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MARCH 2019
SALES FORCE AUTOMATION
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 4, 2019.
Sales Force Automation Feed Summary
4
Sales Force Automation > Feed Summary
Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across
all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C.
• Inclusions: Includes end-to-end solutions for sales
teams which allows them to manage the entire sales cycle
and also specific solutions which help sales teams manage
specific processes across all the channels viz. offline,
online and partners. Solutions which help teams design
quotes for prospects are also included. Training solution
for sales teams are also included.
• Exclusions: Resellers, service based companies, B2B2C
lead generation/lead management companies. Excludes
software solutions for social media management and
monitoring which are used for marketing and PR
activities.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$12.4B
Funding
34
Mega
Companies
7423072
FundedCovered on
Tracxn
10
Unicorns
42
Soonicorns
49
Minicorns
18
IPO’d Cos
285
Late Stage Cos
93
185
Acquisitions
229
DeadPooled
2
Acquihired
Series A+ Cos
Apptus
(2000, Lund)
Docusign
(2003, San Francisco, $522M)
Infor
(2002, New York City, $3.5B)
Top Companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Investment Trend Summary
Summary of Funding Activity in Sales Force Automation
5
$1.5B - PE
Infor (2002, New York City, $3.5B)
$60M - Series C
Drift (2014, Cambridge, $107M)
$100M - Series E
Seismic (2011, San Diego, $179M)
$55M - Series E
Apttus (2006, San Mateo, $549M)
$77M - Series C
CloudSense (2010, London, $94.4M)
$53M - Series C
Copper (2013, San Francisco, $87M)
$75M - Series E
Apttus (2006, San Mateo, $549M)
$50M - Series C
Pipedrive (2010, New York City, $91.2M)
$65M - Series D
Outreach (2013, Seattle, $125M)
$50M - Series C
SalesLoft (2011, Atlanta, $75.7M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Sales Force Automation > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#5), Kickstart Seed Fund (#4),
Accel Partners (#3)
Series A/B Emergence Capital (#6), Shasta Ventures (#5), Sequoia Capital (#3)
Series C+ Insight Venture Partners (#3), GV (#2), Sapphire Ventures (#2)
Incubators
Y Combinator (#22), MassChallenge (#11), Plug and Play Tech
Center (#11)
Other Notable
Investors
Salesforce (#17), FundersClub (#5), Goldman Sachs (#5)
Debt Investors
Lighter Capital (#17), Western Technology Investment (#10),
Hercules Capital (#5)
Most Active InvestorsRecent Investments
330
364 380
175
50
1
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 124 164 147 137 133 15
$10.7B
$393M
$343M
$227M
$123M
US
Europe
Canada
Israel
India
$ Funding
$1.6B
$811M
$1.6B
$1.1B
$2.9B
$1.3B
$6.4B
60
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Summary of exit outlook in Sales Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Salesforce 6
Apttus (2006, San Mateo, $549M)
DocuSign (2003, San Francisco, $522M)
Glynn Capital 4
DocuSign (2003, San Francisco, $522M)
Xactly (2005, San Jose, $78.4M)
Iconiq Capital 3
Apttus (2006, San Mateo, $549M)
DocuSign (2003, San Francisco, $522M)
Accel Partners 3
DocuSign (2003, San Francisco, $522M)
RelateIQ (2011, Palo Alto, $69M)
Kleiner Perkins 3
DocuSign (2003, San Francisco, $522M)
InsideSales (2004, Provo, $251M)
May 2018 Accompany Acq by Cisco for $270M
Jan 2018 CallidusCloud Acq by SAP for $2.4B
Jul 2017 Xactly Acq by Vista Equity Partners for $564M
Dec 2015 SteelBrick Acq by Salesforce for $360M
Jul 2014 RelateIQ Acq by Salesforce for $390M
Jun 2012 Bullhorn Acq by Vista Equity Partners for $6.6B
Sep 2005 Siebel Systems Acq by Oracle for $5.8B
Sales Force Automation > Feed Summary > Exit Outlook Summary
CallidusCloud 6
Datahug (Nov 2016, $13M), LeadFormix (Jan 2012, $9M),
Badgeville (Jun 2016)
LinkedIn 5
Rapportive (Feb 2012, $15M), Refresh (Apr 2015), Fliptop
(Aug 2015)
Salesforce 4
RelateIQ (Jul 2014, $390M), SteelBrick (Dec 2015, $360M),
Data.com (Apr 2010, $142M)
AFS
Technologies
3
Quofore (Oct 2012), Visicom (Jan 2014), Synectics Group
(Sep 2011)
Showpad 3 Taptera (Oct 2016), LIA (Mar 2016), StoryDesk (Dec 2014)
Recent IPOs Top Acquisitions
IQVIA (formerly Quintiles IMS) May 2013
Full service CRO & suits life sciences so…
IPO MCap: $5.2B
Model N Mar 2013
Cloud based revenue management solution f…
IPO MCap: $343M
NexJ May 2011
Customer management solution for financia…
IPO MCap: $190M
CloudCall Aug 2006
Cloud based business telephony services p…
IPO MCap: -
Bigtincan Mar 2017
Mobile based content enablement system fo…
IPO MCap: $35M
Xactly Jun 2015
Sales compensation and performance manage…
IPO MCap: $222M
HubSpot Oct 2014
SaaS based inbound marketing platform
IPO MCap: $759M
Five9 Apr 2014
Cloud based contact center software
IPO MCap: $322M
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Sales Force Automation
Overview
Companies 3072
Funded 742 Series A+ 285
Funding $12.4B Last 2 yrs $4.2B
Most Active Investors
Seed Right Side Capital Management (5)
Series A/B Emergence Capital (6)
Series C+ Insight Venture Partners (3)
Others Salesforce (17)
Incubators Y Combinator (22)
Top Cities
Bay Area 309 Cos $3.8B
New York City 74 Cos $3.8B
Feed in Numbers
Unicorns 10 Soonicorns 42
Minicorns 49 Editor Picks 195
Acquihired 2 Deadpooled 229
Top Companies
Infor (2002, New York City, $2B)
Apptus (2000, Lund)
Docusign (2003, San Francisco, $522M)
Exits
IPOs 18 IQVIA (formerly Quintiles
IMS) , HubSpot
Acquisitions 185 Bullhorn, Siebel Systems
Top Acquirers CallidusCloud, LinkedIn
LEAD GENERATION
CONTACT DATABASE
LEAD SCORING
LEAD INTELLIGENCE
LEAD NURTURING
SALES FORCE MANAGEMENT
SALES TRAINING
PERFORMANCE MANAGEMENT
PRODUCTIVITY TOOLS
FIELD SALES MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
ENTERPRISE
SMBs
ANALYTICS
LEAD CONVERSION
CONTENT MANAGEMENT SYSTEM
DEMO TOOLS
CONFIGURE-PRICE-QUOTE
PREDICTIVE LEAD GENERATION
Sales Force Automation > Feed Summary > BlueBox
7 Feed Report - Sales Force Automation - Mar 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Key Sub Sectors in Sales Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Sales Analytics >
Conversation Intelligence 42 $133M 15
CRM >
SMB Suite 817 $129M 15
Lead Generation >
Contact Database 199 $93M 18
Sales Enablement >
Content Management & Demo Tools 105 $190M 11
Sales Enablement >
Training 53 $80.4M 13
Configure Price Quote >
Suite 78 $248M 8
Sales Analytics >
Sales Forecasting 80 $74.1M 13
Lead Management > Lead Nurturing >
Conversational Bots 41 $147M 8
CRM > Enterprise Suite >
Multi-Industry 204 $1.6B 7
Lead Intelligence >
Relationship Intelligence 34 $82.2M 8
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies offering end-to-end software suites for
enterprises to manage their relationships...
1385 177 $5.2B
Configure Price Quote
Companies which offer end-to-end software suites for
businesses to configure products,...
139 50 $1.9B
Lead Management
Companies that provide solutions to capture leads,
tracking their activities and behaviour,...
332 88 $922M
Lead Generation
Companies that provide solutions to businesses for
cultivating potential customers for...
275 97 $920M
Sales Enablement
Companies offering solutions which provide the sales
reps with information, content,...
223 92 $916M
Sales Analytics
Companies which offer tools for businesses to analyze
Customer Relationship Management...
134 49 $599M
Lead Intelligence
Companies which provide account level intelligence to
sales for capturing as much data...
60 42 $409M
Sales Force Automation > Feed Summary > Summary of Key Markets
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies in Sales Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Sales Force Automation > Feed Summary > Notable Companies in the Sector
Public
IQVIA (formerly
Quintiles IMS)
(2016, Durham)*
Salesforce
(1999, San Francisco, $52M)
HubSpot
(2006, Cambridge, $101M)
Model N
(1999, Redwood City, $37M)
Five9
(2001, San Ramon, $84.1M)
Pegasystems
(1983, Cambridge)
NexJ
(2003, Toronto, $22.9M)
Bigtincan
(2008, Boston, $5M)
CloudCall
(2005, Leicester, $7.4M)
SAP CRM
(2014, Walldorf)
Public
Coheris
(1994, Paris)
Cameleon Software
(1987, Skokie)
PROS Holdings
(1985, Houston)
Synergy Marketing
(1997, Osaka)
Acquired
Bullhorn
(1999, Boston, $26M)
Siebel Systems
(1993, Redwood Shores)
CallidusCloud
(1996, Pleasanton, $89.3M)
Xactly
(2005, San Jose, $78.4M)
RelateIQ
(2011, Palo Alto, $69M)
SteelBrick
(2009, San Francisco, $77.5M)
Accompany
(2013, Los Altos, $40.6M)
SpringCM
(2005, Chicago, $128M)
Data.com
(2004, San Francisco, $17.2M)
Velocify
(2004, El Segundo, $20.3M)
Acquired
NetProspex
(2006, Waltham, $27.5M)
Hoover's
(1990, Austin)
Orbitera
(2011, West Hollywood, $2M)
Unicorns
Infor
(2002, New York City, $3.5B)
Apttus
(2006, San Mateo, $549M)
DocuSign
(2003, San Francisco, $522M)
InsideSales
(2004, Provo, $251M)
Seismic
(2011, San Diego, $179M)
Spring Mobile Solutions
(2001, Sao Paulo, $114M)
Zoho
(1996, Chennai)
Tracxn - Sales Force Automation Startup Landscape
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (1/10)
11
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise Suite
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Unicorn. Stage: Acquired
Koch Equity Development, Golden Gate Capital,
Ibnsina Pharma and 6 Other Investors
SugarCRM (2004, Cupertino, $120M)
Open Source and Enterprise version CRM
Soonicorn. Stage: Acquired
Goldman Sachs, New Enterprise Associates, Silicon
Valley Bank and 9 Other Investors
HubSpot (2006, Cambridge, $101M)
SaaS based inbound marketing platform
Soonicorn. Stage: Public
Altimeter Capital, Cross Creek Advisors, Sequoia
Capital and 11 Other Investors
Enterprise Suite
Vlocity (2014, San Francisco, $92.8M)
Omni-Channel cloud software for delivering
industry-specific experiences to customers
Soonicorn. Stage: Series B
Sutter Hill Ventures, Salesforce, Kennet Partners
and 4 Other Investors
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Soonicorn. Stage: Series C
Deutsche Telekom Capital Partners, Insight Venture
Partners, Bessemer Venture Partners and 15 Other
Investors
CallidusCloud (1996, Pleasanton, $89.3M)
Cloud-based sales, marketing and pipeline
management solutions
Soonicorn. Stage: Acquired
Crescendo Ventures, Crosspoint Venture Partners,
Invesco and 5 Other Investors
Enterprise Suite
Salesforce (1999, San Francisco, $52M)
Cloud Based CRM, Social collaboration for the
Enterprise
Unicorn. Stage: Public
Emergence Capital, New Enterprise Associates,
Credit Suisse and 20 Other Investors
Vizury (2008, Bangalore, $30.8M)
Marketing platform for e-commerce brands
Soonicorn. Stage: Series C
Ascent Capital, Intel Capital, Inventus Capital
Partners and 6 Other Investors
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Unicorn. Stage: Acquired
Genstar Capital, Highland Capital Partners, Austin
Investment Management and 5 Other Investors
NexJ (2003, Toronto, $22.9M)
Customer management solution for financial
industries
Stage: Public
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (2/10)
12
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise Suite
Pegasystems (1983, Cambridge)
Business process and CRM applications
Unicorn. Stage: Public
Herald Investment Management
IQVIA (formerly Quintiles IMS) (2016,
Durham)
Full service CRO & suits life sciences solutions
Editor's Pick. Stage: Public
Fisher Lynch Capital, Leonard Green and Partners,
MidAtlantic Fund
SAP CRM (2014, Walldorf)
Cloud-based CRM for enterprises
Editor's Pick. Stage: Public
Coheris (1994, Paris)
CRM and customer intelligence solution
Stage: Public
Socadif, Alto Invest, Phitrust Impact Investors and 1
Other Investors
Enterprise Suite
Siebel Systems (1993, Redwood Shores)
CRM Solution
Stage: Acquired
Adobe Ventures, Granite Ventures, ValueAct Capital
SMB Suite
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
ORIX, Allure Ventures, Arthur Ventures and 9 Other
Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Acquired
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Soonicorn. Stage: Series C
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 3 Other Investors
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (3/10)
13
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
SMB Suite
Synergy Marketing (1997, Osaka)
Customer relationship management platform for
SMBs
Stage: Public
Salesforce Ventures, CyberAgent Ventures, Angel
Capital Corporation
Contact Management
Contact Management
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
Soonicorn. Stage: Series C
Foundry Group, Baird Capital, Blue Note Ventures
and 13 Other Investors
Lead Generation
Contact Database
InsideView (2005, San Francisco, $89M)
Lead Generation, prospect data, business insights
and social connections tool.
Soonicorn. Stage: Series D
Spring Lake Equity Partners, Big Sky Partners,
Foundation Capital and 6 Other Investors
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
Soonicorn. Stage: Acquired
Spectrum Equity
NetProspex (2006, Waltham, $27.5M)
B2B data lead generation data and data
management
Stage: Acquired
Spring Lake Equity Partners, Edison Partners,
American City Business Journals and 1 Other
Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (4/10)
14
Sales Force Automation > Feed Summary > Notable Companies by Market
Lead Generation
Contact Database
HG Data (2010, Santa Barbara, $21.9M)
Technology installation database
Soonicorn. Stage: Series B
Rincon Venture Partners, EPIC Venture Fund,
Updata and 2 Other Investors
Data.com (2004, San Francisco, $17.2M)
Source of accurate business data
Stage: Acquired
Norwest Venture Partners, Austin Ventures, El
Dorado Ventures and 1 Other Investors
Hoover's (1990, Austin)
Business listing portal
Stage: Acquired
Lewis & Clark Capital, FTL Capital, Tsing Ventures
Predictive Lead Generation
Radius (2009, San Francisco, $133M)
Predictive Marketing and Sales platform
Soonicorn. Stage: Series D
Founders Fund, Formation 8, Glynn Capital and 12
Other Investors
EverString (2012, San Mateo, $78.7M)
Predictive Analytics based Sales and Marketing
platform
Soonicorn. Stage: Series B
Sequoia Capital, Lakestar, Lightspeed Venture
Partners and 4 Other Investors
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing
and Sales
Soonicorn. Stage: Series D
River Cities Capital Funds, Piper Jaffray, Blue Cloud
Ventures and 5 Other Investors
Predictive Lead Generation
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Soonicorn. Stage: Series D
Glilot Capital Partners, JAL Ventures, Sequoia
Capital and 6 Other Investors
6sense (2013, San Francisco, $32.1M)
B2B predictive intelligence engine for sales and
marketing.
Soonicorn. Stage: Series B
Salesforce, Battery Ventures, Bain Capital Ventures
and 5 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (5/10)
15
Sales Force Automation > Feed Summary > Notable Companies by Market
Lead Intelligence
Relationship Intelligence
RelSci (2010, New York City, $121M)
Web based platform to build business relationships
Soonicorn. Stage: Series D
MacAndrews & Forbes, Starr Companies, Hearst
and 3 Other Investors
RelateIQ (2011, Palo Alto, $69M)
Relationship intelligence platform for businesses
Soonicorn. Stage: Acquired
Redpoint Ventures, Felicis Ventures, NewsCorp and
20 Other Investors
Accompany (2013, Los Altos, $40.6M)
Contextual Lead intelligence application
Stage: Acquired
Ignition Partners, Charles River Ventures, Iconiq
Capital and 3 Other Investors
Lead Management
Lead Scoring
InsideSales (2004, Provo, $251M)
Cloud based Predictive Lead Management System
Unicorn. Stage: Series E
Microsoft, Questmark Partners, Hummer Winblad
Venture Partners and 7 Other Investors
Amplero (2014, Seattle, $25.5M)
Self-learning personalization platform
Soonicorn. Stage: Series B
Greycroft Partners, Ignition Partners, Wildcat
Venture Partners and 3 Other Investors
Lead Nurturing
Five9 (2001, San Ramon, $84.1M)
Cloud based contact center software
Soonicorn. Stage: Public
Adams Street Partners, Sapphire Ventures,
Hummer Winblad Venture Partners and 6 Other
Investors
Velocify (2004, El Segundo, $20.3M)
Cloud Based Sales Acceleration Software
Stage: Acquired
Volition Capital, Rustic Canyon Partners
CloudCall (2005, Leicester, $7.4M)
Cloud based business telephony services provider
Stage: Public
Barclays, Herald Investment Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (6/10)
16
Sales Force Automation > Feed Summary > Notable Companies by Market
Sales Enablement
Content Management & Demo Tools
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Unicorn. Stage: Series E
Lightspeed Venture Partners, T. Rowe Price,
General Atlantic and 2 Other Investors
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Soonicorn. Stage: Series C
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Soonicorn. Stage: Acquired
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
Content Management & Demo Tools
Highspot (2012, Seattle, $64M)
Sales engagement platform
Soonicorn. Stage: Series C
OpenView, Madrona Venture Group, Salesforce and
2 Other Investors
Bloomfire (2010, Austin, $32.8M)
SaaS workplace collaboration tool for sales and
support reps
Soonicorn. Stage: Series B
Austin Ventures, Silver Creek Ventures, Redpoint
Ventures and 2 Other Investors
Bigtincan (2008, Boston, $5M)
Mobile based content enablement system for sales
teams
Stage: Public
Southern Cross Venture Partners, Walnut Ventures
Training
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Soonicorn. Stage: Acquired
Sapphire Ventures, Sequoia Capital, Tenaya Capital
and 11 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (7/10)
17
Sales Force Automation > Feed Summary > Notable Companies by Market
Configure Price Quote
Suite
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Unicorn. Stage: Acquired
Golub Capital, IBM, Salesforce and 5 Other Investors
CloudSense (2010, London, $94.4M)
CPQ & order management software for Industry
verticals
Soonicorn. Stage: Series C
Vector Capital, MMC Ventures, Liberty Global and 6
Other Investors
SteelBrick (2009, San Francisco, $77.5M)
Configure-Price-Quote suite solutions
Soonicorn. Stage: Acquired
IVP, Emergence Capital, Salesforce and 2 Other
Investors
Suite
Model N (1999, Redwood City, $37M)
Cloud based revenue management solution for life
science and hi-tech industry
Stage: Public
Wells Fargo, Crystal Financial, Meritech Capital
Partners and 3 Other Investors
RFPIO (2015, Beaverton, $27M)
CPQ suite solutions
Soonicorn. Stage: Series A
K1 Investment Management, Bend Venture
Conference, Elevate Capital and 1 Other Investors
Sigma Systems (1996, Toronto, $21M)
Product, order management and network
provisioning solutions provider
Soonicorn. Stage: Series B
Birch Hill Equity Partners, Cisco, RedwoodVentures
and 2 Other Investors
Cameleon Software (1987, Skokie)
Multichannel CPQ Solutions Provider
Stage: Acquired
Suite
PROS Holdings (1985, Houston)
CPQ and revenue management software
Stage: Public
Sagard Holdings, TA Associates Management, JMI
Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (8/10)
18
Sales Force Automation > Feed Summary > Notable Companies by Market
Configure Price Quote
Contract Management
DocuSign (2003, San Francisco, $522M)
Digital Transaction Management Tool
Unicorn. Stage: Series F
Hercules Capital, Intel Capital, Dell Technologies
and 57 Other Investors
SpringCM (2005, Chicago, $128M)
Cloud Enterprise Content and Contract Mangement
Soonicorn. Stage: Acquired
Crestline Investors, Foundation Capital, North
Bridge and 8 Other Investors
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Soonicorn. Stage: Series C
Insight Venture Partners, Salesforce
Performance Management
Incentive Management
Xactly (2005, San Jose, $78.4M)
Sales compensation and performance management
Soonicorn. Stage: Acquired
Rembrandt Venture Partners, Bay Partners, Alloy
Ventures and 14 Other Investors
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Soonicorn. Stage: Series C
Ballast Point Ventures, Harbert Management, S3
Ventures and 1 Other Investors
Field Sales Software
Field Sales Software
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Lettuce (2011, Los Angeles, $2.1M)
Inventory and Order Management System
Soonicorn. Stage: Acquired
500 Startups, Baroda Ventures, Zelkova Ventures
and 6 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (9/10)
19
Sales Force Automation > Feed Summary > Notable Companies by Market
Channel Sales Management
Channel Sales Management
Orbitera (2011, West Hollywood, $2M)
Platform for managing sales & Marketing of SaaS
applications
Stage: Acquired
Resolute Ventures, Double M Partners, Bonfire
Ventures and 1 Other Investors
Productivity Tools
Appointment Scheduling
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
Soonicorn. Stage: Series D
Mayfield, Trinity Ventures, MHS Capital and 10
Other Investors
Virtual Assistant
Tact (2012, Redwood City, $57M)
AI powered assistant for CRM software
Soonicorn. Stage: Series C
Comcast Ventures, Salesforce, Accel Partners and 8
Other Investors
Aktana (2008, San Francisco, $46.1M)
Customer insights and sales suggestions to increase
sales productivity.
Soonicorn. Stage: Series C
Starfish Ventures, Safeguard Scientifics, HLM
Venture Partners and 1 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (10/10)
20
Sales Force Automation > Feed Summary > Notable Companies by Market
Sales Analytics
Sales Forecasting
FirstRain (2000, San Mateo, $65.4M)
Business Intelligence for Unstructured and
Structured Data
Soonicorn. Stage: Acquired
Oak Investment Partners, Diamondhead Ventures,
Ampersand Capital Partners and 4 Other Investors
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Soonicorn. Stage: Series B
Tenaya Capital, Thomvest Ventures, Blue Cloud
Ventures and 3 Other Investors
Conversation Intelligence
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Soonicorn. Stage: Series B
Georgian Partners, Redpoint Ventures, Emergence
Capital and 1 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies in Sales Force Automation in China
Notable Companies in the Sector in China
21
Sales Force Automation > Feed Summary > Notable Companies in the Sector in China
Public
WealthCraft
(2002, Hong Kong)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Recent News in Sales Force Automation Sector
Recent News
22
Sales Force Automation > Feed Summary > Recent News
Mar 2019
Digital solutions from tech startups to boost employee performance
and logistics, livemint.com
Mar 2019
Adesso Solutions Earns SMB Market Leader Distinction for TPM in
CGT Readers' Choice Survey 2019, PR Newswire
Feb 2019
Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of
Data Protection, globalsecuritymag.com
Feb 2019 Introhive Draws New Sales Talent from Tech Sector, PRWeb
Feb 2019
Timothy Nelson, Veteran ServiceNow Sales Leader, joins FreeAgent
CRM as Chief Revenue Officer, PRWeb
Feb 2019
MCH Strategic Data Announces Full Integration With HubSpot,
PRWeb
Feb 2019
Mintigo Secures $7 Million in New Funding Round Led By Glilot
Capital Partners And JAL Ventures, PR Newswire
Feb 2019
SalesLoft Named #1 Best Place to Work in Atlanta for Second Year
in a Row, Newswire
Feb 2019
SugarCRM’s Hands-On Approach Spearheads Agreement with
Nation’s Largest Chiropractic Franchise, Business Wire
Feb 2019
Compass acquires Contactually, a CRM provider to the real estate
industry, TechCrunch
Feb 2019
Chicago Tech Company Adding Hundreds of Indy Jobs, Inside INdiana
Business
Feb 2019
Independent Research Firm Names Pegasystems as a Leader in
Real-Time Interaction Management, PR Newswire
Key Recent News Key Recent News
Feb 2019
Avenue Growth Partners with Industry Veteran Amit Gupta to
Expand into $7 Billion Consumer Durables Market, Startups Journey
Feb 2019
Altify Powers the Post-CRM World with Customer Revenue
Optimization (CRO), Business Wire
Feb 2019 PROS Named Winner in 2019 CRM Watchlist Award, Business Wire
Feb 2019
Brainshark Named to Training Industry's 'Top 20 Authoring Tools
Companies List' for 2019, PR Newswire
Feb 2019
Chubu Electric Extends [24]7 Chat to Mobile, Further Enhancing CX,
MarTech Advisor
Feb 2019
Residential Home Funding Corp. Leverages Total Expert to Cultivate
Stronger Customer Relationships, Newswire
Feb 2019
Employee and Client Tracking Software Help Keep Businesses on
Top of Revenue. CRM Runner Discusses the Benefits of Client and
Employee Tracking in a CRM, Newswire
Feb 2019
Polis, the door-to-door marketer, raises another $2.5 million,
TechCrunch
Feb 2019
Berlin-based AI martech startup i2x raises €10 million in Series A
funding, EU-Startups
Feb 2019
DemandGen Launches New Implementation Services for LeanData
Customers, Newswire
Feb 2019
Seismic Exceeds 70 Integration Capabilities Ranging from CRMs to
Marketing Automation Platforms and Sales Enablement Platforms,
MarTech Advisor
Feb 2019 Salesforce competitor, Zoho, opens first office in Australia, ARN
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
23
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Docker Ecosystem
Jan 2019
Robo Advisors
Jan 2019
Advanced Materials
Jan 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Investments ($M) and number of rounds in Sales Force Automation; 2012-2019
Global Funding Trends (1/2)
25
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Sales Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 7% # of Rounds21% $ Funding
9% # of Rounds
6% $ Funding
$1.6B
$413M $570M
$811M
$1.6B
$1.1B
$2.9B
$1.3B
$6.4B
0
20
40
60
80
100
120
140
160
180
$0k
$1.B
$2.B
$3.B
$4.B
$5.B
$6.B
$7.B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
39 78 59 85 69 72 51 7
28
51
47
59 59 44
48
6
11 13 18
20
19 21 34 2
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
78
15
Total # of Rounds
$24M $46M $38M $68M $43M $60M $70M
$8M
$172M
$310M
$303M
$574M
$472M $407M $392M
$95M
$217M $215M $469M $915M $539M $2.4B $823M $1.5B
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
26
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Sales Force Automation; 2012-2019
Sales Force Automation > Investment Trends > Global Funding Trends
103
53
73
59
54
35
2
379
$2M
$2.1M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
0
50
100
150
200
250
300
350
400
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$2M $1.8M $3.2M $2.1M $2.4M $1.7M $1.6M $2.1M
$1.6B$223M $251M $385M
$1.1B
$598M
$2.5B
$951M
$6.3B
12
0
5
10
15
20
25
30
0
1E+09
2E+09
3E+09
4E+09
5E+09
6E+09
7E+09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
7 7 8 19 14 14 25 3
$413M
$1.6B
Total $ Invested
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201927
Sales Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Sales Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 3.8B 55
Bay Area 3.8B 370
Chicago 336M 39
Austin 290M 38
Cambridge 263M 16
Provo 253M 7
Seattle 236M 28
Toronto 227M 22
San Diego 189M 13
Chandler 154M 7
Total Funding
332
166
48
37
66
10
11
6
# Rounds
$10.7B
$393M
$343M
$227M
$123M
$119M
$119M
$7.1M
US
Europe
Canada
Israel
India
Latam
Japan
Australia
Note: Excludes funding information of China companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201928
Trend of Average Deal Size ($M)
$0.8 $0.8 $0.9 $1.0 $1.0 $1.1
$1.7
2012 2013 2014 2015 2016 2017 2018
Sales Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Sales Force Automation; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $15M
$200K $42.8M
$1M $70M
$150K $2B
$20.8M
$12.2M
$4M
$659K
Series C+
Series B
Series A
Seed
Stage
$10.4
$12.7 $11.4
$18.7 $15.5 $14.8 $14.6
$21.7 $17.9 $26.1
$48.2 $29.9
$142.7
$29.4
$3.4
$5.8 $5.2 $5.9
$4.8
$7.8
$5.7
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: 291 companies with undisclosed funding amount are not included
29
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
105
200
105
38
16
No. of Companies
Sales Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Sales Force Automation; as of Mar 2019
Distribution of companies by Funding Range
$36M
$705M
$2.6B
$2.7B
$6.3B
$ Investment
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Stage No. of Companies
Funding
Funnel
100%
24%
9%
5%
3%
30
Note: Numbers in the brackets show the count of companies
Time to raise
next round
93
155
285
742
3072
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
24% 2%
(69)
1%
(32)
0%
(2)
7%
(228)
68%
(2100)
38% 9%
(66)
4%
(30)
0%
(2)
8%
(60)
53%
(395)
54% 20%
(58)
7%
(21)
0%
(1)
4%
(10)
42%
(119)
60% 36%
(56)
13%
(20)
1%
(1)
1%
(2)
38%
(59)
- 48%
(45)
17%
(16)
- 2%
(2)
43%
(40)
Sales Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Sales Force Automation
Funding Funnel
18 Months
19 Months
19 Months
Investment backedBootstrapped
42
10
129
16
56
2
Soonicorns
Unicorns
Acquisitions
IPOs
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201931
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (1/9)
LATE STAGE
$1.5B - PE Jan 2019
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Koch Equity Development, Golden Gate Capital
$100M - Series E Dec 2018
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Lightspeed Venture Partners, T. Rowe Price, General
Atlantic, Jackson Square Ventures
$77M - Series C Nov 2017
CloudSense (2010, London, $94.4M)
CPQ & order management software for Industry
verticals
Vector Capital
$75M - Series E Feb 2018
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Golub Capital
LATE STAGE
$65M - Series D May 2018
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
Mayfield, Trinity Ventures, MHS Capital, DFJ,
Sapphire Ventures, Spark Capital, M12, Four Rivers
Group
$60M - Series C Apr 2018
Drift (2014, Cambridge, $107M)
Customer Segmentation and Engagement platform
Sequoia Capital, General Catalyst Partners, Charles
River Ventures
$55M - Series E Sep 2017
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Salesforce, K1 Investment Management, Iconiq
Capital, Premji Invest, IBM
$53M - Series C Sep 2017
Copper (2013, San Francisco, $87M)
CRM for Google Apps
GV, Danhua Capital, Norwest Venture Partners
LATE STAGE
$50M - Series C Jun 2018
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Insight Venture Partners, Bessemer Venture
Partners, Rembrandt Venture Partners, Atomico
$50M - Series C Apr 2018
SalesLoft (2011, Atlanta, $75.7M)
Sales Prospecting and email engagement tool
Insight Venture Partners, LinkedIn, Emergence
Capital
$47M - Series C May 2018
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Insight Venture Partners, Salesforce
$38M - Series D Aug 2017
Sansan (2007, Tokyo, $124M)
Business card management software for enterprises
SPARX Group, Sumitomo Mitsui Banking
Corporation, DCM Ventures, Salesforce
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201932
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (2/9)
LATE STAGE
$38M - Series C Sep 2018
Q4 (2006, Toronto, $65M)
Cloud-based investor relations and capital markets
solutions provider
Napier Park Global Capital, OpenText Enterprise
Apps Fund, Information Venture Partners, Espresso
Capital
$35M - Series C Sep 2018
Highspot (2012, Seattle, $64M)
Sales engagement platform
OpenView, Madrona Venture Group, Salesforce,
Shasta Ventures
$34M - PE Jul 2018
Cosential (1996, Austin, $36.1M)
Cloud-based CRM for Architecture, Engineering &
Construction businesses
JMI Management
LATE STAGE
$31M - Series C Oct 2018
Conversica (2007, Foster City, $87M)
Conversation bots provider
Providence Equity Partners, Canadian Imperial Bank
of Commerce, Savano Capital Partners, Toba Capital,
Kennet Partners, Savano Capital Partners
$30M - Series G Apr 2017
Zilliant (1999, Austin, $79.9M)
Sales Optimization platform
Goldman Sachs
$30M - Series C May 2017
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
DFJ, Mayfield, Microsoft Ventures, Trinity Ventures,
Four Rivers Group, MHS Capital
$27M - Series C Jun 2018
Tact (2012, Redwood City, $57M)
AI powered assistant for CRM software
Comcast Ventures, Salesforce, Accel Partners, M12,
Redpoint Ventures, Upfront Ventures, Alexa Fund
LATE STAGE
$26.4M - Series E Dec 2018
Sansan (2007, Tokyo, $124M)
Business card management software for enterprises
T. Rowe Price, DCM Ventures, Japan Post Capital, SBI
Holdings
$25M - Series C Jan 2018
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Insight Venture Partners
$23M - Series D May 2018
InsightSquared (2010, Cambridge, $50M)
Sales and Marketing Analytics for SMBs
Tola Capital, Accomplice, DFJ, Two Sigma
Investments, NextView Ventures
$22M - Series C Aug 2018
Teamleader (2012, Gentbrugge, $37.2M)
CRM, project management, and invoicing tool for
SMBs
Keen Venture Partners, Fortino Capital, PMV
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201933
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (3/9)
LATE STAGE
$21.1M - Series C Sep 2018
Aktana (2008, San Francisco, $46.1M)
Customer insights and sales suggestions to increase
sales productivity.
$21M - Series C Dec 2017
Leadspace (2007, Hod Hasharon, $56M)
B2B Lead Scoring Platform
Arrowroot Capital, Jerusalem Venture Partners,
Battery Ventures, Vertex Ventures
$20M - Series D Oct 2018
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
ORIX
$10M - Series D May 2017
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners, Maverick Ventures, Vintage
Investment Partners, Giza Venture Capital
LATE STAGE
$10M - Series C Oct 2018
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Deutsche Telekom Capital Partners, Insight Venture
Partners, Bessemer Venture Partners, Atomico,
Rembrandt Venture Partners
$7M - Series D Feb 2019
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Glilot Capital Partners, JAL Ventures
$6.3M - Series E Mar 2017
TimeTrade (2000, Boston, $23.9M)
Online appointment scheduling solution
Ascent Venture Partners, Origami Capital
$5M - Series C May 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
$4.6M - Series C Jun 2018
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
LATE STAGE
$4.2M - Series C May 2017
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Ballast Point Ventures, Harbert Management, S3
Ventures
$3M - Series D Dec 2017
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing and
Sales
$727k - Series C Feb 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
$531k - Series C Jan 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
PE Sep 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Ibnsina Pharma
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201934
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (4/9)
LATE STAGE
PE Jun 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Electrocomponents
PE May 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Laidlaw & Company
PE Oct 2017
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Genstar Capital
Series E Jan 2018
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
IBM
Series C Jun 2017
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Salesforce
EARLY STAGE
$40M - Series B Feb 2019
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Battery Ventures, Norwest Venture Partners,
Shlomo Kramer, Wing Venture Capital, Next World
Capital, Cisco Investments, Dharmesh Thakker
$35M - Series B Mar 2018
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Tenaya Capital, Thomvest Ventures, Blue Cloud
Ventures, Sequoia Capital, Bain Capital Ventures,
Northgate Capital
$34M - Series B Dec 2017
Tier1CRM (2008, Toronto, $34M)
CRM solutions for the banking and financial services
industry
Wavecrest Growth, MassMutual Ventures, Salesforce
EARLY STAGE
$33M - Series B Dec 2018
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Georgian Partners, Redpoint Ventures, Emergence
Capital
$32M - Series B Sep 2017
Drift (2014, Cambridge, $107M)
Customer Segmentation and Engagement platform
General Catalyst Partners, Sequoia Capital, Charles
River Ventures, HubSpot
$30M - Series B Nov 2018
RingDNA (2012, San Francisco, $37.6M)
Sales Accelerator and CRM integration with Voice
Communication
Goldman Sachs Asset Management, Palisades
Growth Capital, Bryant Stibel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201935
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (5/9)
EARLY STAGE
$30M - Series B Oct 2018
People.ai (2016, San Francisco, $37.5M)
AI based Sales rep evaluation platform
Andreessen Horowitz, Lightspeed Venture Partners,
GGV Capital, Y Combinator, Index Ventures, Shasta
Ventures
$28.4M - Series B Dec 2018
Price (2015, Pfaffenhofen, $36.7M)
Cloud-based CPQ and pricing optimization tool for
businesses
Digital+ Partners, Bain & Company, Credo Ventures,
Talis Capital
$27M - Series B Dec 2017
MindTickle (2011, Pune, $41.3M)
Gamified Employee Training Platform
Canaan Partners, Accel Partners, New Enterprise
Associates, Qualcomm Ventures
EARLY STAGE
$26.5M - Series B Feb 2019
Affinity (2015, Redwood City, $40.5M)
Relationship insights for enterprises
Sway Ventures, MassMutual Ventures, Pear
Ventures, Lars Dalgaard
$25M - Series A Jul 2018
RFPIO (2015, Beaverton, $27M)
CPQ suite solutions
K1 Investment Management
$20M - Series B Oct 2018
Total Expert (2012, Eden Prairie, $34M)
CRM, marketing, and compliance solutions for the
mortgage and real estate industries
Emergence Capital, Arthur Ventures, Rally Ventures
$20M - Series A Jul 2017
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Norwest Venture Partners, Wing Venture Capital,
Next World Capital, Shlomo Kramer
EARLY STAGE
$17.5M - Series B Aug 2017
Amplero (2014, Seattle, $25.5M)
Self-learning personalization platform
Greycroft Partners, Ignition Partners, Wildcat
Venture Partners, Seven Peaks Ventures, Trilogy
Equity Partners
$15M - Series B Jun 2017
Highspot (2012, Seattle, $64M)
Sales engagement platform
Shasta Ventures, Salesforce, Madrona Venture Group
$13.6M - Series B Jan 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
Avalon Ventures, New Enterprise Associates, Canaan
Partners, Industry Ventures, Bee Partners, Michael
Stark, CEB, Mark Cuban, Sway Ventures
$13.5M - Series A May 2017
Affinity (2015, Redwood City, $40.5M)
Relationship insights for enterprises
8VC, Sway Ventures, Pear Ventures, Great Oaks
Venture Capital, Western Technology Investment
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201936
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (6/9)
EARLY STAGE
$11.7M - Series A Feb 2019
odaseva.com (2012, Paris, $14M)
Salesforce backup, recovery, and release
management tools
PAR Technology Corp, Salesforce, Serena
$11.4M - Series A Feb 2019
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
Btov, Unternehmertum Venture Capital Partners, HV
Holtzbrinck Ventures, ASGARD Partners
$11M - Series B Apr 2018
GamEffective (2012, Tel Aviv, $21M)
Enterprise Gamification platform for Sales and
Customer service
Jerusalem Venture Partners, 2B Angels, CE Ventures,
Eshbol Ventures, Come a la maison, Lipman, Yaniv
Tal
$8.7M - Series A Feb 2018
Loopio (2014, Toronto, $8.7M)
Contract management solutions
OpenView
EARLY STAGE
$6.2M - Series B Oct 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
$5M - Series B Apr 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
Recruit Strategic Partners, WndrCo, David Brewer,
Linnea Roberts, Marc Weiss
$4M - Series A Jun 2018
Capture2 (2015, San Diego, $4M)
Contract management solutions for defense
industrial base government contractors
Mithril
$3.9M - Series A Dec 2018
Allbound (2014, Phoenix, $7.4M)
Channel sales automation solution
Canal Partners, KLHCapital, Tallwave Capital, The
Arizona Founders Fund, Stout Street Capital
EARLY STAGE
$3.8M - Series A Mar 2017
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
$3.7M - Series A Jun 2018
fullcast.io (2015, Seattle, $3.7M)
Sales operations management solutions for
businesses
Fika Ventures, Harrison Metal, Cowboy Ventures
$3M - Series A Nov 2018
Verloop (2015, Bangalore, $4M)
Automated customer support
Parampara Capital, Kris Gopalakrishnan, Dr Ranjan
Pai , Sankaranarayanan Sangameswaran, Manikkan
Sangameswaran, Nirmal Satish Shah
$2.2M - Series A Aug 2018
DotAlign (2009, New York City, $8.4M)
Relationship intelligence platform for sales teams
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201937
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (7/9)
EARLY STAGE
$2.2M - Series A Aug 2018
PractiFI (2013, Sydney, $3.5M)
Salesforce based CRM platform for the wealth
management industry
Microequities
$2.1M - Series A Dec 2018
Rekener (2016, Charlestown, $7.1M)
Customer data platform provider
$1.8M - Series A Sep 2017
Rekener (2016, Charlestown, $7.1M)
Customer data platform provider
$1.7M - Series A Feb 2018
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
$1.7M - Series A Feb 2019
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
EARLY STAGE
Series A Apr 2018
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Cisco
Series A Jul 2017
odaseva.com (2012, Paris, $14M)
Salesforce backup, recovery, and release
management tools
Serena
Series A Jun 2017
fullcast.io (2015, Seattle, $3.7M)
Sales operations management solutions for
businesses
Right Side Capital Management
Series A Jul 2017
leadtributor (2015, Munich)
Lead distribution solution
Bayern Kapital, Peter Dewald
EARLY STAGE
Series A May 2018
Validity (2018, Boston)
Data management tool
Silversmith Capital Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201938
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (8/9)
SEED STAGE
$5.6M - Seed Feb 2018
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
BlueRun Ventures, Ron Wohl, Kevin Haverty
$4.5M - Seed Apr 2018
SalesHero (2017, San Francisco, $4.5M)
AI enabled sales assistant for sales representatives
Comet Labs, Cherry Ventures, Signals VC, Baidu
Ventures
$2.7M - Seed Oct 2018
Polis (2015, Cambridge, $5.2M)
Contact database and application for field sales
$2.5M - Seed Feb 2019
Polis (2015, Cambridge, $5.2M)
Contact database and application for field sales
Initialized Capital, Semil Shah, Haystack, Alexis
Ohanian, Background Capital
$1.5M - Seed May 2018
TopOPPS (2014, St. Louis, $9M)
Sales Pipeline Management
SEED STAGE
$1M - Seed Oct 2017
Boostr (2015, Los Gatos, $1M)
Sales forecasting tools for the advertising industry
Bertelsmann Digital Media Investments, Jon
Staenberg, Bryan Gold
$711k - Seed Jun 2017
LeadSquared (2012, Bangalore, $2.7M)
Cloud-based Marketing Automation and Lead
Generation software
J Investments, Prashant Brajesh Kumar Pande,
Sankaranarayanan Krishnamoorthy, Kamlesh
Gupta, Pradeep Singh, Saurabh Gupta, Atul Bajpai,
Tirumala Reddy Karri, Archana Kumari, Mukesh
Dua, Shashwat Kumar, Jadeja Nayan
Ganashyamsinh, Kalpana Bajpai, Subramanian
Gowrishankar, Ujjwala Gupta, Nimish Sanghi
Seed Jun 2017
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
HV Holtzbrinck Ventures
SEED STAGE
Seed Nov 2017
Allbound (2014, Phoenix, $7.4M)
Channel sales automation solution
Canal Partners, Tallwave Capital, The Arizona
Founders Fund
Angel May 2017
LeadSquared (2012, Bangalore, $2.7M)
Cloud-based Marketing Automation and Lead
Generation software
Jyoti Bansal
Seed Jan 2018
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
Mercia Technologies, The North East Technology
Fund
Seed Sep 2018
Repzo (2015, Dubai)
Application for tracking & managing field sales
personnel
Jabbar
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201939
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (9/9)
SEED STAGE
Seed Jun 2017
Seamless.AI (2016, Columbus)
AI-enabled lead intelligence platform for businesses
Right Side Capital Management
Seed Mar 2018
Vahan (2016, Bangalore)
AI-enabled chat-based virtual assistant for field sales
teams
RMKB Ventures, Spike Ventures, Gokul Rajaram,
Mekin Maheshwari, Vir Kashyap, Sanjeev Agrawal
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Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months in China
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months in China
LATE STAGE
$50M - Series E Jan 2018
FXiaoKe (2011, Beijing, $283M)
mCRM and enterprise collaboration solutions for
SMBs
Kingdee
EARLY STAGE
$33M - Series B Mar 2018
Zskuaixiao (2015, Guangzhou, $33M)
Sales Rep order management app and a B2B
marketplace for FMCG products
GLP, Meituan
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019)
Most Active VC & PE Investors
41
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management(5
Investments)
Metadata, LeadCrunch, Attentive
1
Kickstart Seed Fund (4 Investments)
SalesRabbit, Tiled, Outro
2
SV Angel (3 Investments)
Ambition, Mattermark, Clearbit
3
Accel Partners (3 Investments)
MindTickle, Drips, VoiceOps
4
Altair Capital (3 Investments)
ToutApp, Unomy, Cliently
5
GV (2 Investments)
Ambition, Datanyze
6
Point Nine Capital(2 Investments)
Qwilr, PersistIQ
7
TMT Investments (2 Investments)
PandaDoc, Quote Roller
8
New Enterprise Associates(2 Investments)
Mattermark, Reachify
9
Felicis Ventures(2 Investments)
Mattermark, Pattern
10
EARLY STAGE
Emergence Capital (6 Investments)
SalesLoft, Handshake, Impartner
1
Shasta Ventures(5 Investments)
LeanData, Highspot, Aviso
2
Sequoia Capital (3 Investments)
Drift, Vymo, Clari
3
Felicis Ventures(3 Investments)
LeanData, TalkIQ, Troops
4
Cowboy Ventures(3 Investments)
Aviso, NuORDER, fullcast.io
5
Canaan Partners(3 Investments)
MindTickle, Node, Ignite Technologies
6
Fortino Capital (3 Investments)
Teamleader, Teamleader, PieSync
7
Next World Capital (3 Investments)
Gong, Copper, Aviso
8
Andreessen Horowitz (3 Investments)
People.ai, ToutApp, Tenfold
9
Grotech Ventures(3 Investments)
CircleBack, Contactually, CommercialTribe
10
LATE STAGE
Insight Venture Partners (3 Investments)
Pipedrive, SalesLoft, Showpad
1
Sapphire Ventures (2 Investments)
Outreach, Inkling
2
GV (2 Investments)
DocuSign, Copper
3
Kleiner Perkins(2 Investments)
InsideSales, RelateIQ
4
General Atlantic (2 Investments)
Seismic, Inkling
5
Bain Capital Ventures(2 Investments)
DocuSign, Infusionsoft
6
Intel Capital(2 Investments)
DocuSign, Vizury
7
M12(2 Investments)
Outreach, Tact
8
DFJ
Outreach
9
Ignition Partners
Accompany
10
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201942
Sales Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Y Combinator(22 Investments)
Observe, People.ai, Ambition
1
MassChallenge(11 Investments)
Qstream, ONDiGO, Polis
2
Plug and Play Tech Center(11
Investments)
Vymo, PandaDoc, Shelvspace
3
Techstars(10 Investments)
Outreach, Attentive, Tenfold
4
Alchemist Accelerator(9 Investments)
Metadata, Badger Maps, LeadIQ
5
500 Startups(7 Investments)
LeadGenius, Metadata, Node
6
9Mile Labs(4 Investments)
fullcast.io, Seamless.AI, Viato
7
Acceleprise(4 Investments)
Allbound, LeadCrunch, Nova.ai
8
Startupbootcamp(4 Investments)
Dragon Wealth, PicUp Mobile, PredictLeads
9
Wayra(3 Investments)
SalesOptimize, Toky, Billage
10
OTHER NOTABLE INVESTORS
Salesforce(17 Investments)
Conga, InsideSales, CloudSense
1
Goldman Sachs(5 Investments)
Sansan, DataFox, Zilliant
2
FundersClub(5 Investments)
LeanData, LeadGenius, PersistIQ
3
Kima Ventures(5 Investments)
Evercontact, MailLift, Immediately
4
Square 1 Bank(4 Investments)
SpringCM, CircleBack, DialogTech
5
Enterprise Ireland(3 Investments)
Channel Mechanics, SalesOptimize, TenderScout
6
Microsoft Ventures(3 Investments)
Outreach, Tact, InTouchApp
7
Danhua Capital(3 Investments)
EverString, Copper, TalkIQ
8
JMI Management(3 Investments)
Seismic, Cosential, PROS Holdings
9
Keiretsu Forum (3 Investments)
Mediafly, Attachedapps, BlueCamroo
10
DEBT INVESTORS
Lighter Capital(17 Investments)
Cosential, SteelBrick, Growbots
1
Western Technology Investment(10
Investments)
Mintigo, DocSend, Xactly
2
Hercules Capital(5 Investments)
DocuSign, Bullhorn, Spring Mobile Solutions
3
Silicon Valley Bank(4 Investments)
Impartner, 6sense, Q4
4
Kreos Capital(4 Investments)
Artesian, GamEffective, DueDil
5
NewSpring Capital(3 Investments)
DialogTech, NuORDER, Journey Sales
6
Wellington Financial(3 Investments)
Conversica, SpringCM, Xactly
7
Mercia Technologies(2 Investments)
Refract, BlackCurve
8
PMV(2 Investments)
Teamleader, PieSync
9
Harbert Management(2 Investments)
CloudSense, Iconixx
10
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201943
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (3/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (4/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (5/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (6/7)
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Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (7/7)
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Sales Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
51
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
GovTech
Jan 2019
Customer Success Management
Jan 2019
PR Tech
Jan 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Sales Force Automation
53 Feed Report - Sales Force Automation - Mar 2019
Sales Force Automation > Market Details > BlueBox
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Key Sub Sectors (1/2)
54
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies offering end-to-end software suites for enterprises to manage their relationships
and inte....
Infor (2002, New York City, Acquired)
Infusionsoft (2001, Chandler, $154M)
1385 177 $5.2B
Configure Price Quote
Companies which offer end-to-end software suites for businesses to configure products, fix
price, an....
Apttus (2006, San Mateo, Acquired)
DocuSign (2003, San Francisco, $522M)
139 50 $1.9B
Lead Management
Companies that provide solutions to capture leads, tracking their activities and behaviour,
qualify and engage with them
Five9 (2001, San Ramon, Public)
InsideSales (2004, Provo, $251M)
332 88 $922M
Lead Generation
Companies that provide solutions to businesses for cultivating potential customers for its
products or services
Rain King Software (2007, Bethesda,
Acquired)
Radius (2009, San Francisco, $133M)
275 97 $920M
Sales Enablement
Companies offering solutions which provide the sales reps with information, content, and
tools helpi....
ClearSlide (2009, San Francisco, Acquired)
Seismic (2011, San Diego, $179M)
223 92 $916M
Sales Analytics
Companies which offer tools for businesses to analyze Customer Relationship Management
(CRM) data, g....
FirstRain (2000, San Mateo, Acquired)
Gong (2015, Tel Aviv, $68M)
134 49 $599M
Lead Intelligence
Companies which provide account level intelligence to sales for capturing as much data as
possible o....
RelateIQ (2011, Palo Alto, Acquired)
RelSci (2010, New York City, $121M)
60 42 $409M
Performance Management
Companies which offer platforms for businesses to assess sales rep performance, manage
their incenti....
Centive (1997, Lowell, Acquired)
Again Technologies (1996, Pleasanton,
$31.9M)
57 23 $393M
Sales Force Automation > Market Details > Key Sub Sectors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Key Sub Sectors (2/2)
55
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Productivity Tools
Companies offering a set of tools for businesses to increase sales representative productivity
inclu....
ToutApp (2011, San Francisco, Acquired)
Outreach (2013, Seattle, $125M)
159 55 $366M
Channel Sales Management
Companies offering end-to-end software platforms for businesses to manage their channel
sales partners
BlueRoads (2001, San Mateo, Acquired)
Channel Wave (1997, Massachusetts,
$60.5M)
90 29 $339M
Sales Force Automation > Market Details > Key Sub Sectors
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Detailed Sector Taxonomy (1/6)
56
Sales Force Automation > Market Details > Detailed Sector Taxonomy
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Detailed Sector Taxonomy (2/6)
57
Sales Force Automation > Market Details > Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (3/6)
58
Sales Force Automation > Market Details > Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (4/6)
59
Sales Force Automation > Market Details > Detailed Sector Taxonomy
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Detailed Sector Taxonomy (5/6)
60
Sales Force Automation > Market Details > Detailed Sector Taxonomy
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Detailed Sector Taxonomy (6/6)
61
Sales Force Automation > Market Details > Detailed Sector Taxonomy
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Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+16)
Sales Analytics > Conversation Intelligence
Companies which offer tools for the measurement, collection, and analysis of phone call data of sales
representatives
(Companies covered 42 | Funded 15 | Total Funding $241M)
$133M
(+$103M)
15
(+7)
Gong
(2015, Tel Aviv, $68M)
2
(+1)
CRM > SMB Suite
Companies which offer a CRM suite for small and medium sized businesses (SMBs)
(Companies covered 817 | Funded 92 | Total Funding $677M)
$129M
(-$42.5M)
15
(-17)
Copper
(2013, San Francisco, $87M)
3
(+4)
Sales Enablement > Content Management & Demo Tools
Companies which enables businesses to manage sales collateral and also pitch the content to prospects
through interactive methods
(Companies covered 105 | Funded 44 | Total Funding $644M)
$190M
(+$62.5M)
11
(-2)
Seismic
(2011, San Diego, $179M)
4
(+6)
Sales Enablement > Training
Companies offering tools for sales managers to train, guide, and assess sales representatives
(Companies covered 53 | Funded 23 | Total Funding $217M)
$80.4M
(+$18.4M)
13
(+3)
People.ai
(2016, San Francisco, $37.5M)
5
(+2)
Sales Analytics > Sales Forecasting
Companies which offers tools for businesses to manage deals in their pipeline and additionally forecast
its sales on a periodic basis
(Companies covered 80 | Funded 32 | Total Funding $340M)
$74.1M
(+$16.5M)
13
(-3)
Clari
(2012, Mountain View, $61M)
6
(-)
Configure Price Quote > Suite
Companies which offer end-to-end software suites for businesses to configure products, fix price, and
prepare customised quotes for prospects
(Companies covered 78 | Funded 29 | Total Funding $892M)
$248M
(-$161M)
8
(-5)
CloudSense
(2010, London, $94.4M)
7
(+6)
Lead Management > Lead Nurturing > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads
(Companies covered 41 | Funded 13 | Total Funding $250M)
$147M
(+$105M)
8
(-)
Drift
(2014, Cambridge, $107M)
62
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/4)
Top Markets by Funding in Sales Force Automation in last 2 years (March 2017 - February 2019)
Sales Force Automation > Market Details > Top Markets of Investment Activity
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Top Markets of Investment Activity (2/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
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Top Markets of Investment Activity (3/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
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Top Markets of Investment Activity (4/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Rank Market # Investments Key Investments
1
Sales Enablement > Training
Companies offering tools for sales managers to train, guide, and assess sales representatives
(Companies created 53 | Funded 23 | Total Funding $217M )
3
People.ai (2016, San Francisco, $37.5M)
Allego (2013, Needham, $7.5M)
2
Sales Analytics > Conversation Intelligence
Companies which offer tools for the measurement, collection, and analysis of phone call data of sales
representatives
(Companies created 42 | Funded 15 | Total Funding $241M )
1 Gong (2015, Tel Aviv, $68M)
3
Lead Management > Lead Nurturing > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads
(Companies created 41 | Funded 13 | Total Funding $250M )
1 Drift (2014, Cambridge, $107M)
4
Lead Management > Lead Nurturing > Telephone
Companies which offer software platforms to run and track telephone-based prospect engagement
campaigns
(Companies created 64 | Funded 23 | Total Funding $174M )
1 Tenfold (2013, Austin, $17.3M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
66
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2017 - February 2019)
Sales Force Automation > Market Details > Top Markets of Early Stage Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Y Combinator (#2), Venture Catalysts (#1)
Seed Accel Partners (#1), Floodgate Fund (#1)
Series A/B Salesforce (#1), Emergence Capital (#1)
Series C+ NewSpring Capital (#1), River Cities Capital Funds (#1)
TalkIQ May - 2018
Acq by Dialpad
$11.4M - Series A
I2x.ai (2016, Berlin, $11.4M)
$40M - Series B
Gong (2015, Tel Aviv, $68M)
$33M - Series B
Chorus.ai (2015, San Francisco,
$55.3M)
$8.1M - Series A
Observe (2016, Bangalore, $8.3M)
Series A
Gong (2015, Tel Aviv, $68M)
$120k - Seed
Observe (2016, Bangalore, $8.3M)
$153k - Angel
Observe (2016, Bangalore, $8.3M)
$2M - Seed
loris (2018, New York City, $2M)
Seed
Refract (2015, Newcastle Upon Tyne,
$1.2M)
$14M - Series A
TalkIQ (2013, San Francisco, $21M)
$2.1M - Seed
Rambl (2017, Minneapolis, $2.1M)
Feb 2019
Berlin-based AI martech startup i2x raises €10 million in
Series A funding, EU-Startups
Feb 2019
Chorus.ai Wins Six Stevie Awards, Including Two Gold in
2019 Stevie Awards for Sales & Customer Service, Citybizlist
Feb 2019
Gong.io nabs $40M investment to enhance CRM with voice
recognition, TechCrunch
Dec 2018
Chorus.ai Raises $33M Series B Financing to Advance Quota
Attainment Transformation for High-growth Sales Teams, PR
Newswire
Nov 2018
RingCentral Announces New Voice Analytics AI Partnerships
with Gong.io, ThetaLake, and Velvetech, AiThority
Aug 2018
Observe.ai Raises $8 Mn Funding to Improve its AI Platform,
ReadITQuik
Aug 2018
Gryphon Networks Hires Brian Steele as New Vice President
of Product Management, Business Wire
Jul 2018 Dialog Tech Hires Agency Vet For Marketing Role, MediaPost
Jun 2018 Aftercode Officially Changes Name to Rambl, TECHdotMN
Mar 2018
DialogTech Announces Enhanced Integration with Adobe
Experience Cloud, Technology-Signals
Jan 2018
DialogTech to Integrate with Bing Ads to Track and Analyze
Call Conversions, MarTech Advisor
Nov 2017
Qurious wins award for Explorer Box, releases new AR app,
ToyNews
Aug 2017
Gryphon Wins Industry Award for Cloud Sales Performance
Platform, Technology Marketing Corporation
Apr 2017
VoiceOps Launches to Boost Enterprise Sales by Analyzing
Voice Data, Tech Cocktail
News
1
3
7
15
42
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Sales Analytics > Conversation Intelligence: Market Factsheet
67
Exits
Most Active Investors
Recent InvestmentsCompanies which offer tools for
the measurement, collection, and
analysis of phone call data of sales
representatives
Gong
(2015, Tel Aviv, $68M)
DialogTech
(2005, Chicago, $63M)
Chorus.ai
(2015, San Francisco, $55.3M)
TalkIQ
(2013, San Francisco, $21M)
I2x.ai
(2016, Berlin, $11.4M)
Top Companies
#1 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Conversation Intelligence
Companies Created 42 | Funded 15 | Total Funding $241M
0
10
20
30
$0k
$100M
$200M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Conversation Intelligence
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Sales Analytics > Conversation Intelligence: Top Companies
Sales Force Automation > Market Details > Market: Conversation Intelligence
#1 Top Markets of Investment Activity
Market: Conversation Intelligence
Analyst’s Pick
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Minicorn. Stage: Series B
Battery Ventures, Norwest Venture Partners,
Shlomo Kramer and 6 Other Investors
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Soonicorn. Stage: Series B
Georgian Partners, Redpoint Ventures, Emergence
Capital, Angular Ventures
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
Minicorn. Stage: Series A
Btov, Unternehmertum Venture Capital Partners,
HV Holtzbrinck Ventures, ASGARD Partners
Observe (2016, Bangalore, $8.3M)
Customer conversation analytics for sales team
Editor's Pick. Stage: Series A
Nexus Venture Partners, Liquid 2 Ventures, Hack
VC and 5 Other Investors
Analyst’s Pick
loris (2018, New York City, $2M)
Hard conversations navigation solution
Editor's Pick. Stage: Seed
Kapor Capital, Omidyar Network, Homebrew and 8
Other Investors
VoiceOps (2016, San Francisco, $2M)
Call analytics for inside sales
Editor's Pick. Stage: Seed
Founders Fund, Accel Partners, Lowercase Capital
and 3 Other Investors
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
Minicorn. Stage: Seed
Mercia Technologies, The North East Technology
Fund, IP Group and 7 Other Investors
Variphy (2004, Lafayette)
Conversation intelligence solutions for enterprises
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
69
Sales Analytics > Conversation Intelligence: Leaderboard
Sales Force Automation > Market Details > Market: Conversation Intelligence
#1 Top Markets of Investment Activity
Better than Market Average
Market: Conversation Intelligence
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Gong 2015 Tel Aviv Series B $68M 4 - - - 3 4.3k - - 10 - - 236 6%
4.9 Observe 2016 Bangalore Series A $8.3M 3 5 - - - 56 - - 1 - - 19 51%
4.5 DialogTech 2005 Chicago Series E $63M 10 - - - - 6.5k - - 18 - - -38 -1%
4.2 Chorus.ai 2015
San
Francisco
Series B $55.3M 3 - - - - - - - 5 - - - -
4.2 Refract 2015
Newcastle
Upon Tyne
Seed $1.2M 4 4 - - 4 1.7k - - - - - 126 8%
4.0 TalkIQ 2013
San
Francisco
Acquired $21M 2 - - - - 435 - - 4 - - -7 -2%
3.8
Gryphon
Networks
1995 Norwood Series C $7M 1 5 - - - - - - 6 - - - -
3.8 loris 2018
New York
City
Seed $2M 1 5 - - 3 187 - - 1 - - 10 6%
3.7 I2x.ai 2016 Berlin Series A $11.4M 2 4 - - - - - - 1 - - - -
3.2 Rambl 2017
Minneapoli
s
Seed $2.1M 1 - - - 3 77 - - 1 - - 21 38%
3.1 VoiceOps 2016
San
Francisco
Seed $2M 2 3 - - - 278 - - 2 - - -2 -1%
3.0 Qurious 2013
San
Francisco
Seed - 2 5 - - 4 - - - 2 - - - -
2.1 SaaS Labs 2014 Noida Funded - - - - - 3 66 - - - - - 6 10%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Y Combinator (#2), 500 Startups (#2)
Seed Keiretsu Forum (#2), GV (#1)
Series A/B Fortino Capital (#2), Emergence Capital (#1)
Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1)
Dynacommerce Feb - 2019
Acq by Tech Mahindra for $17.8M
Tour de Force Oct - 2018
Acquired
Sellf Sep - 2018
Acq by ForceManager
Mediarails Sep - 2018
Acq by IMPACT
Base CRM Sep - 2018
Acq by Zendesk
Swiftpage May - 2018
Acq by SFW Capital Partners
$1.6M - Seed
Pico (2016, Brooklyn, $1.6M)
$20M - Series D
Infusionsoft (2001, Chandler, $154M)
$22M - Series C
Teamleader (2012, Gentbrugge,
$37.2M)
$1.5M - Seed
Spiro Technologies (2014, Boston,
$6M)
Seed
item8 (2017, Nicosia)
$5.6M - Seed
FreeAgent CRM (2016, Guadalajara,
$5.6M)
Feb 2019
Timothy Nelson, Veteran ServiceNow Sales Leader, joins
FreeAgent CRM as Chief Revenue Officer, PRWeb
Feb 2019
Chicago Tech Company Adding Hundreds of Indy Jobs, Inside
INdiana Business
Feb 2019
Membrain Announced as Red Herring Top 100 Winner,
Newswire
Feb 2019
Web Profits Wins Three New Contracts with LJ Hooker,
Nimble, & Logitech, Medianet
Feb 2019
Insightly Extends Its Industry Leading CRM with New
Territory Visualization, Analytics, and Pricing and Quoting,
Business Wire
Feb 2019
Concardis And Scopevisio Collaborate On The Automation Of
Financial Processes, Financial IT
Feb 2019
Global Employee Scheduling Software Market 2019 –
Humanity, Pioneer Works, Deputechnologies, Nimble
Software Systems, Lincoln Trail Publishing
Feb 2019
Key Martech Leaders Join ActiveCampaign to Bring their
Experience at Scale as the Company Reaches More Than
60,000 Businesses Around the Globe, PR Newswire
Feb 2019
First Ever Artificial Intelligence Functionality for Mobile
CRM Launched, CMS-Connected
Jan 2019
Infusionsoft Rebrands As Keap, Releases New Client
Management Software, Demand Gen Report
Jan 2019
Canada’s Fizz Selects Etiya to Drive Digital Brand Strategy,
TELECOMDRIVE
Jan 2019
Creating Your Space/Retail Lead Management team, Floor
Covering Weekly
News
20
11
29
92
817
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > SMB Suite: Market Factsheet
70
Exits
Most Active Investors
Recent InvestmentsCompanies which offer a CRM
suite for small and medium sized
businesses (SMBs)
Infusionsoft
(2001, Chandler, $154M)
Copper
(2013, San Francisco, $87M)
YOUCENTRIC
(Charlotte, $56M)
Base CRM
(2009, Chicago, $52.9M)
Top Companies
#2 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: SMB Suite
Companies Created 817 | Funded 92 | Total Funding $677M
0
10
20
30
$0k
$100M
$200M
$300M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: SMB Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201971
CRM > SMB Suite: Top Companies
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Market: SMB Suite (1/2)
Analyst’s Pick
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
ORIX, Allure Ventures, Arthur Ventures and 9 Other
Investors
Copper (2013, San Francisco, $87M)
CRM for Google Apps
Editor's Pick. Stage: Series C
GV, Danhua Capital, Norwest Venture Partners and
6 Other Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Acquired
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Soonicorn. Stage: Series C
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 3 Other Investors
Analyst’s Pick
Nimble (2009, Santa Monica, $24.5M)
Social Business CRM
Minicorn. Stage: Series A
GV, Indicator Ventures, Jason Calacanis and 9 Other
Investors
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
Minicorn. Stage: Seed
BlueRun Ventures, Ron Wohl, Kevin Haverty
Teamleader (2012, Ghent, $3.7M)
CRM, project management and invoicing tool
Editor's Pick. Stage: Series B
Fortino Capital
Apptivo (2009, Chennai)
Business management platform
Minicorn. Stage: Unfunded
1CRM (1989, Stuttgart)
Customer relationship management solution
Editor's Pick. Stage: Unfunded
Analyst’s Pick
Adsoup (2017, Bangkok)
Digital multi-channel sales lead management
solution
Editor's Pick. Stage: Unfunded
AGILIA (2014, Leonding)
Customer relationship management solution
Editor's Pick. Stage: Unfunded
CRMZi (2015, Melbourne)
Cloud based CRM & Accounting solution
Editor's Pick. Stage: Unfunded
Eudonet (2000, Courbevoie)
Customer relationship management(CRM) solutions
for businesses
Editor's Pick. Stage: Funded
Freshsales (2016, Chennai)
Cloud-based CRM for SMBs
Editor's Pick. Stage: Unfunded
ITCube (1999)
CRM solution for small and medium businesses
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201972
CRM > SMB Suite: Top Companies
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Market: SMB Suite (2/2)
Analyst’s Pick
Koban (2012, Grandris)
CRM suite with integrated marketing automation
tools
Editor's Pick. Stage: Unfunded
Scopevisio (1990, Bonn)
Customer relationship and marketing management
solution
Editor's Pick. Stage: Unfunded
SumaCRM (2014, Madrid)
Integrated CRM solution for SME's
Editor's Pick. Stage: Unfunded
YetiForce (2014, Warsaw)
Customer relationship management software
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
73
CRM > SMB Suite: Leaderboard
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Better than Market Average
Market: SMB Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
ActiveCampa
ign
2003 Chicago Funded $20M 1 - - - - 8k - - 11 - - 557 8%
5.0 Nimble 2009
Santa
Monica
Series A $24.5M 4 - 3 - - 17.3k 30k 138 34 14 11% 587 4%
4.9 Base CRM 2009 Chicago Acquired $52.9M 4 - 4 - - 19 300k 2.3k 4 115 5% - -
4.7 Streak 2011
San
Francisco
Seed $2.3M 3 - 3 - - 4.2k 75k 247 2 87 54% 90 2%
4.6 Copper 2013
San
Francisco
Series C $87M 2 4 5 4 4 255 30k 558 7 20 4% - -
4.5
Spiro
Technologies
2014 Boston Seed $6M 3 - 4 - 5 21k 30k 46 2 2 5% - -
4.4 Insightly 2009
San
Francisco
Series C $38M 3 - 4 - - - 300k 1.5k 16 22 2% - -
4.4 Infusionsoft 2001 Chandler Series D $154M 8 - 3 - - 3 31k 166 12 - - - -
4.4 Workbooks 2007 Reading Seed $2.3M 1 - - - - 2.9k - - 8 - - 57 2%
4.3
In Mind
Cloud
2012 Singapore Series A - 1 - - - 4 508 - - 4 - - 683
-
390%
4.2 Baker 2014 Denver Series A $11.1M 3 4 - - 3 3.9k - - 10 - - - -
4.2
PipelineDeal
s
2006 Wayne Series A $1M 1 - 4 - - 3.4k 30k 105 8 3 3% 25 1%
4.1 Swiftpage 2001 Denver Acquired $2.5M 1 - - - 5 2.9k - - 2 - - -27 -1%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Ben Franklin Technology Partners (#1)
Seed Felicis Ventures (#1), Cowboy Ventures (#1)
Series A/B Floodgate Fund (#3), Salesforce (#2)
Series C+ Goldman Sachs (#1), Insight Venture Partners (#1)
FatStax Sep - 2018
Acq by Bigtincan
ROInnovation Jun - 2018
Acq by Upland Software for $12.5M
SAVO May - 2018
Acq by Seismic
ClearSlide Dec - 2017
Acquired
Docurated Dec - 2017
Acq by Quark Software
Contondo Nov - 2017
Acq by Bigtincan
$100M - Series E
Seismic (2011, San Diego, $179M)
$35M - Series C
Highspot (2012, Seattle, $64M)
$5M - PE
Accent Technologies (1990,
Melbourne, $5M)
$3.8M - Series B
Mediafly (2006, Chicago, $15.6M)
$4.6M - Series C
Showpad (2011, San Francisco, $90.1M)
$500k - Series A
Journey Sales (2014, Philadelphia,
$4.6M)
Feb 2019
Seismic Exceeds 70 Integration Capabilities Ranging from
CRMs to Marketing Automation Platforms and Sales
Enablement Platforms, MarTech Advisor
Feb 2019
Bigtincan Named a Leader in the Aragon Research Tech
SpectrumTM for Sales Coaching and Learning, 2019, Business
Wire
Feb 2019
Showpad Appoints HP, IBM and Unit4 Veteran Dave
Goossens as Vice President of Services and Support, PRWeb
Feb 2019
Bigtincan Adds Sales Training Capabilities To AI-Powered
Enablement Hub, Demand Gen Report
Jan 2019
Mediafly Partners with Lessonly, Announces Mediafly
Readiness to Boost Training, Best-in-Class Solutions,
Technology-Signals
Jan 2019
Bigtincan wins record $7.2 million T-Mobile contract
extension, shares surge, Proactive Investors
Dec 2018
Seismic vessels complete tandem drydocking at Damen
Shiprepair Amsterdam, Offshore Magazine
Dec 2018 Seismic Raises $100 Million in Series E Funding, PR Newswire
Dec 2018
Global Knowledge Management Market 2018 –
CallidusCloud, ProProfs, Pgi, Bloomfire, Chadha Software
Technologies, ComAround, MindTouch, Truthweek
Oct 2018 Fision, Continuity Logic Agree to Merge, Hotel Business
Sep 2018 Seismic unveils powered clothing line, Just-Style
Sep 2018
DecisionLink Adds Three More Heavy Hitters to Its Board of
Directors, Newswire
Aug 2018
Shearwater to Buy Schlumberger’s Seismic Business,
Maritime Activity Reports
News
15
8
23
44
105
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Sales Enablement > Content Management & Demo Tools: Market Factsheet
74
Exits
Most Active Investors
Recent InvestmentsCompanies which enables
businesses to manage sales
collateral and also pitch the
content to prospects through
interactive methods
Bigtincan
(2008, Boston, $5M)
Seismic
(2011, San Diego, $179M)
Showpad
(2011, San Francisco, $90.1M)
ClearSlide
(2009, San Francisco, $89M)
Top Companies
#3 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
Companies Created 105 | Funded 44 | Total Funding $644M
0
20
40
$0k
$500M
$1.B
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Content Management & Demo Tools
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201975
Sales Enablement > Content Management & Demo Tools: Top Companies
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
#3 Top Markets of Investment Activity
Market: Content Management & Demo Tools
Analyst’s Pick
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Unicorn. Stage: Series E
Lightspeed Venture Partners, T. Rowe Price,
General Atlantic and 2 Other Investors
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Soonicorn. Stage: Series C
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Soonicorn. Stage: Acquired
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
SAVO (1999, Chicago, $79M)
Sales enablement software
Editor's Pick. Stage: Acquired
Sapphire Ventures, Sterling Partners, Goldman
Sachs
Analyst’s Pick
Highspot (2012, Seattle, $64M)
Sales engagement platform
Soonicorn. Stage: Series C
OpenView, Madrona Venture Group, Salesforce and
2 Other Investors
Bloomfire (2010, Austin, $32.8M)
SaaS workplace collaboration tool for sales and
support reps
Soonicorn. Stage: Series B
Austin Ventures, Silver Creek Ventures, Redpoint
Ventures and 2 Other Investors
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Editor's Pick. Stage: Acquired
Commonwealth Capital Ventures, Kodiak Venture
Partners, North Bridge
Contondo (2011, Las Vegas)
Sales enablement software for businesses
Editor's Pick. Stage: Acquired
Analyst’s Pick
Kinetizine (2010, Zug)
Content management platform to track & analyze
leads
Editor's Pick. Stage: Unfunded
Showell (2012, Jyvaskyla)
Mobile sales enablement for sales teams
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
76
Sales Enablement > Content Management & Demo Tools: Leaderboard
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
#3 Top Markets of Investment Activity
Better than Market Average
Market: Content Management & Demo Tools
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Seismic 2011 San Diego Series E $179M 4 - 4 - - 2.9k 8k 19 43 6 46% 232 9%
4.9 Showpad 2011
San
Francisco
Series C $90.1M 5 4 4 - - 4.5k 30k 93 20 13 16% 196 5%
4.5 Qvidian 2010 Cincinnati Acquired $20M 2 - - - - 1.7k - - 4 - - 19 1%
4.4 Highspot 2012 Seattle Series C $64M 4 - - - - - - - 15 - - 190
-
100%
4.4 DocSend 2013
San
Francisco
Series A $9.7M 2 5 - - - 1.7k - - 6 - - 3 -
4.3
Decision
Link
2009 Atlanta Seed $1.1M 3 5 - - - 1.7k - - 2 - - 408 33%
4.0 ClearSlide 2009
San
Francisco
Acquired $89M 4 - - - - 15.9k - - 11 - - -209 -1%
4.0 Mediafly 2006 Chicago Series B $15.6M 12 - 3 2 3 2.7k 44k 240 8 19 9% 130 5%
3.7
MobileForce
Software
2005 Sunnyvale Series B $13.1M 4 5 4 - - 1.5k 750 6 5 - - -13 -1%
3.7 Paperflite 2016 Chennai Seed $400k 1 5 5 - - 128 7 1 1 - - 7 6%
3.6 Docurated 2012
New York
City
Acquired $5.4M 2 - - - - 1.5k - - 2 - - -20 -1%
3.6 SAVO 1999 Chicago Acquired $79M 5 - 4 - - - 30k 63 1 1 2% - -
3.5 Bigtincan 2008 Boston Public $5M 1 1 4 - - 2.1k 3k 14 36 1 8% 12 1%
3.5 Bsharp 2012 Bangalore Seed - 1 5 5 - - - 25k 326 - 61 23% - -
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201977
#4 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Training
Companies Created 53 | Funded 23 | Total Funding $217M
Market: Training
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201978
Sales Force Automation > Market Details > Market: Training
#4 Top Markets of Investment Activity
Market: Training
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201979
Sales Force Automation > Market Details > Market: Training
#4 Top Markets of Investment Activity
Better than Market Average
Market: Training
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201980
#5 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Sales Forecasting
Companies Created 80 | Funded 32 | Total Funding $340M
Market: Sales Forecasting
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201981
Sales Force Automation > Market Details > Market: Sales Forecasting
#5 Top Markets of Investment Activity
Market: Sales Forecasting
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201982
Sales Force Automation > Market Details > Market: Sales Forecasting
#5 Top Markets of Investment Activity
Better than Market Average
Market: Sales Forecasting
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201983
#6 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Suite
Companies Created 78 | Funded 29 | Total Funding $892M
Market: Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201984
Sales Force Automation > Market Details > Market: Suite
#6 Top Markets of Investment Activity
Market: Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201985
Sales Force Automation > Market Details > Market: Suite
#6 Top Markets of Investment Activity
Better than Market Average
Market: Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201986
#7 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Conversational Bots
Companies Created 41 | Funded 13 | Total Funding $250M
Market: Conversational Bots
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201987
Sales Force Automation > Market Details > Market: Conversational Bots
#7 Top Markets of Investment Activity
Market: Conversational Bots
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201988
Sales Force Automation > Market Details > Market: Conversational Bots
#7 Top Markets of Investment Activity
Better than Market Average
Market: Conversational Bots
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201989
#8 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Multi-Industry
Companies Created 204 | Funded 24 | Total Funding $4.3B
Market: Multi-Industry
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201990
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Market: Multi-Industry (1/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201991
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Market: Multi-Industry (2/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201992
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Better than Market Average
Market: Multi-Industry
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201993
#9 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Contact Database
Companies Created 199 | Funded 68 | Total Funding $478M
Market: Contact Database
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201994
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Market: Contact Database (1/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201995
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Market: Contact Database (2/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201996
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Better than Market Average
Market: Contact Database
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201997
#10 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Relationship Intelligence
Companies Created 34 | Funded 23 | Total Funding $398M
Market: Relationship Intelligence
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201998
Sales Force Automation > Market Details > Market: Relationship Intelligence
#10 Top Markets of Investment Activity
Market: Relationship Intelligence
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201999
Sales Force Automation > Market Details > Market: Relationship Intelligence
#10 Top Markets of Investment Activity
Better than Market Average
Market: Relationship Intelligence
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019100
#11 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Predictive Lead Generation
Companies Created 60 | Funded 24 | Total Funding $426M
Market: Predictive Lead Generation
Tracxn - Sales Force Automation Startup Landscape
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Tracxn - Sales Force Automation Startup Landscape
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Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape
Tracxn - Sales Force Automation Startup Landscape

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Tracxn - ERP Sector Startup Landscape
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Tracxn - Tech for Film & TV Startup Landscape
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Tracxn - RetailTech Startup Landscape
Tracxn - RetailTech Startup LandscapeTracxn - RetailTech Startup Landscape
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Tracxn - Blockchain Infrastructure Startup Landscape
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Tracxn - Nonprofit Tech Startup Landscape"
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Tracxn - Nonprofit Tech Startup Landscape"Tracxn
 
Tracxn - Online Video Startup Landscape
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Tracxn - Online Video Startup LandscapeTracxn
 
Tracxn - Enterprise Video Startup Landscape
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Tracxn - Enterprise Video Startup LandscapeTracxn
 
Tracxn - Nanotechnology Sector Startup Landscape
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Tracxn - Nanotechnology Sector Startup LandscapeTracxn
 
Tracxn - Big Data Analytics Startup Landscape
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Tracxn - Online Gifting Startup LandscapeTracxn
 
Tracxn - Consumer Robotics Startup Landscape
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Tracxn - Consumer Robotics Startup LandscapeTracxn
 
Tracxn - Smart Cities Startup Landscape
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Tracxn - Big Data Infrastructure Startup LandscapeTracxn
 
Tracxn - Smart Cars Startup Landscape
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Tracxn - Smart Cars Startup LandscapeTracxn
 
Tracxn - Matchmaking Startup Landscape
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Tracxn - Matchmaking Startup LandscapeTracxn
 
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Tracxn - Logistic Tech Startup Landscape
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Tracxn - Horticulture Startup Landscape
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Tracxn - ERP Sector Startup Landscape
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Tracxn - Software Libraries Startup Landscape
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Tracxn - ERP Startup Landscape
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Tracxn - Tech for Film & TV Startup Landscape
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Tracxn - RetailTech Startup Landscape
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Tracxn - RetailTech Startup Landscape
 
Tracxn - Blockchain Infrastructure Startup Landscape
Tracxn - Blockchain Infrastructure Startup LandscapeTracxn - Blockchain Infrastructure Startup Landscape
Tracxn - Blockchain Infrastructure Startup Landscape
 
Tracxn - Nonprofit Tech Startup Landscape"
Tracxn - Nonprofit Tech Startup Landscape"Tracxn - Nonprofit Tech Startup Landscape"
Tracxn - Nonprofit Tech Startup Landscape"
 
Tracxn - Online Video Startup Landscape
Tracxn - Online Video Startup LandscapeTracxn - Online Video Startup Landscape
Tracxn - Online Video Startup Landscape
 
Tracxn - Enterprise Video Startup Landscape
Tracxn - Enterprise Video Startup LandscapeTracxn - Enterprise Video Startup Landscape
Tracxn - Enterprise Video Startup Landscape
 
Tracxn - Nanotechnology Sector Startup Landscape
Tracxn - Nanotechnology Sector Startup LandscapeTracxn - Nanotechnology Sector Startup Landscape
Tracxn - Nanotechnology Sector Startup Landscape
 
Tracxn - Big Data Analytics Startup Landscape
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Tracxn - Big Data Analytics Startup Landscape
 
Tracxn - Online Gifting Startup Landscape
Tracxn - Online Gifting Startup LandscapeTracxn - Online Gifting Startup Landscape
Tracxn - Online Gifting Startup Landscape
 
Tracxn - Consumer Robotics Startup Landscape
Tracxn -  Consumer Robotics Startup LandscapeTracxn -  Consumer Robotics Startup Landscape
Tracxn - Consumer Robotics Startup Landscape
 
Tracxn - Smart Cities Startup Landscape
Tracxn - Smart Cities Startup LandscapeTracxn - Smart Cities Startup Landscape
Tracxn - Smart Cities Startup Landscape
 
Tracxn - Big Data Infrastructure Startup Landscape
Tracxn - Big Data Infrastructure Startup LandscapeTracxn - Big Data Infrastructure Startup Landscape
Tracxn - Big Data Infrastructure Startup Landscape
 
Tracxn - Smart Cars Startup Landscape
Tracxn - Smart Cars Startup LandscapeTracxn - Smart Cars Startup Landscape
Tracxn - Smart Cars Startup Landscape
 
Tracxn - Matchmaking Startup Landscape
Tracxn - Matchmaking Startup LandscapeTracxn - Matchmaking Startup Landscape
Tracxn - Matchmaking Startup Landscape
 
Tracxn - DevOps Startup Landscape
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Tracxn - Sales Force Automation Startup LandscapeTracxn
 
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Tracxn - Finance & Accounting Tech Startup Landscape
Tracxn - Finance & Accounting Tech Startup LandscapeTracxn - Finance & Accounting Tech Startup Landscape
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Tracxn - Customer Service Software Startup Landscape
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Tracxn - Customer Service Software Startup LandscapeTracxn
 
Tracxn - IT Operations Startup Landscape
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Tracxn - IT Operations Startup LandscapeTracxn
 
Tracxn - Customer Service Software Startup Landscape
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Tracxn - Customer Service Software Startup LandscapeTracxn
 
Tracxn - PR Tech Startup Landscape
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Tracxn - PR Tech Startup LandscapeTracxn
 
Tracxn - GRC Software Startup Landscape
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Tracxn - GRC Software Startup LandscapeTracxn
 
Tracxn - PR Tech Startup Landscape"
Tracxn - PR Tech Startup Landscape"Tracxn - PR Tech Startup Landscape"
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Tracxn - Enterprise Collaboration Startup LandscapeTracxn - Enterprise Collaboration Startup Landscape
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Tracxn - Business Process Management Software Startup Landscape
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Tracxn - Business Process Management Software Startup LandscapeTracxn
 
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Tracxn - PR Tech Startup LandscapeTracxn - PR Tech Startup Landscape
Tracxn - PR Tech Startup LandscapeTracxn
 
Tracxn - Customer Success Management Startup Landscape
Tracxn - Customer Success Management Startup LandscapeTracxn - Customer Success Management Startup Landscape
Tracxn - Customer Success Management Startup LandscapeTracxn
 
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Tracxn - Finance & Accounting Startup LandscapeTracxn - Finance & Accounting Startup Landscape
Tracxn - Finance & Accounting Startup LandscapeTracxn
 
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Tracxn - Enterprise Collaboration Startup LandscapeTracxn - Enterprise Collaboration Startup Landscape
Tracxn - Enterprise Collaboration Startup LandscapeTracxn
 
Tracxn - Digital Transaction Management Startup Landscape
Tracxn - Digital Transaction Management Startup LandscapeTracxn - Digital Transaction Management Startup Landscape
Tracxn - Digital Transaction Management Startup LandscapeTracxn
 
Tracxn - Loyalty Software Startup Landscape
Tracxn - Loyalty Software Startup LandscapeTracxn - Loyalty Software Startup Landscape
Tracxn - Loyalty Software Startup LandscapeTracxn
 
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Tracxn - Sales Force Automation Startup Landscape

  • 2. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 2 TAKE SHARPER DECISIONS WITH TRACXN ✓ Analyst team Covering 250+ Sectors ✓ Proprietary Business Model tagging ✓ 6000+ On-demand Queries answered ✓ Sector Reports, Market Maps ✓ One-Click Connect with Founders Join 500+ Investors & Corporates to get the Tracxn Advantage
  • 3. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 3 Feed Summary Investment Trend Summary Exit Outlook Summary BlueBox Summary of Key Markets Notable Companies in the Sector Recent News
  • 4. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 4, 2019. Sales Force Automation Feed Summary 4 Sales Force Automation > Feed Summary Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C. • Inclusions: Includes end-to-end solutions for sales teams which allows them to manage the entire sales cycle and also specific solutions which help sales teams manage specific processes across all the channels viz. offline, online and partners. Solutions which help teams design quotes for prospects are also included. Training solution for sales teams are also included. • Exclusions: Resellers, service based companies, B2B2C lead generation/lead management companies. Excludes software solutions for social media management and monitoring which are used for marketing and PR activities. • Excludes funding information of Chinese companies Feed in Numbers Overview $12.4B Funding 34 Mega Companies 7423072 FundedCovered on Tracxn 10 Unicorns 42 Soonicorns 49 Minicorns 18 IPO’d Cos 285 Late Stage Cos 93 185 Acquisitions 229 DeadPooled 2 Acquihired Series A+ Cos Apptus (2000, Lund) Docusign (2003, San Francisco, $522M) Infor (2002, New York City, $3.5B) Top Companies
  • 5. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Investment Trend Summary Summary of Funding Activity in Sales Force Automation 5 $1.5B - PE Infor (2002, New York City, $3.5B) $60M - Series C Drift (2014, Cambridge, $107M) $100M - Series E Seismic (2011, San Diego, $179M) $55M - Series E Apttus (2006, San Mateo, $549M) $77M - Series C CloudSense (2010, London, $94.4M) $53M - Series C Copper (2013, San Francisco, $87M) $75M - Series E Apttus (2006, San Mateo, $549M) $50M - Series C Pipedrive (2010, New York City, $91.2M) $65M - Series D Outreach (2013, Seattle, $125M) $50M - Series C SalesLoft (2011, Atlanta, $75.7M) Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend *YTD *YTD Sales Force Automation > Feed Summary > Investment Trend Summary Seed Right Side Capital Management (#5), Kickstart Seed Fund (#4), Accel Partners (#3) Series A/B Emergence Capital (#6), Shasta Ventures (#5), Sequoia Capital (#3) Series C+ Insight Venture Partners (#3), GV (#2), Sapphire Ventures (#2) Incubators Y Combinator (#22), MassChallenge (#11), Plug and Play Tech Center (#11) Other Notable Investors Salesforce (#17), FundersClub (#5), Goldman Sachs (#5) Debt Investors Lighter Capital (#17), Western Technology Investment (#10), Hercules Capital (#5) Most Active InvestorsRecent Investments 330 364 380 175 50 1 2014 2015 2016 2017 2018 2019* Y-o-Y # of Companies Founded 124 164 147 137 133 15 $10.7B $393M $343M $227M $123M US Europe Canada Israel India $ Funding $1.6B $811M $1.6B $1.1B $2.9B $1.3B $6.4B 60 2014 2015 2016 2017 2018 2019* $ Funding # Rounds
  • 6. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Summary of exit outlook in Sales Force Automation Exit Outlook Summary 66 Most Active AcquirersTop Investors in Exits Salesforce 6 Apttus (2006, San Mateo, $549M) DocuSign (2003, San Francisco, $522M) Glynn Capital 4 DocuSign (2003, San Francisco, $522M) Xactly (2005, San Jose, $78.4M) Iconiq Capital 3 Apttus (2006, San Mateo, $549M) DocuSign (2003, San Francisco, $522M) Accel Partners 3 DocuSign (2003, San Francisco, $522M) RelateIQ (2011, Palo Alto, $69M) Kleiner Perkins 3 DocuSign (2003, San Francisco, $522M) InsideSales (2004, Provo, $251M) May 2018 Accompany Acq by Cisco for $270M Jan 2018 CallidusCloud Acq by SAP for $2.4B Jul 2017 Xactly Acq by Vista Equity Partners for $564M Dec 2015 SteelBrick Acq by Salesforce for $360M Jul 2014 RelateIQ Acq by Salesforce for $390M Jun 2012 Bullhorn Acq by Vista Equity Partners for $6.6B Sep 2005 Siebel Systems Acq by Oracle for $5.8B Sales Force Automation > Feed Summary > Exit Outlook Summary CallidusCloud 6 Datahug (Nov 2016, $13M), LeadFormix (Jan 2012, $9M), Badgeville (Jun 2016) LinkedIn 5 Rapportive (Feb 2012, $15M), Refresh (Apr 2015), Fliptop (Aug 2015) Salesforce 4 RelateIQ (Jul 2014, $390M), SteelBrick (Dec 2015, $360M), Data.com (Apr 2010, $142M) AFS Technologies 3 Quofore (Oct 2012), Visicom (Jan 2014), Synectics Group (Sep 2011) Showpad 3 Taptera (Oct 2016), LIA (Mar 2016), StoryDesk (Dec 2014) Recent IPOs Top Acquisitions IQVIA (formerly Quintiles IMS) May 2013 Full service CRO & suits life sciences so… IPO MCap: $5.2B Model N Mar 2013 Cloud based revenue management solution f… IPO MCap: $343M NexJ May 2011 Customer management solution for financia… IPO MCap: $190M CloudCall Aug 2006 Cloud based business telephony services p… IPO MCap: - Bigtincan Mar 2017 Mobile based content enablement system fo… IPO MCap: $35M Xactly Jun 2015 Sales compensation and performance manage… IPO MCap: $222M HubSpot Oct 2014 SaaS based inbound marketing platform IPO MCap: $759M Five9 Apr 2014 Cloud based contact center software IPO MCap: $322M
  • 7. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved. FACTSHEET Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies. Marketmap: Sales Force Automation Overview Companies 3072 Funded 742 Series A+ 285 Funding $12.4B Last 2 yrs $4.2B Most Active Investors Seed Right Side Capital Management (5) Series A/B Emergence Capital (6) Series C+ Insight Venture Partners (3) Others Salesforce (17) Incubators Y Combinator (22) Top Cities Bay Area 309 Cos $3.8B New York City 74 Cos $3.8B Feed in Numbers Unicorns 10 Soonicorns 42 Minicorns 49 Editor Picks 195 Acquihired 2 Deadpooled 229 Top Companies Infor (2002, New York City, $2B) Apptus (2000, Lund) Docusign (2003, San Francisco, $522M) Exits IPOs 18 IQVIA (formerly Quintiles IMS) , HubSpot Acquisitions 185 Bullhorn, Siebel Systems Top Acquirers CallidusCloud, LinkedIn LEAD GENERATION CONTACT DATABASE LEAD SCORING LEAD INTELLIGENCE LEAD NURTURING SALES FORCE MANAGEMENT SALES TRAINING PERFORMANCE MANAGEMENT PRODUCTIVITY TOOLS FIELD SALES MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT ENTERPRISE SMBs ANALYTICS LEAD CONVERSION CONTENT MANAGEMENT SYSTEM DEMO TOOLS CONFIGURE-PRICE-QUOTE PREDICTIVE LEAD GENERATION Sales Force Automation > Feed Summary > BlueBox 7 Feed Report - Sales Force Automation - Mar 2019
  • 8. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Key Sub Sectors in Sales Force Automation Sector Summary of Key Markets 8 Top Markets of Investment Activity # Cos on Platform Last 2 Years $ Invested # Round Sales Analytics > Conversation Intelligence 42 $133M 15 CRM > SMB Suite 817 $129M 15 Lead Generation > Contact Database 199 $93M 18 Sales Enablement > Content Management & Demo Tools 105 $190M 11 Sales Enablement > Training 53 $80.4M 13 Configure Price Quote > Suite 78 $248M 8 Sales Analytics > Sales Forecasting 80 $74.1M 13 Lead Management > Lead Nurturing > Conversational Bots 41 $147M 8 CRM > Enterprise Suite > Multi-Industry 204 $1.6B 7 Lead Intelligence > Relationship Intelligence 34 $82.2M 8 Sub Sectors # Cos Tracked # Funded Total Funding CRM Companies offering end-to-end software suites for enterprises to manage their relationships... 1385 177 $5.2B Configure Price Quote Companies which offer end-to-end software suites for businesses to configure products,... 139 50 $1.9B Lead Management Companies that provide solutions to capture leads, tracking their activities and behaviour,... 332 88 $922M Lead Generation Companies that provide solutions to businesses for cultivating potential customers for... 275 97 $920M Sales Enablement Companies offering solutions which provide the sales reps with information, content,... 223 92 $916M Sales Analytics Companies which offer tools for businesses to analyze Customer Relationship Management... 134 49 $599M Lead Intelligence Companies which provide account level intelligence to sales for capturing as much data... 60 42 $409M Sales Force Automation > Feed Summary > Summary of Key Markets
  • 9. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies in Sales Force Automation Notable Companies in the Sector 9 Note: *(Founded Year, Location, Total Funding) Sales Force Automation > Feed Summary > Notable Companies in the Sector Public IQVIA (formerly Quintiles IMS) (2016, Durham)* Salesforce (1999, San Francisco, $52M) HubSpot (2006, Cambridge, $101M) Model N (1999, Redwood City, $37M) Five9 (2001, San Ramon, $84.1M) Pegasystems (1983, Cambridge) NexJ (2003, Toronto, $22.9M) Bigtincan (2008, Boston, $5M) CloudCall (2005, Leicester, $7.4M) SAP CRM (2014, Walldorf) Public Coheris (1994, Paris) Cameleon Software (1987, Skokie) PROS Holdings (1985, Houston) Synergy Marketing (1997, Osaka) Acquired Bullhorn (1999, Boston, $26M) Siebel Systems (1993, Redwood Shores) CallidusCloud (1996, Pleasanton, $89.3M) Xactly (2005, San Jose, $78.4M) RelateIQ (2011, Palo Alto, $69M) SteelBrick (2009, San Francisco, $77.5M) Accompany (2013, Los Altos, $40.6M) SpringCM (2005, Chicago, $128M) Data.com (2004, San Francisco, $17.2M) Velocify (2004, El Segundo, $20.3M) Acquired NetProspex (2006, Waltham, $27.5M) Hoover's (1990, Austin) Orbitera (2011, West Hollywood, $2M) Unicorns Infor (2002, New York City, $3.5B) Apttus (2006, San Mateo, $549M) DocuSign (2003, San Francisco, $522M) InsideSales (2004, Provo, $251M) Seismic (2011, San Diego, $179M) Spring Mobile Solutions (2001, Sao Paulo, $114M) Zoho (1996, Chennai)
  • 11. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (1/10) 11 Sales Force Automation > Feed Summary > Notable Companies by Market CRM Enterprise Suite Infor (2002, New York City, $3.5B) Business Applications provider for the enterprise Unicorn. Stage: Acquired Koch Equity Development, Golden Gate Capital, Ibnsina Pharma and 6 Other Investors SugarCRM (2004, Cupertino, $120M) Open Source and Enterprise version CRM Soonicorn. Stage: Acquired Goldman Sachs, New Enterprise Associates, Silicon Valley Bank and 9 Other Investors HubSpot (2006, Cambridge, $101M) SaaS based inbound marketing platform Soonicorn. Stage: Public Altimeter Capital, Cross Creek Advisors, Sequoia Capital and 11 Other Investors Enterprise Suite Vlocity (2014, San Francisco, $92.8M) Omni-Channel cloud software for delivering industry-specific experiences to customers Soonicorn. Stage: Series B Sutter Hill Ventures, Salesforce, Kennet Partners and 4 Other Investors Pipedrive (2010, New York City, $91.2M) CRM for businesses with a visual sales pipeline tool Soonicorn. Stage: Series C Deutsche Telekom Capital Partners, Insight Venture Partners, Bessemer Venture Partners and 15 Other Investors CallidusCloud (1996, Pleasanton, $89.3M) Cloud-based sales, marketing and pipeline management solutions Soonicorn. Stage: Acquired Crescendo Ventures, Crosspoint Venture Partners, Invesco and 5 Other Investors Enterprise Suite Salesforce (1999, San Francisco, $52M) Cloud Based CRM, Social collaboration for the Enterprise Unicorn. Stage: Public Emergence Capital, New Enterprise Associates, Credit Suisse and 20 Other Investors Vizury (2008, Bangalore, $30.8M) Marketing platform for e-commerce brands Soonicorn. Stage: Series C Ascent Capital, Intel Capital, Inventus Capital Partners and 6 Other Investors Bullhorn (1999, Boston, $26M) SaaS solution ATS and recruitment CRM Unicorn. Stage: Acquired Genstar Capital, Highland Capital Partners, Austin Investment Management and 5 Other Investors NexJ (2003, Toronto, $22.9M) Customer management solution for financial industries Stage: Public
  • 12. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (2/10) 12 Sales Force Automation > Feed Summary > Notable Companies by Market CRM Enterprise Suite Pegasystems (1983, Cambridge) Business process and CRM applications Unicorn. Stage: Public Herald Investment Management IQVIA (formerly Quintiles IMS) (2016, Durham) Full service CRO & suits life sciences solutions Editor's Pick. Stage: Public Fisher Lynch Capital, Leonard Green and Partners, MidAtlantic Fund SAP CRM (2014, Walldorf) Cloud-based CRM for enterprises Editor's Pick. Stage: Public Coheris (1994, Paris) CRM and customer intelligence solution Stage: Public Socadif, Alto Invest, Phitrust Impact Investors and 1 Other Investors Enterprise Suite Siebel Systems (1993, Redwood Shores) CRM Solution Stage: Acquired Adobe Ventures, Granite Ventures, ValueAct Capital SMB Suite Infusionsoft (2001, Chandler, $154M) Sales and Marketing Automation platform for SMBs Soonicorn. Stage: Series D ORIX, Allure Ventures, Arthur Ventures and 9 Other Investors Base CRM (2009, Chicago, $52.9M) Sales productivity and CRM software Soonicorn. Stage: Acquired Tenaya Capital, Index Ventures, RRE Ventures and 6 Other Investors Insightly (2009, San Francisco, $38M) Online Small Business CRM Soonicorn. Stage: Series C Emergence Capital, Cloud Apps Capital Partners, Sozo Ventures and 3 Other Investors Zoho (1996, Chennai) Online Business Apps Suite for SMBs Unicorn. Stage: Unfunded
  • 13. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (3/10) 13 Sales Force Automation > Feed Summary > Notable Companies by Market CRM SMB Suite Synergy Marketing (1997, Osaka) Customer relationship management platform for SMBs Stage: Public Salesforce Ventures, CyberAgent Ventures, Angel Capital Corporation Contact Management Contact Management FullContact (2010, Denver, $54.8M) Cloud Based Contact Management Soonicorn. Stage: Series C Foundry Group, Baird Capital, Blue Note Ventures and 13 Other Investors Lead Generation Contact Database InsideView (2005, San Francisco, $89M) Lead Generation, prospect data, business insights and social connections tool. Soonicorn. Stage: Series D Spring Lake Equity Partners, Big Sky Partners, Foundation Capital and 6 Other Investors Rain King Software (2007, Bethesda, $67.5M) IT Profiling Database Soonicorn. Stage: Acquired Spectrum Equity NetProspex (2006, Waltham, $27.5M) B2B data lead generation data and data management Stage: Acquired Spring Lake Equity Partners, Edison Partners, American City Business Journals and 1 Other Investors
  • 14. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (4/10) 14 Sales Force Automation > Feed Summary > Notable Companies by Market Lead Generation Contact Database HG Data (2010, Santa Barbara, $21.9M) Technology installation database Soonicorn. Stage: Series B Rincon Venture Partners, EPIC Venture Fund, Updata and 2 Other Investors Data.com (2004, San Francisco, $17.2M) Source of accurate business data Stage: Acquired Norwest Venture Partners, Austin Ventures, El Dorado Ventures and 1 Other Investors Hoover's (1990, Austin) Business listing portal Stage: Acquired Lewis & Clark Capital, FTL Capital, Tsing Ventures Predictive Lead Generation Radius (2009, San Francisco, $133M) Predictive Marketing and Sales platform Soonicorn. Stage: Series D Founders Fund, Formation 8, Glynn Capital and 12 Other Investors EverString (2012, San Mateo, $78.7M) Predictive Analytics based Sales and Marketing platform Soonicorn. Stage: Series B Sequoia Capital, Lakestar, Lightspeed Venture Partners and 4 Other Investors Lattice (2006, San Mateo, $78M) Lead Scoring and Conversion App for Marketing and Sales Soonicorn. Stage: Series D River Cities Capital Funds, Piper Jaffray, Blue Cloud Ventures and 5 Other Investors Predictive Lead Generation Mintigo (2009, Kfar Saba, $51M) Marketing Intelligence Platform Soonicorn. Stage: Series D Glilot Capital Partners, JAL Ventures, Sequoia Capital and 6 Other Investors 6sense (2013, San Francisco, $32.1M) B2B predictive intelligence engine for sales and marketing. Soonicorn. Stage: Series B Salesforce, Battery Ventures, Bain Capital Ventures and 5 Other Investors
  • 15. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (5/10) 15 Sales Force Automation > Feed Summary > Notable Companies by Market Lead Intelligence Relationship Intelligence RelSci (2010, New York City, $121M) Web based platform to build business relationships Soonicorn. Stage: Series D MacAndrews & Forbes, Starr Companies, Hearst and 3 Other Investors RelateIQ (2011, Palo Alto, $69M) Relationship intelligence platform for businesses Soonicorn. Stage: Acquired Redpoint Ventures, Felicis Ventures, NewsCorp and 20 Other Investors Accompany (2013, Los Altos, $40.6M) Contextual Lead intelligence application Stage: Acquired Ignition Partners, Charles River Ventures, Iconiq Capital and 3 Other Investors Lead Management Lead Scoring InsideSales (2004, Provo, $251M) Cloud based Predictive Lead Management System Unicorn. Stage: Series E Microsoft, Questmark Partners, Hummer Winblad Venture Partners and 7 Other Investors Amplero (2014, Seattle, $25.5M) Self-learning personalization platform Soonicorn. Stage: Series B Greycroft Partners, Ignition Partners, Wildcat Venture Partners and 3 Other Investors Lead Nurturing Five9 (2001, San Ramon, $84.1M) Cloud based contact center software Soonicorn. Stage: Public Adams Street Partners, Sapphire Ventures, Hummer Winblad Venture Partners and 6 Other Investors Velocify (2004, El Segundo, $20.3M) Cloud Based Sales Acceleration Software Stage: Acquired Volition Capital, Rustic Canyon Partners CloudCall (2005, Leicester, $7.4M) Cloud based business telephony services provider Stage: Public Barclays, Herald Investment Management
  • 16. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (6/10) 16 Sales Force Automation > Feed Summary > Notable Companies by Market Sales Enablement Content Management & Demo Tools Seismic (2011, San Diego, $179M) Content Management System for enterprises. Unicorn. Stage: Series E Lightspeed Venture Partners, T. Rowe Price, General Atlantic and 2 Other Investors Showpad (2011, San Francisco, $90.1M) Mobile Sales Enablement Soonicorn. Stage: Series C Insight Venture Partners, Dawn Capital, Hummingbird Ventures ClearSlide (2009, San Francisco, $89M) Cloud-based sales management and presentation tools Soonicorn. Stage: Acquired Greylock Partners, Bessemer Venture Partners, Felicis Ventures and 6 Other Investors Content Management & Demo Tools Highspot (2012, Seattle, $64M) Sales engagement platform Soonicorn. Stage: Series C OpenView, Madrona Venture Group, Salesforce and 2 Other Investors Bloomfire (2010, Austin, $32.8M) SaaS workplace collaboration tool for sales and support reps Soonicorn. Stage: Series B Austin Ventures, Silver Creek Ventures, Redpoint Ventures and 2 Other Investors Bigtincan (2008, Boston, $5M) Mobile based content enablement system for sales teams Stage: Public Southern Cross Venture Partners, Walnut Ventures Training Inkling (2009, San Francisco, $86M) Mobile Platform for Learning Content Soonicorn. Stage: Acquired Sapphire Ventures, Sequoia Capital, Tenaya Capital and 11 Other Investors
  • 17. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (7/10) 17 Sales Force Automation > Feed Summary > Notable Companies by Market Configure Price Quote Suite Apttus (2006, San Mateo, $549M) CRM SaaS Pricing, Quoting, and Contracts Unicorn. Stage: Acquired Golub Capital, IBM, Salesforce and 5 Other Investors CloudSense (2010, London, $94.4M) CPQ & order management software for Industry verticals Soonicorn. Stage: Series C Vector Capital, MMC Ventures, Liberty Global and 6 Other Investors SteelBrick (2009, San Francisco, $77.5M) Configure-Price-Quote suite solutions Soonicorn. Stage: Acquired IVP, Emergence Capital, Salesforce and 2 Other Investors Suite Model N (1999, Redwood City, $37M) Cloud based revenue management solution for life science and hi-tech industry Stage: Public Wells Fargo, Crystal Financial, Meritech Capital Partners and 3 Other Investors RFPIO (2015, Beaverton, $27M) CPQ suite solutions Soonicorn. Stage: Series A K1 Investment Management, Bend Venture Conference, Elevate Capital and 1 Other Investors Sigma Systems (1996, Toronto, $21M) Product, order management and network provisioning solutions provider Soonicorn. Stage: Series B Birch Hill Equity Partners, Cisco, RedwoodVentures and 2 Other Investors Cameleon Software (1987, Skokie) Multichannel CPQ Solutions Provider Stage: Acquired Suite PROS Holdings (1985, Houston) CPQ and revenue management software Stage: Public Sagard Holdings, TA Associates Management, JMI Management
  • 18. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (8/10) 18 Sales Force Automation > Feed Summary > Notable Companies by Market Configure Price Quote Contract Management DocuSign (2003, San Francisco, $522M) Digital Transaction Management Tool Unicorn. Stage: Series F Hercules Capital, Intel Capital, Dell Technologies and 57 Other Investors SpringCM (2005, Chicago, $128M) Cloud Enterprise Content and Contract Mangement Soonicorn. Stage: Acquired Crestline Investors, Foundation Capital, North Bridge and 8 Other Investors Conga (2006, Broomfield, $117M) Suite of productivity tools for Salesforce users Soonicorn. Stage: Series C Insight Venture Partners, Salesforce Performance Management Incentive Management Xactly (2005, San Jose, $78.4M) Sales compensation and performance management Soonicorn. Stage: Acquired Rembrandt Venture Partners, Bay Partners, Alloy Ventures and 14 Other Investors Iconixx (2010, Austin, $24M) Sales Performance and Incentive Compensation Management Soonicorn. Stage: Series C Ballast Point Ventures, Harbert Management, S3 Ventures and 1 Other Investors Field Sales Software Field Sales Software Spring Mobile Solutions (2001, Sao Paulo, $114M) Field Sales Management solutions Unicorn. Stage: Series D Sapphire Ventures, New Enterprise Associates, Goldman Sachs and 6 Other Investors Lettuce (2011, Los Angeles, $2.1M) Inventory and Order Management System Soonicorn. Stage: Acquired 500 Startups, Baroda Ventures, Zelkova Ventures and 6 Other Investors
  • 19. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (9/10) 19 Sales Force Automation > Feed Summary > Notable Companies by Market Channel Sales Management Channel Sales Management Orbitera (2011, West Hollywood, $2M) Platform for managing sales & Marketing of SaaS applications Stage: Acquired Resolute Ventures, Double M Partners, Bonfire Ventures and 1 Other Investors Productivity Tools Appointment Scheduling Outreach (2013, Seattle, $125M) SaaS based Lead Engagement Tools Soonicorn. Stage: Series D Mayfield, Trinity Ventures, MHS Capital and 10 Other Investors Virtual Assistant Tact (2012, Redwood City, $57M) AI powered assistant for CRM software Soonicorn. Stage: Series C Comcast Ventures, Salesforce, Accel Partners and 8 Other Investors Aktana (2008, San Francisco, $46.1M) Customer insights and sales suggestions to increase sales productivity. Soonicorn. Stage: Series C Starfish Ventures, Safeguard Scientifics, HLM Venture Partners and 1 Other Investors
  • 20. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies by Market in Sales Force Automation Notable Companies by Market (10/10) 20 Sales Force Automation > Feed Summary > Notable Companies by Market Sales Analytics Sales Forecasting FirstRain (2000, San Mateo, $65.4M) Business Intelligence for Unstructured and Structured Data Soonicorn. Stage: Acquired Oak Investment Partners, Diamondhead Ventures, Ampersand Capital Partners and 4 Other Investors Clari (2012, Mountain View, $61M) Mobile First Lead Management tool Soonicorn. Stage: Series B Tenaya Capital, Thomvest Ventures, Blue Cloud Ventures and 3 Other Investors Conversation Intelligence Chorus.ai (2015, San Francisco, $55.3M) Conversational Intelligence for Sales Soonicorn. Stage: Series B Georgian Partners, Redpoint Ventures, Emergence Capital and 1 Other Investors
  • 21. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 List of Notable Companies in Sales Force Automation in China Notable Companies in the Sector in China 21 Sales Force Automation > Feed Summary > Notable Companies in the Sector in China Public WealthCraft (2002, Hong Kong)
  • 22. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Recent News in Sales Force Automation Sector Recent News 22 Sales Force Automation > Feed Summary > Recent News Mar 2019 Digital solutions from tech startups to boost employee performance and logistics, livemint.com Mar 2019 Adesso Solutions Earns SMB Market Leader Distinction for TPM in CGT Readers' Choice Survey 2019, PR Newswire Feb 2019 Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection, globalsecuritymag.com Feb 2019 Introhive Draws New Sales Talent from Tech Sector, PRWeb Feb 2019 Timothy Nelson, Veteran ServiceNow Sales Leader, joins FreeAgent CRM as Chief Revenue Officer, PRWeb Feb 2019 MCH Strategic Data Announces Full Integration With HubSpot, PRWeb Feb 2019 Mintigo Secures $7 Million in New Funding Round Led By Glilot Capital Partners And JAL Ventures, PR Newswire Feb 2019 SalesLoft Named #1 Best Place to Work in Atlanta for Second Year in a Row, Newswire Feb 2019 SugarCRM’s Hands-On Approach Spearheads Agreement with Nation’s Largest Chiropractic Franchise, Business Wire Feb 2019 Compass acquires Contactually, a CRM provider to the real estate industry, TechCrunch Feb 2019 Chicago Tech Company Adding Hundreds of Indy Jobs, Inside INdiana Business Feb 2019 Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management, PR Newswire Key Recent News Key Recent News Feb 2019 Avenue Growth Partners with Industry Veteran Amit Gupta to Expand into $7 Billion Consumer Durables Market, Startups Journey Feb 2019 Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO), Business Wire Feb 2019 PROS Named Winner in 2019 CRM Watchlist Award, Business Wire Feb 2019 Brainshark Named to Training Industry's 'Top 20 Authoring Tools Companies List' for 2019, PR Newswire Feb 2019 Chubu Electric Extends [24]7 Chat to Mobile, Further Enhancing CX, MarTech Advisor Feb 2019 Residential Home Funding Corp. Leverages Total Expert to Cultivate Stronger Customer Relationships, Newswire Feb 2019 Employee and Client Tracking Software Help Keep Businesses on Top of Revenue. CRM Runner Discusses the Benefits of Client and Employee Tracking in a CRM, Newswire Feb 2019 Polis, the door-to-door marketer, raises another $2.5 million, TechCrunch Feb 2019 Berlin-based AI martech startup i2x raises €10 million in Series A funding, EU-Startups Feb 2019 DemandGen Launches New Implementation Services for LeanData Customers, Newswire Feb 2019 Seismic Exceeds 70 Integration Capabilities Ranging from CRMs to Marketing Automation Platforms and Sales Enablement Platforms, MarTech Advisor Feb 2019 Salesforce competitor, Zoho, opens first office in Australia, ARN
  • 23. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 23 Funding Trends Median Deal Size and Trend New Entrants in Funding Club Distribution of companies by Funding Range Funding Funnel of the Sector Top Investments and Investors Investors in Unicorn club
  • 24. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn Docker Ecosystem Jan 2019 Robo Advisors Jan 2019 Advanced Materials Jan 2019
  • 25. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Investments ($M) and number of rounds in Sales Force Automation; 2012-2019 Global Funding Trends (1/2) 25 Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies Sales Force Automation > Investment Trends > Global Funding Trends #Rounds $Funding 3 Year CAGR 6 Year CAGR 7% # of Rounds21% $ Funding 9% # of Rounds 6% $ Funding $1.6B $413M $570M $811M $1.6B $1.1B $2.9B $1.3B $6.4B 0 20 40 60 80 100 120 140 160 180 $0k $1.B $2.B $3.B $4.B $5.B $6.B $7.B 2012 2013 2014 2015 2016 2017 2018 2019* $ Funding Predicted $ Funding # Rounds Predicted # Rounds
  • 26. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 39 78 59 85 69 72 51 7 28 51 47 59 59 44 48 6 11 13 18 20 19 21 34 2 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 78 15 Total # of Rounds $24M $46M $38M $68M $43M $60M $70M $8M $172M $310M $303M $574M $472M $407M $392M $95M $217M $215M $469M $915M $539M $2.4B $823M $1.5B 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 26 Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies Stage-wise Number of RoundsStage-wise $ Invested New Entrants in Funded Club Global Funding Trends (2/2) Investments ($M) and number of rounds in Sales Force Automation; 2012-2019 Sales Force Automation > Investment Trends > Global Funding Trends 103 53 73 59 54 35 2 379 $2M $2.1M $0.0M $0.5M $1.0M $1.5M $2.0M $2.5M $3.0M $3.5M 0 50 100 150 200 250 300 350 400 2013 2014 2015 2016 2017 2018 2019 YTD Total Entrants in Funding Club Avg. Ticket Size $2M $1.8M $3.2M $2.1M $2.4M $1.7M $1.6M $2.1M $1.6B$223M $251M $385M $1.1B $598M $2.5B $951M $6.3B 12 0 5 10 15 20 25 30 0 1E+09 2E+09 3E+09 4E+09 5E+09 6E+09 7E+09 2012 2013 2014 2015 2016 2017 2018 2019 YTD $ Funding Predicted $ Funding # of Rounds Predicted # Rounds Mega Rounds 7 7 8 19 14 14 25 3 $413M $1.6B Total $ Invested
  • 27. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201927 Sales Force Automation > Investment Trends > Funding Trends by Geography Investments ($M) and number of rounds in Sales Force Automation Funding Trends by Geography Funding Trends by Geography Top Cities of Funding City $ Funding # Rounds New York City 3.8B 55 Bay Area 3.8B 370 Chicago 336M 39 Austin 290M 38 Cambridge 263M 16 Provo 253M 7 Seattle 236M 28 Toronto 227M 22 San Diego 189M 13 Chandler 154M 7 Total Funding 332 166 48 37 66 10 11 6 # Rounds $10.7B $393M $343M $227M $123M $119M $119M $7.1M US Europe Canada Israel India Latam Japan Australia Note: Excludes funding information of China companies
  • 28. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201928 Trend of Average Deal Size ($M) $0.8 $0.8 $0.9 $1.0 $1.0 $1.1 $1.7 2012 2013 2014 2015 2016 2017 2018 Sales Force Automation > Investment Trends > Median Deal Size and Trend Median and Average Deal Size in $M (per Stage) in Sales Force Automation; 2012-2018 Median Deal Size and Trend Note: Excludes funding information of Chinese companies. *Graph not to scale Median Deal Size and Range $5K* $15M $200K $42.8M $1M $70M $150K $2B $20.8M $12.2M $4M $659K Series C+ Series B Series A Seed Stage $10.4 $12.7 $11.4 $18.7 $15.5 $14.8 $14.6 $21.7 $17.9 $26.1 $48.2 $29.9 $142.7 $29.4 $3.4 $5.8 $5.2 $5.9 $4.8 $7.8 $5.7
  • 29. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Note: 291 companies with undisclosed funding amount are not included 29 <$1M $1-10M $10-50M $50-100M $100M+ Funding Range 105 200 105 38 16 No. of Companies Sales Force Automation > Investment Trends > Distribution of companies by Funding Range No. of companies by funding range in Sales Force Automation; as of Mar 2019 Distribution of companies by Funding Range $36M $705M $2.6B $2.7B $6.3B $ Investment
  • 30. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Stage No. of Companies Funding Funnel 100% 24% 9% 5% 3% 30 Note: Numbers in the brackets show the count of companies Time to raise next round 93 155 285 742 3072 Series C+ Series B Series A Funded Founded Next Round 100M+ Valuation Exits Acqui- Hired Dead Pooled Others 24% 2% (69) 1% (32) 0% (2) 7% (228) 68% (2100) 38% 9% (66) 4% (30) 0% (2) 8% (60) 53% (395) 54% 20% (58) 7% (21) 0% (1) 4% (10) 42% (119) 60% 36% (56) 13% (20) 1% (1) 1% (2) 38% (59) - 48% (45) 17% (16) - 2% (2) 43% (40) Sales Force Automation > Investment Trends > Funding Funnel Number of companies progressing to subsequent funding stages in Sales Force Automation Funding Funnel 18 Months 19 Months 19 Months Investment backedBootstrapped 42 10 129 16 56 2 Soonicorns Unicorns Acquisitions IPOs
  • 31. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201931 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (1/9) LATE STAGE $1.5B - PE Jan 2019 Infor (2002, New York City, $3.5B) Business Applications provider for the enterprise Koch Equity Development, Golden Gate Capital $100M - Series E Dec 2018 Seismic (2011, San Diego, $179M) Content Management System for enterprises. Lightspeed Venture Partners, T. Rowe Price, General Atlantic, Jackson Square Ventures $77M - Series C Nov 2017 CloudSense (2010, London, $94.4M) CPQ & order management software for Industry verticals Vector Capital $75M - Series E Feb 2018 Apttus (2006, San Mateo, $549M) CRM SaaS Pricing, Quoting, and Contracts Golub Capital LATE STAGE $65M - Series D May 2018 Outreach (2013, Seattle, $125M) SaaS based Lead Engagement Tools Mayfield, Trinity Ventures, MHS Capital, DFJ, Sapphire Ventures, Spark Capital, M12, Four Rivers Group $60M - Series C Apr 2018 Drift (2014, Cambridge, $107M) Customer Segmentation and Engagement platform Sequoia Capital, General Catalyst Partners, Charles River Ventures $55M - Series E Sep 2017 Apttus (2006, San Mateo, $549M) CRM SaaS Pricing, Quoting, and Contracts Salesforce, K1 Investment Management, Iconiq Capital, Premji Invest, IBM $53M - Series C Sep 2017 Copper (2013, San Francisco, $87M) CRM for Google Apps GV, Danhua Capital, Norwest Venture Partners LATE STAGE $50M - Series C Jun 2018 Pipedrive (2010, New York City, $91.2M) CRM for businesses with a visual sales pipeline tool Insight Venture Partners, Bessemer Venture Partners, Rembrandt Venture Partners, Atomico $50M - Series C Apr 2018 SalesLoft (2011, Atlanta, $75.7M) Sales Prospecting and email engagement tool Insight Venture Partners, LinkedIn, Emergence Capital $47M - Series C May 2018 Conga (2006, Broomfield, $117M) Suite of productivity tools for Salesforce users Insight Venture Partners, Salesforce $38M - Series D Aug 2017 Sansan (2007, Tokyo, $124M) Business card management software for enterprises SPARX Group, Sumitomo Mitsui Banking Corporation, DCM Ventures, Salesforce
  • 32. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201932 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (2/9) LATE STAGE $38M - Series C Sep 2018 Q4 (2006, Toronto, $65M) Cloud-based investor relations and capital markets solutions provider Napier Park Global Capital, OpenText Enterprise Apps Fund, Information Venture Partners, Espresso Capital $35M - Series C Sep 2018 Highspot (2012, Seattle, $64M) Sales engagement platform OpenView, Madrona Venture Group, Salesforce, Shasta Ventures $34M - PE Jul 2018 Cosential (1996, Austin, $36.1M) Cloud-based CRM for Architecture, Engineering & Construction businesses JMI Management LATE STAGE $31M - Series C Oct 2018 Conversica (2007, Foster City, $87M) Conversation bots provider Providence Equity Partners, Canadian Imperial Bank of Commerce, Savano Capital Partners, Toba Capital, Kennet Partners, Savano Capital Partners $30M - Series G Apr 2017 Zilliant (1999, Austin, $79.9M) Sales Optimization platform Goldman Sachs $30M - Series C May 2017 Outreach (2013, Seattle, $125M) SaaS based Lead Engagement Tools DFJ, Mayfield, Microsoft Ventures, Trinity Ventures, Four Rivers Group, MHS Capital $27M - Series C Jun 2018 Tact (2012, Redwood City, $57M) AI powered assistant for CRM software Comcast Ventures, Salesforce, Accel Partners, M12, Redpoint Ventures, Upfront Ventures, Alexa Fund LATE STAGE $26.4M - Series E Dec 2018 Sansan (2007, Tokyo, $124M) Business card management software for enterprises T. Rowe Price, DCM Ventures, Japan Post Capital, SBI Holdings $25M - Series C Jan 2018 Showpad (2011, San Francisco, $90.1M) Mobile Sales Enablement Insight Venture Partners $23M - Series D May 2018 InsightSquared (2010, Cambridge, $50M) Sales and Marketing Analytics for SMBs Tola Capital, Accomplice, DFJ, Two Sigma Investments, NextView Ventures $22M - Series C Aug 2018 Teamleader (2012, Gentbrugge, $37.2M) CRM, project management, and invoicing tool for SMBs Keen Venture Partners, Fortino Capital, PMV
  • 33. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201933 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (3/9) LATE STAGE $21.1M - Series C Sep 2018 Aktana (2008, San Francisco, $46.1M) Customer insights and sales suggestions to increase sales productivity. $21M - Series C Dec 2017 Leadspace (2007, Hod Hasharon, $56M) B2B Lead Scoring Platform Arrowroot Capital, Jerusalem Venture Partners, Battery Ventures, Vertex Ventures $20M - Series D Oct 2018 Infusionsoft (2001, Chandler, $154M) Sales and Marketing Automation platform for SMBs ORIX $10M - Series D May 2017 Mintigo (2009, Kfar Saba, $51M) Marketing Intelligence Platform Glilot Capital Partners, Sequoia Capital, Adams Street Partners, Maverick Ventures, Vintage Investment Partners, Giza Venture Capital LATE STAGE $10M - Series C Oct 2018 Pipedrive (2010, New York City, $91.2M) CRM for businesses with a visual sales pipeline tool Deutsche Telekom Capital Partners, Insight Venture Partners, Bessemer Venture Partners, Atomico, Rembrandt Venture Partners $7M - Series D Feb 2019 Mintigo (2009, Kfar Saba, $51M) Marketing Intelligence Platform Glilot Capital Partners, JAL Ventures $6.3M - Series E Mar 2017 TimeTrade (2000, Boston, $23.9M) Online appointment scheduling solution Ascent Venture Partners, Origami Capital $5M - Series C May 2018 FullContact (2010, Denver, $54.8M) Cloud Based Contact Management $4.6M - Series C Jun 2018 Showpad (2011, San Francisco, $90.1M) Mobile Sales Enablement LATE STAGE $4.2M - Series C May 2017 Iconixx (2010, Austin, $24M) Sales Performance and Incentive Compensation Management Ballast Point Ventures, Harbert Management, S3 Ventures $3M - Series D Dec 2017 Lattice (2006, San Mateo, $78M) Lead Scoring and Conversion App for Marketing and Sales $727k - Series C Feb 2018 FullContact (2010, Denver, $54.8M) Cloud Based Contact Management $531k - Series C Jan 2018 FullContact (2010, Denver, $54.8M) Cloud Based Contact Management PE Sep 2018 Infor (2002, New York City, $3.5B) Business Applications provider for the enterprise Ibnsina Pharma
  • 34. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201934 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (4/9) LATE STAGE PE Jun 2018 Infor (2002, New York City, $3.5B) Business Applications provider for the enterprise Electrocomponents PE May 2018 Infor (2002, New York City, $3.5B) Business Applications provider for the enterprise Laidlaw & Company PE Oct 2017 Bullhorn (1999, Boston, $26M) SaaS solution ATS and recruitment CRM Genstar Capital Series E Jan 2018 Apttus (2006, San Mateo, $549M) CRM SaaS Pricing, Quoting, and Contracts IBM Series C Jun 2017 Conga (2006, Broomfield, $117M) Suite of productivity tools for Salesforce users Salesforce EARLY STAGE $40M - Series B Feb 2019 Gong (2015, Tel Aviv, $68M) Call analytics for inside sales teams Battery Ventures, Norwest Venture Partners, Shlomo Kramer, Wing Venture Capital, Next World Capital, Cisco Investments, Dharmesh Thakker $35M - Series B Mar 2018 Clari (2012, Mountain View, $61M) Mobile First Lead Management tool Tenaya Capital, Thomvest Ventures, Blue Cloud Ventures, Sequoia Capital, Bain Capital Ventures, Northgate Capital $34M - Series B Dec 2017 Tier1CRM (2008, Toronto, $34M) CRM solutions for the banking and financial services industry Wavecrest Growth, MassMutual Ventures, Salesforce EARLY STAGE $33M - Series B Dec 2018 Chorus.ai (2015, San Francisco, $55.3M) Conversational Intelligence for Sales Georgian Partners, Redpoint Ventures, Emergence Capital $32M - Series B Sep 2017 Drift (2014, Cambridge, $107M) Customer Segmentation and Engagement platform General Catalyst Partners, Sequoia Capital, Charles River Ventures, HubSpot $30M - Series B Nov 2018 RingDNA (2012, San Francisco, $37.6M) Sales Accelerator and CRM integration with Voice Communication Goldman Sachs Asset Management, Palisades Growth Capital, Bryant Stibel
  • 35. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201935 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (5/9) EARLY STAGE $30M - Series B Oct 2018 People.ai (2016, San Francisco, $37.5M) AI based Sales rep evaluation platform Andreessen Horowitz, Lightspeed Venture Partners, GGV Capital, Y Combinator, Index Ventures, Shasta Ventures $28.4M - Series B Dec 2018 Price (2015, Pfaffenhofen, $36.7M) Cloud-based CPQ and pricing optimization tool for businesses Digital+ Partners, Bain & Company, Credo Ventures, Talis Capital $27M - Series B Dec 2017 MindTickle (2011, Pune, $41.3M) Gamified Employee Training Platform Canaan Partners, Accel Partners, New Enterprise Associates, Qualcomm Ventures EARLY STAGE $26.5M - Series B Feb 2019 Affinity (2015, Redwood City, $40.5M) Relationship insights for enterprises Sway Ventures, MassMutual Ventures, Pear Ventures, Lars Dalgaard $25M - Series A Jul 2018 RFPIO (2015, Beaverton, $27M) CPQ suite solutions K1 Investment Management $20M - Series B Oct 2018 Total Expert (2012, Eden Prairie, $34M) CRM, marketing, and compliance solutions for the mortgage and real estate industries Emergence Capital, Arthur Ventures, Rally Ventures $20M - Series A Jul 2017 Gong (2015, Tel Aviv, $68M) Call analytics for inside sales teams Norwest Venture Partners, Wing Venture Capital, Next World Capital, Shlomo Kramer EARLY STAGE $17.5M - Series B Aug 2017 Amplero (2014, Seattle, $25.5M) Self-learning personalization platform Greycroft Partners, Ignition Partners, Wildcat Venture Partners, Seven Peaks Ventures, Trilogy Equity Partners $15M - Series B Jun 2017 Highspot (2012, Seattle, $64M) Sales engagement platform Shasta Ventures, Salesforce, Madrona Venture Group $13.6M - Series B Jan 2018 Node (2014, San Francisco, $35.2M) Multiple channel marketing solutions Avalon Ventures, New Enterprise Associates, Canaan Partners, Industry Ventures, Bee Partners, Michael Stark, CEB, Mark Cuban, Sway Ventures $13.5M - Series A May 2017 Affinity (2015, Redwood City, $40.5M) Relationship insights for enterprises 8VC, Sway Ventures, Pear Ventures, Great Oaks Venture Capital, Western Technology Investment
  • 36. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201936 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (6/9) EARLY STAGE $11.7M - Series A Feb 2019 odaseva.com (2012, Paris, $14M) Salesforce backup, recovery, and release management tools PAR Technology Corp, Salesforce, Serena $11.4M - Series A Feb 2019 I2x.ai (2016, Berlin, $11.4M) Speech analytics application Btov, Unternehmertum Venture Capital Partners, HV Holtzbrinck Ventures, ASGARD Partners $11M - Series B Apr 2018 GamEffective (2012, Tel Aviv, $21M) Enterprise Gamification platform for Sales and Customer service Jerusalem Venture Partners, 2B Angels, CE Ventures, Eshbol Ventures, Come a la maison, Lipman, Yaniv Tal $8.7M - Series A Feb 2018 Loopio (2014, Toronto, $8.7M) Contract management solutions OpenView EARLY STAGE $6.2M - Series B Oct 2018 Node (2014, San Francisco, $35.2M) Multiple channel marketing solutions $5M - Series B Apr 2018 Node (2014, San Francisco, $35.2M) Multiple channel marketing solutions Recruit Strategic Partners, WndrCo, David Brewer, Linnea Roberts, Marc Weiss $4M - Series A Jun 2018 Capture2 (2015, San Diego, $4M) Contract management solutions for defense industrial base government contractors Mithril $3.9M - Series A Dec 2018 Allbound (2014, Phoenix, $7.4M) Channel sales automation solution Canal Partners, KLHCapital, Tallwave Capital, The Arizona Founders Fund, Stout Street Capital EARLY STAGE $3.8M - Series A Mar 2017 Anyone Home (2013, Lake Forest, $18.1M) Prospect management and CRM platform for the real estate industry $3.7M - Series A Jun 2018 fullcast.io (2015, Seattle, $3.7M) Sales operations management solutions for businesses Fika Ventures, Harrison Metal, Cowboy Ventures $3M - Series A Nov 2018 Verloop (2015, Bangalore, $4M) Automated customer support Parampara Capital, Kris Gopalakrishnan, Dr Ranjan Pai , Sankaranarayanan Sangameswaran, Manikkan Sangameswaran, Nirmal Satish Shah $2.2M - Series A Aug 2018 DotAlign (2009, New York City, $8.4M) Relationship intelligence platform for sales teams
  • 37. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201937 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (7/9) EARLY STAGE $2.2M - Series A Aug 2018 PractiFI (2013, Sydney, $3.5M) Salesforce based CRM platform for the wealth management industry Microequities $2.1M - Series A Dec 2018 Rekener (2016, Charlestown, $7.1M) Customer data platform provider $1.8M - Series A Sep 2017 Rekener (2016, Charlestown, $7.1M) Customer data platform provider $1.7M - Series A Feb 2018 Anyone Home (2013, Lake Forest, $18.1M) Prospect management and CRM platform for the real estate industry $1.7M - Series A Feb 2019 Anyone Home (2013, Lake Forest, $18.1M) Prospect management and CRM platform for the real estate industry EARLY STAGE Series A Apr 2018 Gong (2015, Tel Aviv, $68M) Call analytics for inside sales teams Cisco Series A Jul 2017 odaseva.com (2012, Paris, $14M) Salesforce backup, recovery, and release management tools Serena Series A Jun 2017 fullcast.io (2015, Seattle, $3.7M) Sales operations management solutions for businesses Right Side Capital Management Series A Jul 2017 leadtributor (2015, Munich) Lead distribution solution Bayern Kapital, Peter Dewald EARLY STAGE Series A May 2018 Validity (2018, Boston) Data management tool Silversmith Capital Partners
  • 38. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201938 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (8/9) SEED STAGE $5.6M - Seed Feb 2018 FreeAgent CRM (2016, Guadalajara, $5.6M) CRM for small and medium-sized businesses BlueRun Ventures, Ron Wohl, Kevin Haverty $4.5M - Seed Apr 2018 SalesHero (2017, San Francisco, $4.5M) AI enabled sales assistant for sales representatives Comet Labs, Cherry Ventures, Signals VC, Baidu Ventures $2.7M - Seed Oct 2018 Polis (2015, Cambridge, $5.2M) Contact database and application for field sales $2.5M - Seed Feb 2019 Polis (2015, Cambridge, $5.2M) Contact database and application for field sales Initialized Capital, Semil Shah, Haystack, Alexis Ohanian, Background Capital $1.5M - Seed May 2018 TopOPPS (2014, St. Louis, $9M) Sales Pipeline Management SEED STAGE $1M - Seed Oct 2017 Boostr (2015, Los Gatos, $1M) Sales forecasting tools for the advertising industry Bertelsmann Digital Media Investments, Jon Staenberg, Bryan Gold $711k - Seed Jun 2017 LeadSquared (2012, Bangalore, $2.7M) Cloud-based Marketing Automation and Lead Generation software J Investments, Prashant Brajesh Kumar Pande, Sankaranarayanan Krishnamoorthy, Kamlesh Gupta, Pradeep Singh, Saurabh Gupta, Atul Bajpai, Tirumala Reddy Karri, Archana Kumari, Mukesh Dua, Shashwat Kumar, Jadeja Nayan Ganashyamsinh, Kalpana Bajpai, Subramanian Gowrishankar, Ujjwala Gupta, Nimish Sanghi Seed Jun 2017 I2x.ai (2016, Berlin, $11.4M) Speech analytics application HV Holtzbrinck Ventures SEED STAGE Seed Nov 2017 Allbound (2014, Phoenix, $7.4M) Channel sales automation solution Canal Partners, Tallwave Capital, The Arizona Founders Fund Angel May 2017 LeadSquared (2012, Bangalore, $2.7M) Cloud-based Marketing Automation and Lead Generation software Jyoti Bansal Seed Jan 2018 Refract (2015, Newcastle Upon Tyne, $1.2M) Sales conversation analysis platform Mercia Technologies, The North East Technology Fund Seed Sep 2018 Repzo (2015, Dubai) Application for tracking & managing field sales personnel Jabbar
  • 39. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201939 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months (9/9) SEED STAGE Seed Jun 2017 Seamless.AI (2016, Columbus) AI-enabled lead intelligence platform for businesses Right Side Capital Management Seed Mar 2018 Vahan (2016, Bangalore) AI-enabled chat-based virtual assistant for field sales teams RMKB Ventures, Spike Ventures, Gokul Rajaram, Mekin Maheshwari, Vir Kashyap, Sanjeev Agrawal
  • 40. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201940 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Notable Investments in last 24 months in China Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019 Notable Investments in last 24 months in China LATE STAGE $50M - Series E Jan 2018 FXiaoKe (2011, Beijing, $283M) mCRM and enterprise collaboration solutions for SMBs Kingdee EARLY STAGE $33M - Series B Mar 2018 Zskuaixiao (2015, Guangzhou, $33M) Sales Rep order management app and a B2B marketplace for FMCG products GLP, Meituan
  • 41. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019) Most Active VC & PE Investors 41 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Sales Force Automation > Investment Trends > Most Active VC & PE Investors SEED STAGE Right Side Capital Management(5 Investments) Metadata, LeadCrunch, Attentive 1 Kickstart Seed Fund (4 Investments) SalesRabbit, Tiled, Outro 2 SV Angel (3 Investments) Ambition, Mattermark, Clearbit 3 Accel Partners (3 Investments) MindTickle, Drips, VoiceOps 4 Altair Capital (3 Investments) ToutApp, Unomy, Cliently 5 GV (2 Investments) Ambition, Datanyze 6 Point Nine Capital(2 Investments) Qwilr, PersistIQ 7 TMT Investments (2 Investments) PandaDoc, Quote Roller 8 New Enterprise Associates(2 Investments) Mattermark, Reachify 9 Felicis Ventures(2 Investments) Mattermark, Pattern 10 EARLY STAGE Emergence Capital (6 Investments) SalesLoft, Handshake, Impartner 1 Shasta Ventures(5 Investments) LeanData, Highspot, Aviso 2 Sequoia Capital (3 Investments) Drift, Vymo, Clari 3 Felicis Ventures(3 Investments) LeanData, TalkIQ, Troops 4 Cowboy Ventures(3 Investments) Aviso, NuORDER, fullcast.io 5 Canaan Partners(3 Investments) MindTickle, Node, Ignite Technologies 6 Fortino Capital (3 Investments) Teamleader, Teamleader, PieSync 7 Next World Capital (3 Investments) Gong, Copper, Aviso 8 Andreessen Horowitz (3 Investments) People.ai, ToutApp, Tenfold 9 Grotech Ventures(3 Investments) CircleBack, Contactually, CommercialTribe 10 LATE STAGE Insight Venture Partners (3 Investments) Pipedrive, SalesLoft, Showpad 1 Sapphire Ventures (2 Investments) Outreach, Inkling 2 GV (2 Investments) DocuSign, Copper 3 Kleiner Perkins(2 Investments) InsideSales, RelateIQ 4 General Atlantic (2 Investments) Seismic, Inkling 5 Bain Capital Ventures(2 Investments) DocuSign, Infusionsoft 6 Intel Capital(2 Investments) DocuSign, Vizury 7 M12(2 Investments) Outreach, Tact 8 DFJ Outreach 9 Ignition Partners Accompany 10
  • 42. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201942 Sales Force Automation > Investment Trends > Most Active Ecosystem Investors Top Ecosystem Investors in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019) Most Active Ecosystem Investors INCUBATOR/ACCELERATOR Y Combinator(22 Investments) Observe, People.ai, Ambition 1 MassChallenge(11 Investments) Qstream, ONDiGO, Polis 2 Plug and Play Tech Center(11 Investments) Vymo, PandaDoc, Shelvspace 3 Techstars(10 Investments) Outreach, Attentive, Tenfold 4 Alchemist Accelerator(9 Investments) Metadata, Badger Maps, LeadIQ 5 500 Startups(7 Investments) LeadGenius, Metadata, Node 6 9Mile Labs(4 Investments) fullcast.io, Seamless.AI, Viato 7 Acceleprise(4 Investments) Allbound, LeadCrunch, Nova.ai 8 Startupbootcamp(4 Investments) Dragon Wealth, PicUp Mobile, PredictLeads 9 Wayra(3 Investments) SalesOptimize, Toky, Billage 10 OTHER NOTABLE INVESTORS Salesforce(17 Investments) Conga, InsideSales, CloudSense 1 Goldman Sachs(5 Investments) Sansan, DataFox, Zilliant 2 FundersClub(5 Investments) LeanData, LeadGenius, PersistIQ 3 Kima Ventures(5 Investments) Evercontact, MailLift, Immediately 4 Square 1 Bank(4 Investments) SpringCM, CircleBack, DialogTech 5 Enterprise Ireland(3 Investments) Channel Mechanics, SalesOptimize, TenderScout 6 Microsoft Ventures(3 Investments) Outreach, Tact, InTouchApp 7 Danhua Capital(3 Investments) EverString, Copper, TalkIQ 8 JMI Management(3 Investments) Seismic, Cosential, PROS Holdings 9 Keiretsu Forum (3 Investments) Mediafly, Attachedapps, BlueCamroo 10 DEBT INVESTORS Lighter Capital(17 Investments) Cosential, SteelBrick, Growbots 1 Western Technology Investment(10 Investments) Mintigo, DocSend, Xactly 2 Hercules Capital(5 Investments) DocuSign, Bullhorn, Spring Mobile Solutions 3 Silicon Valley Bank(4 Investments) Impartner, 6sense, Q4 4 Kreos Capital(4 Investments) Artesian, GamEffective, DueDil 5 NewSpring Capital(3 Investments) DialogTech, NuORDER, Journey Sales 6 Wellington Financial(3 Investments) Conversica, SpringCM, Xactly 7 Mercia Technologies(2 Investments) Refract, BlackCurve 8 PMV(2 Investments) Teamleader, PieSync 9 Harbert Management(2 Investments) CloudSense, Iconixx 10
  • 43. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201943 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (1/7)
  • 44. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201944 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (2/7)
  • 45. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201945 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (3/7)
  • 46. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201946 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (4/7)
  • 47. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201947 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (5/7)
  • 48. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201948 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (6/7)
  • 49. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201949 Sales Force Automation > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (7/7)
  • 50. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201950 Sales Force Automation > Investment Trends > Unicorn Investors in the Sector Unicorn Investors in the Sector
  • 51. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 51 BlueBox Key Sub Sectors Detailed Sector Taxonomy Top Markets of Investment Activity Top Markets of Early Stage Investors Other Notable Markets Market Deep Dive
  • 52. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn GovTech Jan 2019 Customer Success Management Jan 2019 PR Tech Jan 2019
  • 53. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved. FACTSHEET Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies. Marketmap: Sales Force Automation 53 Feed Report - Sales Force Automation - Mar 2019 Sales Force Automation > Market Details > BlueBox
  • 54. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Key Sub Sectors (1/2) 54 Key Sub Sectors in Sales Force Automation Market Top Companies # Cos Tracked # Funded Total Funding CRM Companies offering end-to-end software suites for enterprises to manage their relationships and inte.... Infor (2002, New York City, Acquired) Infusionsoft (2001, Chandler, $154M) 1385 177 $5.2B Configure Price Quote Companies which offer end-to-end software suites for businesses to configure products, fix price, an.... Apttus (2006, San Mateo, Acquired) DocuSign (2003, San Francisco, $522M) 139 50 $1.9B Lead Management Companies that provide solutions to capture leads, tracking their activities and behaviour, qualify and engage with them Five9 (2001, San Ramon, Public) InsideSales (2004, Provo, $251M) 332 88 $922M Lead Generation Companies that provide solutions to businesses for cultivating potential customers for its products or services Rain King Software (2007, Bethesda, Acquired) Radius (2009, San Francisco, $133M) 275 97 $920M Sales Enablement Companies offering solutions which provide the sales reps with information, content, and tools helpi.... ClearSlide (2009, San Francisco, Acquired) Seismic (2011, San Diego, $179M) 223 92 $916M Sales Analytics Companies which offer tools for businesses to analyze Customer Relationship Management (CRM) data, g.... FirstRain (2000, San Mateo, Acquired) Gong (2015, Tel Aviv, $68M) 134 49 $599M Lead Intelligence Companies which provide account level intelligence to sales for capturing as much data as possible o.... RelateIQ (2011, Palo Alto, Acquired) RelSci (2010, New York City, $121M) 60 42 $409M Performance Management Companies which offer platforms for businesses to assess sales rep performance, manage their incenti.... Centive (1997, Lowell, Acquired) Again Technologies (1996, Pleasanton, $31.9M) 57 23 $393M Sales Force Automation > Market Details > Key Sub Sectors
  • 55. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Key Sub Sectors (2/2) 55 Key Sub Sectors in Sales Force Automation Market Top Companies # Cos Tracked # Funded Total Funding Productivity Tools Companies offering a set of tools for businesses to increase sales representative productivity inclu.... ToutApp (2011, San Francisco, Acquired) Outreach (2013, Seattle, $125M) 159 55 $366M Channel Sales Management Companies offering end-to-end software platforms for businesses to manage their channel sales partners BlueRoads (2001, San Mateo, Acquired) Channel Wave (1997, Massachusetts, $60.5M) 90 29 $339M Sales Force Automation > Market Details > Key Sub Sectors
  • 56. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (1/6) 56 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 57. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (2/6) 57 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 58. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (3/6) 58 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 59. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (4/6) 59 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 60. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (5/6) 60 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 61. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Detailed Sector Taxonomy (6/6) 61 Sales Force Automation > Market Details > Detailed Sector Taxonomy
  • 62. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Rank Market Last 2 Years $ Invested # Round Top Funded Company 1 (+16) Sales Analytics > Conversation Intelligence Companies which offer tools for the measurement, collection, and analysis of phone call data of sales representatives (Companies covered 42 | Funded 15 | Total Funding $241M) $133M (+$103M) 15 (+7) Gong (2015, Tel Aviv, $68M) 2 (+1) CRM > SMB Suite Companies which offer a CRM suite for small and medium sized businesses (SMBs) (Companies covered 817 | Funded 92 | Total Funding $677M) $129M (-$42.5M) 15 (-17) Copper (2013, San Francisco, $87M) 3 (+4) Sales Enablement > Content Management & Demo Tools Companies which enables businesses to manage sales collateral and also pitch the content to prospects through interactive methods (Companies covered 105 | Funded 44 | Total Funding $644M) $190M (+$62.5M) 11 (-2) Seismic (2011, San Diego, $179M) 4 (+6) Sales Enablement > Training Companies offering tools for sales managers to train, guide, and assess sales representatives (Companies covered 53 | Funded 23 | Total Funding $217M) $80.4M (+$18.4M) 13 (+3) People.ai (2016, San Francisco, $37.5M) 5 (+2) Sales Analytics > Sales Forecasting Companies which offers tools for businesses to manage deals in their pipeline and additionally forecast its sales on a periodic basis (Companies covered 80 | Funded 32 | Total Funding $340M) $74.1M (+$16.5M) 13 (-3) Clari (2012, Mountain View, $61M) 6 (-) Configure Price Quote > Suite Companies which offer end-to-end software suites for businesses to configure products, fix price, and prepare customised quotes for prospects (Companies covered 78 | Funded 29 | Total Funding $892M) $248M (-$161M) 8 (-5) CloudSense (2010, London, $94.4M) 7 (+6) Lead Management > Lead Nurturing > Conversational Bots Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads (Companies covered 41 | Funded 13 | Total Funding $250M) $147M (+$105M) 8 (-) Drift (2014, Cambridge, $107M) 62 Note: The numbers in the bracket represent the change in a 2 year period. Top Markets of Investment Activity (1/4) Top Markets by Funding in Sales Force Automation in last 2 years (March 2017 - February 2019) Sales Force Automation > Market Details > Top Markets of Investment Activity
  • 63. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201963 Top Markets of Investment Activity (2/4) Sales Force Automation > Market Details > Top Markets of Investment Activity
  • 64. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201964 Top Markets of Investment Activity (3/4) Sales Force Automation > Market Details > Top Markets of Investment Activity
  • 65. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201965 Top Markets of Investment Activity (4/4) Sales Force Automation > Market Details > Top Markets of Investment Activity
  • 66. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Rank Market # Investments Key Investments 1 Sales Enablement > Training Companies offering tools for sales managers to train, guide, and assess sales representatives (Companies created 53 | Funded 23 | Total Funding $217M ) 3 People.ai (2016, San Francisco, $37.5M) Allego (2013, Needham, $7.5M) 2 Sales Analytics > Conversation Intelligence Companies which offer tools for the measurement, collection, and analysis of phone call data of sales representatives (Companies created 42 | Funded 15 | Total Funding $241M ) 1 Gong (2015, Tel Aviv, $68M) 3 Lead Management > Lead Nurturing > Conversational Bots Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads (Companies created 41 | Funded 13 | Total Funding $250M ) 1 Drift (2014, Cambridge, $107M) 4 Lead Management > Lead Nurturing > Telephone Companies which offer software platforms to run and track telephone-based prospect engagement campaigns (Companies created 64 | Funded 23 | Total Funding $174M ) 1 Tenfold (2013, Austin, $17.3M) Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures 66 Top Markets of Early Stage Investors Top Markets where Early Stage Investors are investing in last 2 years (March 2017 - February 2019) Sales Force Automation > Market Details > Top Markets of Early Stage Investors
  • 67. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Incubators Y Combinator (#2), Venture Catalysts (#1) Seed Accel Partners (#1), Floodgate Fund (#1) Series A/B Salesforce (#1), Emergence Capital (#1) Series C+ NewSpring Capital (#1), River Cities Capital Funds (#1) TalkIQ May - 2018 Acq by Dialpad $11.4M - Series A I2x.ai (2016, Berlin, $11.4M) $40M - Series B Gong (2015, Tel Aviv, $68M) $33M - Series B Chorus.ai (2015, San Francisco, $55.3M) $8.1M - Series A Observe (2016, Bangalore, $8.3M) Series A Gong (2015, Tel Aviv, $68M) $120k - Seed Observe (2016, Bangalore, $8.3M) $153k - Angel Observe (2016, Bangalore, $8.3M) $2M - Seed loris (2018, New York City, $2M) Seed Refract (2015, Newcastle Upon Tyne, $1.2M) $14M - Series A TalkIQ (2013, San Francisco, $21M) $2.1M - Seed Rambl (2017, Minneapolis, $2.1M) Feb 2019 Berlin-based AI martech startup i2x raises €10 million in Series A funding, EU-Startups Feb 2019 Chorus.ai Wins Six Stevie Awards, Including Two Gold in 2019 Stevie Awards for Sales & Customer Service, Citybizlist Feb 2019 Gong.io nabs $40M investment to enhance CRM with voice recognition, TechCrunch Dec 2018 Chorus.ai Raises $33M Series B Financing to Advance Quota Attainment Transformation for High-growth Sales Teams, PR Newswire Nov 2018 RingCentral Announces New Voice Analytics AI Partnerships with Gong.io, ThetaLake, and Velvetech, AiThority Aug 2018 Observe.ai Raises $8 Mn Funding to Improve its AI Platform, ReadITQuik Aug 2018 Gryphon Networks Hires Brian Steele as New Vice President of Product Management, Business Wire Jul 2018 Dialog Tech Hires Agency Vet For Marketing Role, MediaPost Jun 2018 Aftercode Officially Changes Name to Rambl, TECHdotMN Mar 2018 DialogTech Announces Enhanced Integration with Adobe Experience Cloud, Technology-Signals Jan 2018 DialogTech to Integrate with Bing Ads to Track and Analyze Call Conversions, MarTech Advisor Nov 2017 Qurious wins award for Explorer Box, releases new AR app, ToyNews Aug 2017 Gryphon Wins Industry Award for Cloud Sales Performance Platform, Technology Marketing Corporation Apr 2017 VoiceOps Launches to Boost Enterprise Sales by Analyzing Voice Data, Tech Cocktail News 1 3 7 15 42 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Sales Analytics > Conversation Intelligence: Market Factsheet 67 Exits Most Active Investors Recent InvestmentsCompanies which offer tools for the measurement, collection, and analysis of phone call data of sales representatives Gong (2015, Tel Aviv, $68M) DialogTech (2005, Chicago, $63M) Chorus.ai (2015, San Francisco, $55.3M) TalkIQ (2013, San Francisco, $21M) I2x.ai (2016, Berlin, $11.4M) Top Companies #1 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Conversation Intelligence Companies Created 42 | Funded 15 | Total Funding $241M 0 10 20 30 $0k $100M $200M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Conversation Intelligence
  • 68. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201968 Sales Analytics > Conversation Intelligence: Top Companies Sales Force Automation > Market Details > Market: Conversation Intelligence #1 Top Markets of Investment Activity Market: Conversation Intelligence Analyst’s Pick Gong (2015, Tel Aviv, $68M) Call analytics for inside sales teams Minicorn. Stage: Series B Battery Ventures, Norwest Venture Partners, Shlomo Kramer and 6 Other Investors Chorus.ai (2015, San Francisco, $55.3M) Conversational Intelligence for Sales Soonicorn. Stage: Series B Georgian Partners, Redpoint Ventures, Emergence Capital, Angular Ventures I2x.ai (2016, Berlin, $11.4M) Speech analytics application Minicorn. Stage: Series A Btov, Unternehmertum Venture Capital Partners, HV Holtzbrinck Ventures, ASGARD Partners Observe (2016, Bangalore, $8.3M) Customer conversation analytics for sales team Editor's Pick. Stage: Series A Nexus Venture Partners, Liquid 2 Ventures, Hack VC and 5 Other Investors Analyst’s Pick loris (2018, New York City, $2M) Hard conversations navigation solution Editor's Pick. Stage: Seed Kapor Capital, Omidyar Network, Homebrew and 8 Other Investors VoiceOps (2016, San Francisco, $2M) Call analytics for inside sales Editor's Pick. Stage: Seed Founders Fund, Accel Partners, Lowercase Capital and 3 Other Investors Refract (2015, Newcastle Upon Tyne, $1.2M) Sales conversation analysis platform Minicorn. Stage: Seed Mercia Technologies, The North East Technology Fund, IP Group and 7 Other Investors Variphy (2004, Lafayette) Conversation intelligence solutions for enterprises Editor's Pick. Stage: Unfunded
  • 69. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 69 Sales Analytics > Conversation Intelligence: Leaderboard Sales Force Automation > Market Details > Market: Conversation Intelligence #1 Top Markets of Investment Activity Better than Market Average Market: Conversation Intelligence Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 Gong 2015 Tel Aviv Series B $68M 4 - - - 3 4.3k - - 10 - - 236 6% 4.9 Observe 2016 Bangalore Series A $8.3M 3 5 - - - 56 - - 1 - - 19 51% 4.5 DialogTech 2005 Chicago Series E $63M 10 - - - - 6.5k - - 18 - - -38 -1% 4.2 Chorus.ai 2015 San Francisco Series B $55.3M 3 - - - - - - - 5 - - - - 4.2 Refract 2015 Newcastle Upon Tyne Seed $1.2M 4 4 - - 4 1.7k - - - - - 126 8% 4.0 TalkIQ 2013 San Francisco Acquired $21M 2 - - - - 435 - - 4 - - -7 -2% 3.8 Gryphon Networks 1995 Norwood Series C $7M 1 5 - - - - - - 6 - - - - 3.8 loris 2018 New York City Seed $2M 1 5 - - 3 187 - - 1 - - 10 6% 3.7 I2x.ai 2016 Berlin Series A $11.4M 2 4 - - - - - - 1 - - - - 3.2 Rambl 2017 Minneapoli s Seed $2.1M 1 - - - 3 77 - - 1 - - 21 38% 3.1 VoiceOps 2016 San Francisco Seed $2M 2 3 - - - 278 - - 2 - - -2 -1% 3.0 Qurious 2013 San Francisco Seed - 2 5 - - 4 - - - 2 - - - - 2.1 SaaS Labs 2014 Noida Funded - - - - - 3 66 - - - - - 6 10%
  • 70. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Incubators Y Combinator (#2), 500 Startups (#2) Seed Keiretsu Forum (#2), GV (#1) Series A/B Fortino Capital (#2), Emergence Capital (#1) Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1) Dynacommerce Feb - 2019 Acq by Tech Mahindra for $17.8M Tour de Force Oct - 2018 Acquired Sellf Sep - 2018 Acq by ForceManager Mediarails Sep - 2018 Acq by IMPACT Base CRM Sep - 2018 Acq by Zendesk Swiftpage May - 2018 Acq by SFW Capital Partners $1.6M - Seed Pico (2016, Brooklyn, $1.6M) $20M - Series D Infusionsoft (2001, Chandler, $154M) $22M - Series C Teamleader (2012, Gentbrugge, $37.2M) $1.5M - Seed Spiro Technologies (2014, Boston, $6M) Seed item8 (2017, Nicosia) $5.6M - Seed FreeAgent CRM (2016, Guadalajara, $5.6M) Feb 2019 Timothy Nelson, Veteran ServiceNow Sales Leader, joins FreeAgent CRM as Chief Revenue Officer, PRWeb Feb 2019 Chicago Tech Company Adding Hundreds of Indy Jobs, Inside INdiana Business Feb 2019 Membrain Announced as Red Herring Top 100 Winner, Newswire Feb 2019 Web Profits Wins Three New Contracts with LJ Hooker, Nimble, & Logitech, Medianet Feb 2019 Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting, Business Wire Feb 2019 Concardis And Scopevisio Collaborate On The Automation Of Financial Processes, Financial IT Feb 2019 Global Employee Scheduling Software Market 2019 – Humanity, Pioneer Works, Deputechnologies, Nimble Software Systems, Lincoln Trail Publishing Feb 2019 Key Martech Leaders Join ActiveCampaign to Bring their Experience at Scale as the Company Reaches More Than 60,000 Businesses Around the Globe, PR Newswire Feb 2019 First Ever Artificial Intelligence Functionality for Mobile CRM Launched, CMS-Connected Jan 2019 Infusionsoft Rebrands As Keap, Releases New Client Management Software, Demand Gen Report Jan 2019 Canada’s Fizz Selects Etiya to Drive Digital Brand Strategy, TELECOMDRIVE Jan 2019 Creating Your Space/Retail Lead Management team, Floor Covering Weekly News 20 11 29 92 817 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel CRM > SMB Suite: Market Factsheet 70 Exits Most Active Investors Recent InvestmentsCompanies which offer a CRM suite for small and medium sized businesses (SMBs) Infusionsoft (2001, Chandler, $154M) Copper (2013, San Francisco, $87M) YOUCENTRIC (Charlotte, $56M) Base CRM (2009, Chicago, $52.9M) Top Companies #2 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: SMB Suite Companies Created 817 | Funded 92 | Total Funding $677M 0 10 20 30 $0k $100M $200M $300M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: SMB Suite
  • 71. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201971 CRM > SMB Suite: Top Companies Sales Force Automation > Market Details > Market: SMB Suite #2 Top Markets of Investment Activity Market: SMB Suite (1/2) Analyst’s Pick Infusionsoft (2001, Chandler, $154M) Sales and Marketing Automation platform for SMBs Soonicorn. Stage: Series D ORIX, Allure Ventures, Arthur Ventures and 9 Other Investors Copper (2013, San Francisco, $87M) CRM for Google Apps Editor's Pick. Stage: Series C GV, Danhua Capital, Norwest Venture Partners and 6 Other Investors Base CRM (2009, Chicago, $52.9M) Sales productivity and CRM software Soonicorn. Stage: Acquired Tenaya Capital, Index Ventures, RRE Ventures and 6 Other Investors Insightly (2009, San Francisco, $38M) Online Small Business CRM Soonicorn. Stage: Series C Emergence Capital, Cloud Apps Capital Partners, Sozo Ventures and 3 Other Investors Analyst’s Pick Nimble (2009, Santa Monica, $24.5M) Social Business CRM Minicorn. Stage: Series A GV, Indicator Ventures, Jason Calacanis and 9 Other Investors FreeAgent CRM (2016, Guadalajara, $5.6M) CRM for small and medium-sized businesses Minicorn. Stage: Seed BlueRun Ventures, Ron Wohl, Kevin Haverty Teamleader (2012, Ghent, $3.7M) CRM, project management and invoicing tool Editor's Pick. Stage: Series B Fortino Capital Apptivo (2009, Chennai) Business management platform Minicorn. Stage: Unfunded 1CRM (1989, Stuttgart) Customer relationship management solution Editor's Pick. Stage: Unfunded Analyst’s Pick Adsoup (2017, Bangkok) Digital multi-channel sales lead management solution Editor's Pick. Stage: Unfunded AGILIA (2014, Leonding) Customer relationship management solution Editor's Pick. Stage: Unfunded CRMZi (2015, Melbourne) Cloud based CRM & Accounting solution Editor's Pick. Stage: Unfunded Eudonet (2000, Courbevoie) Customer relationship management(CRM) solutions for businesses Editor's Pick. Stage: Funded Freshsales (2016, Chennai) Cloud-based CRM for SMBs Editor's Pick. Stage: Unfunded ITCube (1999) CRM solution for small and medium businesses Editor's Pick. Stage: Unfunded
  • 72. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201972 CRM > SMB Suite: Top Companies Sales Force Automation > Market Details > Market: SMB Suite #2 Top Markets of Investment Activity Market: SMB Suite (2/2) Analyst’s Pick Koban (2012, Grandris) CRM suite with integrated marketing automation tools Editor's Pick. Stage: Unfunded Scopevisio (1990, Bonn) Customer relationship and marketing management solution Editor's Pick. Stage: Unfunded SumaCRM (2014, Madrid) Integrated CRM solution for SME's Editor's Pick. Stage: Unfunded YetiForce (2014, Warsaw) Customer relationship management software Editor's Pick. Stage: Unfunded
  • 73. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 73 CRM > SMB Suite: Leaderboard Sales Force Automation > Market Details > Market: SMB Suite #2 Top Markets of Investment Activity Better than Market Average Market: SMB Suite Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 ActiveCampa ign 2003 Chicago Funded $20M 1 - - - - 8k - - 11 - - 557 8% 5.0 Nimble 2009 Santa Monica Series A $24.5M 4 - 3 - - 17.3k 30k 138 34 14 11% 587 4% 4.9 Base CRM 2009 Chicago Acquired $52.9M 4 - 4 - - 19 300k 2.3k 4 115 5% - - 4.7 Streak 2011 San Francisco Seed $2.3M 3 - 3 - - 4.2k 75k 247 2 87 54% 90 2% 4.6 Copper 2013 San Francisco Series C $87M 2 4 5 4 4 255 30k 558 7 20 4% - - 4.5 Spiro Technologies 2014 Boston Seed $6M 3 - 4 - 5 21k 30k 46 2 2 5% - - 4.4 Insightly 2009 San Francisco Series C $38M 3 - 4 - - - 300k 1.5k 16 22 2% - - 4.4 Infusionsoft 2001 Chandler Series D $154M 8 - 3 - - 3 31k 166 12 - - - - 4.4 Workbooks 2007 Reading Seed $2.3M 1 - - - - 2.9k - - 8 - - 57 2% 4.3 In Mind Cloud 2012 Singapore Series A - 1 - - - 4 508 - - 4 - - 683 - 390% 4.2 Baker 2014 Denver Series A $11.1M 3 4 - - 3 3.9k - - 10 - - - - 4.2 PipelineDeal s 2006 Wayne Series A $1M 1 - 4 - - 3.4k 30k 105 8 3 3% 25 1% 4.1 Swiftpage 2001 Denver Acquired $2.5M 1 - - - 5 2.9k - - 2 - - -27 -1%
  • 74. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Incubators Ben Franklin Technology Partners (#1) Seed Felicis Ventures (#1), Cowboy Ventures (#1) Series A/B Floodgate Fund (#3), Salesforce (#2) Series C+ Goldman Sachs (#1), Insight Venture Partners (#1) FatStax Sep - 2018 Acq by Bigtincan ROInnovation Jun - 2018 Acq by Upland Software for $12.5M SAVO May - 2018 Acq by Seismic ClearSlide Dec - 2017 Acquired Docurated Dec - 2017 Acq by Quark Software Contondo Nov - 2017 Acq by Bigtincan $100M - Series E Seismic (2011, San Diego, $179M) $35M - Series C Highspot (2012, Seattle, $64M) $5M - PE Accent Technologies (1990, Melbourne, $5M) $3.8M - Series B Mediafly (2006, Chicago, $15.6M) $4.6M - Series C Showpad (2011, San Francisco, $90.1M) $500k - Series A Journey Sales (2014, Philadelphia, $4.6M) Feb 2019 Seismic Exceeds 70 Integration Capabilities Ranging from CRMs to Marketing Automation Platforms and Sales Enablement Platforms, MarTech Advisor Feb 2019 Bigtincan Named a Leader in the Aragon Research Tech SpectrumTM for Sales Coaching and Learning, 2019, Business Wire Feb 2019 Showpad Appoints HP, IBM and Unit4 Veteran Dave Goossens as Vice President of Services and Support, PRWeb Feb 2019 Bigtincan Adds Sales Training Capabilities To AI-Powered Enablement Hub, Demand Gen Report Jan 2019 Mediafly Partners with Lessonly, Announces Mediafly Readiness to Boost Training, Best-in-Class Solutions, Technology-Signals Jan 2019 Bigtincan wins record $7.2 million T-Mobile contract extension, shares surge, Proactive Investors Dec 2018 Seismic vessels complete tandem drydocking at Damen Shiprepair Amsterdam, Offshore Magazine Dec 2018 Seismic Raises $100 Million in Series E Funding, PR Newswire Dec 2018 Global Knowledge Management Market 2018 – CallidusCloud, ProProfs, Pgi, Bloomfire, Chadha Software Technologies, ComAround, MindTouch, Truthweek Oct 2018 Fision, Continuity Logic Agree to Merge, Hotel Business Sep 2018 Seismic unveils powered clothing line, Just-Style Sep 2018 DecisionLink Adds Three More Heavy Hitters to Its Board of Directors, Newswire Aug 2018 Shearwater to Buy Schlumberger’s Seismic Business, Maritime Activity Reports News 15 8 23 44 105 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Sales Enablement > Content Management & Demo Tools: Market Factsheet 74 Exits Most Active Investors Recent InvestmentsCompanies which enables businesses to manage sales collateral and also pitch the content to prospects through interactive methods Bigtincan (2008, Boston, $5M) Seismic (2011, San Diego, $179M) Showpad (2011, San Francisco, $90.1M) ClearSlide (2009, San Francisco, $89M) Top Companies #3 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Content Management & Demo Tools Companies Created 105 | Funded 44 | Total Funding $644M 0 20 40 $0k $500M $1.B 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Content Management & Demo Tools
  • 75. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201975 Sales Enablement > Content Management & Demo Tools: Top Companies Sales Force Automation > Market Details > Market: Content Management & Demo Tools #3 Top Markets of Investment Activity Market: Content Management & Demo Tools Analyst’s Pick Seismic (2011, San Diego, $179M) Content Management System for enterprises. Unicorn. Stage: Series E Lightspeed Venture Partners, T. Rowe Price, General Atlantic and 2 Other Investors Showpad (2011, San Francisco, $90.1M) Mobile Sales Enablement Soonicorn. Stage: Series C Insight Venture Partners, Dawn Capital, Hummingbird Ventures ClearSlide (2009, San Francisco, $89M) Cloud-based sales management and presentation tools Soonicorn. Stage: Acquired Greylock Partners, Bessemer Venture Partners, Felicis Ventures and 6 Other Investors SAVO (1999, Chicago, $79M) Sales enablement software Editor's Pick. Stage: Acquired Sapphire Ventures, Sterling Partners, Goldman Sachs Analyst’s Pick Highspot (2012, Seattle, $64M) Sales engagement platform Soonicorn. Stage: Series C OpenView, Madrona Venture Group, Salesforce and 2 Other Investors Bloomfire (2010, Austin, $32.8M) SaaS workplace collaboration tool for sales and support reps Soonicorn. Stage: Series B Austin Ventures, Silver Creek Ventures, Redpoint Ventures and 2 Other Investors Qvidian (2010, Cincinnati, $20M) Content management system + playbooks for sales teams Editor's Pick. Stage: Acquired Commonwealth Capital Ventures, Kodiak Venture Partners, North Bridge Contondo (2011, Las Vegas) Sales enablement software for businesses Editor's Pick. Stage: Acquired Analyst’s Pick Kinetizine (2010, Zug) Content management platform to track & analyze leads Editor's Pick. Stage: Unfunded Showell (2012, Jyvaskyla) Mobile sales enablement for sales teams Editor's Pick. Stage: Unfunded
  • 76. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 76 Sales Enablement > Content Management & Demo Tools: Leaderboard Sales Force Automation > Market Details > Market: Content Management & Demo Tools #3 Top Markets of Investment Activity Better than Market Average Market: Content Management & Demo Tools Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 Seismic 2011 San Diego Series E $179M 4 - 4 - - 2.9k 8k 19 43 6 46% 232 9% 4.9 Showpad 2011 San Francisco Series C $90.1M 5 4 4 - - 4.5k 30k 93 20 13 16% 196 5% 4.5 Qvidian 2010 Cincinnati Acquired $20M 2 - - - - 1.7k - - 4 - - 19 1% 4.4 Highspot 2012 Seattle Series C $64M 4 - - - - - - - 15 - - 190 - 100% 4.4 DocSend 2013 San Francisco Series A $9.7M 2 5 - - - 1.7k - - 6 - - 3 - 4.3 Decision Link 2009 Atlanta Seed $1.1M 3 5 - - - 1.7k - - 2 - - 408 33% 4.0 ClearSlide 2009 San Francisco Acquired $89M 4 - - - - 15.9k - - 11 - - -209 -1% 4.0 Mediafly 2006 Chicago Series B $15.6M 12 - 3 2 3 2.7k 44k 240 8 19 9% 130 5% 3.7 MobileForce Software 2005 Sunnyvale Series B $13.1M 4 5 4 - - 1.5k 750 6 5 - - -13 -1% 3.7 Paperflite 2016 Chennai Seed $400k 1 5 5 - - 128 7 1 1 - - 7 6% 3.6 Docurated 2012 New York City Acquired $5.4M 2 - - - - 1.5k - - 2 - - -20 -1% 3.6 SAVO 1999 Chicago Acquired $79M 5 - 4 - - - 30k 63 1 1 2% - - 3.5 Bigtincan 2008 Boston Public $5M 1 1 4 - - 2.1k 3k 14 36 1 8% 12 1% 3.5 Bsharp 2012 Bangalore Seed - 1 5 5 - - - 25k 326 - 61 23% - -
  • 77. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201977 #4 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Training Companies Created 53 | Funded 23 | Total Funding $217M Market: Training
  • 78. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201978 Sales Force Automation > Market Details > Market: Training #4 Top Markets of Investment Activity Market: Training
  • 79. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201979 Sales Force Automation > Market Details > Market: Training #4 Top Markets of Investment Activity Better than Market Average Market: Training
  • 80. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201980 #5 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Sales Forecasting Companies Created 80 | Funded 32 | Total Funding $340M Market: Sales Forecasting
  • 81. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201981 Sales Force Automation > Market Details > Market: Sales Forecasting #5 Top Markets of Investment Activity Market: Sales Forecasting
  • 82. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201982 Sales Force Automation > Market Details > Market: Sales Forecasting #5 Top Markets of Investment Activity Better than Market Average Market: Sales Forecasting
  • 83. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201983 #6 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Suite Companies Created 78 | Funded 29 | Total Funding $892M Market: Suite
  • 84. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201984 Sales Force Automation > Market Details > Market: Suite #6 Top Markets of Investment Activity Market: Suite
  • 85. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201985 Sales Force Automation > Market Details > Market: Suite #6 Top Markets of Investment Activity Better than Market Average Market: Suite
  • 86. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201986 #7 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Conversational Bots Companies Created 41 | Funded 13 | Total Funding $250M Market: Conversational Bots
  • 87. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201987 Sales Force Automation > Market Details > Market: Conversational Bots #7 Top Markets of Investment Activity Market: Conversational Bots
  • 88. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201988 Sales Force Automation > Market Details > Market: Conversational Bots #7 Top Markets of Investment Activity Better than Market Average Market: Conversational Bots
  • 89. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201989 #8 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Multi-Industry Companies Created 204 | Funded 24 | Total Funding $4.3B Market: Multi-Industry
  • 90. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201990 Sales Force Automation > Market Details > Market: Multi-Industry #8 Top Markets of Investment Activity Market: Multi-Industry (1/2)
  • 91. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201991 Sales Force Automation > Market Details > Market: Multi-Industry #8 Top Markets of Investment Activity Market: Multi-Industry (2/2)
  • 92. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201992 Sales Force Automation > Market Details > Market: Multi-Industry #8 Top Markets of Investment Activity Better than Market Average Market: Multi-Industry
  • 93. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201993 #9 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Contact Database Companies Created 199 | Funded 68 | Total Funding $478M Market: Contact Database
  • 94. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201994 Sales Force Automation > Market Details > Market: Contact Database #9 Top Markets of Investment Activity Market: Contact Database (1/2)
  • 95. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201995 Sales Force Automation > Market Details > Market: Contact Database #9 Top Markets of Investment Activity Market: Contact Database (2/2)
  • 96. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201996 Sales Force Automation > Market Details > Market: Contact Database #9 Top Markets of Investment Activity Better than Market Average Market: Contact Database
  • 97. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201997 #10 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Relationship Intelligence Companies Created 34 | Funded 23 | Total Funding $398M Market: Relationship Intelligence
  • 98. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201998 Sales Force Automation > Market Details > Market: Relationship Intelligence #10 Top Markets of Investment Activity Market: Relationship Intelligence
  • 99. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201999 Sales Force Automation > Market Details > Market: Relationship Intelligence #10 Top Markets of Investment Activity Better than Market Average Market: Relationship Intelligence
  • 100. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019100 #11 Top Markets of Investment Activity Sales Force Automation > Market Details > Market: Predictive Lead Generation Companies Created 60 | Funded 24 | Total Funding $426M Market: Predictive Lead Generation