Cyclr
(2013, Eastbourne)
Devsupport AI
(2017, Bangalore)
elastic.io
(2012, Bonn)
Top Companies
API Management > Market Details > Market: API Integration
0
2
4
6
$0k
$50M
$100M
2015 2016 2017 2018 2019
Market: API Integration

API Tools > API Integration: Top Companies
Analyst’s Pick
Investors
Cyclr (2013, Eastbourne)
Integration platform for SaaS application
Devsupport AI (2017, Bangalore)
AI enabled programmer bot for API integration
elastic.io (2012, Bonn)
API integration platform

43
API Tools > API Integration: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
Cloud
Elements
2012 Denver Series C $60.2M 6 - - - - 2.1k - - 10 - - 50 2%
4.7 Jitterbit 2004 Alameda Series C $45M 4 - - - - 3.9k - - 20 - - 23 1%
4.1 Kloudless 2011 Berkeley Series A $8M 4 - - - - 576 - - 1 - - 13 2%
3.8 Doshii 2015 Melbourne Seed $1M 1 - - - 4 98 - - 2 - - 5 5%
3.1 CloudRail 2014 Mannheim Seed $1.3M 2 - - - - 5.5k - - 4 - - -90 -2%
2.8 elastic.io 2012 Bonn Seed - 1 4 - - 3 1.2k - - 1 - - 18 2%
1.6 Bearer 2018 Paris Funded - - - - - 4 269 - - - - - - -
1.6 Cyclr 2013 Eastbourne Unfunded - - 4 - - 3 492 - - 1 - - 3 1%
1.5 Apitek 2013 Bromma Unfunded - - - - - 4 5 - - - - - 1 25%
1.0 Saasler 2015
San
Francisco
Unfunded - - 2 - - 4 795 - - - - - -15 -2%
1.0 Apiant 2016
Philadelphi
a
Unfunded - - - - - 4 266 - - - - - - -
0.5
Devsupport
AI
2017 Bangalore Unfunded - - - - - 4 - - - - - - - -
0.3 viaSocket 2016 Indore Unfunded - - - - - - 102 - - - - - - -
0.0
Zorp API
Gateway
2017 Budapest Unfunded - - - - - 3 - - - - - - - -
0.0 AaaS 2014 Bangalore Unfunded - - - - - - 6 - - - - - - -

Incubators 500 Startups (#1)
Seed Andreessen Horowitz (#1), Charles River Ventures (#1)
Series A/B Green Bay Ventures (#1), M12 (#1)
Series C+
Mashape May - 2017
Acq by RapidAPI
$25M - Series B
$9M - Series A
Seed
Dovu (2017, London)
$18M - Series B
Mashape (2010, San Francisco, $28.3M)
$3.5M - Seed
Seed
Seed
$1.7M - Seed
$101k - Angel
$8.5M - Series A
Aug 2019
Apr 2019
Kairos renews RapidAPI partnership with new usage plan
for developers integrating facial biometrics,
BiometricUpdate.com
Feb 2019
RapidAPI interfaces with Microsoft for $25m, Global Corporate
Venturing
Feb 2019
DOVU Announces Retail Security Token Offering for April
2019, PR Newswire
Jan 2019
Go-Ahead to use blockchain technology to improve
passenger journeys, Intelligent Transport
May 2018
DOVU and BMW tracking mileage of leased cars and using
rewards program, New Big Future
Mar 2018
RapidAPI, an API marketplace that processes 400B API calls
each month, raises $9M led by A16Z, TechCrunch
Sep 2017
DOVU Works with KPMG to Set New Benchmark for Token
Sales, NewsBTC
Aug 2017
InMotion-backed Dovu reveals world’s first mobility crypto-
currency, Telematics News
Jun 2017
InMotion Ventures backs four mobility and transportation
startups, PE Hub
May 2017
Mashape and RapidAPI merge to create world’s biggest
application programming interface mart, SiliconAngle
Mar 2017 Mashape Inks $18M Series B, VC News Daily
Nov 2016
API Marketplace RapidAPI Raises $3.5M in Seed Funding,
FinSMEs
News
1
1
2
3
10
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
API Marketplaces: Market Factsheet
44
ExitsMost Active Investors
Recent InvestmentsCompanies providing platforms
that act as plain marketplaces for
APIs or provide a development
and sales framework for the same
RapidAPI
(2014, Tel Aviv, $38M)
Mashape
(2010, San Francisco, $28.3M)
Apicultur
(2008, Madrid)
Aspose Cloud
(2001, Lane Cove)
Dark Gray Engines
(2016)
Top Companies
API Management > Market Details > Market: API Marketplaces
Companies Created 10 | Funded 3 | Total Funding $66.3M
0
1
2
3
$0k
$20M
$40M
2015 2016 2017 2018 2019
Market: API Marketplaces

API Marketplaces: Top Companies
Analyst’s Pick
Minicorn. Stage: Series B
M12, Andreessen Horowitz, Green Bay Ventures
and 9 Other Investors

46
API Marketplaces: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 RapidAPI 2014 Tel Aviv Series B $38M 5 - - - - 964 - - 9 - - 223 30%
4.1 Mashape 2010
San
Francisco
Acquired $28.3M 4 - - - - 94 - - 2 - - 9 11%
3.4 Dovu 2017 London Seed - 1 4 - - 2 2k - - 10 - - - -
1.9 IndiaStack 2015 Sahibabad Unfunded - - - - - - 7k - - - - - 180 3%
1.9
Aspose
Cloud
2001 Lane Cove Unfunded - - - - - 3 953 - - - - - 165 21%
0.8 Apicultur 2008 Madrid Unfunded - - - - - - 668 - - - - - -4 -1%
0.0 DataYuge 2016 Kochi Unfunded - - - - - 3 - - - - - - - -
0.0
Dark Gray
Engines
2016 0.0 Unfunded - - - - - 3 - - - - - - - -
0.0 NativeSync 2015 Boulder Unfunded - - - - - - 7 - - - - - - -

API Management > Market Details > Market: Testing
Market: Testing

Market: Testing

API Management > Market Details > Market: API Transformation and Validation
Market: API Transformation and Validation

API Management > Market Details > Market: On Premise
Market: On Premise

Market: On Premise

API Management > Market Details > Market: API Listing Platforms
Market: API Listing Platforms

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
58
Notable Acquisitions
Top Acquirers

Public companies
60
List of Public Companies in API Management
IPO Date Company
IPO
Mcap
Exchange
Ticker
Cloud integration, API & identity management software
API Management > Exit Outlook > Public Companies

Notable Acquisitions
61
Notable Acquisitions in API Management
API Management > Exit Outlook > Notable Acquisitions
Acq. Date Company Acquirer Deal Size
Mar 2018
MuleSoft (2006, San Francisco)
applications
Salesforce $6.5B
May 2017
Mashape (2010, San Francisco)
API hub for businesses and developers
RapidAPI
Nov 2016
Akana (2001, Los Angeles)
API management/security, cloud integration and
microservices solutions across mobile, cloud and IoT
channels.
Rogue Wave
Sep 2016
BlazeMeter (2011, Tel Aviv)
The Load Testing Cloud
CA Technologies $100M
Sep 2016
Apigee (2004, Palo Alto)
API Management & analytics for enterprises and developers
Google $625M
Aug 2015
Mashery (2006, San Francisco)
API management portal
TIBCO
Apr 2013
Layer 7 (2003, Washington D.C.)
CA Technologies $149M

Most Active Acquirers
62
API Management > Exit Outlook > Most Active Acquirers

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
63
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

API Management > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in API Management; Last 5 years (Aug 2014 - Jul 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Andreessen Horowitz
Bain Capital Ventures
SV Angel
Eight Roads Ventures
Sutter Hill Ventures
FPrime Capital Partners
Nordic Makers
Social Starts
InMotion Ventures
Nexus Venture Partners
Seedcamp
NextGen Angels
BIP Capital
EARLY STAGE
Andreessen Horowitz (3 Investments)
Charles River Ventures (2 Investments)
Index Ventures
Matrix Partners
Trinity Ventures
Aspect Ventures
Webb Investment Network
Rally Ventures
MMC Ventures
Capnamic Ventures
M12
SignalFire
PROfounders Capital Partners
Green Bay Ventures
DvH Ventures
LATE STAGE
IVP
GGV Capital
Mercato Partners
Upslope Ventures

66
Portfolio in API Management | Exits | Funds Link | Website | LinkedIn | Twitter
API Management > Investors > Bessemer Venture Partners
Investments
[Minicorn] Cypress (2014, Atlanta, $14.8M, Series A)
API Management Notable Portfolio
[Unicorn] Ola (2011, Bangalore, $3.3B, Series J)
App-based asset-light cab operator
[Unicorn] Snapdeal (2007, Delhi, $1.8B, Series H)
Online horizontal marketplace
[Unicorn] Swiggy (2014, Bangalore, $1.5B, Series H)
Online platform that delivers food from restaurants
[Unicorn] BigBasket (2011, Bangalore, $886M, Series F)
Online retailer of grocery products
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Electronic signature management platform
[Unicorn] MediaMath (2007, New York City, $500M, Series D)
Audience Buying and Demand-Side Platform
[Unicorn] Toast (2011, Boston, $496M, Series E)
Hardware and software solutions for restaurant operations
management
[Unicorn] Ind-Barath Power Infra (1999, Hyderabad, $482M,
Funded)
Biomass power producer
[Unicorn] Sila Nanotechnologies (2011, Alameda, $295M,
Series E)
Developer of battery performance improvement material
[Unicorn] Rocket Lab (2007, Auckland, $288M, Series E)
Fabrication of space delivery vehcile with a 3D printed engine
[Unicorn] Procore (2003, Carpinteria, $256M, Series H)
Construction project management and field productivity software
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Jun 2019
Bragar Eagel & Squire, P.C. is Investigating the Board of
Directors of Cypress Semiconductor Corporation
(NASDAQ: CY) on Behalf of Cypress Shareholders and
Encourages Cypress Investors to Contact the Firm,
GlobeNewswire
May 2019
Cypress.io adds Adam Gross, former Heroku CEO, as first
independent advisor, GlobeNewswire
Feb 2019
Murata, Cypress and NXP Collaborate on Multi-Platform
Wi-Fi® IoT Solutions, PR Newswire
Jun 2018
Cypress.io Raises $4 Million for Front End Automated
Testing, DEVOPSdigest
Jan 2016
Cypress.io Ditches Frisco Dough to Keep its Web Testing
Engine South-Bound - Hypepotamus, Hypepotamus
None
11
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Andreessen Horowitz
67
API Management > Investors > Andreessen Horowitz
People
Investments
[Soonicorn] Apollo GraphQL (2012, San Francisco, $50M, Series
A)
[Minicorn] Kong Inc (2017, San Francisco, $71M, Series C)
[Minicorn] RapidAPI (2014, Tel Aviv, $38M, Series B)
[Unicorn] Airbnb (2008, San Francisco, $3.8B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] Magic Leap (2011, Miami, $2.6B, Series D)
Head-mounted virtual retinal display to view augmented reality
[Unicorn] Fanatics (1998, Jacksonville, $1.6B, Series C)
Online retailer of sports merchandise
[Unicorn] Rappi (2015, Bogota, $1.5B, Series E)
On-demand delivery services for multi-vertical products
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Robinhood (2012, Palo Alto, $862M, Series E)
Zero commission trading app for stocks, cryptocurrencies & other
assets
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
Top Exits
Recent News on Fund & Portfolio
Marc
Andreessen
Co-Founder & General
Partner
Ben Horowitz
Co-Founder & General
Partner
Jul 2019
Apollo Data Graph Platform Adds Managed Federation to
Power GraphQL Across the Entire Organization, Business
Wire
Jun 2019
Apollo Raises $22 Million to Give a GraphQL-based Data
Graph to Every App Developer, Business Wire
Jun 2019
Build a Distributed GraphQL Graph with Apollo
Federation, ProgrammableWeb
May 2019
Kong Announces Support for Service Mesh Deployments,
Kong Inc
May 2019
Cloud Native Computing Foundation Announces Kong Inc.
as Gold Member, PR Newswire
Apr 2019 Kong Raises $43 Million in Series C, NewsCenter
Jan 2019 Kong Applies AI to API Management, devops.com
Dec 2018 Kong 1.0 is now generally available, sdtimes.com
Dec 2018
Kong launches its fully managed API platform,
TechCrunch
Nov 2018
Apollo Launches its GraphQL Platform,
ProgrammableWeb
Sep 2018
Kong Announces Version 1.0 of its Open-Source
Microservice API Gateway, ProgrammableWeb
Mashape
Acq by RapidAPI - May 2017
Runscope
Acq by CA Technologies - Sep
2017
2
11
2
1
2014 2015 2016 2017 2018 2019
-
-
2
1
2
Undisclosed
Series C+
Series B
Series A
Seed4
1
-
-
-
US
Israel

SV Angel
68
API Management > Investors > SV Angel
People
Investments
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $861M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Casper (2014, New York City, $340M, Series D)
Online direct-to-consumer mattress brand
[Unicorn] Warby Parker (2010, New York City, $290M, Series E)
Internet-first brand of eyewear
Top Exits
Ron Conway
Founder & Co-
Managing Partner
Aug 2019
RapidAPI Partners With Twilio to Bring Its APIs to Over
1M Developers on the RapidAPI Marketplace, Business
Wire
Jun 2019
RapidAPI Raises $25M Series B, launches RapidAPI for
Teams, Business Wire
Apr 2019
BiometricUpdate.com
Feb 2019
RapidAPI interfaces with Microsoft for $25m, Global
Corporate Venturing
Jul 2018
Nexmo, the Vonage API Platform, joins Rakuten RapidAPI
as Communications Launch Partner for its Japan and Asia
API Marketplace, PR Newswire
Mar 2018
RapidAPI, an API marketplace that processes 400B API
calls each month, raises $9M led by A16Z, TechCrunch
May 2017
Nov 2016
API Marketplace RapidAPI Raises $3.5M in Seed Funding,
FinSMEs
None
11
2014 2015 2016 2017 2018 2019
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Israel

Nexus Venture Partners
69
API Management > Investors > Nexus Venture Partners

Seedcamp
70
API Management > Investors > Seedcamp

BIP Capital
71
API Management > Investors > BIP Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
72
Seed Stage
Early Stage
Late Stage

Andreessen Horowitz
73
API Management > Investors > Andreessen Horowitz

Charles River Ventures
74
API Management > Investors > Charles River Ventures

Index Ventures
75
API Management > Investors > Index Ventures

Rally Ventures
76
API Management > Investors > Rally Ventures

Capnamic Ventures
77
API Management > Investors > Capnamic Ventures

M12
78
API Management > Investors > M12

PROfounders Capital Partners
79
API Management > Investors > PROfounders Capital Partners

Green Bay Ventures
80
API Management > Investors > Green Bay Ventures

DvH Ventures
81
API Management > Investors > DvH Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
82
Seed Stage
Early Stage
Late Stage

IVP
83
API Management > Investors > IVP

GGV Capital
84
API Management > Investors > GGV Capital

85
API Management > Investors > World Innovation Lab

86
API Management > Investors > Sands Capital Ventures

Mercato Partners
87
API Management > Investors > Mercato Partners

Upslope Ventures
88
API Management > Investors > Upslope Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
89
Incubators
Other Notable Investors
Debt Investors

API Management > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in API Management; Q3 2014 - Q3 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (3 Investments)
Y Combinator (2 Investments)
Techstars (2 Investments)
Startupbootcamp
Capital Factory
OTHER NOTABLE INVESTORS
Heavybit (2 Investments)
Stanford University
Brookside Capital
FundersClub
ServiceNow
American Express
Rafael Development
Leumi Partners
Samsung SDS
Leonardo Venture
Mannheim
PRYTEK
Silverhorn
sportbund-rheinland.de
DEBT INVESTORS
KKR
Harbert Management

500 Startups
91
API Management > Investors > 500 Startups
People
Investments
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Unicorn] Canva (2012, Sydney, $166M, Series C)
Online photo editing and graphics creation tool for professionals
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Clip (2012, Mexico City, $160M, Series C)
mPoS solution provider
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
[Soonicorn] Akulaku (2014, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
Top Exits
Christine Tsai
Co-Founder & CEO
Aug 2019
RapidAPI Partners With Twilio to Bring Its APIs to Over
1M Developers on the RapidAPI Marketplace, Business
Wire
Jun 2019
API Fortress Announces a New Test Creation Application
for Engineers, PR Newswire
Jun 2019
RapidAPI Raises $25M Series B, launches RapidAPI for
Teams, Business Wire
Jun 2019
API Fortress Announces SAML 2.0-based Single Sign-On
(SSO), PR Newswire
Apr 2019
BiometricUpdate.com
Feb 2019
Axway and API Fortress Help Enterprises Accelerate
Development Safely with Continuous API Testing, PR
Newswire
Feb 2019
RapidAPI interfaces with Microsoft for $25m, Global
Corporate Venturing
Jan 2019
API Fortress Plug-in for Kong Allows Developers and QA
Testers to Record and Mock Live API Calls, PR Newswire
Stamplay
(2012, San Francisco)
Acq by FileMaker - Aug 2019
11
2014 2015 2016 2017 2018 2019
2
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
Israel

92
API Management > Investors > Plug and Play Tech Center
People
Investments
[Minicorn] OpenLegacy (2014, Princeton, $40M, Series A)
[Unicorn] UiPath (2005, Bucharest, $1B, Series D)
Robotic process automation software
[Unicorn] N26 (2013, Berlin, $683M, Series D)
Mobile-first bank for consumer & businesses
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Developer of digital sequencing technology for cancer detection, care
and treatment
[Unicorn] Planet Labs (2010, San Francisco, $400M, Series D)
Microsatellites to maps the earth to provide universal access to
information
[Unicorn] Uptake (2014, Palo Alto, $282M, Series D)
Machine learning enabled predictive platform for multiple industries
[Unicorn] Pony.ai (2016, San Francisco, $264M, Series A)
Developing autonomous driving technology platform
[Unicorn] Sprinklr (2008, New York City, $239M, Series F)
Social Media Presence Management Platform
[Unicorn] Hippo (2015, Mountain View, $209M, Series D)
Home insurance startup
[Unicorn] Nauto (2015, Palo Alto, $180M, Series B)
Driver monitoring & collision avoidance system using smartphone
[Soonicorn] DataRobot (2012, Boston, $425M, Series E)
Automated machine learning platform for data science applications
Top Exits
Jojo Flores
Co-Founder & VP
Saeed Amidi
Founder & CEO
Nov 2018
Israel's OpenLegacy raises $30 million in private funding,
Reuters
Nov 2018
New OpenLegacy IMS DC Connectors Accelerate Speed &
Success of Digital Transformation, PR Newswire
Oct 2018
New OpenLegacy Version 4.2 Accelerates Adoption of
Digital Technologies, PR Newswire
Oct 2018
Peter Horowitz, FinTech Innovation Thought Leader,
Joins OpenLegacy's Advisory Board, PR Newswire
Sep 2018
OpenLegacy Sees Significant Growth in the First Half of
2018, PR Newswire
Mar 2018
Kloudless raises $6M for its integrations solution,
TechCrunch
Aug 2017
OpenLegacy Sales Leadership Expands With Significant
Additions in North America and EMEA , PRWeb
None
2014 2015 2016 2017 2018 2019
1
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
93
Incubators
Debt Investors

Stanford University
94
API Management > Investors > Stanford University
Investments
Top Exits Recent News on Fund & Portfolio
May 2017
Mar 2017 Mashape Inks $18M Series B, VC News Daily
Mashape
Acq by RapidAPI - May 2017
2014 2015 2016 2017 2018 2019
-
-
-
1
-
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Brookside Capital
95
API Management > Investors > Brookside Capital

96
API Management > Investors > Adage Capital Management

FundersClub
97
API Management > Investors > FundersClub

ServiceNow
98
API Management > Investors > ServiceNow

American Express
99
API Management > Investors > American Express

Rafael Development
100
API Management > Investors > Rafael Development

Leumi Partners
101
API Management > Investors > Leumi Partners

Samsung SDS
102
API Management > Investors > Samsung SDS

PRYTEK
103
API Management > Investors > PRYTEK

Silverhorn
104
API Management > Investors > Silverhorn

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
105
Incubators
Debt Investors

KKR
106
API Management > Investors > KKR

Harbert Management
107
API Management > Investors > Harbert Management

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
108
Recent News

Recent News (1/2)
110
API Management > News > Recent News
Aug 2019
Newest WSO2 Open Banking Release Helps Banks Speed PSD2 RTS
Compliance, GlobeNewswire
Aug 2019 FileMaker Reborn as Claris, PR Newswire
Aug 2019
Aug 2019
128 Technology Names Channel Veteran Mark Vella as Vice
President Business Development and Alliances, Business Wire
Jul 2019
Fintech startup Stackin’ raises $4 million in funding led by Experian
Ventures, and others, to help millennials save and invest,
TechStartups.com
Jul 2019 Venzee Appoints Darren Battersby as Chief Financial Officer, CNW
Jul 2019 Wavemaker appoints Ajay Gupte as COO, South Asia, BestMediaInfo
Jul 2019 WSO2 Advances Microservices Gateway, devops.com
Jul 2019
Jul 2019
Apollo Data Graph Platform Adds Managed Federation to Power
GraphQL Across the Entire Organization, Business Wire
Jul 2019
42Crunch Announces Full Kubernetes Support to Automate Zero-
Trust API Security Across Microservices Architecture, PR Newswire
Jul 2019
WSO2 Introduces WSO2 API Microgateway 3.0 to Simplify Creating,
Deploying and Securing APIs in Microservice Environments,
GlobeNewswire
Jul 2019
London 'challenger' tech firm secures £4m to boost US growth,
Bdaily
Jul 2019
Wavemaker appointed to $15m Australia Post media account,
AdNews
Jul 2019 Wavemaker taps MediaCom's Toby Jenner for CEO role, The Drum
Jul 2019
SmartBear Onboards Tech Marketing Veteran Cynthia Gumbert as
CMO, MarTech Advisor
Jul 2019
Riversand Adds Ability To Distribute Content to Retailers via
Integration with Venzee's Mesh API, CNW
Jul 2019
Yenlo Announces Connext Managed Cloud Platform to Simplify
Integration, GlobeNewswire
Jul 2019
Banco BNI Europa and NDGIT become partners and accelerate Open
Banking in Europe, Fintech Finance
Jun 2019
PubNub Selected as Winner for Best Overall Bot Solution in the
2019 AI Breakthrough Awards, AiThority
Jun 2019
MuleSoft Recognizes Leading Partners for Accelerating Digital
Transformation at MuleSoft Connect 2019, AiThority
Jun 2019 SmartBear Announces Acquisition of Cucumber Ltd, Business Wire
Jun 2019
CIOs Standardize on MuleSoft's Anypoint Platform to Drive Digital
Transformation With API-led Connectivity, PR Newswire
Jun 2019
Flyr raises $10 million for AI that helps airlines predict fares,
VentureBeat

Recent News (2/2)
111
API Management > News > Recent News
Jun 2019
API Fortress Announces a New Test Creation Application for
Engineers, PR Newswire
Jun 2019
Postman raises $50 million to grow its API development platform,
TechCrunch
Jun 2019
CVS Health funds insomnia app, stop smoking support could follow,
pharmaphorum.com
Jun 2019 ValueMomentum Joins the MuleSoft Partner Program, PR Newswire
Jun 2019
ManagedMethods Named Best Overall IT Solution for the Education
Market, Newswire
Jun 2019
Apollo Raises $22 Million to Give a GraphQL-based Data Graph to
Every App Developer, Business Wire
Jun 2019
RapidAPI Raises $25M Series B, launches RapidAPI for Teams,
Business Wire
Jun 2019
Wso2 And Ping Identity Partner To Provide Comprehensive, Ai-
powered Cyber-attack Protection For Apis. New Open Source
Extension Integrates The Ai-powered Cybersecurity Of
Pingintelligence For Apis With The Robust, Policy-based Security
Controls In Wso2 Api Manager, iCrowdNewswire
Jun 2019
UK SaaS Company Cyclr Enhances Performance Functionality to
Accommodate Client Growth, RealWire
Jun 2019
Google to acquire analytics startup Looker for $2.6 billion,
TechCrunch
Jun 2019
Axway Unveils AMPLIFY Streams for Event-Driven Data Streaming,
ProgrammableWeb
Jun 2019
Wavemaker promotes Henry Wang to chief product officer,
Marketing Interactive
Jun 2019
ManagedMethods Wins 2019 Fortress Cyber Security Award,
Newswire
Jun 2019
Venzee Mesh API Connects with Bed Bath and Beyond, Investing
News
Jun 2019
Build a Distributed GraphQL Graph with Apollo Federation,
ProgrammableWeb
Jun 2019
Synechron Reiterates Commitment to Reskilling, Engages
SpringPeople for MuleSoft Technologies, Dataquest
Jun 2019
API Fortress Announces SAML 2.0-based Single Sign-On (SSO), PR
Newswire
Jun 2019
Bragar Eagel & Squire, P.C. is Investigating the Board of Directors of
Cypress Semiconductor Corporation (NASDAQ: CY) on Behalf of
Cypress Shareholders and Encourages Cypress Investors to Contact
the Firm, GlobeNewswire
May 2019 Samsung SDS invests in U.S. cloud integration firm Jitterbit, Pulse
May 2019
HERE Technologies joins the MuleSoft Technology partner program,
Geospatial Media and Communications
May 2019 Kong Announces Support for Service Mesh Deployments, Kong Inc
May 2019 Netifi Names Arsalan Farooq CEO, GlobeNewswire
May 2019
Venzee Mesh API Distributes Content to Wayfair and Other Leading
North American Home Decor Retailers, CNW
May 2019 Vineet Kanabar moves on from TVF; joins Wavemaker, Adgully

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
112
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
114
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
Deadpooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
API Management > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in API Management
Index of Top companies by Market (1/5)
115
API Management > Appendix > Index of Top companies by Market
Cloud based
applications
Investors
developers
Minicorn. Stage: Series C
Index Ventures, Andreessen Horowitz, Charles
Cloud based
Vijay Sharma and 1 Other Investors
Other Investors
Silverhorn, Leumi Partners, O.G. Tech Ventures and
5 Other Investors
Cloud based
Mashery (2006, San Francisco, $35.5M)
API management portal
Stage: Acquired
OpenView, Formative Ventures, First Round Capital
Akana (2001, Los Angeles, $26M)
API management/security, cloud integration and
microservices solutions across mobile, cloud and
IoT channels.
Stage: Acquired
Wellington Financial, DFJ, Redpoint Ventures and 6
Other Investors
Layer 7 (2003, Washington D.C., $19.9M)
Stage: Acquired
GrowthWorks Capital, BDC, Shoreline Venture
Management

116
Cloud based
StrikeIron (2003, Cary, $14.6M)
On-demand Data Quality Solutions & API
Management
Ascent Venture Partners, The Aurora Funds, NC
IDEA
Apiary (2011, San Francisco, $8.4M)
Platform for API Design, Development and
Documentation
Flybridge Capital Partners, Baseline Ventures,
Credo Ventures and 2 Other Investors
Cloud based
DvH Ventures and 2 Other Investors
MMC Ventures
3scale (2009, San Francisco, $5M)
API Management solutions
Javelin Venture Partners, Costanoa Venture,
Inveready and 6 Other Investors
ManagedMethods (2005, Boulder, $4.4M)
Cloud based API management
Editor's Pick. Stage: Series A
BaseCamp Capital
Cloud based
Standard Library (2016, San Francisco, $2M)
API development, management, and hosting
solution provider
BlueYard, Liquid 2 Ventures, Aston Motes and 2
Other Investors
LunchBadger (2016, San Francisco, $1.6M)
Serverless microservices platform
Software testing tools for web, mobile and desktop
applications
Insight Venture Partners, Toba Capital, Apollo
Investment Corporation
Apinf (2017, Tampere)
Opensource API management platform

117
Cloud based
Fiorano (1995, Los Gatos)
Enterprise middleware and peer-to-peer
distributed systems.
Cloud integration, API & identity management
software
IPO Date - IPO Mcap -
- -
On Premise
Netifi (2017, Los Gatos, $2.4M)
API management platform
Dell Technologies, Alchemist Accelerator
Apigate (2018, Kuala Lumpur)
API management platform with an integrated
marketplace
API Tools
Development
Bracketpy (2015, Bangalore)
API's for machine learning & natural language
processing (NLP)

118
API Tools
Testing
Bessemer Venture Partners, Adam Gross, Las Olas
Moesif (2016, San Francisco, $3.5M)
Hosted service to debug RESTFUL APIs
Merus Capital, Heavybit, Fresco Capital and 5 Other
Investors
Security
42Crunch (2016, Dublin)
End-to-end API security platform
Approov (2012, Edinburgh)
Mobile API protection solution provider
API Integration
Investors
Cyclr (2013, Eastbourne)
Integration platform for SaaS application
Devsupport AI (2017, Bangalore)
AI enabled programmer bot for API integration

119
API Tools
API Integration
elastic.io (2012, Bonn)
API integration platform
API Transformation and Validation
Soonicorn. Stage: Series A
API Marketplaces
API Marketplaces
Minicorn. Stage: Series B
M12, Andreessen Horowitz, Green Bay Ventures
API hub for businesses and developers
Stage: Acquired
Andreessen Horowitz, Index Ventures, Charles

Funded Deadpooled Companies
120
API Management > Appendix > Funded Deadpooled Companies
Funding Company Location
$793k Hitch London
$350k Instant API Lewes
Rest Secured London
Gluu IO Cork
Brightwork Portland
Hoist San Francisco
Apitite Boston
Clickslide New York City
Webshell Paris
Index of Deadpooled companies in API Management
1. Excludes all details for Chinese companies. 2. View all 36 Deadpooled companies on Tracxn Platform

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