Tracxn Research — Home Improvements Landscape, December 2016

2. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.3 Contents Topic Page No. Scope of Report 04 Entrepreneur Activity 06 Investment Trend 13 Who is Investing 24 Exit Outlook - IPO, Acquisitions 28 Sub Sector Analysis 32 Interesting Companies 50 Useful Links 64 Company List 66 Team 229

3. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.4 Sector Overview Scope of report This report covers online-first companies operating in the home improvements industry in the following markets: • Business-to-Consumer Market : Online platforms selling furniture and other home decor products. Retailer, Private Label, and Marketplace are the top business models in this market. • Secondary Market : Online platforms enabling buying and selling of pre-owned furniture. Commission-based Marketplaces and Consignment are the top business models in this market. • Service Facilitators/Providers : Online booking platforms for different home improvement service providers. The focus area in this market is only on big ticket home remodeling services like interior designing, painting, flooring etc. • Technology Enablers : Online platforms providing various technology services like Augmented Reality and Virtual Reality for furniture visualization, Project Management Tools for home remodeling, Furniture Designing Tools, etc. • Business-to-Business Market : Online platforms enabling trade between businesses engaged in the home improvements industry. Marketplaces and E-distributors are the top business models in this market. The scope of this report includes equity as well as debt funding received by the companies. Disclaimer: The information and data in the report is based on global developments tracked in the sector till November 23, 2016. This is to categorically state that any events and relevant developments after the said date will not reflect in the report.

4. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved. Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 5

5. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved. 50 80 136 165 230 343 80 0 80 160 240 320 400 2010 2011 2012 2013 2014 2015 2016 NumberofCompanies 6 YoY – Number of companies founded Made.com Westwing Porch Duocai360 Casper Simba Miaodj Joss Pepperfry Urban Ladder Livspace IKongJian Modsy PaperToStone

6. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.7 Large Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 29 Apr-2014 7 Rental $44M furlenco.com Furlenco 2011, Bangalore 50 Jan-2014 13 B2C Commerce > Mattress > Private Label $115M casper.com Casper 2014, New York City 35 Jan-2014 8 Second-hand $48M Chairish 2013, San Francisco 20 Jan-2014 6 B2C Commerce > Horizontal > Product Discovery $8M dajia365.com Dajia365 2012, Beijing 50 Sep-2013 17 Services > Interior Design > In-house $44M havenly.com Havenly 2013, Denver 88 Jun-2013 32 Services > Interior Design > Marketplace $65M homepolish.com Homepolish 2012, New York City 21 May-2013 6 Services > Interior Design > In-house > Modular $18M capricoast.com CapriCoast 2014, Bangalore 89 Sep-2012 30 B2C Commerce > Horizontal > Marketplace $431M home24.de Home24 2009, Berlin

7. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.8 Large Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 26 Sep-2012 6 B2C Commerce > Horizontal > Private Label > Custom Made $105M made.com Made.com 2010, London 19 Sep-2012 3 Services > Interior Design > Listing Platform $3M urbanhomez.com UrbanHomez 2012, Delhi 50 Aug-2012 22 Services > Horizontal > Marketplace $123M duocai360.cn Duocai360 2013, Beijing 49 Aug-2012 23 Enabler > Visualization Tool $56M Rooomy 2009, San Jose 131 Jun-2012 29 B2C Commerce > Horizontal > Private Label $487M meilele.com Meilele 2008, Foshan 21 Feb-2012 6 Services > Horizontal > Listing Platform $106M porch.com Porch 2012, Seattle 40 Jan-2012 9 B2C Commerce > Furniture > Private Label $39M kumanju.com Kumanju 2008, Guangzhou 80 Nov-2011 12 B2C Commerce > Decor > Retailer $14M bespokeglobal.com Bespoke Global 2011, New York City

8. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.9 Niche Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 5 Jan-2015 5 Enabler > Visualization Tool > Virtual Reality $5M roomle.com ROOMLE 2014, Linz 4 Jan-2015 1 Second-hand > Furniture > Consignment $7M thrifted.co.uk Thrifted 2015, London 5 Sep-2014 1 Second-hand > Furniture > Commission-based Marketplace $21M moveloot.com Second Home 2015, Los Angeles 3 Aug-2014 1 B2C Commerce > Hardware Supplies > Horizontal > Marketplace $15M ManoMano 2013, Paris 3 Aug-2014 1 B2C Commerce > Furniture > Private Label > Sofa > Custom Made NA sofamatch.com Sofa Match 2014, Mexico City 2 Jun-2014 1 B2C Commerce > Decor > Subscription $150K theswatchbox.com The Swatch Box 2015, El Segundo 15 Apr-2014 4 Second-hand > Horizontal > Commission-based Marketplace $13M vintiqa.com Vintiqa 2015, London

9. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.10 Niche Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 9 Feb-2014 1 Services > Painting > Marketplace $12M wallpainting.in Professional Wallz 2014, Mumbai 5 Feb-2014 5 Enabler > Product Management Tool > Furniture Designing $13M tylko.com Tylko 2015, Warsaw 8 Sep-2013 1 Second-hand > Horizontal > Consignment $7M viyet.com Viyet 2012, New York City 10 Apr-2013 6 Services > Interior Design > Reverse Auction $59M youmakeit.co Youmakeit 2015, London 7 Apr-2013 6 Enabler > Product Management Tool $13M designerpages.com Designer Pages 2007, New York City 22 Jan-2013 6 B2C Commerce > Decor > Private Label > Wall Decor $23M wundershine.com Wundershine 2014, Amsterdam 6 Sep-2012 3 B2C Commerce > Furniture > Private Label > Sofa $3M sofa.com Interior Define 2012, Chicago 11 Apr-2012 8 Enabler > Project Management Tool $1M renomii.com RENOMii 2012, Canada

10. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.11 Niche Upcoming Sectors No. of Companies Founded Average Age No. of Companies Funded Business Model Total Funding Example 13 Feb-2012 9 Enabler > Moodboards $8M stylyze.com Stylyze 2012, Seattle 2 Jan-2012 1 B2C Commerce > Home Textiles > Marketplace $10M uneekee.com Uneekee 2013, San Francisco 14 Nov-2011 8 Services > Horizontal > Reverse Auction $30M tumanitas.com Rated People 2005, London 35 Aug-2011 11 B2C Commerce > Home Textiles > Private Label $22M naturalhomerugs.com Natural Home Rugs 2005, Beverly Hills 28 Jun-2011 9 B2C Commerce > Furniture > Retailer $14M mobilyaline.com Mobilya Line 2015, Bursa 13 May-2011 5 B2C Commerce > Hardware Supplies > Horizontal > Retailer $10M whiteaway.com White Away 2007, Risskov 8 Jan-2011 2 B2C Commerce > Garden Supplies > Retailer $3M lawnkart.com LawnKart.com 2013, Noida 2 Jan-2011 2 B2C Commerce > Horizontal > Marketplace > Custom Made $28M handkrafted.com Handkrafted 2013, Sydney

13. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.14 YoY – Number of Rounds and Total Funding $26M $1M $27M $305M $314M $256M $804M $1.5B $305M 5 10 24 31 57 77 100 159 92 0 36 72 108 144 180 0 320 640 960 1280 1600 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) Funding Amount Number of Rounds Note: The funding excludes debt and post IPO rounds.

14. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.15 YoY – Number of Rounds by Stage 13 28 42 56 85 47 15 25 25 30 59 40 2 4 10 11 15 3 0 36 72 108 144 180 2011 2012 2013 2014 2015 2016 NumberofRounds Seed Early Late Note: The funding excludes debt and post IPO rounds.

15. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.16 YoY – Funding by Stage $10M $13M $32M $40M $54M $44M $250M $214M $123M $311M $517M $204M $45M $87M $102M $451M $907M $57M 0 320 640 960 1280 1600 2011 2012 2013 2014 2015 2016 TotalFundingAmount(inMillions) Seed Early Late Note: The funding excludes debt and post IPO rounds.

16. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.17 Average Ticket Size – Early Stage $1.3M $0.6M $1.1M $1.2M $1.0M $1.4M $24.7M $7.8M $5.7M $8.8M $7.6M $5.8M $13.1M $21.4M $6.9M $51.1M $23.3M $10.4M 0.0 12.0 24.0 36.0 48.0 60.0 2011 2012 2013 2014 2015 2016 FundingAmount(inMillions) Seed Series A Series B

17. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.18 Top investments in last one year Company Funding Amount Round Name Date Investors pepperfry.com Pepperfry (Mumbai, 2011) $31M Series E Sep-2016 Goldman Sachs, Norwest Venture Partners, Zodius, Bertelsmann India Investments 17house.com 17House (Beijing, 2009) $31M Series A Dec-2015 Undisclosed home24.de Home24 (Berlin, 2009) $23M Series C Mar-2016 Rocket Internet, Baillie Gifford ikongjian.com IKongJian (Beijing, 2014) $21M Series B Dec-2015 Shunwei, Greenwoods Asset Management, Share investment homepolish.com Homepolish (New York City, 2012) $17M Series A Jan-2016 Undisclosed furlenco.com Furlenco (Bangalore, 2011) $15M Series B Oct-2016 Lightbox Ventures, AXIS Capital livspace.com Livspace (Bangalore, 2013) $15M Series B Aug-2016 Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures manomano.fr ManoMano (Paris, 2013) $15M Series A Mar-2016 CM-CIC Capital Prive, Partech Ventures, Piton Capital

18. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.19 Top investments in last one year Company Funding Amount Round Name Date Investors rooomy.com Rooomy (San Jose, 2009) $13M Series B Jun-2016 Undisclosed evemattress.com Eve Sleep (London, 2015) $9M Series B Jul-2016 Octopus Ventures, DN Capital framebridge.com Framebridge (Washington D.c., 2014) $9M Series B Apr-2016 NEA, Revolution, Swan & Legend Venture Partners yippee.cn Yippee (Shanghai, 2002) $9M Series A Aug-2016 Undisclosed modsy.com Modsy (San Francisco, 2015) $8M Series A Feb-2016 Norwest Venture Partners yhym.cn Ehomy (Jinan, 2014) $8M Series A Mar-2016 Undisclosed havenly.com Havenly (Denver, 2013) $8M Series A Nov-2015 Foundry Group, Chicago Ventures, 500 Startups helixsleep.com Helix Sleep (New York City, 2014) $7M Series A Aug-2016 Simon Venture Group, Western Technology Investment, Great Oaks Venture Capital

19. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.20 Top investments in last one year Company Funding Amount Round Name Date Investors homeeapp.com Homee (Los Angeles, 2015) $7M Series A Jun-2016 Founders Fund simbasleep.com Simba (London, 2015) $6M Series A Oct-2016 SPARK Venture Management, The Garage Soho homelane.com HomeLane (Bangalore, 2014) $6M Series A Aug-2016 Sequoia Capital, Aarin Capital, GrowthStory Investments miaodj.cn Miaodj (Suzhou, 2016) $6M Angel Mar-2016 Undisclosed gozefo.com Zefo (Bangalore, 2015) $6M Series A Nov-2016 Sequoia Capital, Beenext, Helion Venture Partners pangniao.cn Pangniao (Harbin, 2012) $6M Series A Nov-2016 Undisclosed havenly.com Havenly (Denver, 2013) $6M Series A Mar-2016 Binary Capital, Foundry Group, Chicago Ventures homestudio.com HomeStudio (Bangalore, 2015) $5M Seed Dec-2015 Bren Corp

20. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.21 Top investments in last one year Company Funding Amount Round Name Date Investors outwardinc.com Outward, Inc. (San Jose, 2012) $5M Series A Sep-2016 Undisclosed rentomojo.com RentoMojo (Bangalore, 2014) $5M Series A Jun-2016 Accel Partners, IDG Ventures India istaging.co iStaging (Taipei, 2014) $5M Series A Sep-2016 WI Harper Group, Taya Venture Capital customfurnish.com CustomFurnish (Hyderabad, 2014) $5M Series A Dec-2015 Undisclosed viyet.com Viyet (New York City, 2012) $4M Series A Nov-2016 Undisclosed bonagora.com Bonagora (Berlin, 2014) $4M Series A Nov-2015 Earlybird, MAKERS, Vogel Ventures capricoast.com CapriCoast (Bangalore, 2014) $4M Series A Dec-2015 Accel Partners, RB Investments getluxapp.com Lux (Seattle, 2012) $4M Series A Jun-2016 IDG Capital Partners, Frees Fund

21. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.22 Top investments in last one year Company Funding Amount Round Name Date Investors renoviso.com Renoviso (North Andover, 2014) $3M Series A Aug-2016 Bessemer Venture Partners, Next View Ventures, RRE Ventures, NextGen Angels urbanara.de URBANARA (Berlin, 2010) $3M Series C Jul-2016 Mountain Partners, Astutia Ventures brocantelab.com Selency (formerly known as Brocante Lab) (Paris, 2014) $3M Series A Oct-2016 Accel Partners, Kima Ventures 1jbest.com 1jbest (Xiamen, 2014) $3M Seed Jan-2016 Undisclosed youshejia.com Youshejia (Beijing, 2015) $3M Seed Jun-2016 Undisclosed bb-kj.com Bb-kj.com (Beijing, 2015) $3M Seed Nov-2016 Bojang Capital Management paintzen.com Paintzen (New York City, 2013) $3M Series A Mar-2016 Undisclosed meiwu365.com Meiwu365 (Beijing, 2015) $3M Series A Feb-2016 Wise Wells

22. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.23 Funnel view of Sector Percent of Previous 32% 44% 34% 39 30 61 179 405 1262 0 280 560 840 1120 1400 M&A & IPO Late Series B Series A Funded Founded Number of Companies

24. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.25 Most Active Investors in Sector 8 6 6 6 6 6 5 5 5 5 0 2 4 5 7 9 500 Startups Aggregate Media Great Oaks Venture Capital IDG Capital Partners Rocket Internet Sequoia Capital Holtzbrinck Ventures K2 VC (Xianfeng Evergreen) Western Technology Investment Y Combinator TotalNumberofRounds Havenly Bemz Houzz Zaozuo Westwing To8to Westwing Meilele CustomMade Move Loot Fabelio.com Textilgallerian.se Joli AB Move Loot Kujiale Home24 Houzz Home24 Beiwei56 Move Loot BuildZoom

25. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.26 Where are Top Investors investing 500 Startups Aggregate Media Great Oaks Venture Capital IDG Capital Partners Rocket Internet Sequoia Capital Holtzbrinck Ventures K2 VC (Xianfeng Evergreen) Western Technology Investment Y Combinator B2C Commerce Fabelio.com, Barn Bemz, Textilgallerian .se Joli AB, Scandinavian Design Center Helix Sleep Zaozuo, Uya100, Lux Westwing, Home24, Mobly Urban Ladder, Hayneedle Westwing, Home24, Fashion for Home Meilele, Beiwei56 CustomMade, Helix Sleep Burrow Commerce & Services Houzz Bedbathmore To8to,Houzz Services Havenly, CoContest, Kanler Sweeten, Go Smith 3Kongjian,You zi100 HomeLane Kiveda Jianfanjia, Miaoguanjia Rated People BuildZoom, Tastemaker Enabler Pair Kujiale Second-hand Move Loot, AptDeco Zefo Move Loot, Viyet Move Loot, AptDeco Rental B2B Commerce Jf1000

26. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.27 Top Investor by Stage of Entry Rocket Internet 3 Sequoia Capital 3 Shunwei 3 Balderton Capital 2 First Round Capital 2 Institutional Venture Partners 2 Kinnevik AB 2 LaunchCapital 2 Matrix Partners China 2 NEA 2 Rocket Internet 3 Sequoia Capital 3 CDH Investments 2 Fidelity Investments 2 Goldman Sachs 2 KPCB 2 Kinnevik AB 2 58.com 1 7commerce.de 1 Access Industries 1 Seed Series A Series B Later Stage IDG Capital Partners 6 Accel Partners 4 First Round Capital 3 Lerer Hippeau Ventures 3 Next View Ventures 3 Partech Ventures 3 Shunwei 3 500 Startups 2 Balderton Capital 2 Bessemer Venture Partners 2 500 Startups 5 Y Combinator 5 Lerer Hippeau Ventures 3 Accel Partners 2 Correlation Ventures 2 DN Capital 2 Fabrice Grinda 2 Finorpa 2 First Ascent Associates 2 Gobi Partners 2

28. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.29 Top IPOs in last three years IPO Date Company Overview Funding Amount Mcap at IPO Exch:Ticker Sep-2014 wayfair.com Wayfair (Boston, 2002) Online retailer of furniture and home decor products Lead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners $358.3M NYSE:W

29. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.30 Major Acquisitions in last one year Date Company Acquirer Deal Size Overview Total Funding Mar-2016 guildery.com Guildery (San Francisco, 2013) minted.com Undisclosed Designer Fabric Furnishing and Decoration for Homes SoftTech VC, Cowboy Ventures, Forerunner Ventures, BBG Ventures $2.1M Jun-2016 onekingslane.com One Kings Lane (San Francisco, 2009) bedbathandbey ond.com $11.8M Online Home Furnishings Retailer Greylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive $229M Feb-2016 hayneedle.com Hayneedle (Omaha, 2002) jet.com Undisclosed Online home decor and furniture retailer Insight Venture Partners, Sequoia Capital $22M Feb-2016 hem.com Hem (Stockholm, 2014) vitra.com Undisclosed Furniture Private Label Andreessen Horowitz, Atomico, SoftTech VC, Menlo Ventures, ITOCHU Technology Ventures, Zelkova Ventures, Baroda Ventures, b-to-v Partners, Hoxton Ventures Undisclosed Dec-2015 carpetvista.com CarpetVista (Malmo, 2005) litorina.se Undisclosed Private Label brand of hand-made carpets Undisclosed Aug-2016 kaufmann- mercantile.com Kaufmann Mercantile (Brooklyn, 2009) ahalife.com Undisclosed Online store for furniture and homewares Slow Ventures, 14W $3.73M Apr-2016 FabFurnish (Gurgaon, 2012) futuregroup.in $3M Online/Offline Furniture Shopping Tengelmann Ventures Undisclosed

32. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.33 December 2016Tracxn BlueBox : Home Improvements 1200+ companies in the sector, 314 funded in last 5 years, ~$328M invested in 2016 (YTD ) Most Active Investors: Great Oaks VC, 500 Startups, Aggregate Media, IDG Ventures, Sequoia Capital Cumulative funding in the sector B2C COMMERCE $2.4B $52MHorizontal Retail Wayfair (2002, IPO) Marketplace Home24 (2009, $173M) Private Label Meilele (2008, $137M) SERVICES $472M Home Textiles Umanto (2011, $10M) Mattress Casper (2014, $70M) Kitchen Supplies MightyNest (2008, $685k) Hardware ManoMano (2013, $15M) Garden Supplies Brico Prive (2012, $2.81M) Furniture Kumanju (2008, $24M) Decor Framebridge (2014, $20.5M) ENABLER Rooomy (2009, $13M) COMMUNITY PLATFORM TheCreatorME (2010, $400k) COMMERCE & SERVICES Houzz (2009, $213M) RENTAL Furlenco (2011, $21M) SECOND HAND Chairish (2013, $7.2M) $46M Horizontal Listing Platform Porch (2012, $100M) Marketplace Duocai360 (2013, $36M) Reverse Auction Rated People (2005, $14.5M) Painting Marketplace PaintZen (2013, $12M) Interior Design Reverse Auction 17House (2009, $31M) In-house Havenly (2013, $13M) Listing Platform Huizhuang (2012, $1.6M) Marketplace Homepolish(2012, $17M) $29M $78M $470K $604M

33. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.34 Top Business Models by Funding $2.5B $605M $472M $78M $47M $29M $4M $0.5M 0 600 1200 1800 2400 3000 B2C Commerce Commerce & Services Services Enabler Second-hand Rental B2B Commerce Community Platform TotalFundingAmount(inMillions) Avg. Age Feb-12 Nov-10 Feb-13 Jun-12 Jan-14 Apr-14 Nov-12 Jul-11 # Cos. 803 18 277 84 35 29 8 8 Wayfair To8to Porch Rooomy Move Loot Furlenco Bonagora TheCreatorME One Kings Lane Houzz Duocai360 Kujiale Chairish RentoMojo Jf1000 Architonic

34. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.35 B2C Commerce – Business Model Description Online platforms that sell furniture, mattresses, kitchen & dining products, garden supplies, & other home decor products Horizontal Decor Furniture Mattress Home Textiles Online platform selling only light-weight decor products like paintings, lamps, etc. Online platform selling only furniture products like sofas, chairs, beds, tables, etc. Online platform selling only mattresses and other bedding products. Online platform selling textiles used for home furnishing like bed sheets, curtains, carpets, etc. Online platform selling all products related to home decoration and improvement.

35. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.36 B2C Commerce – Entrepreneur Activity and Investment Trend $16M $1M $23M $287M $308M $199M $522M $792M $168M 2 5 16 22 42 56 46 79 49 0 18 36 54 72 90 0 180 360 540 720 900 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 25 35 34 57 84 102 131 206 52 0 50 100 150 200 250 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 217 214 72 46 38 26 21 21 0 50 100 150 200 250 United States India United Kingdom China Singapore Australia France Germany NumberofCompanies Distribution of Companies across Countries $2.1B $114M $87M $53M $44M $32M 307 23 12 43 47 28 0 70 140 210 280 350 0 500 1000 1500 2000 2500 Horizontal Mattress Hardware Furniture Decor Home Textiles NumberofCompanies FundingAmount(inMillions) BM wise Investment

36. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.37 B2C Commerce – Most Funded Companies Company Overview Business Model Funding Amount wayfair.com Wayfair (2002, Boston) Online retailer of furniture and home decor products Lead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners B2C Commerce > Horizontal > Retailer $358.3M onekingslane.com One Kings Lane (2009, San Francisco) Online Home Furnishings Retailer Greylock Partners, First Round Capital, KPCB, Institutional Venture Partners, Tiger Global Management, TriplePoint Capital, Scripps Networks Interactive B2C Commerce > Horizontal > Retailer $229M westwing.de Westwing (2011, Munich) Online shopping club for home furniture & accessories Fidelity Investments, Summit Partners, Point Nine Capital, Access Industries, Holtzbrinck Ventures, Tengelmann Ventures, Kinnevik AB, Odey Asset Management, Rocket Internet B2C Commerce > Horizontal > Retailer > Flash Sales $211.7M home24.de Home24 (2009, Berlin) Online furniture marketplace Holtzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment B2C Commerce > Horizontal > Marketplace $173.28M pepperfry.com Pepperfry (2011, Mumbai) Managed marketplace for furniture and home products Zodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments B2C Commerce > Horizontal > Marketplace $160.3M meilele.com Meilele (2008, Foshan) O2O retailer of furniture, building materials and other home improvements accessories Vertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen) B2C Commerce > Horizontal > Private Label $137M urbanladder.com Urban Ladder (2012, Bangalore) Online private label brand of furniture & home decor Kalaari, SAIF Partners, Sequoia Capital, Steadview Capital, Trifecta Capital, TR Capital B2C Commerce > Horizontal > Private Label $77M

37. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved. Horizontal Interior Design Painting Other Services 38 Services – Business Model Description Online platforms enabling homeowners to book big ticket home remodelling services like interior designing, painting, flooring, etc. Online platform connecting homeowners with all kinds of home improvement service providers Online platform connecting homeowners with interior designers. Online platform connecting homeowners with professional painters. Online platform connecting homeowners with professionals that provide other home improvement services like flooring, window & door installations, etc.

38. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.39 Services – Entrepreneur Activity and Investment Trend $0.2M $2M $6M $4M $11M $93M $274M $72M 3 2 5 11 9 33 58 25 0 14 28 42 56 70 0 60 120 180 240 300 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 2 5 8 12 28 38 69 84 17 0 18 36 54 72 90 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 104 59 50 13 9 5 5 5 0 24 48 72 96 120 India United States China Canada United Kingdom Indonesia Singapore Spain NumberofCompanies Distribution of Companies across Countries $284M $171M $12M $5M 307 81 7 3 0 70 140 210 280 350 0 60 120 180 240 300 Horizontal Interior Design Painting Other Services NumberofCompanies FundingAmount(inMillions) BM wise Investment

39. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.40 Services – Most Funded Companies Company Overview Business Model Funding Amount porch.com Porch (2012, Seattle) Home Improvement Services Founders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital Services > Horizontal > Listing Platform $100M duocai360.cn Duocai360 (2013, Beijing) O2O home improvement services company Sinovation Ventures Services > Horizontal > Marketplace $35.6M 17house.com 17House (2009, Beijing) O2O platform connecting home owners with renovation contractors Services > Interior Design > Reverse Auction $31M ikongjian.com IKongJian (2014, Beijing) O2O home renovation service platform Shunwei, Greenwoods Asset Management, H Capital, Share investment Services > Horizontal > Marketplace $30.6M laurelandwolf.com Laurel & Wolf (2014, Los Angeles) Interior design service with reverse auction platform Benchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures Services > Interior Design > Reverse Auction $25.5M pro.com Pro (2013, Seattle) Online marketplace for home improvement services Redpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners Services > Horizontal > Marketplace $17.5M homepolish.com Homepolish (2012, New York City) On demand Interior Designers Services > Interior Design > Marketplace $16.97M youzhu.com Youzhu (2013, Qingdao) Online platform for home improvements Yihua Group Services > Horizontal $15M

40. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.41 Commerce & Services – Business Model Description Online platform where homeowners can buy furniture and other decor products and can also book home improvement service providers. Content-driven Commerce & Service Online platform providing rich content, home improvement products and facility to book different kinds of service providers.

41. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.42 Commerce & Services – Entrepreneur Activity and Investment Trend $10M $3M $12M $36M $181M $361M $1M 2 4 2 3 3 3 2 0 1 2 3 4 5 0 80 160 240 320 400 2008 2010 2011 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 1 2 1 6 2 2 1 0 1 3 4 6 7 2008 2009 2011 2012 2013 2014 2015 NumberofCompaniesFounded YoY – No. of Companies Founded 6 3 3 1 1 1 1 1 0 1 3 4 6 7 United States China India France Malaysia Russia Singapore South Africa NumberofCompanies Distribution of Companies across Countries

42. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.43 Commerce & Services – Most Funded Companies Company Overview Business Model Funding Amount to8to.com To8to (2008, Shenzhen) Online interior decoration third party marketplace Sequoia Capital, 58.com, Matrix Partners China Commerce & Services $216.48M houzz.com Houzz (2009, Palo Alto) Content, Community & Commerce in Home Design Sequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures Commerce & Services $213.6M jia.com Qijia (2005, Shanghai) Content and marketplace for Home decor and affiliated products and Interior design marketplace Baidu, CDH Investments Commerce & Services $172M whataniceplace.com What A Nice Place (2012, Lille) Online content-driven commerce platform Finovam Commerce & Services $899.98K zimply.in Zimply (2014, Delhi) Online content driven interior designer and furniture marketplace Matrix Partners India Commerce & Services $510K inmyroom.ru InMyRoom (2012, Moscow) Ideas, Products & Professional at one place Commerce & Services $500K modenus.com Modenus (2009, Winter Springs) Online collection of products and design portfolios Commerce & Services $450K decorati.com Decorati (2006, San Francisco) Online marketplace and community for interior decorators and consumers Commerce & Services $400K

43. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.44 Enabler – Business Model Description Companies providing different technology services like visualization, project management tools, etc. to retailers, service providers and homeowners. Visualization Tool Mood boards Project Management Tool Product Management Tool Storefront Online platform to organize content and buying links for home decoration projects. Online tool for end-to - end planning of home improvement projects. Companies enabling designers and manufacturers to build and track their products. Provides online stores that help businesses to sell their products or services. Companies providing tools to visualize furniture and other household items in home.

44. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.45 Enabler – Entrepreneur Activity and Investment Trend $40K $0.1M $0.3M $2M $9M $8M $23M $35M 1 2 2 2 5 10 16 13 12 0 4 7 11 14 18 0 8 16 24 32 40 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 1 5 7 4 14 13 16 16 3 0 4 7 11 14 18 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 35 9 7 4 4 3 3 2 0 8 16 24 32 40 United States China Canada India United Kingdom France Poland Belgium NumberofCompanies Distribution of Companies across Countries $56M $13M $8M $1M 49 7 13 11 1 0 12 24 36 48 60 0 12 24 36 48 60 Visualization Tool Product Management Tool Moodboards Project Management Tool Storefront NumberofCompanies FundingAmount(inMillions) BM wise Investment

45. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.46 Enabler – Most Funded Companies Company Overview Business Model Funding Amount rooomy.com Rooomy (2009, San Jose) Virtual staging solutions to real estate and retail industry. Enabler > Visualization Tool > 3D Rendering $13M kujiale.com Kujiale (2014, Hangzhou) Tech-driven online platform to design sketches and get related services GGV Capital, IDG Capital Partners, Hearst Communications, Matrix Partners China, Linear Venture, Yunqi Partners Enabler > Product Management Tool > Furniture Designing $11.57M outwardinc.com Outward, Inc. (2012, San Jose) Product visualization software Merus Capital Enabler > Visualization Tool > 3D Rendering $11.51M modsy.com Modsy (2015, San Francisco) Home Design Solutions Provider Metamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures Enabler > Visualization Tool > 3D Rendering $10.75M projectdecor.com Project Decor (2011, New York City) Home furnishings' marketplace for DIY users LaunchCapital Enabler > Moodboards $6.6M istaging.co iStaging (2014, Taipei) Technology driven interior decoration WI Harper Group, Taya Venture Capital Enabler > Visualization Tool > 3D Rendering $5M meiwu365.com Meiwu365 (2015, Beijing) VR-based online home improvement services Wise Wells Enabler > Visualization Tool > Virtual Reality $2.74M augmentedpixels.com Augmented Pixels (2010, Palo Alto) Augmented reality base indoor navigation solutions for robots & drones The Hive, Plug and Play Tech Center, AVentures Capital, Plug and Play Accelerator Enabler > Visualization Tool > Augmented Reality $2.5M

46. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.47 Second-hand – Business Model Description Online platform to buy and sell used or pre-owned furniture and other household products. Commission-based Marketplaces Consignment Online platform providing full logistics, storage and authentication services. Online peer-to-peer listings platform with payment on portal and logistics services.

47. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.48 Second-hand – Entrepreneur Activity and Investment Trend $3M $8M $19M $17M 1 4 4 6 0 1 3 4 6 7 0 5 10 15 20 25 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 1 2 4 7 17 3 0 4 7 11 14 18 2011 2012 2013 2014 2015 2016 NumberofCompaniesFounded YoY – No. of Companies Founded 14 7 4 2 2 2 1 1 0 3 6 10 13 16 United States India United Kingdom Brazil Canada France Germany Luxembourg NumberofCompanies Distribution of Companies across Countries $34M $12M 20 12 0 5 10 15 20 25 0 8 16 24 32 40 Commission-based Marketplaces Consignment NumberofCompanies FundingAmount(inMillions) BM wise Investment

48. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.49 Second-hand – Most Funded Companies Company Overview Business Model Funding Amount moveloot.com Move Loot (2013, San Francisco) Furniture P2P Marketplace Y Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup Second-hand > Furniture > Commission-based Marketplace $21.24M chairish.com Chairish (2013, San Francisco) Used Furniture Marketplace O'Reilly AlphaTech Ventures, Azure Capital Partners Second-hand > Horizontal > Commission-based Marketplace $7.2M gozefo.com Zefo (2015, Bangalore) Online marketplace for used furniture Sequoia Capital, Helion Venture Partners, Beenext Second-hand > Furniture > Consignment $6.8M viyet.com Viyet (2012, New York City) Online Marketplace for Luxury Pre-owned Furniture and Accessories Western Technology Investment, Female Founders Fund, Compound Second-hand > Horizontal > Consignment $5.57M brocantelab.com Selency (formerly known as Brocante Lab) (2014, Paris) Community platform for used furniture Accel Partners, Kima Ventures Second-hand > Horizontal > Commission-based Marketplace $3.3M aptdeco.com AptDeco (2013, New York City) P2P Pre-owned Furniture Marketplace Y Combinator, Great Oaks Venture Capital, Gabriel Investments, 645 Ventures Second-hand > Horizontal > Commission-based Marketplace $2.52M loveseatapp.com Loveseat (2014, San Diego) Refurbisher of pre-owned furniture Maiden Lane Second-hand > Furniture $50K upfurb.in Upfurb (2015, Bangalore) Online pre-owned furniture marketplace Second-hand > Horizontal > Commission-based Marketplace Undisclosed

50. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.51 Interesting Unfunded Companies Company Overview Business Model tuftandneedle.com Tuft & Needle (2012, Tempe) Online direct-to-consumer mattress brand B2C Commerce > Mattress > Private Label renomania.com Renomania (2014, Delhi) Online platform for home designs and renovation Services > Interior Design > Marketplace urbanhomez.com UrbanHomez (2012, Delhi) Online portal for Home Renovation, Design and Decor Services > Interior Design > Listing Platform Curated list of companies by the sector analyst are defined as Interesting

51. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.52 Interesting Seed Companies Company Overview Business Model Total Funding papertostone.com PaperToStone (2016, Bangalore) Online marketplace for architects, designers and contractors GrowX Ventures, Powai Lake Ventures, TracxnLabs, The Chennai Angels Services > Horizontal > Marketplace $1M sundayrest.com Sundayrest (2015, Bangalore) Internet-first private label mattresses B2C Commerce > Mattress > Private Label $300K

52. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.53 Interesting Series A Companies Company Overview Business Model Total Funding cymax.com Cymax (2004, Vancouver) Ecommerce Furniture Retailer BDC Capital, Salman Partners B2C Commerce > Horizontal > Retailer $25M pro.com Pro (2013, Seattle) Online marketplace for home improvement services Redpoint Ventures, Andreessen Horowitz, Maveron, Madrona Venture Group, Bezos Expeditions, Second Century Ventures, Amicus Capital, Two Sigma Ventures, Sherpa Ventures, QueensBridge Venture Partners Services > Horizontal > Marketplace $17.5M homepolish.com Homepolish (2012, New York City) On demand Interior Designers Services > Interior Design > Marketplace $16.97M oppa.com.br Oppa Design (2011, Sao Paulo) Designer furniture online store Thrive Capital, Valar Ventures, Kaszek Ventures, Monashees+, Valar Ventures B2C Commerce > Horizontal > Private Label $15.4M buildzoom.com BuildZoom (2011, San Francisco) Marketplace to hire contractors for home remodelling Y Combinator, Founders Fund, Digital Garage, Formation 8, DG Incubation, Goldcrest Investments, L.P., Streamlined Ventures, Cota Capital, Brick and Mortar Ventures Services > Horizontal > Reverse Auction $14.2M havenly.com Havenly (2013, Denver) Online interior design service with own fleet of designers 500 Startups, Foundry Group, Chicago Ventures, Cohort Capital, Kickstart Seed Fund, Fabrice Grinda, Binary Capital, First Ascent Associates, Fil Rouge Capital Services > Interior Design > In-house $13.32M paintzen.com Paintzen (2013, New York City) Online platform to book painting services Bullpen Capital, Expansion Venture Capital, Quotidian Ventures, Data Point Capital, Next View Ventures, AngelPad, Barbara Corcoran, Maiden Lane, NEST, Red Sea Ventures, Lerer Hippeau Ventures, First Ascent Associates, Brick and Mortar Ventures, Corigin Ventures Services > Painting > Marketplace $12.05M outwardinc.com Outward (2012, San Jose) Product visualization software Merus Capital Enabler > Visualization Tool > 3D Rendering $11.51M

53. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.54 Interesting Series A Companies Company Overview Business Model Total Funding modsy.com Modsy (2015, San Francisco) Home Design Solutions Provider Metamorphic Ventures, Norwest Venture Partners, GV, Birchmere Ventures, BBG Ventures Enabler > Visualization Tool > 3D Rendering $10.75M homeeapp.com Homee (2015, Los Angeles) Personalized interior designer Founders Fund Services > Interior Design > In-house $7.2M rentomojo.com RentoMojo (2014, Bangalore) Onine portal to rent furniture Accel Partners, IDG Ventures India Rental $7M gozefo.com Zefo (2015, Bangalore) Online marketplace for used furniture Sequoia Capital, Helion Venture Partners, Beenext Second-hand > Furniture > Consignment $6.8M homelane.com HomeLane (2014, Bangalore) Fixed Furniture Design and Manufacturing Provider Sequoia Capital, GrowthStory Investments, Aarin Capital Services > Interior Design > Marketplace $6M viyet.com Viyet (2012, New York City) Online consignment service for luxury pre-owned furniture and accessories Western Technology Investment, Female Founders Fund, Compound Second-hand > Horizontal > Consignment $5.57M istaging.co iStaging (2014, Taipei) Technology driven interior decoration WI Harper Group, Taya Venture Capital Enabler > Visualization Tool > 3D Rendering $5M capricoast.com CapriCoast (2014, Bangalore) Online modular furniture solution provider Accel Partners, NuVentures, RB Investments Services > Interior Design > In-house > Modular $4.75M

54. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.55 Interesting Series A Companies Company Overview Business Model Total Funding bonagora.com Bonagora (2014, Berlin) Marketplace for Home Decor & Furnishing with Virtual Showroom Earlybird, Vogel Ventures, MAKERS B2B Commerce > Horizontal > Marketplace $3.5M foyr.com Foyr (2014, Hyderabad) Online B2C interior designing services for houses Brick Eagle, Astarc Ventures, JLL India Services > Interior Design > In-house $1.66M cylindo.com Cylindo (2010, Copenhagen) Furniture visualization software for commerce VoiVoda, Commerce Ventures, Scale Capital, Litecap Enabler > Visualization Tool > 3D Rendering $1M

55. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.56 Interesting Series B Companies Company Overview Business Model Total Funding wayfair.com Wayfair (2002, Boston) Online retailer of furniture and home decor products Lead Edge Capital, Spark Capital, Harbourvest Partners, Battery Ventures, T. Rowe Price, Great Hill Partners B2C Commerce > Horizontal > Retailer $358.3M porch.com Porch (2012, Seattle) Home Improvement Services Founders Fund, Battery Ventures, Saints Capital, Capricorn, Graph Ventures, Lowe, Valor Equity Partners, Panorama Point Partners, Fil Rouge Capital Services > Horizontal > Listing Platform $100M casper.com Casper (2014, New York City) Online direct-to-consumer mattress brand NEA, SV Angel, Norwest Venture Partners, Institutional Venture Partners, Correlation Ventures, Crosslink Capital, Pritzker Group, A-Grade Investments, Silas Capital, Vaizra Investments, Lerer Hippeau Ventures, QueensBridge Venture Partners B2C Commerce > Mattress > Private Label $69.7M duocai360.cn Duocai360 (2013, Beijing) O2O home improvement services company Sinovation Ventures Services > Horizontal > Marketplace $35.6M bambeco.com Bambeco (2008, Baltimore) Eco-friendly online home furniture store ABS Capital Partners, New Atlantic Ventures, TCP Venture Capital B2C Commerce > Horizontal > Private Label $35.39M ikongjian.com IKongJian (2014, Beijing) O2O home renovation service platform Shunwei, Greenwoods Asset Management, H Capital, Share investment Services > Horizontal > Marketplace $30.6M livspace.com Livspace (2013, Bangalore) Online retail for in-home designs and furniture Bessemer Venture Partners, Helion Venture Partners, Jungle Ventures B2C Commerce > Horizontal > Private Label $27.46M laurelandwolf.com Laurel & Wolf (2014, Los Angeles) Interior design service with reverse auction platform Benchmark Capital, Charles River Ventures, Draper Associates, Karlin Ventures, Structure Capital, Upside Partnership, Wavemaker Partners, Draper Associates, MetaProp NYC, Arena Ventures Services > Interior Design > Reverse Auction $25.5M

56. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.57 Interesting Series B Companies Company Overview Business Model Total Funding furlenco.com Furlenco (2011, Bangalore) Online furniture rental platform HDFC Bank, Kotak Mahindra Bank, Axis Bank, AXIS Capital, Lightbox Ventures Rental $21M rooomy.com Rooomy (2009, San Jose) Provider of virtual staging solutions to real estate and retail industry Enabler > Visualization Tool > 3D Rendering $13M sweeten.com Sweeten (2011, New York City) Online closed marketplace platform for home improvement services Great Oaks Venture Capital, Gotham Gal, Navitas Capital Services > Horizontal > Marketplace $8.63M bedbathmore.com Bedbathmore (2012, Mumbai) Online retail store that focus on home decor, bed & bath products and other furnishings Kinnevik AB, Rocket Internet, Blume Ventures Commerce & Services Undisclosed

57. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.58 Interesting Late Stage Companies Company Overview Business Model Total Funding to8to.com To8to (2008, Shenzhen) Online interior decoration third party marketplace Sequoia Capital, 58.com, Matrix Partners China Commerce & Services $216.48M houzz.com Houzz (2009, Palo Alto) Content, Community & Commerce in Home Design Sequoia Capital, NEA, KPCB, GGV Capital, DST Global, T. Rowe Price, Comcast Ventures, Great Oaks Venture Capital, Canvas Ventures Commerce & Services $213.6M home24.de Home24 (2009, Berlin) Online furniture marketplace Holtzbrinck Ventures, Kinnevik AB, Baillie Gifford, REWE Group, Rocket Internet, Acton Capital Partners, Zimmermann Investment B2C Commerce > Horizontal > Marketplace $173.28M jia.com Qijia (2005, Shanghai) Content and marketplace for Home decor and affiliated products and Interior design marketplace Baidu, CDH Investments Commerce & Services $172M pepperfry.com Pepperfry (2011, Mumbai) Managed marketplace for furniture and home products Zodius, Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments B2C Commerce > Horizontal > Marketplace $160.3M meilele.com Meilele (2008, Foshan) O2O retailer of furniture, building materials and other home improvements accessories Vertex Ventures Israel, Lion Rock Capital, ZhenFund, Lightspeed China Partners, CDIB Capital International, Vision Knight Capital, Yihua, K2 VC (Xianfeng Evergreen) B2C Commerce > Horizontal > Private Label $137M made.com Made.com (2010, London) Made-to-order Designer Furniture Fidelity Investments, Silicon Valley Bank, Partech Ventures, e.ventures, Level Equity, Kite Ventures, PROfounders Capital, Jaina Capital, Arts Alliance Ventures, Archimedia, Eight Roads Ventures, SPARK Venture Management B2C Commerce > Horizontal > Private Label > Custom Made $73M worldstores.co.uk WorldStores (2008, Twickenham) Online Retail - Furniture & Homewares Balderton Capital, Goldman Sachs, Advent Venture Partners, Serena Capital, Harbert Management B2C Commerce > Horizontal > Retailer $67.41M

58. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.59 Interesting Late Stage Companies Company Overview Business Model Total Funding custommade.com CustomMade (2009, Cambridge) Marketplace for Custom Made Products First Round Capital, Atlas Venture, Founder Collective, Google Ventures, LaunchCapital, Western Technology Investment, Next View Ventures, Schooner Capital, Next View Partners, BoxGroup B2C Commerce > Horizontal > Marketplace > Custom Made $27.65M mobly.com.br Mobly (2011, Sao Paulo) Brazilian Home Furnishings website J.P. Morgan, Rocket Internet, Kinnevik AB, Cisneros B2C Commerce > Horizontal > Retailer $20M

59. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.60 Top Funded Deadpooled Companies Company Overview Business Model Total Funding ourhouse.com OurHouse.com (1999, Evanston) Online horizontal home improvement retailer and DIY service provider Institutional Venture Partners, Meritech Capital, Technology Crossover Ventures, Comdisco, J and W Seligman, Brentwood Associates B2C Commerce > Horizontal > Retailer $87.7M moveloot.com Move Loot (2013, San Francisco) Furniture P2P Marketplace Y Combinator, First Round Capital, Index Ventures, SV Angel, Metamorphic Ventures, GV, IDG ventures, Western Technology Investment, FundersClub, Great Oaks Venture Capital, Susa Ventures, Sherpa Capital, QueensBridge Venture Partners, BoxGroup Second-hand > Furniture > Commission-based Marketplace $21.24M mebelrama.ru Mebelrama.ru (2011, Moscow) Home decor & furniture online retailer Rocket Internet B2C Commerce > Horizontal > Retailer $14M usineadesign.com L'Usine Ã Design (2009, Paris) Online furniture brand with customization services CrÃ©dit Agricole Private Equity, CM-CIC Capital Prive B2C Commerce > Horizontal > Private Label $5.77M wedo.co.uk Wedo (2010, London) Online Furniture Retailer Passion Capital, MMC Ventures B2C Commerce > Furniture > Retailer $4.54M zutux.com Zutux.com (2010, Manchester) Online retailer selling furniture made by oak and walnut North West Fund B2C Commerce > Furniture > Retailer $1.44M xmmsjp.com Xmmsjp (2010, Xiamen) Online platform for ordering furniture B2C Commerce > Furniture > Retailer $1.2M theivorycompany.com The Ivory Company (2013, Salamanca) Premium Home Decor Brand B2C Commerce > Decor > Retailer $525K

60. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.61 Top Funded Deadpooled Companies Company Overview Business Model Total Funding zimply.in Zimply (2014, Delhi) Online content driven interior designer and furniture marketplace Matrix Partners India Commerce & Services $510K furnesh.com Furnish (2011, Boston) Furnitures from home design magazines B2C Commerce > Horizontal > Retailer > Content-driven $250K housefix.com HouseFix (2010, King Of Prussia) Dead : Online marketplace connecting homeowners with home improvement contractors Services > Horizontal > Marketplace $150K roomreveal.com RoomReveal (2012, Palo Alto) Social platform for interior designers Services > Interior Design > Marketplace $45K decohunt.com DecoHunt (2012, Buenos Aires) Latin American furniture and textiles e-shop B2C Commerce > Home Textiles > Retailer $40K homedeco2u.com Homedeco2u (2010, Bandar) Social Commerce for Home Decor B2C Commerce > Decor > Marketplace $30K 80dwid.com 80 Degrees West (2009, Pittsburgh) Platform for DIY customers to organize their designs and ideas AlphaLab Enabler > Moodboards $25K qreativstudio.com Qreativstudio (2012, San Francisco) [Deadpooled] Technology company making products for Interior Designers Enabler > Moodboards $15K

61. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.62 Top Funded Deadpooled Companies Company Overview Business Model Total Funding bestimators.com Bestimators (2014, Philadelphia) Online marketplace for home improvements services Dreamit Ventures Services > Horizontal > Reverse Auction Undisclosed youzi100.com Youzi100 (2014, Shanghai) Online platform to hire interior designers IDG Capital Partners Services > Interior Design > Marketplace Undisclosed msh99.com Msh99 (2014, Suzhou) O2O platform for home decor and furniture B2C Commerce > Furniture > Retailer Undisclosed intruo.com Intruo (2014, Bangalore) Online marketplace platform to search and book for interior designers and carpenters Services > Horizontal > Marketplace Undisclosed museyapp.com Musey (2013, San Francisco) Mobile app for interior design inspiration and tools Birchmere Ventures Enabler > Moodboards Undisclosed dotandbo.com DotandBo (2013, San Francisco) Curator of home furniture and decor products Trinity Ventures, Morado Ventures, Oak Investment Partners B2C Commerce > Horizontal > Retailer Undisclosed yakify.com Yakify (2012, Manhattan) Online platform connecting homeowners with interior designers and architects Services > Interior Design > Marketplace Undisclosed looknook.com Look Nook (2012, Austin) End to End Home Designing Platform StartupRunner Capital Services > Interior Design Undisclosed

62. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.63 Top Funded Deadpooled Companies Company Overview Business Model Total Funding designbuggy.com Design Buggy (2007, New York City) Online project management tool for home remodelers New York Angels Enabler > Project Management Tool Undisclosed designershouse.com Designers House (2007, Los Angeles) Interactive platform for customers and interior designers Anthem Venture Partners B2C Commerce > Horizontal > Marketplace Undisclosed

64. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.65 Useful Links Slide Title Content Platform Link List of All Companies in readable format Companies Link Large Upcoming Sectors Entrepreneur Activity Link Niche Upcoming Sectors Entrepreneur Activity Link Top investments in last one year Investment Trend Link Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link B2C Commerce – Most Funded Companies Sub Sector Understand Link Services – Most Funded companies Sub Sector Understand Link Commerce & Services – Most Funded Companies Sub Sector Understand Link Second Hand – Most Funded Companies Sub Sector Understand Link Enabler – Most Funded companies Sub Sector Understand Link Top Funded Deadpooled Companies Companies Link

67. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.68 Home Improvements – Company List B2B Commerce B2C Commerce Commerce & Services Community Platform Enabler Rental Second-hand Services 405 FUNDED COMPANIES AND 857 UNFUNDED COMPANIES COVERS THE FOLLOWING SECTORS

68. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.69 B2B Commerce Company Overview Business Model Total Funding Remodel Market (2005, Snellville) Online retailer and wholesaler of kitchen & bath components Hardware > E-Distributor Storeroom (2013, Bangalore) Online wholesaler of soft furnishings Home Textiles > E-Distributor Jf1000 (2014, Nantong) B2B marketplace for home decor Yunqi Partners, DW Fund, K2 VC (Xianfeng Evergreen) Home Textiles > Marketplace $160k Livospire (2015, Bangalore) Private-label furniture retailer focused at businesses Horizontal > E-Distributor Bonagora (2014, Berlin) Marketplace for Home Decor & Furnishing with Virtual Showroom Earlybird, Vogel Ventures, MAKERS Horizontal > Marketplace $3.5M Julewu (2015, Shanghai) Online B2B platform for home renovation products Vangoo Capital Horizontal > Marketplace GestaltD (2016, Chicago) B2B online marketplace for home decor and furniture products Horizontal > Marketplace Americanflat (2011, New York City) Designer, manufacturer and distributor of wall decor Start-Up Chile Wall Decor > E-Distributor $40k Go to BM List >> B2C Commerce

69. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.70 B2C Commerce (1/101) Company Overview Business Model Total Funding Lux (2012, Seattle) Mobile shopping app for home, accessories and gifts IDG Capital Partners, Frees Fund Decor > Marketplace $3.5M SC (2015, Beijing) Online retail platform for home decor products Decor > Marketplace $1.5M The New Craftsmen (2012, London) Luxury Goods Marketplace. Crowdcube Decor > Marketplace $527.8k Bouf (2007, London) Curated Marketplace for Home-Decor and Gift items Passion Capital Decor > Marketplace $268.3k Homedeco2u (2010, Bandar) Social Commerce for Home Decor Decor > Marketplace $30k ArtAttack (2015, London) Mobile social network for art-e-commerce Decor > Marketplace Cataluv (2015, Philadelphia) Curated mobile marketplace for home decor Decor > Marketplace A Few Somethings (2014, Bangalore) Online market place for home decor products Seedx Decor > Marketplace B2B Commerce << Go to BM List >> Commerce & Services

70. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.71 B2C Commerce (2/101) Company Overview Business Model Total Funding Luxey Gems (2014, New York City) Luxury Decor Decor > Marketplace Furnishturf (2013, Mumbai) Managed marketplace for Home Furnishings Decor > Marketplace Zatista (2008, Yardley) Online art marketplace Decor > Marketplace Vedere (2011, New York City) Home Decor Community & Marketplace Decor > Marketplace Heart for Art Online (2014, Pune) Online marketplace for handcrafted art and decor products Decor > Marketplace Mack (2013, San Francisco) A home decor e-commerce site selling professionally designed rooms Decor > Marketplace Tressle (2012, Manhattan) Marketplace for home decor products Decor > Marketplace WowDsgn (2014, Shanghai) Online retail marketplace for home decor products Decor > Marketplace B2B Commerce << Go to BM List >> Commerce & Services

71. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.72 B2C Commerce (3/101) Company Overview Business Model Total Funding FabStorey (2016, Bangalore) Online marketplace for Home improvement products Decor > Marketplace Gallerique (2015, Chicago) Marketplace for unique decor products Decor > Marketplace Darwin's Home (2013, ) Ethical designer home decor Decor > Marketplace BuildCorner (2015, Delhi) Online marketplace for tiles Decor > Marketplace Imaestri (2013, New York City) Marketplace for Italian furnishings Decor > Marketplace Liwai (2012, Shenzhen) Online retail platform for home decor Grandland Group Decor > Marketplace Jiae.com (2012, Beijing) Online marketplace for lifestyle, home decor and creative items Youku Tudou Decor > Marketplace VyomShop (2012, Vadodara) Online marketplace selling brass home decor items Decor > Marketplace B2B Commerce << Go to BM List >> Commerce & Services

72. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.73 B2C Commerce (4/101) Company Overview Business Model Total Funding Salt n Pop (2015, Montreal) Curated marketplace for home decor products Decor > Marketplace Kalaplanet (2013, Bangalore) Online store for handmade home decor products Decor > Marketplace Armatucuadro (2016, Buenos Aires) Online marketplace of photo frames, photographs, reproductions of artworks Decor > Marketplace Israel Framed (2014, San Francisco) Online marketplace of art prints Decor > Marketplace > Wall Decor Werk aan de Muur (2012, Utrecht) Online marketplace of art prints and wall decor Decor > Marketplace > Wall Decor Xiaomu (2015, Shanghai) Online platform for ordering personalized wooden furniture Decor > Private Label $120K Deziworkz (2012, Meerut) Online store for private label home decor Decor > Private Label Modbox (2015, Delhi) Online private label brand for home decor products Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

73. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.74 B2C Commerce (5/101) Company Overview Business Model Total Funding Beanwala (2009, Rajahmundry) Online store selling bean bags Decor > Private Label Sors (2014, Paris) Creator and distributor of high quality, artisanale and custom made luxury home furnishing and decor objects Decor > Private Label Tamaala (2015, Bangalore) Online portal offering private label home decor products Decor > Private Label Spaceman (2011, Singapore) Online store selling compact furniture Decor > Private Label JewelCandle (2012, Berlin) Manufactures and sells candles with hidden jewels Asia Venture Group Decor > Private Label Ambivalenz (2012, Berlin) Space saving folding furniture Decor > Private Label Shaz Living (2015, Delhi) Online platform to buy home decor products Decor > Private Label i Home Decor (2013, Delhi) Online private label home decor products Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

74. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.75 B2C Commerce (6/101) Company Overview Business Model Total Funding ACRE (2011, Singapore) Online store selling private label furnishing Decor > Private Label Prettypegs (2012, Stockholm) Furniture legs for IKEA Decor > Private Label Coolsite360 (2016, Shenzhen) Online platform for interior home decoration Decor > Private Label MaddHome (2015, Delhi) Online home decor store Decor > Private Label Spring&Spruce (2014, Brooklyn) Designer and Manufacturer of Home Decor Goods Decor > Private Label Zufolo Designs (2014, Delhi) Retailer of private label home decor products Decor > Private Label LakdiBazaar (2016, Delhi) Online private label retail store for home decor products Decor > Private Label Breezy (2011, Tullamore) Plant holders for gardening SOSV Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

75. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.76 B2C Commerce (7/101) Company Overview Business Model Total Funding Woodpost (2014, Ho Chi Minh City) Online retail platform for private label home decor products. Decor > Private Label Rosara (2015, Bangalore) Online private label retailer of home decor items Decor > Private Label Artlivo (2011, Delhi) Online platform to buy home decor products Decor > Private Label Pinklay (2015, Mumbai) Online platform for home decor products Decor > Private Label Wusejia (2015, Guangzhou) Online platform for ordering home decoration materials Decor > Private Label Craftscape (2013, Houston) Exclusive, unique handcarved products Decor > Private Label Furbish Studio (2009, Raleigh) Curated home decor shop Decor > Private Label CozyWallArt.com (2013, Made) Unique and Custom Wall Art Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

76. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.77 B2C Commerce (8/101) Company Overview Business Model Total Funding New Swedish Design (2011, Potsdam) Online seller of supplements of IKEA furniture BC Brandenburg Capital Decor > Private Label Decor Republic (2013, Singapore) Online platform for home decor products Decor > Private Label N OUR TABLE (2012, Canada) Kitchen accessories online portal Decor > Private Label madebypaint (2014, Brisbane) Made in Australia, Chalk and Clay Paint for furniture and home decor Decor > Private Label Spilled (2014, Seattle) Artistic floorwear designer Decor > Private Label Laural Home (2014, New York City) Home Furnishings Company Decor > Private Label SWHF (2015, Noida) Online private label retail store for home decor. Decor > Private Label Estickery (2013, Jeddah) Online store selling customized wall stickers Flat6labs Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

77. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.78 B2C Commerce (9/101) Company Overview Business Model Total Funding Humanitype (2015, San Francisco) Private Label Furniture Brand Decor > Private Label OrangePiel (2006, San Francisco) Custom Made Home Decor Decor > Private Label Keap (2015, Brooklyn) Private label brand for scented candles Decor > Private Label The House Of Loom (2014, Delhi) The House Of Loom Decor > Private Label Fab.u.liv (2014, Delhi) Online private label brand for home decor Decor > Private Label DecorNation (2006, Bikaner) Private label retailer of home decor products Decor > Private Label United Interiors (2012, Melbourne) Online retailer of home decor products Decor > Private Label Confection (2016, Toronto) Online Retailer of modern home decor products Decor > Private Label B2B Commerce << Go to BM List >> Commerce & Services

78. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.79 B2C Commerce (10/101) Company Overview Business Model Total Funding Dterra (2015, Bangalore) Private label e-tailer of aromatic candles Decor > Private Label Decography (2013, Mumbai) Online private label home accessories Decor > Private Label Rest. (2014, San Francisco) Smartly designed furniture Decor > Private Label Random In Tandem (2012, Mumbai) Online private label home decor products Decor > Private Label DesiJugaad (2015, Delhi) Online private label home decor brand Decor > Private Label Formsfield (2014, Lomza) Marketplace for Household products RevUp Group Decor > Private Label > 3D Printed $250k Vivamural (2010, Lille) Online retailer of wall decoration products Finorpa Decor > Private Label > Custom Made $391.03K Picanova (2004, Cologne) Customized wall decoration Capnamic Ventures, Ventech Decor > Private Label > Custom Made B2B Commerce << Go to BM List >> Commerce & Services

79. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.80 B2C Commerce (11/101) Company Overview Business Model Total Funding DENY Designs (2011, Denver) Custom-made home furnishings brand Decor > Private Label > Custom Made Customyze.co (2013, Dubai) Customized home decor art Decor > Private Label > Custom Made Framebridge (2014, Washington D.c.) Custom Picture Frames & Online Art Framing NEA, Revolution, Swan & Legend Venture Partners Decor > Private Label > Wall Decor $20.45M Fracture (2009, Gainesville) Digital printing startup that prints images directly onto glasses Tamiami Angel Funds Decor > Private Label > Wall Decor $2.47M LTL Prints (2008, Philadelphia) Premium Wall Graphics Ben Franklin Technology Partners Decor > Private Label > Wall Decor $75k Pickypomp (2014, Mumbai) Online private label household decor retailer specializing in wall decor Decor > Private Label > Wall Decor Easy Wall Prints (2015, Delhi) Custom Wallpaper Store for Wall Decor Decor > Private Label > Wall Decor Grafomap (2015, Los Angeles) Custom made map posters for home decor Decor > Private Label > Wall Decor B2B Commerce << Go to BM List >> Commerce & Services

80. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.81 B2C Commerce (12/101) Company Overview Business Model Total Funding Aspect Wall Art (2016, Bourne) Manufacturer and online retailer of wall art stickers Decor > Private Label > Wall Decor Decorette (2008, Singapore) Online private label brand of wall decals Decor > Private Label > Wall Decor framed & matted (2012, Oakland) Curated, custom-made frames and mats Decor > Private Label > Wall Decor Elementem (2010, New York City) Affordable home decor by using stunning landscape photography Decor > Private Label > Wall Decor Walls360 (2011, Las Vegas) On-Demand Wall Graphics Artesian, VTF Capital Decor > Private Label > Wall Decor PeppyWall (2014, Shiroda) Online Wall Decoration Products Decor > Private Label > Wall Decor Wundershine (2014, Amsterdam) Technology driven wall decor Decor > Private Label > Wall Decor Wallskin (2014, Mumbai) Online retail store for wallpapers, art and designs Decor > Private Label > Wall Decor B2B Commerce << Go to BM List >> Commerce & Services

81. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.82 B2C Commerce (13/101) Company Overview Business Model Total Funding Indewall (2016, Mumbai) Online store for buying and installing wallpapers Decor > Private Label > Wall Decor Fotobit (2014, Santa Ana) Modular Photo Frames Decor > Private Label > Wall Decor Style & Apply (2013, San Diego) Manufacturer of wall decals and prints Decor > Private Label > Wall Decor Wall Mural (2013, White Plains) Provider of customised wall murals Decor > Private Label > Wall Decor QuadroStyle (2015, Marseillette) Private label brand tile stickers Decor > Private Label > Wall Decor Simply Framed (2013, Miami) Online Custom Frame Shop Decor > Private Label > Wall Decor Instapainting (2014, San Francisco) Photos into hand-painted oil paintings Decor > Private Label > Wall Decor The High Wall (2014, Bangalore) Platform to buy wallpapers and wall art JGI Ventures Decor > Private Label > Wall Decor B2B Commerce << Go to BM List >> Commerce & Services

82. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.83 B2C Commerce (14/101) Company Overview Business Model Total Funding Bespoke Global (2011, New York City) Aggregator of bespoke home furnishings Golden Seeds Decor > Retailer $3.91M ClickToShop (2007, St. Paul) Online retailer of curated decor and gift products Decor > Retailer $2M The Citizenry (2014, Dallas) Onlne-first Home Decor Brand Trailblazer Capital, Karlani Capital, REVTECH Accelerator Decor > Retailer $1M The Ivory Company (2013, Salamanca) Premium Home Decor Brand (Website not functional) Decor > Retailer $525k Crude Area (2012, Mumbai) Online retail platform selling curated artwork and home decor products Dentsu Webchutney Decor > Retailer $115k Mod-ified (2005, Edmonton) Innovative design solutions for home decor Decor > Retailer Dale and Co (2015, Delhi) Online/offline retail store to buy home decor products Decor > Retailer Mir Decor (2015, Hanoi) Online marketplace for home decor and accessories Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

83. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.84 B2C Commerce (15/101) Company Overview Business Model Total Funding Discover aïr (2013, Perivale) Sliding and bi-folding doors' retailer Decor > Retailer stone lodge interiors (2014, Worthing) Coastal Style Home Decor Products Decor > Retailer All Nice (2012, Jakarta) Online retailer of home decor Decor > Retailer Karitini teak furniture (2015, Jepara) Online retail for home decor Decor > Retailer Decorade (2016, Delhi) Online retail store for home decor Decor > Retailer Shuttersoff (2015, Noida) Online platform to buy traditional crafts Decor > Retailer Index Living Mall (1973, Bangkok) Online retail platform for home decor products. Decor > Retailer Rhome (2012, Delhi) Online retail store for home decor products Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

84. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.85 B2C Commerce (16/101) Company Overview Business Model Total Funding born in colour (2015, Singapore) Online store for home decor needs and furnishing Decor > Retailer Paarizaat (2015, Toronto) Online retailer of home decor products Decor > Retailer Madame La Poule (2015, Rotterdam) Webshop of home decor, kitchenware, stationery, gifts & goodies Decor > Retailer homesouk (2014, Singapore) Online retail store for home decor items Decor > Retailer Dsignhaus (2012, Kuala Lumpur) Digital retail channel for home decor products. Decor > Retailer Stoffe (2003, Schenefeld) Ecommerce company for textile goods and accessories Decor > Retailer Scandinavian Design Center (2002, Kalmar) Online retailer of home decor products Aggregate Media Decor > Retailer Inside Fabric (2001, Sausalito) Online retailer of home decor products like curtains, lighting, rugs etc Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

85. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.86 B2C Commerce (17/101) Company Overview Business Model Total Funding FengShui Organizers (2013, Singapore) Online retail portal for home improvement products influenced by FengShui Decor > Retailer Vivalicious (2012, Singapore) Online store to purchase home decor accessories Decor > Retailer Hooplaa (2012, Los Angeles) Curated collections of home decor products Decor > Retailer Decors @ Doorstep (2015, Chennai) Online home decor store Decor > Retailer Stories (2015, Kozhikode) Online platform to buy home decor items Decor > Retailer Junkepool (2015, Bangalore) Online platform for art and craft products Decor > Retailer Archino (2015, Noida) Online retail store for home improvement hardware Decor > Retailer Mogulesque (2015, New York City) Online retailer of imported, artisan-made home decor Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

86. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.87 B2C Commerce (18/101) Company Overview Business Model Total Funding Boxania (2015, Mumbai) Online marketplace for home organization and storage goods Decor > Retailer Zobna (2016, Delhi) Upcoming online retailer of home decor and art Decor > Retailer Sajja (2016, Delhi) Online retail for handcrafted home decor items Decor > Retailer Indu Bindu (2016, Noida) Online platform for home decor, artistic and vintage products Decor > Retailer Store Indya Private Limited (2013, Mumbai) Online retail for home decor products Decor > Retailer Centralmart.in (2014, Mumbai) Online home improvement retail Decor > Retailer Discern Living (2015, Mumbai) Stealth mode company working in home decor space Decor > Retailer Easyhomez (2015, Bangalore) Technology platform for interior designs Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

87. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.88 B2C Commerce (19/101) Company Overview Business Model Total Funding Utopia Alley (2015, New Castle) Curated selection of home decor products Decor > Retailer Tile Markets (2013, Toronto) Online Home Improvement Store for Hardwood, Tile & other accessories Decor > Retailer Art and Decors (2012, Delhi) Online retailer of home decor and furnishing products Decor > Retailer Miss Amara (2014, Sydney) Online retailer of rugs for home decor Decor > Retailer AtNo67 (2014, Bath) Online home decor concept store/retailer Decor > Retailer Inwallve (2015, Guwahati) Online wall decor art seller Decor > Retailer Fathead (2006, Detroit) Online retailer of wall decals graphics Camelot Venture Group Decor > Retailer LuxDeco (2012, London) Luxury Homewares Online Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

88. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.89 B2C Commerce (20/101) Company Overview Business Model Total Funding Homedeco Direct (2003, Los Angeles) Home furnishings internet retailer Decor > Retailer Orange Tree (2013, Jodhpur) Online retailer of home decor products Decor > Retailer St. Frank (2013, San Francisco) Curated collection of home luxuries Endurance Companies Decor > Retailer Zide Dekor (2013, Istanbul) Online retailer of Furniture and Home Decor Products Decor > Retailer Furnishmantra (2014, Bangalore) Online retail store for building hardware Decor > Retailer DecorJar (2015, Ghaziabad) Online retail store for home decor. Decor > Retailer KnobsKart.com (2014, Kolkata) Online Hardware Store Decor > Retailer TidyHomz (2014, Aurangabad) Online retail store for home decor and furnishings. Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

89. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.90 B2C Commerce (21/101) Company Overview Business Model Total Funding Cheerhuzz (2009, Zug) Online platform for the modern home lighting Decor > Retailer Lauriger (2015, England) Online boutique curating luxury tableware and gifts Decor > Retailer Suitely (2014, Los Angeles) High-end home decor, launching in fall 2015 Decor > Retailer Corpick (2011, Petaling Jaya) Online retail platform for home decor products. Decor > Retailer The Planet Collection (2014, Singapore) Home decor and design accessories Decor > Retailer Teak and Mahogany (1996, Singapore) Digital retail platform for home decor products. Decor > Retailer Wallfloors (2014, Yangon) Online retailer for home decor products Decor > Retailer Ivoryniche (2015, Chennai) Online retailer of home decor products. Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

90. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.91 B2C Commerce (22/101) Company Overview Business Model Total Funding Carpenter and Cook (2011, Singapore) Online store for furnishing and bakery items Decor > Retailer HomeEkart (2012, Ahmedabad) Online hardware store Decor > Retailer The Intellect Bazaar (2015, Panipat) E-commerce platform for soft furnishings Decor > Retailer Glasstick (2015, Firozabad) Online retail store for glass products. Decor > Retailer Decormyfloor (2012, Dharwad) Online retail store for home furnishings and home decor products Decor > Retailer Artstar (2010, New York City) E-commerce for curated, contemporary art Decor > Retailer Singapore Trading Post (2012, Singapore) Horizontal online store for home decor items Decor > Retailer Eden Homeware (2014, Melbourne) Online retailer of homeware products and accessories Decor > Retailer B2B Commerce << Go to BM List >> Commerce & Services

91. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.92 B2C Commerce (23/101) Company Overview Business Model Total Funding Basic Habitat (2013, Melbourne) Online retailer of home decor products Decor > Retailer Lavish Shoestring (2012, Thame) Online retailer of vintage and antique homewares Decor > Retailer Evim.net (2010, Istanbul) Turkish e-commerce site offering furniture and home items 212, EBRD, Simile Venture Decor > Retailer > Flash Sales $5M Monoqi (2011, Berlin) Private shopping club for handpicked contemporary design Hasso Plattner Ventures, Kite Ventures, b-to-v Partners, GLAMOUR, Advance Vixeid Partners, Atlantic Labs Decor > Retailer > Flash Sales $1.24M Bulx (2010, Westbury) Home Improvement Private Sales Decor > Retailer > Flash Sales $240k Rednook (2011, Los Angeles) Members-only flash sale site specializing in design and decor Decor > Retailer > Flash Sales Vivre (2012, Bucharest) Flash sales home decor Decor > Retailer > Flash Sales Shoppable (2013, Milano) Flash sales P101 Decor > Retailer > Flash Sales B2B Commerce << Go to BM List >> Commerce & Services

92. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.93 B2C Commerce (24/101) Company Overview Business Model Total Funding The Swatch Box (2015, El Segundo) Quarterly Subscription Service Decor > Subscription $150k Seasonal Office Decor (2014, Raleigh) Birchbox for Home Decor Decor > Subscription Mjju (2015, Jinhua) Online marketplace for home furniture Furniture > Marketplace $1.9M Pickomo (2016, Mumbai) Premium Furniture retailer Furniture > Marketplace Crate Nordic (2014, Copenhagen) Online marketplace of handcrafted furniture products CSE Go Grow Furniture > Marketplace Abelya Collection (2014, Jakarta) Online marketplace for furniture Furniture > Marketplace TakeWood (2015, Hyderabad) Online furniture marketplace Furniture > Marketplace Sofahunter (2016, London) Online price comparison website for sofas Furniture > Price Comparison > Sofa B2B Commerce << Go to BM List >> Commerce & Services

93. Home Improvements – December 2016 Copyright © 2016, Tracxn Technologies Private Limited. All rights reserved.94 B2C Commerce (25/101) Company Overview Business Model Total Funding Kumanju (2008, Guangzhou) Online private label brand for Children furniture Tiantu Capital Furniture > Private Label $24.23M Greycork (2013, Boston) Furniture Private Label ff Venture Capital, Vocap Investment Partners Furniture > Private Label $1M CREA Muebles (2012, Monterrey) Online private label RTA furniture retailer Furniture > Private Label Phantom Hands (2013, Bangalore) Online store for antiques and vintage products - 1stdibs of India Furniture > Private Label Nardi Mobili in Cartone (2013, Treviso) Designer and manufacturer of cardboard furnit

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