Tracxn - Mom & Baby Care Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Mom & Baby Care - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 13, 2018.
Mom & Baby Care Feed Summary
4
Mom & Baby Care > Feed Summary
This feed covers companies which offer products and services to parents. Such companies target would-be parents and
mothers with children less than 6 years of age
• Inclusions: The feed covers online retailers of maternity and baby
products including apparel, essentials, toys, gears etc. It also includes
companies that provide online platforms for parents to help them
raising children like content portals, Q/A platform, social networks and
community sites; companies providing online platforms which helps
parents book sevices like caregivers, playschools, etc.; companies which
provide online healthcare services (telemedicine) to parents;
companies which offer consumer electronic devices for childcare;
companies providing education to kids through mobile apps and web
sites, and companies which provide online platforms for adoption.
• Exclusions: Excludes online horizontal players like Amazon and
Flipkart that offer products in the baby & kids segment along with other
verticals; offline brands of everyday childcare products in categories
like nutrition and personal care; offline childcare agencies, care centers,
hospitals, and other service providers.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.7B
Funding
11
Mega
Companies
7143333
FundedCovered on
Tracxn
1
Unicorns
22
Soonicorns
46
Minicorns
8
IPO’d Cos
185
Late Stage Cos
36
118
Acquisitions
549
DeadPooled
3
Acquihired
Series A+ Cos
Procare Software
(1992, Medford)
BabyScripts
(2012, Washington D.C., $11M)
Care.com
(2006, Waltham, $111M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Mom & Baby Care
5
$47.8M - Series C
PatPat (2014, Mountain View, $47.8M)
$21M - Series B
Brightwheel (2014, San Francisco, $33.8M)
$30M - Series B
Nuvo Group (2006, Tel Aviv, $30M)
$20M - Series B
Mumzworld (2011, Dubai, $20M)
$30M - Series D
Epic (2013, Palo Alto, $47.4M)
$19.8M - Series B
Primary (2014, New York City, $32.5M)
$24M - Series B
Owlet Baby Care (2013, Lehi, $31.9M)
$19.1M - Series C
Kidaptive (2012, Mountain View, $43.7M)
$23M - Series B
Happiest Baby (2001, Santa Monica, $33M)
$17M - Series C
UrbanSitter (2010, San Francisco, $40M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mom & Baby Care > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#3), Crosslink Capital (#3),
Omidyar Network (#3)
Series A/B Greycroft Partners (#2), Accel Partners (#2), GV (#2)
Series C+
Sequoia Capital (#1), New Enterprise Associates (#1), IDG Capital
(#1)
Incubators 500 Startups (#21), MassChallenge (#13), Techstars (#12)
Other Notable
Investors
Tech Coast Angels (#5), Wayra (#5), CrunchFund (#4)
Debt Investors
Western Technology Investment (#8), InnoVen Capital (#2),
Advantage Capital (#1)
Most Active InvestorsRecent Investments
356
474
688
423
108
10
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 134 126 126 135 91 74
$2B
$323M
$196M
$71.1M
$71M
US
Europe
India
Israel
Latam
$ Funding
$209M
$369M
$287M
$421M
$218M
$445M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

Summary of exit outlook in Mom & Baby Care
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Acton Capital
Partners
1 Windeln (2010, Munich, $72.7M)
DN Capital 1 Windeln (2010, Munich, $72.7M)
High-Tech
Grunderfonds
1 Windeln (2010, Munich, $72.7M)
360 Capital Partners 1 Windeln (2010, Munich, $72.7M)
Ares Capital 1 Evenflo (2010, Miamisburg)
Jan 2018
The Gro Company Acq by Mayborn Group (Tommee
Tippee) for $29.8M
Feb 2017 Skip Hop Acq by Carter's for $140M
Oct 2016 Babyoye Acq by FirstCry for $54.2M
May 2016 Baby Tula Acq by Ergobaby for $73.8M
Jul 2014 Citrus Lane Acq by Care.com for $31M
Jun 2014
Evenflo Acq by Goodbaby International Holdings for
$143M
Mom & Baby Care > Feed Summary > Exit Outlook Summary
Care.com 5
Citrus Lane (Jul 2014, $31M), BigTent (Jun 2013), Trusted (Jul
2018)
RockYou 3
CafeMom (Jun 2018), Mom.me (Sep 2018), MamásLatinas
(Jun 2018)
The Walt Disney
Company
2 Kaboose (Apr 2009, $18.4M), Babble (Nov 2011)
SheKnows 2
PregnancyAndBaby.com (May 2008), BabyHold.com (Oct
2008)
Sandbox 2 FamilyEducation (May 2015), Curious World (May 2018)
Recent IPOs Top Acquisitions
BabyUniverse Aug 2005
eCommerce and content provider for Parent…
IPO MCap: $47.5M
LeapFrog Jul 2002
Educational and entertainment products fo…
IPO MCap: $553M
Smarterkids.com Nov 1999
Online retailer for Educational products
IPO MCap: $271M
Ebebek
Online retailer for mother and baby produ…
IPO MCap: -
Tinybeans Apr 2017
Private social network for parents
IPO MCap: $19.7M
Windeln May 2015
Online Baby Shop in Germany
IPO MCap: -
Coccodrillo Oct 2014
Offlicial online Shop of CDRL
IPO MCap: -
Care.com Jan 2014
Online marketplace for caregivers
IPO MCap: $506M

FACTSHEET
Overview
Companies 3333
Funded 714 Series A+ 185
Funding $2.7B Last 2 yrs $662M
Most Active Investors
Seed Right Side Capital Management (3)
Series A/B Greycroft Partners (2)
Series C+ Sequoia Capital (1)
Others Tech Coast Angels (5)
Incubators 500 Startups (21)
Top Cities
Bay Area 200 Cos $533M
New York City 117 Cos $443M
Feed in Numbers
Unicorns 1 Soonicorns 22
Minicorns 46 Editor Picks 138
Acquihired 3 Deadpooled 549
Top Companies
Care.com (2006, Waltham, $111M)
Procare
Software
(1992, Medford)
BabyScripts (2012, Washington D.C., $11M)
Exits
IPOs 8 LeapFrog, Care.com
Acquisitions 118 Evenflo, Skip Hop
Top Acquirers Care.com, RockYou
Marketmap: Mom & Baby Care
COMMERCE
MULTI BRAND STORES
INTERNET-FIRST BRANDS
ESSENTIALS
TOYS
EDUCATIONAL PRODUCTS
APPAREL
GEARS
PERSONALIZED BOOKS*
CHILDCARE PROVIDERS
MARKETPLACE
CHILDCARE CENTER ENABLERS
BABY SITTERS
PARENTING
COMMUNITY
CONTENT PLATFORMS
HEALTHCARE
MONITORING DEVICES
APP BASED MONITORING
WEARABLE*
EDUCATION
GAMIFIED PLATFORMS*
INTERACTIVE DEVICES*
INTERACTIVE BOOKS*
DIGITAL CONTENT
SMART TOYS*
For any Feedback and Query reach out to MyAnalyst@tracxn.com
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Feed Summary > BlueBox
7

Key Sub Sectors in Mom & Baby Care Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Healthcare > Hardware-based > Monitoring
Devices >
Baby Health
23 $45.1M 10
ChildCare Providers >
Management Softwares 141 $42.2M 10
Education > Digital Learning >
Gamified Platform 188 $29.9M 8
Commerce > Apparel >
Private Label 176 $32.9M 7
Education > Digital Learning >
Language Learning 27 $28.5M 5
Commerce > Multi-Category >
Marketplace 55 $39.3M 4
ChildCare Providers > Activity Booking
Platforms > Marketplace >
Subscription
13 $18M 5
Education > Digital Learning > Interactive
books >
Storytelling
34 $13.7M 6
Commerce > Food >
Private Label 10 $13.7M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and
selling of baby and maternity products
1787 273 $1.2B
Education
Online platforms that offer digital and physical
education products for pre-K children
378 131 $615M
ChildCare Providers
Online platforms that help parents discover caregivers
and childcare centers
486 108 $355M
Healthcare
Companies offering online platforms and consumer
devices for providing health care solutions...
177 72 $302M
Parenting
Online platforms that offer parenting advice and help
to parents
501 128 $229M
Adoption
Online platforms that connect expectant parents with
adoptive families
4 2 $3.2M
Mom & Baby Care > Feed Summary > Summary of Key Markets

List of Notable Companies in Mom & Baby Care
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mom & Baby Care > Feed Summary > Notable Companies in the Sector
Public
LeapFrog
(1995, Emeryville)*
Care.com
(2006, Waltham, $111M)
Smarterkids.com
(1991, Needham, $33M)
BabyUniverse
(1997, Jupiter)
Tinybeans
(2012, Bondi, $1.8M)
Windeln
(2010, Munich, $72.7M)
Coccodrillo
(1984, Koscian)
Ebebek
(2001, Istanbul)
Acquired
Evenflo
(2010, Miamisburg)
Skip Hop
(2003, New York City, $1.6M)
Unicorns
Age of Learning
(2007, Los Angeles, $150M)

List of Notable Companies by Market in Mom & Baby Care
Notable Companies by Market (1/5)
11
Mom & Baby Care > Feed Summary > Notable Companies by Market
Commerce
Multi-Category
FirstCry (2010, Pune, $125M)
Online retail for baby products
Soonicorn. Stage: Series D
Mahindra, Kris Gopalakrishnan, Schroder Adveq
and 8 Other Investors
Giggle (2003, New York City, $77.4M)
Retailer of baby care products
Soonicorn. Stage: Series D
Maverick Ventures
Windeln (2010, Munich, $72.7M)
Soonicorn. Stage: Public
360 Capital Partners, DN Capital, Deutsche Bank
Aden & Anais (2006, New York City, $57.2M)
Internet-first brand of multi-category baby
products
Soonicorn. Stage: Series C
Triangle Capital, Swander Pace Capital
Multi-Category
Hopscotch (2011, Mumbai, $26M)
Flash sales site for mom and babycare products
Velos Partners, Rise Capital, Jabbar and 1 Other
Investors
Bebê Store (2009, Sao Paulo, $22.5M)
E-commerce products for babies, children and
moms
W7 Venture Capital, Atomico
Baby.com.br (2010, Sao Paulo, $21.1M)
Soonicorn. Stage: Acquired
Accel Partners, VALOR CAPITAL GROUP, Menlo
Ventures and 7 Other Investors
Multi-Category
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products
Helion Venture Partners, Accel Partners, Tiger
Global Management
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby
products
Minicorn. Stage: Acquired
Fireman Capital Partners
Coccodrillo (1984, Koscian)
Stage: Public
BabyUniverse (1997, Jupiter)
eCommerce and content provider for Parents
Stage: Acquired
Hercules Capital, Chrysalis Capital Advisors

12
Commerce
Multi-Category
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
Stage: Public
Gears
4moms (2005, Pittsburgh, $91M)
Internet-first brand of robotic baby products
Soonicorn. Stage: Series B
Bain Capital Ventures, Castanea Partners, Tecum
Capital and 4 Other Investors
Evenflo (2010, Miamisburg)
Maker and Retailer of Gears
Stage: Acquired
PWP Growth Equity, Ares Capital, Weston Presidio
Educational Products
Smarterkids.com (1991, Needham, $33M)
Stage: Acquired
RRE Ventures

13
Parenting
Community
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
Highland Capital Partners, DFJ
Tinybeans (2012, Bondi, $1.8M)
Minicorn. Stage: Public
Content
Babble (2006, New York City, $6.3M)
Parenting Site
Village Ventures, Inovia Capital, Greycroft Partners
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Equistone Partners Europe, HSBC Group, Lloyds
Banking Group
Kidspot (2005, Melbourne)
Online products and services directory for parents
ChildCare Providers
BabySitting
Care.com (2006, Waltham, $111M)
Soonicorn. Stage: Public
CapitalG, IVP, Matrix Partners and 5 Other Investors
Sittercity (2001, Chicago, $43.1M)
Marketplace for caregivers
Apex Venture Partners, Baird Capital, Bright
Horizons Family Solutions and 6 Other Investors
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect

14
Healthcare
Hardware-based
Kinsa (2012, New York City, $36.5M)
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
Education
Digital Learning
Age of Learning (2007, Los Angeles, $150M)
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
JumpStart (1991, Gardena, $44.4M)
3D educational game developer for K-12
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Adaptive gamified learning platform for kids
Formation 8, WoongjinThinkBig, Menlo Ventures
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
Advancit Capital, KYOWON, Wellington
Management and 7 Other Investors
Digital Learning
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers

15
Education
Tech Products
Osmo (2013, Palo Alto, $36M)
Developer of hardware-based iPad games for kids
Mattel, Accel Partners, Upfront Ventures and 6
Other Investors
LeapFrog (1995, Emeryville)
Educational and entertainment products for
children
Editor's Pick. Stage: Acquired
Monitor Ventures

List of Notable Companies in Mom & Baby Care in China
Notable Companies in the Sector in China
16
Mom & Baby Care > Feed Summary > Notable Companies in the Sector in China
Public
China Parenting
Network Holdings
(2005, Nanjing)
Unicorns
Babytree
(2007, Beijing, $653M)
Mia
(2011, Beijing, $332M)
Beibei
(2014, Hangzhou, $224M)
Lamabang
(2012, Beijing, $130M)

Recent News in Mom & Baby Care Sector
Recent News
17
Dec 2018
HeraMED starts trading on the ASX after raising $6 million for its
pregnancy monitoring solution, Biotech Capital
Dec 2018
Happiest Baby, Inc. Announces $23 Million in Series B Funding To
Create New Products and Advance Development of Its
Revolutionary Baby Bed, the SNOO Smart Sleeper, VCA Online
Dec 2018
Stan Group and Jumpstart Media Launch ‘The STILE’ Initiative,
BioSpectrum Asia
Dec 2018
Global GPS locator Market Insights 2018-2024: Amber Alert GPS,
BrickHouse Security, Trackimo, AngelSense, Spy Tec, Trax, Spot,
Yepzon, Talk Daily News
Dec 2018 Hopster launches VoD service on Sling TV, Telecompaper
Dec 2018
Funding deal for designer of ‘world’s only’ multiple child car seat,
thebusinessdesk.com
Dec 2018 Bellabeat Introduces Time, BioSpace
Dec 2018
Woobo Inc. Launches Woobo Mini—the First AI-Powered Audio
Playmate for 0-4 Year Olds—On Crowdfunding Platform Indiegogo,
AIThority
Dec 2018
MEIF Maven Debt Finance provides Automotive Macliver with
GBP150,000 loan, Private Equity Wire
Dec 2018
Swander Pace Capital Appoints Doug Gillespie as CEO of Aden &
Anais, Citybizlist
Dec 2018
Global Baby Play Mat Market 2018 Trends and Competitive
Landscape Outlook -2023, truthweek.com
Key Recent News Key Recent News
Dec 2018
On-demand childcare startup Poppy shuts down despite building
‘rave-worthy’ service for parents, GeekWire
Dec 2018
KLM makes use of Leapfrog 3D printers for plane prototyping and
tooling, junkies.tech
Nov 2018
Momspresso launches new division Momsights; appoints Neha
Gahlaut as Head, Adgully
Nov 2018
Babycripts Announces Dr. Nirmal Patel as Chief Clinical
Transformation Officer, PRWeb
Nov 2018
Hopster looking to ‘shake up production’ with originals move, Digital
TV Europe
Nov 2018
Baby Boom Consumer Products Acquires Revolutionary Tranquilo
Mat Brand That Transforms How Fussy Babies Can Sleep, PR
Newswire
Nov 2018
Leading online M&C platform BabyTree officially lists in Hong Kong,
ACN Newswire
Nov 2018
Alibaba-backed parenting site Babytree starts taking orders for
downsized IPO, TechCrunch
Nov 2018
Subscription Box Service Surprise Ride Acquired by Fat Brain Toys,
Citybizlist
Nov 2018 Babytree nurses $217m IPO, Global Corporate Venturing
Nov 2018 Are connected tech toys too smart for their own good?, Livemint
Nov 2018 Lil’ Cubs teams with Elmer for new baby lines, Preschool News
Nov 2018
Alibaba suffers rare 'down round' investment as Babytree's HK IPO
prices low - sources, Reuters
Mom & Baby Care > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

Some more Sector Reports you might want to check out
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Nov 2018
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Investments ($M) and number of rounds in Mom & Baby Care; 2011-2018
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mom & Baby Care > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 10% # of Rounds11% $ Funding
9% # of Rounds
16% $ Funding
$114M
$239M
$209M
$369M
$287M
$421M
$218M
$445M
0
20
40
60
80
100
120
140
160
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
$400M
$450M
$500M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

39 70 112 83 88 96 54 31
10
20
17
34
31 32 32
36
6 5
5
9 7 7 5 7
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
55
74
Total # of Rounds
$17M $38M $60M $49M $56M $71M $44M $39M
$53M
$142M
$103M
$212M $131M
$132M
$147M
$294M
$44M $60M $46M $108M $100M $217M $27M $111M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mom & Baby Care; 2011-2018
Mom & Baby Care > Investment Trends > Global Funding Trends
100
87
63
71
66
37
24
448
$1M $2.1M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
0
50
100
150
200
250
300
350
400
450
500
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1M $1.1M $2.1M $1.1M $3.3M $1.2M $5.2M $2.1M
$48M
$99M
$48M
$119M
$88M
$208M
$0K
$196M
0
1
2
3
4
5
6
7
8
0
50000000
100000000
150000000
200000000
250000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
Mega Rounds
2 3 2 3 2 3 - 7
$114M
$445M
Total $ Invested

Mom & Baby Care > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mom & Baby Care
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 533M 151
New York City 443M 84
Los Angeles 187M 26
Waltham 111M 7
Pune 104M 9
London 98.4M 62
Pittsburgh 91.1M 7
Boston 75.4M 16
Munich 72.7M 6
Sao Paulo 66.9M 8
Total Funding
535
235
86
15
18
7
11
7
# Rounds
$2B
$323M
$196M
$71.1M
$71M
$24M
$20.8M
$11.1M
US
Europe
India
Israel
Latam
United Arab
Emirates
Australia
Japan
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.6 $0.7 $0.6 $0.7 $0.8 $1.0 $1.1
2011 2012 2013 2014 2015 2016 2017
$4.3
$5.5
$6.4
$4.8
$3.8 $3.6 $4.4
$22.6
$19.0
$10.2
$19.5
$9.2 $11.2 $10.0
$8.8
$15.0
$9.2
$15.4
$19.9
$36.2
$9.0
Mom & Baby Care > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mom & Baby Care; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $10M
$69.3K $21.3M
$201K $41M
$67.5K $150M
$8.1M
$14M
$4M
$458K
Series C+
Series B
Series A
Seed
Stage

Note: 337 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
187
193
57
5
3
No. of Companies
Mom & Baby Care > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mom & Baby Care; as of Dec 2018
Distribution of companies by Funding Range
$53M
$636M
$1.3B
$349M
$386M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
21%
6%
2%
1%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
36
66
185
714
3333
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 1%
(31)
0%
(11)
0%
(3)
16%
(545)
62%
(2071)
26% 4%
(29)
1%
(10)
0%
(2)
15%
(105)
59%
(422)
36% 12%
(23)
2%
(4)
1%
(1)
4%
(8)
59%
(110)
55% 32%
(21)
5%
(3)
- 2%
(1)
44%
(29)
- 39%
(14)
8%
(3)
- 3%
(1)
31%
(11)
Mom & Baby Care > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mom & Baby Care
Funding Funnel
16 Months
19 Months
22 Months
Investment backedBootstrapped
22
1
79
7
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mom & Baby Care > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mom & Baby Care; Dec 2016-Dec 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$47.8M - Series C Apr 2018
PatPat (2014, Mountain View, $47.8M)
P2C daily deals site for moms and kids.
Sequoia Capital, IDG Capital, Frees Fund, PT. SIG
ASIA
$30M - Series D Mar 2018
eBooks for kids
$19.1M - Series C Feb 2018
Formation 8, WoongjinThinkBig
$17M - Series C Oct 2017
Find Babysitters through Social Recommendation
Advance Venture Partners, Canaan Partners, Aspect
Ventures, DBL Partners, Menlo Ventures, First
Round Capital, Rustic Canyon Partners, Shatter Fund
LATE STAGE
$8M - Series C May 2017
eBooks for kids
TransLink Capital, Menlo Ventures, WI Harper
Group, Brighteye Ventures, Innovation Endeavors,
Rakuten Capital, Reach Capital
$8M - Series C Mar 2018
Wildflower Health (2012, San Francisco,
$14.8M)
App to identify high risk pregnancies & assistance
Health Enterprise Partners, Hatteras Venture
Partners, ECHO
$5M - Series C Jan 2018
WoongjinThinkBig
Series C Feb 2017
Aden & Anais (2006, New York City, $57.2M)
Internet-first brand of multi-category baby products
Triangle Capital
EARLY STAGE
$30M - Series B Jun 2018
Nuvo Group (2006, Tel Aviv, $30M)
Remote pregnancy monitoring
Shareholder Value Management
$24M - Series B May 2018
Owlet Baby Care (2013, Lehi, $31.9M)
Vitals monitoring for baby's health
Trilogy Equity Partners, Eclipse, Broadway Angels,
Pelion Venture Partners
$23M - Series B Dec 2018
Happiest Baby (2001, Santa Monica, $33M)
Internet-first brand of multi-category products for
kids
Greycroft Partners, Sallfort Privatbank, GV
$21M - Series B Oct 2018
Mobile communication platform for teachers and
parents
Bessemer Venture Partners, Chan Zuckerberg
Initiative, Lowercase Capital, Golden Ventures,
Omidyar Network, GGV Capital, Eniac Ventures

EARLY STAGE
$20M - Series B Oct 2018
Marketplace for baby and matenity products
Gulf Islamic Investments
$19.8M - Series B Feb 2018
Primary (2014, New York City, $32.5M)
Private label kids clothing brand
Grace Beauty Capital
$17M - Series B Mar 2017
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins
$15.3M - Series B Apr 2018
Kidbox (2015, New York City, $28M)
Curated box of kid's clothing
Canvas Ventures, Firstime, HDS Capital, Fred
Langhammer
$14.2M - Series A May 2018
Bellabeat (2012, Mountain View, $18.8M)
Women health & wellness assistance
EARLY STAGE
$12.5M - Series A Jan 2017
Rockets of Awesome (2016, New York City,
$25.5M)
Personalized subscription box for kids apparel
August Capital, Forerunner Ventures, General
Catalyst Partners
$8.5M - Series B Jul 2017
Wonderbly (2012, London, $23M)
Online private label brand of personalised story
books for children
Ravensburger, GV, Greycroft Partners, Allen &
Company, Forward Partners, Project A
$7.9M - Series B Apr 2018
Smart thermometer
$7.9M - Series A Jun 2017
BabyScripts (2012, Washington D.C., $11M)
A clinical, mobile prescription for pregnancy
assistance
Ysios Capital, Chemogroup, CG Health Ventures, P5
Health Ventures, Aurora Health Care
EARLY STAGE
$7.6M - Series B Sep 2017
Speakaboos (2008, New York City, $32.8M)
Subscription-based interactive storybooks
$6M - Series A Dec 2017
Rockets of Awesome (2016, New York City,
$25.5M)
Personalized subscription box for kids apparel
$5.4M - Series A Aug 2017
Tinkergarten (2014, Northampton, $7.5M)
Children's education through outdoor activities
Owl Ventures, Omidyar Network, Reach Capital
$4.5M - Series A Jun 2017
Yoopies (2011, Paris, $4.5M)
Online marketplace for local personal services
Runa Capital, XAnge
$616k - Series A Jul 2017
Momspresso (2010, Gurgaon, $4.6M)
Information portal for parents
YourNest, Deven Laxmichand Dedhia, Pallavi
Dedhia, Shantanu Bhanja, Indrajit Kaur Arora,
Neeraj Sharma, Vaibhav Chaturvedi, Alok Ohrie

EARLY STAGE
Series B Feb 2018
Marketplace for baby and matenity products
Wamda, Swicorp, Tamer Group, Precinct Partners,
Saned Equity Partners
Series B Jan 2017
Tinybop (2011, Brooklyn, $16.7M)
Educational iOS apps for kids
Sandbox
SEED STAGE
$2M - Seed Jan 2017
Tinystep (2015, Bangalore, $4.1M)
Mobile app for parenting
Flipkart
$20k - Seed Jul 2018
Neopenda (2015, New York City, $20k)
Neonatal signs monitor designed for low-resource
settings

Mom & Baby Care > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series E Sep 2017
Mia (2011, Beijing, $332M)
Online retailer for imported infant care products
$100M - Series D Dec 2018
51110 (2011, Fuzhou, $30M)
Online communication platform for kindergarten
schools and parents
$23M - Series C Jun 2018
Easyhin (2014, Shenzhen, $50M)
Mobile health management services platform for
mothers and babies
Share Capital, SB China Capital
Series G Jun 2018
Babytree (2007, Beijing, $653M)
Pregnancy and parenting website + eCommerce
platform for mothers
Alibaba Group
Series D Feb 2017
Lamabang (2012, Beijing, $130M)
Parenting Community and e-commerce for mothers
LATE STAGE
Series C Feb 2017
Easyhin (2014, Shenzhen, $50M)
Mobile health management services platform for
mothers and babies
Chow Tai Fook
Series C Feb 2018
Yu Xue Yuan (2014, Chaoyang)
App-based platform to monitor babies' health and
growth
New Oriental
EARLY STAGE
$146M - Series B Sep 2018
Ihomefnt (2014, Nanjing, $162M)
Online platform for home improvement services
Tiantu Capital
BBTree (2013, Beijing, $50.3M)
Cloud based education management platform for
preschool students
$21.1M - Series B Oct 2017
Xxbmm (2014, Beijing, $26.4M)
Online portal for parenting
New Oriental, Lafarge
BabyBus (2013, Fuzhou, $12.1M)
Children education app developer
Genes capital, TAL Education Group

Most Active Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
30
Mom & Baby Care > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Crosslink Capital (3 Investments)
Brightwheel, Fatherly, Educents
1
Omidyar Network(3 Investments)
Tinkergarten, Ready4K, Healofy
2
Right Side Capital Management(3
Investments)
Novel Effect, Qeepsake, Twigtale
3
Learn Capital(3 Investments)
VersaMe, Educents, Outschool
4
Tandem Capital (3 Investments)
Naya Health, Smartivity Labs, Perch
5
Uncork Capital (2 Investments)
Fatherly, Educents
6
Brooklyn Bridge Ventures(2 Investments)
Tinkergarten, Plum Print
7
Structure Capital (2 Investments)
Tinkergarten, TotSpot
8
JamJar Investments (2 Investments)
Koru Kids, MiFold
9
Eniac Ventures(2 Investments)
Brightwheel, Owlet Baby Care
10
EARLY STAGE
Accel Partners (2 Investments)
Osmo, Super Heroic
1
Greycroft Partners (2 Investments)
Happiest Baby, Wonderbly
2
GV (2 Investments)
Happiest Baby, Wonderbly
3
Upfront Ventures(2 Investments)
Osmo, Nanit
4
FirstMark(2 Investments)
Kinsa, Sproutling
5
Reach Capital (2 Investments)
Lingokids, Tinkergarten
6
Formation 8 (2 Investments)
Owlet Baby Care, Glow
7
Inventus Capital Partners (2 Investments)
FarFaria, ActivityHero
8
Bessemer Venture Partners (2
Investments)
Brightwheel, Lingokids
9
Polaris Partners (2 Investments)
First Opinion, Mazlo
10
LATE STAGE
New Enterprise Associates
FirstCry
1
Vertex Ventures
FirstCry
2
Sequoia Capital
PatPat
3
IDG Capital
PatPat
4
MCI Capital
Windeln
5
Warburg Pincus
Procare Software
6
360 Capital Partners
Windeln
7
Reach Capital
Epic
8
Gimv
Joolz Milk Design BV
9
WI Harper Group
Epic
10

Mom & Baby Care > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mom & Baby Care; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(21 Investments)
Epic, Lingokids, Tinkergarten
1
MassChallenge(13 Investments)
Koru Kids, Maternova, Neopenda
2
Techstars(12 Investments)
Owlet Baby Care, Hullabalu, Novel Effect
3
Y Combinator(7 Investments)
Bellabeat, KidPass, Lully
4
HAX(6 Investments)
Bloomlife, Raybaby, Fuzzy Flyers
5
Startupbootcamp(4 Investments)
Bellabeat, BabyScripts, Woogie The Alien
6
MergeLane(4 Investments)
Kidizen, Sitter, LittleLane
7
Venture Catalysts(3 Investments)
Cub McPaws, Dchica, BabyPro
8
Samurai Incubate(3 Investments)
ThemeGo, HoiClue, Toky Toy
9
SOSV(2 Investments)
Babybe, Linkitz
10
OTHER NOTABLE INVESTORS
Wayra(5 Investments)
Baby2Body, Dream Learners, Bambinotes
1
Tech Coast Angels(5 Investments)
Twigtale, TinyKicks, Kangarootime
2
Kima Ventures(4 Investments)
Sawyer, FabZat, Sparkup
3
CrunchFund(4 Investments)
Bellabeat, Red Tricycle, CareLuLu
4
StartX(3 Investments)
Kinedu, Naya Health, Lully
5
FundersClub(3 Investments)
Bellabeat, Sproutling, Outschool
6
Highway1(3 Investments)
Cocoon Cam, Lully, Okio
7
Great Oaks Venture Capital(2
Investments)
Fatherly, Trusted
8
National Science Foundation(2
Investments)
StarWalkKids, Trobo
9
Internet Initiatives Development
Fund(2 Investments)
Babadu, Prazdnik V Kube
10
DEBT INVESTORS
Western Technology Investment(8
Investments)
Sittercity, JumpStart, Primary
1
InnoVen Capital(2 Investments)
FirstCry, Flintobox
2
Hercules Capital
JumpStart
3
Advantage Capital
NurturMe
4
Moscow Seed Fund
Mersibo
5
Decathlon Capital Partners
Kid Made Modern
6

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Mom & Baby Care > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Mom & Baby Care > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Fashion Tech
Nov 2018
Online Retail
Nov 2018
Cross Border Commerce
Oct 2018

FACTSHEET
Marketmap: Mom & Baby Care
37
Mom & Baby Care > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Mom & Baby Care
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Commerce
Online platforms that help customers in buying and selling of baby and maternity products
Windeln (2010, Munich, Public)
FirstCry (2010, Pune, $125M)
1787 273 $1.2B
Education
Online platforms that offer digital and physical education products for pre-K children
JumpStart (1991, Gardena, Acquired)
378 131 $615M
ChildCare Providers
Online platforms that help parents discover caregivers and childcare centers
Care.com (2006, Waltham, Public)
Sittercity (2001, Chicago, $43.1M)
486 108 $355M
Healthcare
Companies offering online platforms and consumer devices for providing health care
solutions to babies and mothers
Monica Healthcare (2005, Nottingham,
Acquired)
177 72 $302M
Parenting
Online platforms that offer parenting advice and help to parents
FamilyEducation (1996, Boston, Acquired)
Channel Mum (2014, London, $7.3M)
501 128 $229M
Adoption
Online platforms that connect expectant parents with adoptive families
Binti (2014, San Francisco, $2.7M)
Adoption.NET (2013, Lake Forest)
4 2 $3.2M
Mom & Baby Care > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/16)
39
Mom & Baby Care > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+4)
Healthcare > Hardware-based > Monitoring Devices > Baby Health
Companies offering consumer devices that help in monitoring baby health and vital signs including
temperature and pulse rate
(Companies covered 23 | Funded 12 | Total Funding $81.1M)
$45.1M
(+$29M)
10
(+5)
Kinsa
2
(-)
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
$42.2M
(+$17.9M)
10
(-3)
Brightwheel
(2014, San Francisco, $33.8M)
3
(-2)
Education > Digital Learning > Gamified Platform
Companies providing web and app-based learning games for toddlers and pre-schoolers
(Companies covered 188 | Funded 50 | Total Funding $349M)
$29.9M
(-$151M)
8
(-5)
Kidaptive
(2012, Mountain View, $43.7M)
4
(+2)
Commerce > Apparel > Private Label
Direct-to-consumer brands selling apparel for babies and moms
(Companies covered 176 | Funded 13 | Total Funding $49M)
$32.9M
(+$21.3M)
7
(-)
Primary
5
(+5)
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
$28.5M
(+$27.4M)
5
(+3)
Mrs Wordsmith
(2016, London, $14.5M)
6
(+2)
Commerce > Multi-Category > Marketplace
Online platforms facilitating trading of baby and maternity products with payment and logistics
support
$39.3M
(+$35M)
4
(-2)
Mumzworld
(2011, Dubai, $20M)
7
(-)
ChildCare Providers > Activity Booking Platforms > Marketplace > Subscription
Online platforms that enable parents to book activities on a recurring paid basis
$18M
(+$11.2M)
5
(-3)
Sawyer
(2015, Brooklyn, $7.5M)
55
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Mom & Baby Care in last 2 years (December 2016 - November 2018)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Mom & Baby Care > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
ChildCare Providers > Management Softwares
Software solutions that help childcare centers in management and communication
(Companies created 141 | Funded 32 | Total Funding $80.9M )
1 Brightwheel (2014, San Francisco, $33.8M)
2
Commerce > Footwear > Private Label
Direct-to-consumer brands selling baby footwear
(Companies created 22 | Funded 1 | Total Funding $7M )
1 Super Heroic (2016, Palo Alto, $7M)
3
Education > Digital Learning > Language Learning
Companies that help children build vocabulary and learn different languages
(Companies created 27 | Funded 9 | Total Funding $37.6M )
1 Lingokids (2014, San Francisco, $17M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
57
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Mom & Baby Care > Market Details > Top Markets of Early Stage Investors

Rank Market
Last 2 Years
# of Comp Founded $ Invested # Round Top Funded Company
1
Commerce > Essentials > Private Label
Direct-to-consumer brands selling baby essentials
8 $1.8M
(+$1.8M)
3
(+3)
TheMomsCo
(2016, Gurgaon, $1.2M)
58
Other Notable Markets
Other Notable Markets with high Entrepreneurial Activity in Mom & Baby Care in last 2 years (December 2016 - November 2018)
Mom & Baby Care > Market Details > Other Notable Markets

Incubators Jerusalem Venture Partners (#1), Y Combinator (#1)
Seed Wayra (#1), RRE Ventures (#1)
Series A/B Upfront Ventures (#1), GSR Ventures (#1)
Series C+
None
$1.1M - Seed
Vitls (2015, Durban, $1.1M)
$14M - Series B
Nanit (2014, Ramat Gan, $28M)
$7.9M - Series B
$1M - Seed
Raybaby (2015, Bangalore, $160k)
$4M - Series A
Cocoon Cam (2014, San Francisco,
$5M)
Angel
Vitls (2015, Durban, $1.1M)
$17M - Series B
$96.1k - Seed
Seed
Series A
Cocoon Cam (2014, San Francisco,
$5M)
$160k - Seed
Oct 2018
Nanit Expands Award-Winning Smart Baby Monitor Line
with Introduction of Nanit Plus, PR Newswire
Jun 2018
Global Baby Monitor Market Outlook 2018- Safety 1st,
Motorola, Philips, Samsung, NUK, D-Link, Angelcare, Summer
Infant, Snuza, Talk Daily News
Jun 2018 Can AI help your baby–and you–sleep better?, Fast Company
May 2018 AI Baby Monitor Startup Nanit Raises $14 Million, CTech
Nov 2017 Anthill Ventures puts $1 million in Raybaby, Indiatimes
Jun 2017
Cocoon Cam Raises $4MM To Modernize Baby Tech With
Computer Vision and AI , PRWeb
Mar 2017 Kinsa lands $17 mln, PE Hub
Jul 2016
Kinsa’s new Smart Elmo Thermometer is Sesame Street’s
first connected device, TechCrunch
News
-
1
5
12
23
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Market Factsheet
59
Exits
Recent InvestmentsCompanies offering consumer
devices that help in monitoring
baby health and vital signs
including temperature and pulse
rate
Kinsa
Nanit
(2014, Ramat Gan, $28M)
Hatch Baby
(2012, Menlo Park, $7M)
Cocoon Cam
(2014, San Francisco, $5M)
Top Companies
#1 Top Markets of Investment Activity
Mom & Baby Care > Market Details > Market: Baby Health
Companies Created 23 | Funded 12 | Total Funding $81.1M
0
1
2
3
4
5
6
7
8
$0k
$5M
$10M
$15M
$20M
$25M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Baby Health

Healthcare > Hardware-based > Monitoring Devices > Baby Health: Top Companies
Market: Baby Health
Analyst’s Pick
Smart thermometer
GSR Ventures, FirstMark, Kleiner Perkins and 7
Other Investors
Nanit (2014, Ramat Gan, $28M)
Smart baby monitor which requires no wearables
or monitors
Editor's Pick. Stage: Series B
Jerusalem Venture Partners, Upfront Ventures, RRE
Hatch Baby (2012, Menlo Park, $7M)
Tracker for babies
Minicorn. Stage: Series A
True Ventures, Veddis, James Hong and 3 Other
Investors
Snugb (2016, Elm Grove)
Smart baby solution that tracks baby vitals and
monitors the room's environment
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
61
Healthcare > Hardware-based > Monitoring Devices > Baby Health: Leaderboard
Better than Market Average
Market: Baby Health
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Nanit 2014 Ramat Gan Series B $28M 2 - 4 - - 3.2k 8k 99 6 35 55% 4 -
4.7 Kinsa 2012
New York
City
Series B $36.5M 5 - 3 - - 95 300k 1.4k 4 251 23% - -
4.7 Hatch Baby 2012 Menlo Park Series A $7M 1 - 4 - - 1.8k 60k 445 1 247 125% 89 6%
4.2 Cocoon Cam 2014
San
Francisco
Series A $5M 2 - 3 - - 476 3k 46 2 21 84% 37 8%
3.6 Raybaby 2015 Bangalore Seed $160k 4 - - - 3 1.1k - - 1 - - 120 14%
3.3 Lully 2014
San
Francisco
Seed $3M 3 - - - - 462 - - 1 - - -4 -1%
3.3 BleepBleeps 2011 London Seed $100k 1 - 4 - - 3.1k 3k 16 - 2 14% 750 33%
2.2 Snuza 2007 Cape Town Unfunded - - - - - - 1.8k - - 2 - - 58 3%
2.1 Vitls 2015 Durban Seed $1.1M 2 - - - - - - - - - - - -
1.4 SafeToSleep 2011
Sterling
Heights
Unfunded - - - 4 - - 669 4k 28 - - - -20 -3%
1.2 e-TakesCare 2014 Versailles Unfunded - - - 4 - - - 3k 18 - 2 13% - -
0.7 Daatrics 2014 London Unfunded - - - - - - 1.6k - - - - - -287 -16%
0.6 Hoko 2015 Montreal Unfunded - - - - - 3 23 - - - - - -1 -4%
0.2 Snugb 2016 Elm Grove Unfunded - - 2 - - 3 13 - - - - - - -
0.1 Nanny-Italia 2012 Naples Unfunded - - - - - 3 6 - - - - - - -

Incubators
Tech Incubator Program for Startup (#1), Optus Innov8
(#1)
Seed RRE Ventures (#1), Crosslink Capital (#1)
Series A/B GGV Capital (#1), Omidyar Network (#1)
Series C+ Warburg Pincus (#1), Alpine Investors (#1)
Cirrus Group Aug - 2018
Acq by Procare Software
SchoolLeader May - 2018
Acq by Procare Software
MyChild Nov - 2016
Acq by Brightwheel
Xplor May - 2016
Acq by Nobel Learning
Procare Software Jun - 2015
Acq by TA Associates Management
Tadpoles Feb - 2015
Acq by Teaching Strategies
Kidsnote Jan - 2015
Acq by KakaoTalk
$21M - Series B
Brightwheel (2014, San Francisco,
$33.8M)
PE
Procare Software (1992, Medford)
$4.2M - Seed
WeeCare (2017, Los Angeles, $4.2M)
$1M - Seed
Tend.ly (2015, Indianapolis, $1M)
Seed
Bambinotes (2012, Santiago)
$6M - Series B
SmartCare (2009, Edgewood, $15.4M)
Nov 2018
Kinderlime and Gusto Partner to Modernize Education
Technology, PR Newswire
Oct 2018
Global Daycare Management Software Market 2018 –
Procare, EZCare, Kindertales, Sandbox, Prime Child Care,
Kinderlime, SmartCare, iCare, Talk Daily News
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early Education
Platform , VCA Online
Sep 2018 Privacy watchdog gives ProCare a clean bill of health, Reseller
Sep 2018
KidCheck Children’s Check-In Delivers Next Generation
Mobile Printing, PRWeb
Jul 2018
TA Associates in discussions to sell Procare to Warburg:
sources, PE Hub
Jun 2018
Smart Care Makes First Acquisition 6 Months After Spinning
Out of Ecolab, Twin Cities Business
May 2018
tend.ly Continues Innovation by Redefining Billing Platforms
for the…, BestProductsReview
May 2018 tend.ly Raises $1M in Seed Funding, FinSMEs
Dec 2017
TA Associates-backed Procare Software Acquires
KidReports, Citybizlist
Aug 2017
Procare Software and KidReports Announce Strategic
Partnership | Business Wire, Business Wire
Jul 2017 Kangarootime Announces Seed Financing, VC News Daily
Feb 2017
Brightwheel raises $10 million to keep parents in-the-know
about their kids’ day at school, TechCrunch
Jan 2017
Northern Ireland startup, MyNurseryPal, achieves key
growth milestone, plans expansion into Ireland, Sync NI
News
7
3
7
32
141
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
ChildCare Providers > Management Softwares: Market Factsheet
62
Exits
Recent InvestmentsSoftware solutions that help
childcare centers in management
and communication
Brightwheel
(2014, San Francisco, $33.8M)
SmartCare
(2009, Edgewood, $15.4M)
Critical Links
(2006, Fairfield, $11.4M)
Xplor
(2016, Melbourne, $6M)
Famly
(2013, Frederiksberg, $4.7M)
Top Companies
Mom & Baby Care > Market Details > Market: Management Softwares
0
2
4
6
8
10
$0k
$5M
$10M
$15M
$20M
$25M
$30M
$35M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Management Softwares

ChildCare Providers > Management Softwares: Top Companies
Analyst’s Pick
Mobile communication platform for teachers and
parents
Editor's Pick. Stage: Series B
Bessemer Venture Partners, Chan Zuckerberg
Initiative, Lowercase Capital and 16 Other
Investors
Kidsnote (2012, Seoul, $1.2M)
Communication platform for daycare centres
K Cube Ventures, Tech Incubator Program for
Startup
Tend.ly (2015, Indianapolis, $1M)
SaaS-based communication tool for parents and
childcare centers and preschools
Editor's Pick. Stage: Seed
Mike Simmons, Scott McCorkle, Eric Tobias and 2
Other Investors
aimy Plus (2014, Auckland)
Childcare management software
Analyst’s Pick
Controltec (1993, Escondido)
Enterprise software for child care centers
Editor's Pick. Stage: Funded
SaaS Funding, Tech Coast Angels
Minute Menu Systems (1993, Dallas)
Childcare management software solution provider
Alpine Investors
Procare Software (1992, Medford)
Childcare management software
Warburg Pincus

64
ChildCare Providers > Management Softwares: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Brightwheel 2014
San
Francisco
Series B $33.8M 5 5 4 - - 1.6k 300k 693 4 106 18% 87 6%
4.5 SmartCare 2009 Edgewood Series B $15.4M 2 - - - - 695 - - 2 - - 1.2k
-
270%
3.6 Kidsnote 2012 Seoul Acquired $1.2M 3 - 5 - - 192 3M 18.6k - 1.1k 6% -4 -2%
3.5 Kinderlime 2012 Santa Clara Unfunded - - 4 5 - - 179 60k 1.4k 3 1.3k
1066
%
18 11%
3.4 Thrively 2013 Los Angeles Seed $170k 2 - - - - 3k - - - - - 366 14%
3.4 Famly 2013
Frederiksb
erg
Seed $4.7M 2 - 4 - - 289 30k 125 1 40 47% -17 -6%
3.4
Kangarootim
e
2015 Long Beach Seed - 2 - 3 - - 331 8k 24 1 8 50% 16 5%
3.4 Tend.ly 2015
Indianapoli
s
Seed $1M 1 - 4 - - 396 750 5 2 1 25% 42 12%
3.3
Child Care
CRM
2009 Bedford Seed - 1 5 - - - 141 - - 2 - - 8 6%
3.1
Minute Menu
Systems
1993 Dallas Funded - 1 - - 4 4 269 - - 1 - - 5 2%
3.1 Xplor 2016 Melbourne Acquired $6M 1 - 3 - 4 6.1k 30k 228 - - - -137 -2%
3.1 Storypark 2011 Wellington Unfunded - - - 4 - - 1.3k 375k 411 - 60 17% 479 65%
3.1 Tadpoles 2011
Philadelphi
a
Acquired $50k 1 - 4 - - 430 330k 623 - 72 13% -10 -2%

Incubators Magma Venture Partners (#1), DMZ (#1)
Seed GV (#1), Menlo Ventures (#1)
Series A/B Index Ventures (#2), Stanford University (#2)
Series C+ Iconiq Capital (#1), WoongjinThinkBig (#1)
JumpStart Jul - 2017
Acq by NetDragon
Toca Boca Apr - 2016
Acq by Spin Master
LTS Education Systems Apr - 2016
Acq by K12
Smarty Ants Aug - 2015
Acq by Achieve3000
Spinlight Jul - 2015
Acq by Codagami
Ruckus Learning Oct - 2013
Acq by KiwiTech
$800k - Angel
Squiggle Park (2015, Kitchener, $1M)
$19.1M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$5M - Series C
Kidaptive (2012, Mountain View,
$43.7M)
$1M - Series A
Mind Candy (2003, London, $12.5M)
$2.5M - Seed
Play Shifu (2016, Bangalore, $2.5M)
$1.5M - Series A
Dec 2018
Stan Group and Jumpstart Media Launch ‘The STILE’
Initiative, BioSpectrum Asia
Nov 2018
PlayShifu launches Augmented Reality Globe in India, Deccan
Chronicle Holdings
Nov 2018
JumpStart Games Announces Joint Partnership with Clever,
PR Newswire
Sep 2018
Kadho debuts Kidsense A.I., offline speech-recognition tech
that understand kids, TechCrunch
Aug 2018
FUN Union Anounces Raft of Deals for BabyRiki and
KikoRiki, Animation Magazine
Aug 2018
PlayShifu Launches Children’s Augmented Reality Game,
Plugo, to Promote Learning, PRWeb
Jun 2018
EdTech Firm MarcoPolo Learning Now Seeking £1 Million
Through Seedrs Funding Round, Crowdfund Insider
Jun 2018
Squiggle Park raises $800,000 to support mission of
increasing children's literacy, BetaKit
May 2018
Vodafone Signs Azoomee As Fourth Innovation Partner,
BusinessCloud
Apr 2018
Tencent partners with Age of Learning for English learning
apps in China, VentureBeat
Mar 2018
Penguin Random House Children's pens new publishing
partnership with Toca Boca, Licensing
Jan 2018
Game-based Math Program, Sokikom Acquired by China’s
NetDragon Websoft, EdSurge
Jan 2018
Mind Candy's revenues halved in 2016 as it struggles to
recapture the 'Moshi Monster' glory days, Business Insider
News
8
4
14
50
188
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Education > Digital Learning > Gamified Platform: Market Factsheet
65
Exits
Recent InvestmentsCompanies providing web and
app-based learning games for
toddlers and pre-schoolers
Age of Learning
(2007, Los Angeles, $150M)
JumpStart
(1991, Gardena, $44.4M)
Kidaptive
(2012, Mountain View, $43.7M)
Tinybop
(2011, Brooklyn, $16.7M)
TabTale
(2010, Ramat Hasharon, $13.5M)
Top Companies
Mom & Baby Care > Market Details > Market: Gamified Platform
Companies Created 188 | Funded 50 | Total Funding $349M
0
2
4
6
8
10
12
14
$0k
$50M
$100M
$150M
$200M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Gamified Platform

Education > Digital Learning > Gamified Platform: Top Companies
Market: Gamified Platform (1/2)
Analyst’s Pick
Gamified platform and educational content
provider for kids
Unicorn. Stage: Series D
Iconiq Capital, Angel Capital Management
Hercules Capital, Azure Capital Partners, TeleSoft
Partners and 2 Other Investors
Formation 8, WoongjinThinkBig, Menlo Ventures
Tinybop (2011, Brooklyn, $16.7M)
Educational iOS apps for kids
Minicorn. Stage: Series B
Sandbox, KEC Ventures, RRE Ventures and 4 Other
Investors
Analyst’s Pick
TabTale (2010, Ramat Hasharon, $13.5M)
Developer and publisher of interactive games and
educational apps for kids
Minicorn. Stage: Series A
Magma Venture Partners, Vintage Investment
Partners, Qualcomm Ventures
Digital media for kids and their families
Editor's Pick. Stage: Series A
Accel Partners, LocalGlobe, Index Ventures and 2
Other Investors
Duck Duck Moose (2008, San Francisco, $7M)
Educational applications for kids
Editor's Pick. Stage: Acqui-Hired
Sequoia Capital, Lightspeed Venture Partners,
Stanford University
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Alsop Louie Partners, Redwood Partners, KiwiTech
Analyst’s Pick
Budge Studios (2010, Montreal, $3M)
Educational apps for children
Editor's Pick. Stage: Series A
BDC, FICC
Zoodles (2008, Mountain View, $2.6M)
Online games, videos, books for kids
Minicorn. Stage: Acquired
Harrison Metal, Klein Venture Partners
Yea Studio (2013, Seoul, $850k)
Education and communication apps for children
Editor's Pick. Stage: Seed
Big Basin Capital, East Gate Partners
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
ABCmouse (2010, Glendale)
Educational resources for kids

Education > Digital Learning > Gamified Platform: Top Companies
Market: Gamified Platform (2/2)
Analyst’s Pick
Edoki Academy (2010, Paris)
Educational apps for children based on Montessori
method
Elaia Partners
Kadho (2014, Orange County)
Gamified apps to build cognitive and language skills
Skywood Capital, Plug and Play Tech Center
Quiver (2012, Tokyo)
AR app & coloring pages for edutainment
Global From Day One, Sparkbox Venture Group
Toca Boca (2010, Stockholm)
Digital apps for kids
Bonnier Ventures
Vyaap Technologies (2013, Ahmedabad)
Mobile app studio developing edutainment apps

68
Education > Digital Learning > Gamified Platform: Leaderboard
Market: Gamified Platform
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
Age of
Learning
2007 Los Angeles Series D $150M 3 - - - - 1.1k - - 3 - - 81 9%
4.8 TabTale 2010
Ramat
Hasharon
Series A $13.5M 2 3 4 - - 1.9k 928.5M 6639.4k 1
961.7
k
17% 170 10%
4.8 JumpStart 1991 Gardena Acquired $44.4M 12 4 4 - - 24 18.8M 107.1k 12 416 - 1 4%
4.6 ABCmouse 2010 Glendale Funded - 2 - 4 - - 5.7k 7.9M 52.6k 2 3.5k 7% 16 -
4.6
Duck Duck
Moose
2008
San
Francisco
Acqui-
Hired
$7M 1 4 4 - - 6.2k 2.5M 4.5k 1 430 11% 251 4%
4.3 Play Shifu 2016 Bangalore Seed $2.5M 1 5 4 - - - 38k 547 3 197 56% - -
4.0 Tinybop 2011 Brooklyn Series B $16.7M 4 - 3 - - 67k 120k 1.1k 2 254 30% -2306 -3%
4.0 Quiver 2012 Tokyo Funded - - 5 4 - - 4.1k 3.1M 16k - 1.2k 8% 577 17%
4.0 Kidaptive 2012
Mountain
View
Series C $43.7M 6 - - - - 3.3k - - 4 - - -72 -2%
4.0 Toca Boca 2010 Stockholm Acquired - - - 4 - - 21k 113.6M 1522k 4
173.7
k
13% -299 -1%
3.8
Budge
Studios
2010 Montreal Series A $3M 1 3 4 - - 3.3k 551.3M 3146.8k 1
255.3
k
9% -47 -1%
3.8 Mind Candy 2003 London Series A $12.5M 3 3 4 - - 7.1k 30k 1.1k 3 19 2% -142 -2%
3.7 Tribal Nova 2004 Montreal Acquired $2.5M 1 - - - - 174 - - 1 - - 72 71%
3.6 Yea Studio 2013 Seoul Seed $850k 1 - 5 - - - 11.6M 79.5k - 137 - - -

Mom & Baby Care > Market Details > Market: Private Label
Market: Private Label

Mom & Baby Care > Market Details > Market: Language Learning
Market: Language Learning

Mom & Baby Care > Market Details > Market: Marketplace
Market: Marketplace

Market: Marketplace

Mom & Baby Care > Market Details > Market: Subscription
Market: Subscription

Mom & Baby Care > Market Details > Market: Storytelling
Market: Storytelling

Mom & Baby Care > Market Details > Market: On-Demand
Market: On-Demand

#2 Top Markets of Early Stage Investors

#1 Other Notable Markets

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
94
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
96
Performance indicators of public companies in Mom & Baby Care
IPO Date Company
IPO
Mcap
Exchange
Ticker
Apr 2017
Tinybeans (2012, Bondi)
$19.7M ASX:TNY
May 2015
Windeln (2010, Munich)
GR:WDL
Oct 2014
Coccodrillo (1984, Koscian)
WSE:CDLA
Jan 2014
Care.com (2006, Waltham)
$506M NYSE:CRCM
Aug 2005
BabyUniverse (1997, Jupiter)
eCommerce and content provider for Parents
$47.5M AMEX:BUN
Jul 2002
LeapFrog (1995, Emeryville)
Educational and entertainment products for children
$553M NYSE:LF
Nov 1999
Smarterkids.com (1991, Needham)
$271M NASDAQ:SKDS
China Parenting Network Holdings (2005, Nanjing)
Online vertically integrated parenting portal
Ebebek (2001, Istanbul)
Online retailer for mother and baby product
Mom & Baby Care > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
97
Notable Acquisitions in Mom & Baby Care
Mom & Baby Care > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Warburg Pincus
Leyou (1999, Beijing, $51.4M)
Online + offline store-based retailer of maternity
and kids products
Acquirer: RockYou
CafeMom (2006, New York City, $17M)
Social network for mothers and mothers to be
2017
Acquirer: NetDragon
Acquirer: Carter's Deal: $140M
Skip Hop (2003, New York City, $1.6M)
Internet-first brand of multi-category baby products
2016
Acquirer: FirstCry Deal: $54.2M
Babyoye (2010, Bangalore, $14.5M)
Online portal for baby products, pregnancy infant-
care and mother-care products

98
2015
Acquirer: Sandbox
FamilyEducation (1996, Boston, $51M)
Content Platform for Parenting
2014
Acquirer: Bebê Store
Baby.com.br (2010, Sao Paulo, $21.1M)
Acquirer: Goodbaby International
Holdings Deal: $143M
Evenflo (2010, Miamisburg)
Maker and Retailer of Gears
2013
Acquirer: Modnique
Totsy (2009, New York City, $33.7M)
Online Private Sale for kids and moms

99
2011
Acquirer: The Walt Disney Company
Babble (2006, New York City, $6.3M)
Parenting Site
Acquirer: News Deal: $34.4M
Kidspot (2005, Melbourne)
Online products and services directory for parents
2009
Acquirer: Barclays Investment Bank
Bounty (1959, Welwyn Garden City)
Online Parenting Club in the UK
Before 2008
Acquirer: Excelligence
Smarterkids.com (1991, Needham, $33M)

Most Active Acquirers
100
Mom & Baby Care > Exit Outlook > Most Active Acquirers

Acqui-hires
101
List of Acqui-hires in Mom & Baby Care
Excludes all details for Chinese companies
Date Target
Jul-17 Secondcry Acq by Elanic
Aug-16 Duck Duck Moose Acq by Khan Academy
Jun-12 Smile Family Acq by GREE
Mom & Baby Care > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
102
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Mom & Baby Care > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mom & Baby Care; Last 5 years (Dec 2013 - Nov 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management (3 Investments)
Crosslink Capital (3 Investments)
Omidyar Network (3 Investments)
Learn Capital (3 Investments)
Tandem Capital (3 Investments)
RRE Ventures (2 Investments)
Uncork Capital (2 Investments)
Eniac Ventures (2 Investments)
Collaborative Fund (2 Investments)
Kleiner Perkins (2 Investments)
Forerunner Ventures (2 Investments)
Brooklyn Bridge Ventures (2 Investments)
Forward Partners (2 Investments)
General Catalyst Partners (2 Investments)
EARLY STAGE
Greycroft Partners (2 Investments)
Accel Partners (2 Investments)
GV (2 Investments)
Upfront Ventures (2 Investments)
FirstMark (2 Investments)
Bessemer Venture Partners (2 Investments)
Formation 8 (2 Investments)
Inventus Capital Partners (2 Investments)
Wamda Capital (2 Investments)
Polaris Partners (2 Investments)
Lux Capital (2 Investments)
First Round Capital
GGV Capital
Felicis Ventures
LATE STAGE
Sequoia Capital
IDG Capital
Reach Capital
Vertex Ventures
MCI Capital
Warburg Pincus
Gimv
WI Harper Group
360 Capital Partners
TransLink Capital
SevenVentures
Advance Venture Partners
Iris Capital
Rakuten Capital

Right Side Capital Management
105
Portfolio in Mom & Baby Care | Exits | Funds Link | Website | LinkedIn | Twitter
Mom & Baby Care > Investors > Right Side Capital Management
Investments
[Minicorn] Ovia Health (2012, Boston, $15.8M, Series A)
Suite of mobile app for women's and family health
[Minicorn] Hullabalu (2012, New York City, $6.5M, Series A)
Interactive digital story books for kids
Mom & Baby Care Notable Portfolio
[Unicorn] Compass (2012, New York City, $1.2B, Series F)
Technology driven Online brokerage firm
[Soonicorn] ClassPass (2011, New York City, $307M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Minicorn] Amino Apps (2011, New York City, $72.4M, Series C)
Online communities enabler
[Minicorn] Bluecore (2013, New York City, $63.2M, Series C)
Automated personalized trigger-based email marketing
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
May 2018
Novel Effect raises $3M from Amazon and VCs for voice-
enabled children’s storytelling app, GeekWire
Apr 2017
Hullabalu releases Lightwell, a platform for creating
interactive storytelling apps, Tech News Universe
Oct 2016
How Location Can Affect Your Business's Profitability,
Forbes
Jun 2016
Storyboard helps you turn mobile photos into digital
stories and books, TechCrunch
May 2016
She Uploads Her Contacts Into a Spreadsheet. The Next
Step? Genius!, Inc.
Nov 2015
Hullabalu Raises $2.5 Million For Its Interactive
Storytelling App For Kids, TechCrunch
May 2015
Ovuline raises $3.2M to partner with payers on its
women's health apps | MobiHealthNews, MobiHealthNews
Oct 2014 Ubooly Cuddly Learning For Kids, TechCrunch
Oct 2013
Fertility tracker raises $1.1M to add pregnancy app |
MobiHealthNews, MobiHealthNews
Aug 2012
Techstars picks 13 companies for Fall 2012 session in
Boston - Techstars, Techstars
Ubooly
(2012, Boulder, $2.5M)
Acq by Cartwheel Kids - Oct
2014
1
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
5
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed8
-
-
-
-
US

Crosslink Capital
106
Mom & Baby Care > Investors > Crosslink Capital
People
Investments
[Editor's Pick] Brightwheel (2014, San Francisco, $33.8M, Series
B)
Mobile communication platform for teachers and parents
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
[Unicorn] Coupa (2006, San Mateo, $169M, Public)
Cloud spend management software
[Soonicorn] Postmates (2011, San Francisco, $578M, Series F)
On Demand Delivery through Mobile App
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] SoloPower (2005, San Jose, $228M, Series E)
Manufactures thin-film photovoltaic cells
[Soonicorn] Personal Capital (2009, Redwood City, $217M,
Series E)
Technology-augmented human advice platform
[Soonicorn] DataStax (2010, Santa Clara, $190M, Series E)
Database Platform built on Apache Cassandra
[Soonicorn] Hired (2012, San Francisco, $133M, Series D)
Marketplace for pre-assessed candidates
[Soonicorn] Enigma (2011, New York City, $130M, Series C)
Data analytics solutions provider for financial industries
[Soonicorn] Ayla Networks (2010, Sunnyvale, $124M, Series D)
A platform for hosting connected devices
[Soonicorn] Reltio (2011, Redwood City, $117M, Series D)
Master data management PaaS
Top Exits
Recent News on Fund & Portfolio
Michael Stark
Founder & Partner
Sy Kaufman
Founder
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early
Education Platform , VCA Online
Jun 2018
Outcome Health Announces Partnership with Fatherly to
Bring Parenting Advice to Point-of-Care, PR Newswire
May 2018
Digital Media Dad Brand Fatherly Adds Ryan Britt to Its
Editorial Team as Entertainment Editor, Mediawire
May 2018
Fatherly' Taps Rodgers-King As First VP, Product,
MediaPost
Apr 2018
Digital Media Dad Brand Fatherly Installs Its First VP of
Product, Mediawire
Nov 2017
Ad Age Ad Lib: Inside Fatherly, a Media Brand for
Millennial Dads (Or, Why You Can't Patent Masturbation),
adageindia.in
Nov 2017
Fatherly appoints Josh Abrams as Senior Vice President,
Sales, and Chris Boylan as VP, Technology, Talking New
Media
Oct 2017
Fatherly' Launches Podcast With iHeart Radio, Empowers
Dads 10/25/2017, MediaPost
Aug 2017
Fatherly Site Raises $4M To Expand Video, Events
08/09/2017, MediaPost
EcoMom
(2008, Spokane, $10.7M)
Acq by GreenCupboards - Apr
2013
Wittlebee
(2012, Culver City, $2.5M)
Acq by FabKids - Aug 2012
3
2013 2014 2015 2016 2017 2018
-
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Omidyar Network
107
Mom & Baby Care > Investors > Omidyar Network
People
Investments
[Minicorn] Tinkergarten (2014, Northampton, $7.5M, Series A)
Children's education through outdoor activities
[Editor's Pick] Brightwheel (2014, San Francisco, $33.8M, Series
B)
Mobile communication platform for teachers and parents
[Editor's Pick] Ready4K (2014, San Francisco, $2.7M, Seed)
Text messaging platform for parents
[Editor's Pick] Healofy (2015, Bangalore, $1.1M, Seed)
Mobile based peer-to-peer platform for parents and expectant moms
[Unicorn] Quikr (2008, Bangalore, $370M, Series H)
Online classifieds portal for multi-category products
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] WorldRemit (2010, London, $220M, Series C)
Online remittance platform provider.
[Soonicorn] AltSchool (2013, San Francisco, $137M, Series B)
Tech-enabled chain of micro-schools focussing on Social and Emotional
Learning
[Soonicorn] PatientsLikeMe (2004, Cambridge, $127M, Series
D)
Healthcare social network for patients
[Soonicorn] DailyHunt (2007, Bangalore, $122M, Series E)
Aggregates news in Indian regional languages
[Soonicorn] Off Grid Electric (2011, Arusha, $113M, Series D)
Offers solar services for rural residences
[Soonicorn] Dr Consulta (2011, Sao Paulo, $100M, Series A)
Tech-heavy chain of medical centers
Top Exits
Recent News on Fund & Portfolio
Pierre Omidyar
Co-Founder &
Founding Partner
Pam Omidyar
Co-Founder
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early
Education Platform , VCA Online
Mar 2018
Omidyar backs parenting social network Healofy,
Indiatimes
Jan 2018
With $2.65M Seed Funding, Creator of Ready4K Aims to
Build ‘On-Demand Library for Parenting Tips’, EdSurge
Aug 2017 Tinkergarten Raises $5.4M Series A, Citybizlist
Feb 2017
Brightwheel raises $10 million to keep parents in-the-
know about their kids’ day at school, TechCrunch
Oct 2016 Healofy Gets Accepted To FbStart Programme, Inc42
May 2016
Billionaire Investors Mark Cuban and Chris Sacca Invest
$600,000 in Early Education Platform Brightwheel /
Investors Battle on Shark Tank for Opportunity to Invest,
FinanzNachrichten.de
Mar 2016
Omidyar Network leads $1.6 mln seed round for
Tinkergarten - PE Hub, PE Hub
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool |
EdSurge News, EdSurge
None
11
3
2013 2014 2015 2016 2017 2018
-
-
1
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
1
-
-
-
US
India

Tandem Capital
108
Mom & Baby Care > Investors > Tandem Capital

RRE Ventures
109
Mom & Baby Care > Investors > RRE Ventures

Uncork Capital
110
Mom & Baby Care > Investors > Uncork Capital

Eniac Ventures
111
Mom & Baby Care > Investors > Eniac Ventures

Reach Capital
112
Mom & Baby Care > Investors > Reach Capital

Collaborative Fund
113
Mom & Baby Care > Investors > Collaborative Fund

Kleiner Perkins
114
Mom & Baby Care > Investors > Kleiner Perkins

Forerunner Ventures
115
Mom & Baby Care > Investors > Forerunner Ventures

Brooklyn Bridge Ventures
116
Mom & Baby Care > Investors > Brooklyn Bridge Ventures

Forward Partners
117
Mom & Baby Care > Investors > Forward Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
118
Seed Stage
Early Stage
Late Stage

Greycroft Partners
119
Mom & Baby Care > Investors > Greycroft Partners

Accel Partners
120
Mom & Baby Care > Investors > Accel Partners

GV
121
Mom & Baby Care > Investors > GV

Upfront Ventures
122
Mom & Baby Care > Investors > Upfront Ventures

Reach Capital
123

FirstMark
124
Mom & Baby Care > Investors > FirstMark

Bessemer Venture Partners
125
Mom & Baby Care > Investors > Bessemer Venture Partners

Formation 8
126
Mom & Baby Care > Investors > Formation 8

Wamda Capital
127
Mom & Baby Care > Investors > Wamda Capital

First Round Capital
128
Mom & Baby Care > Investors > First Round Capital

GGV Capital
129
Mom & Baby Care > Investors > GGV Capital

Felicis Ventures
130
Mom & Baby Care > Investors > Felicis Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
131
Seed Stage
Early Stage
Late Stage

Sequoia Capital
132
Mom & Baby Care > Investors > Sequoia Capital

133
Mom & Baby Care > Investors > New Enterprise Associates

IDG Capital
134
Mom & Baby Care > Investors > IDG Capital

Reach Capital
135

Vertex Ventures
136
Mom & Baby Care > Investors > Vertex Ventures

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