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Tracxn Hyperlocal Delivery Landscape - July 2015

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Scope: This report includes companies which provide delivery of a commodity to consumers (groceries, food, medicines, personal items, etc) through their network of delivery boys from businesses or individuals in a local area 110+ startups, 80% founded in last 18 months.
$130M+ invested across 28 rounds, with bulk investment in past 6 months.

Top funded segments:
Groceries, Food Delivery and Horizontal B2C delivery.

Top funded startups:
- Grofers ($45M ; Sequoia, Tiger)
- TinyOwl ($20M ; Sequoia, NVP, Matrix Partners)
- Swiggy ($18.5M ; Accel, SAIF, Norwest Venture Partners)
- ZopNow ($12M ; Accel, Qualcomm Ventures, Times Internet, Dragoneer Investment Group)
- PepperTap ($11.2M ; Sequoia, SAIF)

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Tracxn Hyperlocal Delivery Landscape - July 2015

  1. 1. HYPERLOCAL DELIVERY – India Start-up Landscape July 2015 Deal Discovery Made Easy
  2. 2. TRACXN Building the largest team of Analysts tracking startups globally for Venture Capital Funds
  3. 3. • Scope: This report includes companies which provide delivery of a commodity to consumers (groceries, food, medicines, personal items, etc) through their network of delivery boys from businesses or individuals in a local area • 110+ startups, 80% founded in last 18 months. • $130M+ invested across 28 rounds, with bulk investment in past 6 months. • Top funded segments: Groceries, Food Delivery and Horizontal B2C delivery. • Top funded startups: – Grofers ($45M ; Sequoia, Tiger) – TinyOwl ($20M ; Sequoia, NVP, Matrix Partners) – Swiggy ($18.5M ; Accel, SAIF, Norwest Venture Partners) – ZopNow ($12M ; Accel, Qualcomm Ventures, Times Internet, Dragoneer Investment Group) – PepperTap ($11.2M ; Sequoia, SAIF) • Most active investors – Sequoia Capital (Grofers, PepperTap, TinyOwl, RoadRunnr, 1mg) – Accel Partners (ZopNow, Swiggy) – Nexus Venture Partners (TinyOwl, RoadRunnr) – SAIF Partners (PepperTap, Swiggy, SpoonJoy) Hyperlocal Delivery : Overview
  4. 4. GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh PREPARED FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23M $44M $9M HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat $45M Provide delivery boys to businesses. E.g. Roadrunnr, Grab.in CONCIERGE Anything to anywhere. E.g. StreetJumper Business Facing Consumer Facing $12M Hyperlocal Delivery : Market Map
  5. 5. <2013 2013 2014 H1 2015 Food 6 5 32 11 Groceries 1 2 9 8 Others 6 5 14 20 13 12 55 39 Number of startups founded in hyperlocal delivery space in India (2013 – YTD 2015). Includes funded & un-funded companies Grocery delivery from local stores & Prepared food delivery saw the most number of startups come up Food Groceries Others 2014 witnessed a rise of hyperlocal delivery startups, ~100+ startups founded in last 18 months
  6. 6. $2M $1M $5.22M$3M $121.65M 0 20 40 60 80 100 120 140 <2014 2014 2015 Totalfundingamount($M) YoY funding across stages Early Stage Series 1 3 11 0 1 12 Early Stage Late Stage Over $100M invested in last 6 months alone, Similar # deals across early & late stages
  7. 7. Horizontal, $45M Restaurants, $39.5M Groceries, $23.2M Others, $25.2M Split in total $ invested in hyperlocal startups (India) over last 3 years, by sector Majority funding across Horizontal (B2C) and Food delivery from restaurants segments
  8. 8. Horizontal B2B Groceries Restaurants Chefs Pharmacies Concierge 0 10 20 30 40 50 2013 2013.5 2014 2014.5 2015 TotalFundinginthesegment($M) Average Founded Year of companies in the segment Size of bubble represents total number of companies in that segment Mature segments with well funded companies Emerging / Early stage funded segments Founded Year for pivoted companies is taken as year of pivoting to accurately represent segment Average age of the sub-segment v/s total $ invested v/s number of companies (size of bubble) Delivery from chefs, Pharmacies and B2B delivery outsourcing are the upcoming segments
  9. 9. 39 28 20 11 21 $62.7M $45.7M $24.5M 0 10 20 30 40 50 60 70 0 5 10 15 20 25 30 35 40 45 Delhi/NCR Bangalore Mumbai Hyderabad Others TotalFunding($M) TotalNumberofCompanies Total Number of Companies Total Funding in $ M Delhi tops the list for hyperlocal startups, followed by Bangalore & Mumbai Company distribution across cities
  10. 10. • “Hyper-local ventures on way to disrupt e-commerce 1.0” (Economic Times, May 2015) • “Entrepreneurs using couriers and mom-and-pop shops hope to outmaneuver Amazon with ultrafast deliveries in India’s big cities” (MIT Tech Review, June 2015) • “Rapid delivery, inventory-less format gives them an edge over bigger outfits” (The Hindu - Business Line, Apr 2015) • “America's Most Promising Company: Instacart, The $2 Billion Grocery Delivery App” (Forbes, Jan 2015) • “PE and VC interest around online hyperlocal and home services is building due to the exponential scope to scale up business” (Financial Express, May 2015) Industry Buzz
  11. 11. Sequoia Capital Accel Partners Nexus Venture Partners SAIF Partners Matrix Partners Tiger Global Management Kalaari Capital B2C – Horizontal Grofers Grofers Restaurants TinyOwl Swiggy TinyOwl Swiggy Spoonjoy TinyOwl Groceries PepperTap ZopNow PepperTap B2B RoadRunnr RoadRunnr Chefs HolaChef Pharmacies 1mg Most active investors Sequoia Capital is most active in this segment, followed by Accel, Nexus, SAIF Partners Most # of investments
  12. 12. HYPERLOCAL DELIVERY COMPANY LIST DETAILS 119 COMPANIES (16 funded) COVERING THE FOLLOWING SECTORS: Horizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  13. 13. GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M $43.5M $9.2M $12M B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper Hyperlocal Delivery : Deep Dive
  14. 14. Company Details: Horizontal (1/3) Company Details Funding Investors Grofers [Delhi, 2013]: Provides delivery network services connecting local merchants to their customers. Was a B2B solution and is currently allowing consumers to order products from local merchants for home delivery through Grofers (Nov 2014). The company provides home delivery service from chemist, grocery, bakery and other local shops. The company sends a team to take photos of products and upload them to its platform. Service is available in 9 Indian cities. Claims to have partnered with 250+ local merchants and processing 33,000+ orders every month with a fifth of those orders placed through its mobile apps and generates 20 new leads per outlet every month as of Feb 2015. Doing 6000 orders everyday as of June 2015. Has around 700 delivery guys. Offers an Android based app on Google Playstore. Part of Locodel Solutions Pvt. Ltd. Acquired mobile first groceries startup MyGreenBox in April 2015. $45M Sequoia Capital, Tiger Global Management Jugnoo Fatafat [Chandigarh, 2015]: Lets users order food, groceries, medicines, alcohol, bakery items, medicines from anywhere through its mobile app. Minimum ordering price of INR 300 with free delivery. Has a custom order feature, where the users can place a custom order without selecting the store and get it delivered. Part of online autorickshaw aggregator Jugnoo. Scootsy [Mumbai, 2014]: Scootsy is a yet-to-be-launched local delivery service startup, by Ant Farm. Meals On Wheels, a food ordering & delivery venture which was acquired in Nov 2014 by Ant Farm would be merged with Scootsy. Would offer local delivery of groceries, gifts, essentials besides restaurant food. Making 300-350 delivers as of Feb 2015 and expected to increase the number to 10000 by end of the year. Ant farm is investing $3M and planning to raise another $10M from venture capitalists. To be headed by Meals On Wheels co- founders. Yet to launch Findable.in [Mumbai, 2013]: Findable is a location based product search and discovery platform. Users can browse through specific stores or shopping malls in their vicinity or search for a particular product or brand and locate it in stores near them. After locating the closest stores, users can either go to the store to pick up the products, or get it home delivered from the nearest store. Also offers users the option to buy online for some products. Mobile optimized site. Stockupp [Mumbai, 2015]: Stockupp is a hyperlocal delivery marketplace. Ties up with local stores to supply groceries, medicines, bakery items to customers within 90 minutes. Does not hold any inventory. Founder IIT Madras. Horizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Postmates (2012, US, $138M) Key Investors : SoftTech VC, Matrix Partners, Crosslink Capital, Founders Fund, Expansion Venture Capital, Spark Capital, Tiger Global, Slow Ventures Global Comparables Deliv (2012, US, $12.4M) Key Investors : General Catalyst Partners, Redpoint Ventures, Trinity Ventures, PivotNorth Capital, RPM Ventures, Upfront Ventures, Simon Property Group, Macerich RRKD (2011, China, $15M) Key Investors : Tencent
  15. 15. Local Stores (2/4) Company Details Funding Investors Delyver [Bangalore, 2010]: Delyver is an online platform that enables users to order food from nearby restaurants and retailers where the company takes care of delivering the food from the restaurant to the user. The company ties up with multiple restaurants and retailers in a location and provides listings along with menu and pricing details on the platform. In 2012, the company received angel funding from serial entreprenuer K Ganesh. The company has now branched out to 250 retailers with 300 outlets on board. Raised INR 6.5 crores in Nov 2014, from a Bangalore-based venture fund. Acquired by online grocery retailer BigBasket in a cash-and-stock transaction in June 2015. Will continue to operate in the hyperlocal space, retaining its brand name and functioning as an independent entity. Delyver will manage Bigbasket's upcoming plans to start one hour delivery. Acq by Bigbasket Fetcher [Delhi, 2014]: Provides home delivery for local shopping. Users can order for products/food available in restaurants and stores locally, on their portal and get it delivered at their address in 90 minutes. Operates only in Delhi between 9am-9pm. QuitQ [Kochi, 2014]: QuitQ is an Android app / web platform for grocery shopping. Sells grocery products like fruits, vegetables, spices, meat, fish, food and beverages as its core business. Also sells some apparel products, footwear and accessories for men, women and kids; office supplies, baby care, household appliances, personal care products, books, movies, medicines etc. After a customer places an order, QuitQ forwards it to its vendors, collects the product from different vendor locations, delivers the products and accepts payment by cash or card. Developed by Magic Media, a startup incubated at Startup Village. Available only in Kochi as of Feb 2015 and is planning to expand to other major cities in the coming months. 99Deliveries [Hyderabad, 2013]: 99Deliveries provides home delivery service from grocery, bakery and other local shops. Has a network of delivery guys handling logistics. Charges a flat delivery fee of INR 30 per order for standard delivery within 24 hours. For express delivery charges INR 90 per order and claims to deliver in under 4 hours. Operating in Hyderabad as on June 2015. GetNow [Nagpur, 2014]: GetNow is a location based e-commerce platform that connects local stores in Nagpur to customers in the same city. Maintains its own fleet of delivery personnel and delivers products from stores to customers. Provides express delivery within 90 minutes. Product categories include mobile, electronics, grocery, books, cakes and bakery items etc. Has tie-ups with 400 retailers and offers more than 45,000 products through its Android app and website. Part of Retail labs. Has received an undisclosed amount in seed funding from Atulya Mittal, a nephew of steel tycoon Lakshmi Mittal and founder of Avan Projects. Undiclosed Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Horizontal (2/3)
  16. 16. Local Stores (2/4) Company Details Funding Investors FastDelivery [Hyderabad, 2014]: FastDelivery offers delivery of products from across eight categories including food, groceries, cakes, mobiles, stationary, etc. Team of delivery boys buy product from local retailer and door- deliver, charging INR 20 convenience fee. Claims delivery within 2 hours across select areas in Hyderabad. Local businesses can list on the platform by providing basic information about their stores. Deadpooled Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Horizontal (3/3)
  17. 17. Concierge Delivery (1/4) Company Details Funding Investors JoMaange [Bangalore, 2012]: JoMaange is a web platform that allows users to search for products from various local stores and order a home delivery through the portal. Along with the pickup and delivery service, also allows users to get their bills paid, transfer of goods, repair services etc. Currently offers its services in few location in Bangalore. Bhejjo [Bangalore, 2015]: Bhejjo picks up and delivers parcels, grocery, medicines, documents, etc in a local area. Charges INR 50 within 5 kms, INR 100 between 5-15 km and INR 200 for more than 15 kms. Outbox [Kolkata, 2015]: Outbox is an on demand personalized delivery service which delivers gifts, boxes, cakes etc. Also does theme based delivery services like deliver gifts as a Santa Claus on Christmas. Users need to send a query with details of the context and budget through the site and Outbox team will get back to users with the plan. Service available only in Kolkata as on March 2015. Ziprun [Delhi, 2015]: Ziprun provides instant local delivery for individuals and businesses. Offers delivery service for documents, cash pickups, grocery, food etc. Charges INR 9/km for delivery and additional 2% on the cash amount/item price for cash pickup & buying. Order can be placed through call or mobile app. Claims to undertake police verification & background checks for all delivery agents. Operating in Delhi as on April 2015. Ready2Pick [Bangalore, 2015]: Ready2Pick offers personal shoppers and deliverymen for shopping groceries/medicines etc and delivering parcels from point to point within the city in 90 minutes. Catering to Bangalore. Workers travel on two-wheelers. Also provides two wheeler with a driver for point-to-point commuting. Currently taking orders through Whatsapp. Local Stores Concierge Groceries Food Pharmacies Company Details: Horizontal - Concierge (1/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  18. 18. Concierge Delivery (2/4) Company Details Funding Investors UrbanHopperz [Noida, 2014]: Urbanhopperz is a startup in the local delivery space. Would provide on-demand local delivery services. Yet to launch as of May 2015. Yet to launch HelloShoppy [Bangalore, 2014]: HelloShoppy is an on demand hyper local delivery service platform. Users can call on the prescribed mobile number or send their requirements over a chat on the platform. Confirms the task within 10 min and gets it done through its channels. Undertakes tasks related to delivery of groceries, bakery items, pharmaceutical products etc. Site is yet to be launched as of May 2015. Plans to start its operations in Bangalore and Hyderabad. SupermanDelivers [Delhi, 2014]: SupermanDelivers is an online platform offering local delivery services through its team of messengers. Uses Bike, Cycle & Metro for transportation. Delivers Documents, Food, Groceries, Medicines, Flowers, Gifts, Cakes, etc. Takes orders through website, missed call, SMS, Whatsapp, Viber. Tied-up with NGO, Clothes Box Foundation, for collection of old clothes for poor. Catering to Delhi/NCR and Hyderabad. Gorush [Delhi, 2014]: Gorush offers personal delivery services. Users can request for delivery service by providing their pickup details and drop details through app or call. Picks the parcel from the user within 30 minutes and delivers to their desired location in less than an hour, on orders with in a radius of up to 7 kms. Charges INR 70 per delivery. Available on both Android and iOS. DoorToDoorDelivery [Bangalore, 2014]: DoorToDoor Delivery, by Saanvi Services is a web based portal that allows users to avail delivery services for point to point deliveries. The minimum charge is INR 100 for 5 kms and INR 15/km post that. Users can book a delivery through SMS/call along with the online website. Local Stores Concierge Groceries Food Pharmacies Company Details: Horizontal - Concierge (2/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  19. 19. Concierge Delivery (3/4) Company Details Funding Investors Rush2You [Trivandrum, 2013]: Rush2You is a services company that enables users (both individuals and businesses) to place orders for delivery from restaurants, pharmacies, stationery etc. to home. Users can place the order through sms or Facebook message or drop an email regarding the order details, location from which order needs to be picked and the address to be delivered to. Currently their service delivers anything from shops located anywhere in Trivandrum City. Dial A Delivery [Hyderabad, 2012]: Dial A Delivery is an online platform offering delivery services for food, grocery, gifts, bill payments, travel tickets, courier services etc. Claims to provide delivery for anything within legal framework. Users can place orders online or through call. Currently accepts only cash on delivery. Charges INR 50 up to 5 km and 10 INR for every additional km. Serves only in selected areas of Hyderabad. Star Runners [Delhi, 2015]: Star Runners owned by KCB Associates is an online platform offering local delivery services. Users can book their service online or through call. Aims to deliver any product in under 90 mins. Also offers insurance for products. Charges INR 8 per km for delivery. Possible uses cases include picking up from dry cleaning, stitched suits from tailor, medicines, documents from office or bank, food, groceries etc. Planning to launch a mobile application in the near future. Operates in selected areas of Delhi as on June 2015 YourGuy [Mumbai, 2014]: YourGuy is a mobile-based concierge service that provides all bespoke delivery services across the city. Customers can use the app to order food, cakes, juices, documents, gifts, movie tickets etc. and the company buys from the best places and delivers them to the customer. Available on Android as of April 2015, with iOS app to be launched in the future. Aagayaa [Delhi, 2015]: Aagayaa offers personal delivery services. Users can book their service by providing pickup, delivery location through the mobile application. Claims to provide delivery for anything within legal framework. It also offers point to point local delivery services. Possible use cases include delivering documents, medicines, food, clothes to tailors, appliances to repair shops etc. Operates in Delhi as of June 2015 Local Stores Concierge Groceries Food Pharmacies Company Details: Horizontal - Concierge (3/4)4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  20. 20. Concierge Delivery (4/4) Company Details Funding Investors WishRider [Bangalore, 2015]: Wishrider is an on demand delivery service. Operates delivery services similar to uber's model. Users can deliver packages to their friends or seek delivery services by fixing a pickup point on the map. Yet to launch an app on playstore and appstore and about to start their services in Bangalore as of June 2015. Crowdsourced StreetJumper [Jaipur, 2014]: StreetJumper is a local delivery service, operating through a mobile app offering. Users can avail services for sending goods and purchase of products from groceries, restaurants, pharmacies, etc. Delivery professionals, termed 'Jumpers', travel on motorbikes and can carry upto 25 Kgs of luggage. Verifies jumpers and provides user based ratings for them. Crowdsourced The Shopmates [Gurgaon, 2015]: The Shopmates is an yet-to-launch mobile app for crowdsourced local delivery of goods. Users can post their order request, provide address and store where they want it from. Users can also post custom requests such as picking up an item from a particular address. Assigns a shopmate to the user, allows messaging through the mobile app and tracking the shopmate. Anyone with a vehicle can register to be a shopmate, after which ShopMates checks their background and gives an orientation session. Charges a tip for the delivery, starting at INR 75. Deducts payment from mobile wallet, user needs to have a minimum set amount in wallet before ordering. Yet to launch Local Stores Concierge Groceries Food Pharmacies Company Details: Horizontal - Concierge (4/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  21. 21. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M $9.2M $12M B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M Hyperlocal Delivery : Deep Dive
  22. 22. Groceries (1/4) Company Details Funding Investors ZopNow [Bangalore, 2011]: ZopNow offers an eCommerce platform for grocery delivery to homes in different slots. Categories include kitchen groceries, house cleaning, food and beverages, bathroom and bedroom products. Pivoted from managing own inventory to sourcing supplies from supermarket chain HyperCity. Once customer places an order, the company’s runner executives in the store picks/packs and delivers the goods in less than three hours to the customer. The company is further in talks with other offline retailers to implement a similar model. Launched in September 2011. Available in Bangalore, Navi Mumbai, Hyderabad and Pune as of April 2015. Has mobile apps for iOS and Android. Raised series A funding led by Dragoneer Investment Group with participation from Accel Partners, Qualcomm Ventures and Times Internet in April 2015 to expand to over 15 cities. $12M Accel Partners, Qualcomm Ventures, Times Internet, Dragoneer Investment Group PepperTap [Gurgaon, 2014]: PepperTap is mobile app for shopping groceries, fruits and vegetables. Hyperlocal delivery business model, similar to InstaCart. Connects directly with local vendors and supermarkets to fulfill orders. Also has a web based online store. Guarantees delivery within 2 hours and takes a cut between 5-15% of the total billed amount. Serving across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIM-A, ex- Delhivery. Raised $10M from Sequoia Capital in April 2015, which it will invest in building a team of over 500 employees by mid-2015 and expand to Mumbai, Pune, Hyderabad, Bangalore and Chennai in next 3-6 months. Company now delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater Noida on a daily basis and does over 1.5 crore GMV on a monthly basis. $11.2M Sequoia Capital, SAIF Partners NinjaCart [Bangalore, 2015]: NinjaCart is an instant grocery delivery app which allows user to order grocery from local shops. Using a map based UI. Supports both online payment and cash on delivery. Claims to deliver grocery within 1 hour. Operating in Bangalore as on May 2015. Instafrsh [Mumbai, 2015]: Instafrsh, formerly iDelivr, is a WhatsApp/text based service for ordering groceries from nearby local stores. Customers can text their requirements through WhatsApp and the company delivers in under 90 minutes by picking the goods from nearby stores. Founders ex-MD at Foodpanda, alumni of McKinsey, Flipkart, IIM A, IIM C, IIT KGP. MovinCart [Mumbai, 2015]: MovinCart is an on-demand delivery service. Customers can order from wide range of items listed from their neighborhood stores. Claims to deliver orders in an hour. Delivering in Mumbai from nearby kirana stores and supermarkets as on April 2015. Local Stores Concierge Groceries Food Pharmacies Company Details: Groceries (1/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Instacart (2012, US, $264.8M) Key Investors : Khosla Ventures, Canaan Partners, FundersClub, Sequoia Capital, Y Combinator, Andreessen Horowitz, KPCB Global Comparables ShopWingsDE (2014, EUR, $18.2M) Key Investors : Rocket Internet Italy, Tengelmann Ventures
  23. 23. Groceries (2/4) Company Details Funding Investors MyGreenBox [Delhi, 2014]: MyGreenBox is a mobile-first startup that allows users to buy groceries on their smartphone. Users can prepare their grocery list and choose the time of delivery while ordering through the app. Picks the order from the closest local delivery centre. Accepts cash or card on delivery. Not delivering fruits and vegetables as of Sep 2014. Currently available on Android. Based out of Gurgaon, founded and angel funded by IIT grads. Acquired by hyper-local delivery startup Grofers. Acq by Grofers Aagaar [Gurgaon, 2014]: Aagaar is a grocery delivery service operating in Gurgaon. Delivery is done in slots selected by customer. Provides free delivery on orders above INR 300. Raised angel funding from unknown sources in June 2015. Undisclosed QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery and local shopping. Has three offerings - Wholesale, Vicinity and Bolt. Wholesale offers same-day delivery at wholesale prices by getting them delivered from Walmart, Metro and Rythu Bazar (INR 30 per order). Vicinity assigns a personal shopper to the user, who will shop from local stores and deliver in 90 min at INR 50 per order. Bolt provides 30 min delivery for shopping from a list of 100 essential items, at INR 30 per order. Launching in Hyderabad in Nov 2014. The Brown Bag [Delhi, 2012]: The Brown Bag is an online portal where users can order groceries, fruits, vegetables. Shops on behalf of the user at retail outlets and delivers it for free. Claims to deliver within 2-3 hours after order. Branded groceries are sold at MRP only. Buy Now Pay Later (BNPL) is a special feature where users can buy groceries and pay within a prescribed free period. Levies Rs 100 per month as penalty for orders due after the free period. Operational in Delhi only as of March 2015. GoZopping [Udaipur, 2014]: GoZopping offers food & beverages, bakery items, fruits & vegetables from local vendors. Provides same day delivery and free shipping on orders above INR 1000. Started with Udaipur and planning to launch in 200 more cities in India with each city having its own sub-domain. Claims that approx. 100 orders have been delivered as on April 2015, with an average cart value of INR 1200. Local Stores Concierge Groceries Food Pharmacies Company Details: Groceries (2/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  24. 24. Groceries (3/4) Company Details Funding Investors Bizibee [Bangalore, 2015]: Bizibee is a mobile app for shopping groceries from nearby stores. Users can order groceries through the app and Bizibee team will work with local stores to get the products delivered at user's doorstep in 2 hrs. Mode of payment is Cash on delivery only and mobile app is yet to launch as of March 2015. Yet to launch Dekhodaily [Bangalore, 2015]: Dekhodaily is an online marketplace offering products ranging from fruits to vegetables, packaged food, personal care, cleaning accessories etc. Claims to provide free home delivery with in 6 hours. As of June 2015, claims to have listed 8000 products across 1000 brands on the portal. Supports both cash on delivery and online payment. Operates in Bangalore as of June 2015 InstaBasket [Delhi, 2014]: InstaBasket is a yet-to-launch groceries store. Sourcing products from affiliates and retail outlets. OneKirana [Delhi, 2013]: OneKirana is online grocery shopping store marketplace. The company has geo-located 5000+ Grocery, Kirana/General/Stationary stores in and around New Delhi. Also has a warehouse, delivers from warehouse or nearby store depending on locality and order amount. Sells 10000+ items of groceries, drinks, baby care, personal care and general household utilities. Guarantees 4-6 hours delivery time. Customers can pay directly to the stores with 'cash on delivery' option or through credit/debit cards. Amira Pure Foods, Indian subsidiary of Amira Nature Foods Ltd., has tied up with OneKirana to provide its premium Basmati range through the online grocery retailer. Nearbuystuff [Mumbai, 2014]: Nearbuystuff is an online platform to shop grocery from local stores. Users can browse through the items available in the store and order over the platform. Promises delivery within 3 hrs and payment is through COD. Serving in limited areas of Mumbai as of April 2015. Local Stores Concierge Groceries Food Pharmacies Company Details: Groceries (3/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  25. 25. Groceries (4/4) Company Details Funding Investors OLA Store [Bangalore, 2015]: Ola Store, by Ola Cabs, is a mobile-only marketplace for groceries. Claims to sell 12000+ products including fruits and vegetables, dairy products, sweets, snacks etc. from nearby retailers. Launched in first week of June 2015 and is available only to customers with invites. Customers can opt for immediate delivery through its "Deliver Now” feature or choose from one-hour time slots. Levies a charge of Rs 50 on orders below Rs 250. Available only in Bangalore as of July 2015. Payments can be done through Ola Money, Net banking, Cash On Delivery (COD), and credit/ debit card on delivery. Parchuni [Delhi, 2014]: Parchuni is an online portal offering grocery delivery from local stores. Users can browse through the listings and can order from a particular store in their location. Aims to provide home delivery for free within 2 to 4 hours. As of June 2015, operates in selected areas of Delhi. Gshop7 [Bangalore, 2013]: Gshop7 is a online portal for grocery shopping from an aggregated list of supermarkets. Customers can browse super-markets in their area by pin code or by locality; search products by category, name, brands and offers; compare prices between different stores and pay by cash or card on delivery. Customers can also select various recipes from the site and get the ingredients home- delivered. Subscription MilkBasket [Gurgaon, 2015]: MilkBasket lets users subscribe for daily delivery of milk, eggs, bread and other such daily need items. Provides account, needs to be topped up with sufficient balance, thereby eliminating the need of cash exchange. Lets users set vacation time-offs, create repeat orders and keep a tab on expenses. Delivered over 1200 Milkbaskets with milk, bread, eggs, butter, juices and other daily need items in its first month of execution. Catering to Delhi/NCR. Founders INSEAD, DCE, XLRI, NITK alum. Subscription Daily Ninja [Bangalore, 2015]: Daily Ninja is a hyper-local subscription based delivery service for daily needs. Users can subscribe to daily needs like eggs, bread, milk, curd etc and have them delivered fresh at their doorstep every morning before 8 A.M. Allows users to make amendments to the subscriptions as and when they need. Comes with an advanced calendar mapping to track all the subscriptions. App available only on Android. Started operations in Bangalore and claims to have acquired 100+ paying customers within a week of launch. Local Stores Concierge Groceries Food Pharmacies Company Details: Groceries (4/4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  26. 26. PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss $9.2M $12M B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M Hyperlocal Delivery : Deep Dive
  27. 27. Food (1/10) Company Details Funding Investors Restaurants TinyOwl [Mumbai, 2014]: Location-based mobile app for ordering food from local restaurants on the go. Offers both card and cash-on-delivery payment options to customers. Grown to a team of 400+ people including 100 delivery boys within one year. Delivering 3000-5000 orders a day on average as of Feb 2015. Launched mobile app for food ordering from home-chefs in Feb 2015 called TinyOwl 'HomeMade'. Angel funded by Deap Ubhi; Sandeep Tandon; Kunal Bahl and Rohit Bansal of Snapdeal. Operates in Mumbai, Pune, Bengaluru, Hyderabad and Gurgaon as of May 2015. Looking to expand to over 50 cities before the end of 2015. Available for Android and iOS. $20M Sequoia Capital, Nexus Venture Partners, Matrix Partners Restaurants Swiggy [Bangalore, 2014]: Swiggy delivers food and desserts from restaurants to customers within 35 minutes. Its smartphone-equipped delivery personnel provide deliveries to customers through an app powered by efficient routing algorithms. Customers can also track their food orders in real time. Doing 1,500 orders a day as of April 2015 and is targeting over 10,000 orders a day by August 2015. Employs 600+ delivery executives as of June 2015 and has plans to increase its delivery fleet to over 2,000 personnel by the end of 2015. Operational in Bangalore, Gurgaon and Hyderabad with plans to expand to Mumbai and Pune regions. Started a pilot project in May 2015 where it stores a large quantity of food in a temporary box and delivers the food in 15-minutes with minimal drop in temperature whenever there is an order. Raised $16.5 million (Rs 105 crore) in a Series B funding round in June 2015 led by Norwest Venture Partners, with participation from existing investors SAIF Partners and Accel Partners, and an undisclosed global investment entity. $18.5M Accel Partners, SAIF Partners, Norwest Venture Partners Restaurants Foodpanda India [Delhi, 2012]: Foodpanda India, part of Rocket Internet Group, is an online platform that enables users to order food online by browsing through the listings of restaurants available in their location. Ventured into food delivery business starting with 5 cities in India, planning to hire another 2000-2500 delivery executives according to an ET report in April 2015. Both online payment and cash on delivery available. The company also offers mobile applications through which the company receives a 25%+ business. In Feb 2015, Foodpanda India acquired rival JustEat India in a stock-led deal. UK-based JustEat will thus acquire an undisclosed stake in the combined Indian entity, which will be India's largest food-ordering provider with a presence in more than 200 cities across 12,000 restaurants. Restaurants GetMeFood [Hyderabad, 2011]: GetMeFood is an online food ordering and delivery service which lets users order food from restaurants in Hyderabad. Has in-house delivery team that picks up from the restaurant and delivers at customer's door-step. Provides its services to almost 35 areas of Hyderabad as on Mar 2015. Earlier had domain URL getmefood.in Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (1/6) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Global Comparables GrubHub (2004, US) IPO (NYSE:GRUB, 04/2014, MCap - $3.79B) Daojia (2010, China, $67M) Key Investors : JD.com, Macquarie Capital DoorDash (2013, US, $59.7M) Key Investors : Khosla Ventures, Sequoia Capital, Twitter, SV Angels, Charles River Ventures, KPCB
  28. 28. Food (2/10) Company Details Funding Investors Restaurants SpoonJoy [Bangalore, 2014]: SpoonJoy (earlier known as Shopvito) delivers ready-to-eat fresh fruits, salads, sprouts and snacks at the office daily. Aggregates industrial and restaurant kitchens to prepare its menu items. Performs on-demand delivery of meals (currently lunch; dinner and breakfast in the future) in 30 minutes. Service available in Bangalore as of April 2015. Serves around 1000+ daily (May 2015). Has an Android app. Raised undisclosed funding from angels including Sachin Bansal, Mekin Maheshwari (Flipkart), Abhishek Goyal (Tracxn) and Sahil Barua (Delhivery) in Dec 2014. $1M SAIF Partners Restaurants MealsOnWheels [Mumbai, 2014]: Provides online ordering and delivery from restaurants in 60 minutes. Currently providing its services from a selected number of restaurants in Mumbai. Acquired by AntFarm in Nov 2014, to become a end-to-end logistics and payment service for local businesses, named 'Scootsy', starting with food and expanding to include categories like flowers, electronics. Founder will join AntFarm and take on a senior role. Acq by Antfarm Restaurants Order Food [Coimbatore, 2014]: Order Food is an online food ordering and delivery portal. Users can check restaurants and their menu on the portal and place the order online. Can opt for takeaway or delivery at a premium. Lists restaurants in Coimbatore and Pollachi only as on March 2015. Restaurants Boiban-it [Vadodara, 2013]: Food ordering and delivery service for restaurants in Indore and Vadodara. Customers can browse by restaurant, area or the type of cuisine and order from the company's website or call its toll free number. The company's GPS-supported staff then carries the food from the restaurant and delivers it to the customer. The company also assists in payment collection through cash or online and distributing the profits with its restaurant partners. Restaurants MyFoodPoint [Delhi, 2014]: MyFoodPoint is an online food ordering portal launched in Delhi to place online order for food delivery from partnered restaurants. Currently offering its services in Delhi, Gurgaon, Noida. Users can search for restaurants based on the location, select the restaurant and place an order after reviewing the menu and provide the details of their address. The company picks up the food ordered from the restaurant and delivers it to the user. Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (2/6)) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  29. 29. Food (3/10) Company Details Funding Investors Restaurants Tiffinwale [Bangalore, 2014]: Tiffinwale is an online marketplace for breakfast and lunch services from restaurants and home chefs. Provides a platform where a vendor can put his menu online and an end user can buy online from multiple vendors. Has various vendors listed whose cuisines span from Gujarati, Punjabi and South Indian. Maintains its own fleet of delivery boys. Caters to limited tech-parks in Bangalore. Service is yet to be launched as on March 2015. Restaurants Yhungry [Delhi, 2014]: Yhungry is an online food ordering portal that allows customers to browse through digital menus of various restaurants based on the location and place an online order for home delivery. Offers the option for users to post reviews and ratings based on the service. Also has a B2B division called Bikemates, providing food delivery services to restaurants. Delivering 25K orders every month. Restaurants Foodys [Hyderabad, 2011]: Foody's is an online platform offering food ordering and last mile food delivery. Has three distinct revenue streams where it caters to - restaurant to homes, restaurant to offices (corporate orders) and restaurant to overnight bus travelers (tie-up with AbhiBus). Restaurants can list themselves on the platform along with the details of their menu and pricing. Catering to Hyderabad as of Dec 2014. Claims to have delivered over 100K meals since launch. Receiving 55 orders a day on average and close to 100 orders in the weekend as of Nov 2014. Has an average order value of INR 1150 per order. Its turnover has more than doubled from INR 63 lakh to INR 1.41 crore in two years. Plans to launch mobile app in January 2015. Reported to be holding discussions with two Indian and one multinational VCs for raising $5 million to grow across six major cities and 20 tier 2 cities in India over the next 2 years. Restaurants Oyewaiter [Gurgaon, 2014]: Oyewaiter is an online marketplace for ordering food from local restaurants. Has restaurants with various cuisines listed on their platform. Maintains its own fleet of delivery boys and employs technology like GPS tracking, optimized fleet management algorithms for delivery of orders. Provides features like real time status update of orders, real time tracking of delivery boys once the food is out for delivery. Runs its operations only in Gurgaon as on Mar 2015. Restaurants DelyBoy [Bangalore, 2014]: DelyBoy is an online portal for ordering food from local dhabas. Handles delivery. Currently catering to Bangalore, with few listings in Pune and Patna. Planning to include groceries and vegetable ordering on its platform. Founder IIM-A Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (3/6) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  30. 30. Food (4/10) Company Details Funding Investors Restaurants Mealoncall [Vizag, 2012]: Mealoncall is an online food ordering & delivering platform. Supports COD only. Claims to deliver food from more than 50 restaurants across Vizag. Charges Rs 40-80 as delivery charges. Andriod app is available. Service available in Vizag only as of March 2015. Its a part of MTM group. Restaurants Foodos [Pune, 2014]: Foodos ties up with restaurants and delivers food from multiple restaurants in a single order to its customers. Partnered with 4 restaurants and cafes across Pune as of March 2015. Restaurants HungryBuddies [Noida, 2012]: HungryBuddies offers food from local dhabas as well as home-cooked food from housewives. Accepts orders via website and phone. Catering to 60+ sectors in Noida. Signed up 50+ professional vendors, serving in 300+ companies as of Dec 2014. Restaurants Khaana On The Go [Gurgaon, 2014]: KOTG is an online platform that allows users to search for restaurants or for dishes based on the location. Users can then browse through the listings and order for home delivery. The company allows users to order for dishes from multiple restaurants at once. The company currently offers its services only in Gurgaon. Shut down in Jan 2015 after on of the founders joined Limetray. Deadpooled Restaurants Grab Your Bite [Mumbai, 2013]: Grab Your Bite is an online platform for food ordering and delivery. Users can order either on online platform or through app. Allows to order in advance from a restaurant. Sends SMS at every stage from confirmation to delivery to keep user informed on the status of order. Launched apps on both Playstore and iTunes. Serves only in Mumbai and Thane as of May 2015. Tiffin Services Foodabhi [Mumbai, 2013]: FoodAbhi is a Mumbai based online tiffin marketplace operated by a husband-wife duo. Onboards reputed tiffin service providers and allows ordering through its platform. Handles logistics for dinner on its own, while the lunch delivery happens through Dabbawallahs. Launched in end-2013 on a startup capital of Rs 10 lakhs, is in its second year of operations and has served more than 15,000 tiffins in Mumbai. Raised a seed round of funding from investors who are based in US, UK, Netherlands and India. Planning to launch last minute tiffin orders and on demand meals. Undisclosed Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (4/6)4) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  31. 31. Food (5/10) Company Details Funding Investors Restaurants FooD2U [Hyderabad, 2014]: FooD2U is a venture of BITS - Hyderabad Campus students, which delivers food from various local and international stores in the city to college students. Delivers food from Subway, McDonalds, Dominos and local restaurants including Racafe, Ags Biryani, etc. Own team to take bulk orders and handle logistics. Offers mobile app. Catering to BITS Hyderabad and NALSAR. Restaurants FoodMangao [Chandigarh, 2014]: FoodMangao is an online food ordering and delivery service. Currently runs its services in Chandigarh, Mohali, Panchkula and Zirakpur. Restaurants can register on FoodMangao and use their services. Restaurants Delfoo [Vadodara, 2013]: Delfoo is an online platform that enables users to order food online by browsing through a list of restaurants that the company has partnered with. The company takes the order form the user through the platform and collects the required products from the restaurant and delivers it to the customer. The company has also released a portal allowing users to reserve tables through the search engine and providing the details of the timing, number of reservations etc. The company claims to have partnered with 200+ restaurants and is currently available in Vadodara and Surat. Restaurants Ebeedu [Bhopal, 2013]: Ebeedu is an online food ordering and delivery portal. Has collaboration with multiple restaurants in Bhopal for food, cakes and sweets and delivers at customer's doorstep. (currently operating only in Bhopal,India). The company takes both online and offline orders from customers and has its own delivery workforce. Restaurants Triooly [Delhi, 2015]: Developing a mobile app based platform to provide food delivery at one tap. Yet to launch Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (5/6)) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  32. 32. Food (5/10) Company Details Funding Investors Restaurants SpoonFed [Bangalore, 2014]: SpoonFed allows users to order food from various restaurants and avail home delivery services through its online platform. Provides GPS tracking and premium packaging. Catering to select areas in Bangalore. Restaurants TapTapMeals [Noida, 2015]: TapTapMeals delivers food from local restaurants through its mobile app. Focused at office goers. Catering to Noida. Ola Café [Mumbai, 2015]: OlaCafe, part of Ola Cabs, is a mobile app for ordering food from restaurants. Delivers food through cabs on the platform. Users can pay by either Ola Money or Cash. Currently available only in some parts of Mumbai, Delhi, Bengaluru and Hyderabad (Mar 2015). Local Stores Concierge Groceries Food Pharmacies Company Details: Food - Restaurants (6/6)) Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
  33. 33. Food (6/10) Company Details Funding Investors Chefs HolaChef [Mumbai, 2014]: HolaChef is a smartphone app along with a web platform that allows users to browse through various dishes available and online order for home delivery. The company also serves as a martketplace where chefs can signup and offer their services i.e sell the dishes they cook through the company. The marketing, ordering and logistics process is completely automated and managed by the company. Started operations with 5 orders per day in Sep 2014, reached 150+ in Jan 2015, 1000+ in June 2015. Operates only in Mumbai as of Mar 2015. $3.47M India Quotient, Kalaari Capital Chefs Bite Club [Gurgaon, 2014]: Mobile app for ordering food from chefs. Customers choose from a daily rotating menu and order through a mobile application. Handles marketing, technology & logistics for the chefs. Served 6000+ orders in less than 3 months to 1200+ customers. Claims to have served 25000+ meals to 2000+ customers as of June 2015. Currently delivering 250-300 meals per day. For Android. IIT Kharagpur, NTU founding team. Angel funded by Sheetal Bahl, CEO & MD of GrowX Ventures. Later secured seed funding from Powai Lake Ventures and angels including Aneesh Reddy (Capillary Technologies), Ashish Kashyap (Goibibo Group) & Alok Mittal (Canaan Partners). $500k Powai Lake Ventures Chefs Eatlo [Bangalore, 2014]: Eatlo provides a web and mobile app to order handpicked meals from professional chefs. Has a daily changing menu with 2-click ordering and provides delivery in 20 min. Available in select areas of Bangalore (Dec 2014). Reportedly doing 550+ lunches every day with very high repeat customers as of April 2015. Raised angel investment from Abhishek Goyal (Tracxn) and Deap Ubhi (Founder of Burrp) in Jan 2015. Raised another angel round from Tracxn Labs and Powai Lake Ventures in July 2015. Claims to serve 1200 orders daily. Planning to shift to a central kitchen model as a platform for chefs, as of May 2015. Undisclosed Chefs Chefensa [Bangalore, 2015]: Chefensa is an online marketplace of home-chefs. Allows home-chefs to cook dishes at their choice of time. Handles logistics. Offers mobile app. Chefs PotJoy [Mumbai, 2014]: PotJoy is building an online platform to order food from home chefs. Looking for delivery executives in Thane. Founder also founded Scoot App, ZopHop. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Munchery (2011, US, $117.2M) Key Investors : Spring Ventures, e.ventures, Menlo Ventures, Anthos Capital, Sherpa Ventures Inc., Greycroft Partners, Northgate Capital, 137 Ventures Global Comparables Company Details: Food – Chefs (1/5))
  34. 34. Food (7/10) Company Details Funding Investors Chefs Chefcy [Hyderabad, 2015]: Chefcy is an online marketplace for home-made confectionery and pickles in Hyderabad. Menu includes customized cakes, ice creams, cupcakes, desserts, cookies, pickles etc. Logistics handled by Chefcy. Chefs TummTumm [Delhi, 2014]: TummTumm, the consumer facing product of PotatoLabs, is an online food marketplace for ordering chef made food. PotatoLabs offers a technology platform and delivery service for home chefs to list and sell their dishes locally. Launched in Gurgaon in Feb 2015. Chefs Jugnoo Meals [Chandigarh, 2015]: Jugnoo Meals is a mobile app for ordering on-demand meals from Jugnoo's in-house chefs through its network of autorickshaws. Has a daily rotating menu, claims average 20 minutes delivery time. Part of online autorickshaw aggregator Jugnoo. Chefs CyberChef [Gurgaon, 2014]: CyberChef offers ordering and delivery from home cooks. Lists dishes after tasting process and handles packaging and delivery. Launching pilot program in Gurgaon in late Februrary. Chefs GoHomely [Bangalore, 2014]: GoHomely provides an online marketplace for ordering home cooked food. Performs quality check on recipes. Provides packaging material, training on packaging and handles logistics. Pays home chefs weekly through online money transfer. Chefs Bowls To You [Mumbai, 2012]: BowlsToYou is an online platform that allows users to order for home cooked food prepared by select chefs by the company. Users can select their location and the time at which they require the food to get the list of dishes available for order. Chefs can register with the platform and offer their dishes to customers with orders managed through the platform. Deadpooled Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Food – Chefs (2/5))
  35. 35. Food (8/10) Company Details Funding Investors Chefs GetLunchin.com [Mumbai, 2015]: GetLunchin, part of Foodyn, is an online portal for ordering and delivery from home chefs. Personally verifies and rates chefs through its experts. Currently offering 1 new veg and non-veg dish everyday. 300 chefs on board as of April 2015. Bootstrapped with initial capital of INR 5 lakhs. Chefs Foodyn [Mumbai, 2014]: Foodyn is an online platform that enables users to discover great home cooked dishes in Mumbai and get them home delivered. The company is currently creating a database of people who can cook great food in Mumbai. Operating through its consumer facing portal GetLunchin. The company provides an opportunity to sell their home cooked food collects the dish from the user, delivers it to the user ordering for food and the cook gets paid. Foodyn Agents track & confirm all orders with Foodyn Chefs. Chefs Fondofood [Pune, 2014]: Fondofood offers subscription based home-cooked meal. Publishes complete details of the chef. Provides a spare tiffin to the customer, which is replaced every day and charges a deposit for the same. Also takes party and corporate catering orders. Claims to deliver food customized for a healthy diet. Has plans to launch an online store for grocery. Operating in hadapsar, koregaon park, kalyani nagar areas in pune as on May 2015. Chefs Kitchens Food [Hyderabad, 2014]: Kitchens Food provides an online marketplace for ordering home cooked food. Takes care of the delivery from home chefs. Available in Hyderabad and Bangalore as of Mar 2015. Chefs Noshky [Bangalore, 2015]: Noshky provides home cooked food made by chefs. Catering in HSR layout and Koramangala areas in Bangalore as on April 2015. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Food – Chefs (3/5))
  36. 36. Food (9/10) Company Details Funding Investors Chefs SuperTiffin [Chandigarh, 2015]: SuperTiffin is an online marketplace for chefs and restaurants to sell their food in bulk. Handles logistics and delivery. Also has a mobile app for food ordering. Operating in Chandigarh and Panchkula as on June 2015. Chefs Pickmeals [Chandigarh, 2014]: Pickmeals is a web/mobile based food ordering/delivering service in IT Park Chandigarh. Users can search for meals from different chefs around their place hand crafted by its team of chefs. Claims of providing meals in Rs 50 - Rs 60 price range with free home delivery within 45 minutes of ordering. Provides customers with the option to eat home made food or restaurant made food. Its early adopters are independent chefs and tiffin service vendors. Available on Android and Web. Chefs MealHopper [Gurgaon, 2015]: MealHopper offers a mobile-first platform for food ordering and delivery from home chefs. Picks up orders from chef's doorstep, packs and delivers. Also offers weekly food subscription plans. Payment through its portal. 6 chefs onboard as of April 2015. Mobile app coming soon. Claims seed funding of $50k from Rajnish Kumar, founder of travel metasearch engine Ixigo. Chefs MealMe [Delhi, 2014]: MealMe offers a mobile app for ordering food from curated home chefs, featuring a daily changing menu. Handles logistics. Also accepting orders through online portal. Chefs MasalaBox [Cochin, 2014]: MasalaBox provides home cooked food made by chefs. Orders can be placed through mobile app, online and call. Claims to use plant-based biodegradable trays, recycled paper & plastic products as packaging material. Operating in cochin and bangalore as on April 2015. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Food – Chefs (4/5))
  37. 37. Food (10/10) Company Details Funding Investors Chefs 10Tiffins [Mumbai, 2014]: 10Tiffins, part of WholeSum Foods, is an online platform that allows users to order for lunch delivery of homely recipes delivered to their office or homes, cooked by dedicated homemakers employed by the company. Users can browse through the menu for the entire week and even the pricing on the platform. Offers 3 combo packages now through the portal allowing users to order online. Deadpooled Chefs Yummy Kitchens [Kochi, 2014]: Yummy Kitchens is an online marketplace for ordering home cooked food. Offers breakfast, cakes, snacks, lunch etc. Deliver cakes on birthdays and anniversaries at midnight. Conducts screening tests for homemakers before listing them on platform. Has their own fleet of delivery boys. Delivers only in Kochi City and Kakkanad Area as of Mar 2015. Chefs Fromahome [Chennai, 2015]: Fromahome is an online platform that provides home cooked food. Has breakfast, lunch and dinner options. Orders can be placed through phone only. Operating in Chennai as on April 2015. Chefs BigBakery [Bangalore, 2014]: BigBakery is an online marketplace offering cakes from 40+ vendors - bakeries and home chefs. Expanding to cover other products soon including sweets, chocolates, cookies, breads, snacks, etc. Handles delivery. Employs logistics team for P2P delivery with temperature controlled vehicles and boxes. Website in alpha as of Dec 2014. Deadpooled Chefs Foodylite [Delhi, 2014]: Foodylite is an online marketplace for local sweet shops and bakeries which allows the users to place their orders online with them. Helps local shops get online presence and fulfil orders without any marketing. Currently operating in select areas in Gurgaon from stores including Gulab sweets, Bikanervala, Haldirams, Om sweets and Cup n cake factory. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Food – Chefs (5/5)
  38. 38. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M $12M B2C B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss $9.2M Hyperlocal Delivery : Deep Dive
  39. 39. Pharmacies (1/2) Company Details Funding Investors 1mg [Delhi, 2012]: Rebranded from HealthKartPlus, 1mg is a pharmacy marketplace. Started as a generic drug search engine, pivoted to become a pharmacy marketplace in 2013. Ties up with certified pharmacists and regulated manufacturers. Allows consumers to do a price comparison among multiple brands of medicines with the same composition. Users can place order through the online platform, by e-mail or from their mobile apps for iOS, Android and Windows platforms. Prescriptions can be uploaded while placing the order. Has database of 100k+ medicines. Has 1.5M+ mobile downloads. Catering to Delhi and Bangalore as of April 2015, looking to expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the end of 2015. HealthKartPlus raised $6M funding in April 2015 and rebranded to 1mg, which would operate under 1MG Technologies Pvt Ltd as a separate business from HealthKart. Acquired online homeopathic drug store Homeobuy in June 2015, rebranded it to 1mgAyush. $6M Sequoia Capital, Omidyar Network, Intel Capital, Kae Capital PM Health and Life Care [Bangalore, 2015]: PM Health and Life Care (PMHLC) plans to develop a technology- driven health exchange in India. In the first phase, the company would launch an online regulated marketplace to buy medicines from chemists and druggists, who would be selected after a rigorous process. The company is also planning to setup 'fulfillment centres' in most parts of the country, responsible for the final delivery of the medicines. In the second phase, the company aims to transform itself to offer a range of other services, including offering patients a platform to digitally store their health records and enable doctors to prescribe medicines by using the platform. The company is in the process of developing the core platform, to be supplemented by mobile apps. Raised seed funding of $3.2M from Phaneesh Murthy's (who is also the Co-founder and Executive Chairman of the company) family fund PM Ventures, CSS Corp CEO Tiger Ramesh and Opus Group Chairman Ramesh Mengawade. Reportedly in the process of raising another $5-7M, either through a strategic investor or from venture capital firms. Yet to launch as of April 2015. $3.2M PM Ventures Pluss [Gurgaon, 2015]: Pluss (rebranded from Delovery) is a mobile based platform that enables users to order for OTC medicines through a prescription, personal care and pet care products and get them home delivered. The order is picked up by the company from a trusted pharmacy. Currently operating in Delhi. Founding team also founded Gigstart. BITS Pilani, IIT Bombay alum. MedEase [Delhi, 2015]: Yet to launch, MedEase is a pharmacy marketplace that lets users click and send a picture of the prescription through Whatsapp which would be forwarded to the nearby pharmacy. Planning to launch business model along the lines of Grofers, doing on demand delivery, but in the pharmacy vertical. MyMedisyn [Delhi, 2014]: Mobile app to order medicines, pay for them online and get them home delivered. Claims to provide delivery within an hour. Developing for iOS, Android, and Windows Phone. Working to integrate online payments. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Pharmacies (1/2)
  40. 40. Pharmacies (2/2) Company Details Funding Investors Medist [Gurgaon, 2013]: Medist offers a mobile application that enables consumers to order for medicines and get them home delivered. Users can signup and upload a prescription / write the medicine name along with the quantity needed. Users can upload and manage prescriptions, access prescription and order history, offer cash on delivery. The service is now available only in Gurgaon, India and is offering free home delivery irrespective of the order quantity. Users are also allowed to order from the web platform. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: Pharmacies (2/2)
  41. 41. FOOD Food delivery from restaurants, home chefs, local dhabas. E.g. TinyOwl, Swiggy CHEFS Food delivery from home chefs. E.g. HolaChef, BiteClub $43.5M B2C HORIZONTAL Deliver a variety of goods from local stores including food, groceries, confectionery, medicines. E.g. Grofers, Jugnoo Fatafat $45M CONCIERGE Anthing to Anywhere. E.g. StreetJumper GROCERIES Grocery delivery from local stores, wholesale stores, supermarkets. E.g. ZopNow, PepperTap, InstaFrsh SUBSCRIPTION Subscription based delivery of milk, eggs, and other daily needs. E.g. MilkBasket $23.2M PHARMACIES Delivery of medicines from nearby pharmacies. E.g. 1mg, PMHLC (PM Health and Life Care), Pluss $9.2M $12M B2B Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in Hyperlocal Delivery : Deep Dive
  42. 42. Local Stores (3/4) Company Details Funding Investors Road Runnr [Bangalore, 2015]: Road Runnr provides on-demand local delivery services for restaurants to deliver food the customers in their locality. Provides an online dashboard for restaurant owners to track the status of each delivery on a map-based interface. Claims to provide its services on every day of the week including weekends. Operational in Bangalore as of May 2015. Raised $11 million in series A funding from Sequoia Capital and existing investors Nexus Venture Parnters and Blume Ventures. $11M Sequoia Capital, Nexus Venture Partners, Blume Ventures Grab.in [Mumbai, 2012]: Grab.in (formerly GrabaGrub) enables online food delivery for local restaurants. Works with over 350 restaurants in Mumbai and have now launched its services in Pune. Restaurants using Grab’s services will be able to track and share precise delivery time with the customer. For the financial year 2014-15, it delivered orders worth Rs 35 crore in Mumbai. Has more than 500 delivery boys on field and promises a delivery in 35 min. Delivering over 2500 orders per day in Mumbai and Pune. Raised $1 million from Oliphans Capital and independent investor Haresh Chawla. $1M TownRush [Bangalore, 2015]: Provides on-demand fleet of delivery boys for hyperlocal delivery. Provides tech for shipment creation and offer tracking. Team IIT-GN, IIT-KGP, IIT-K, BITS -Pilani, IIIT-H Alumni. Previously worked at Facebook, Google, Flipkart, Fab and Samsung. Quickli [Gurgaon, 2015]: Quickli is a mobile platform which provides deliveries on demand (DoD) for businesses. Merchants can schedule a delivery through its mobile app or a missed call, and then Quickli's agent picks up the package and delivers it to the destination. Claims to deliver any product in Gurgaon in under an hour with goods like medicines and food delivered in under 15 minutes. Customers include local retailers, restaurant owners, property managers who need to send documents to their clients, among others. Has a feature for businesses to track the package and keep their customers posted about the same. Launched in April 2015 in Gurgaon and has acquired 35+ paying businesses in a fortnight. Employs 40 delivery executives as of May 2015. Plans to expand operations to entire Delhi NCR region, Bangalore and Mumbai in the next few months. Shadowfax [Mumbai, 2015]: Shadowfax is a technology based B2B on-demand delivery service. Provides delivery solutions to local sellers requiring express delivery without the need to hire delivery boys. Provides tech-enabled customer service tracking along with real-time consumer feedback. Charges the merchants on a per-delivery model. Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: B2B (1/2)
  43. 43. Local Stores (4/4) Company Details Funding Investors B2B CarryOver [Gurgaon, 2015]: Provides B2B hyper-local logistics support to restaurants. Aims to help restaurants reduce managerial and staffing problems in food delivery industry. Local Stores Concierge Groceries Food Pharmacies XpressRunner [Delhi, 2015]: XpressRunner has a fleet of delivery boys who provide same day courier delivery for businesses as well as customers. Offers pickup and delivery from stores, makes bill payments, delivers personal items and running/logistics work for businesses. Provides distance based and time based pricing plans. Opinio [Bangalore, 2014]: Opinio would provide delivery of food, grocery, bakery, etc. Launched in 2014 as an opinion exchange platform, pivoted to logistics segment in 2015. Founders IIT Kanpur. Claims to be funded by Accel Partners. Lata Hun [Hyderabad, 2015]: LataHun is an online portal offering on-demand delivery service for local merchants. Merchants can raise a pick up request for delivery through their application where a delivery associate picks the package from merchants and delivers it to the customers. Offers its services for various local businesses including grocery, laundry, pharmacy, restaurants etc. Founders McKinsey, Google, Amazon, JP Morgan, IIT Bombay, IIT Roorkee, IIT KGP VDeliver [Hyderabad, 2011]: VDeliver provides hyperlocal logistics services in Hyderabad. It provides last mile delivery, cash on delivery, pickup & delivery, cash before delivery and reverse logistics services for a number of goods. It provides users with food delivery from the listed restaurant partners of the company, office supplies delivery, medicines, gifts, groceries and document delivery services. It provides 4 hr, 12 hr and 24 hr delivery services. Has various sources of revenue, The primary and direct source of revenue being from both individual customers & local business including local ecommerce portals. The Secondary source of revenue is the income generated through commissions charged to the restaurants for giving an order. Other sources of income include advertising through the delivered parcel as a medium. Their monthly revenue clocks up to around INR 2.5 lakh per month of which 20% income is from the secondary source while the remaining 80% is primary revenue generation as of February 2014. Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B Company Details: B2B (2/2)

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