Contenu connexe Similaire à Tracxn - Sales Force Automation Startup Landscape Similaire à Tracxn - Sales Force Automation Startup Landscape (20) Tracxn - Sales Force Automation Startup Landscape2. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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3. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News
4. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 4, 2019.
Sales Force Automation Feed Summary
4
Sales Force Automation > Feed Summary
Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across
all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C.
• Inclusions: Includes end-to-end solutions for sales
teams which allows them to manage the entire sales cycle
and also specific solutions which help sales teams manage
specific processes across all the channels viz. offline,
online and partners. Solutions which help teams design
quotes for prospects are also included. Training solution
for sales teams are also included.
• Exclusions: Resellers, service based companies, B2B2C
lead generation/lead management companies. Excludes
software solutions for social media management and
monitoring which are used for marketing and PR
activities.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$12.4B
Funding
34
Mega
Companies
7423072
FundedCovered on
Tracxn
10
Unicorns
42
Soonicorns
49
Minicorns
18
IPO’d Cos
285
Late Stage Cos
93
185
Acquisitions
229
DeadPooled
2
Acquihired
Series A+ Cos
Apptus
(2000, Lund)
Docusign
(2003, San Francisco, $522M)
Infor
(2002, New York City, $3.5B)
Top Companies
5. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Investment Trend Summary
Summary of Funding Activity in Sales Force Automation
5
$1.5B - PE
Infor (2002, New York City, $3.5B)
$60M - Series C
Drift (2014, Cambridge, $107M)
$100M - Series E
Seismic (2011, San Diego, $179M)
$55M - Series E
Apttus (2006, San Mateo, $549M)
$77M - Series C
CloudSense (2010, London, $94.4M)
$53M - Series C
Copper (2013, San Francisco, $87M)
$75M - Series E
Apttus (2006, San Mateo, $549M)
$50M - Series C
Pipedrive (2010, New York City, $91.2M)
$65M - Series D
Outreach (2013, Seattle, $125M)
$50M - Series C
SalesLoft (2011, Atlanta, $75.7M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Sales Force Automation > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#5), Kickstart Seed Fund (#4),
Accel Partners (#3)
Series A/B Emergence Capital (#6), Shasta Ventures (#5), Sequoia Capital (#3)
Series C+ Insight Venture Partners (#3), GV (#2), Sapphire Ventures (#2)
Incubators
Y Combinator (#22), MassChallenge (#11), Plug and Play Tech
Center (#11)
Other Notable
Investors
Salesforce (#17), FundersClub (#5), Goldman Sachs (#5)
Debt Investors
Lighter Capital (#17), Western Technology Investment (#10),
Hercules Capital (#5)
Most Active InvestorsRecent Investments
330
364 380
175
50
1
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 124 164 147 137 133 15
$10.7B
$393M
$343M
$227M
$123M
US
Europe
Canada
Israel
India
$ Funding
$1.6B
$811M
$1.6B
$1.1B
$2.9B
$1.3B
$6.4B
60
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds
6. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Summary of exit outlook in Sales Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Salesforce 6
Apttus (2006, San Mateo, $549M)
DocuSign (2003, San Francisco, $522M)
Glynn Capital 4
DocuSign (2003, San Francisco, $522M)
Xactly (2005, San Jose, $78.4M)
Iconiq Capital 3
Apttus (2006, San Mateo, $549M)
DocuSign (2003, San Francisco, $522M)
Accel Partners 3
DocuSign (2003, San Francisco, $522M)
RelateIQ (2011, Palo Alto, $69M)
Kleiner Perkins 3
DocuSign (2003, San Francisco, $522M)
InsideSales (2004, Provo, $251M)
May 2018 Accompany Acq by Cisco for $270M
Jan 2018 CallidusCloud Acq by SAP for $2.4B
Jul 2017 Xactly Acq by Vista Equity Partners for $564M
Dec 2015 SteelBrick Acq by Salesforce for $360M
Jul 2014 RelateIQ Acq by Salesforce for $390M
Jun 2012 Bullhorn Acq by Vista Equity Partners for $6.6B
Sep 2005 Siebel Systems Acq by Oracle for $5.8B
Sales Force Automation > Feed Summary > Exit Outlook Summary
CallidusCloud 6
Datahug (Nov 2016, $13M), LeadFormix (Jan 2012, $9M),
Badgeville (Jun 2016)
LinkedIn 5
Rapportive (Feb 2012, $15M), Refresh (Apr 2015), Fliptop
(Aug 2015)
Salesforce 4
RelateIQ (Jul 2014, $390M), SteelBrick (Dec 2015, $360M),
Data.com (Apr 2010, $142M)
AFS
Technologies
3
Quofore (Oct 2012), Visicom (Jan 2014), Synectics Group
(Sep 2011)
Showpad 3 Taptera (Oct 2016), LIA (Mar 2016), StoryDesk (Dec 2014)
Recent IPOs Top Acquisitions
IQVIA (formerly Quintiles IMS) May 2013
Full service CRO & suits life sciences so…
IPO MCap: $5.2B
Model N Mar 2013
Cloud based revenue management solution f…
IPO MCap: $343M
NexJ May 2011
Customer management solution for financia…
IPO MCap: $190M
CloudCall Aug 2006
Cloud based business telephony services p…
IPO MCap: -
Bigtincan Mar 2017
Mobile based content enablement system fo…
IPO MCap: $35M
Xactly Jun 2015
Sales compensation and performance manage…
IPO MCap: $222M
HubSpot Oct 2014
SaaS based inbound marketing platform
IPO MCap: $759M
Five9 Apr 2014
Cloud based contact center software
IPO MCap: $322M
7. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Sales Force Automation
Overview
Companies 3072
Funded 742 Series A+ 285
Funding $12.4B Last 2 yrs $4.2B
Most Active Investors
Seed Right Side Capital Management (5)
Series A/B Emergence Capital (6)
Series C+ Insight Venture Partners (3)
Others Salesforce (17)
Incubators Y Combinator (22)
Top Cities
Bay Area 309 Cos $3.8B
New York City 74 Cos $3.8B
Feed in Numbers
Unicorns 10 Soonicorns 42
Minicorns 49 Editor Picks 195
Acquihired 2 Deadpooled 229
Top Companies
Infor (2002, New York City, $2B)
Apptus (2000, Lund)
Docusign (2003, San Francisco, $522M)
Exits
IPOs 18 IQVIA (formerly Quintiles
IMS) , HubSpot
Acquisitions 185 Bullhorn, Siebel Systems
Top Acquirers CallidusCloud, LinkedIn
LEAD GENERATION
CONTACT DATABASE
LEAD SCORING
LEAD INTELLIGENCE
LEAD NURTURING
SALES FORCE MANAGEMENT
SALES TRAINING
PERFORMANCE MANAGEMENT
PRODUCTIVITY TOOLS
FIELD SALES MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
ENTERPRISE
SMBs
ANALYTICS
LEAD CONVERSION
CONTENT MANAGEMENT SYSTEM
DEMO TOOLS
CONFIGURE-PRICE-QUOTE
PREDICTIVE LEAD GENERATION
Sales Force Automation > Feed Summary > BlueBox
7 Feed Report - Sales Force Automation - Mar 2019
8. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Key Sub Sectors in Sales Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Sales Analytics >
Conversation Intelligence 42 $133M 15
CRM >
SMB Suite 817 $129M 15
Lead Generation >
Contact Database 199 $93M 18
Sales Enablement >
Content Management & Demo Tools 105 $190M 11
Sales Enablement >
Training 53 $80.4M 13
Configure Price Quote >
Suite 78 $248M 8
Sales Analytics >
Sales Forecasting 80 $74.1M 13
Lead Management > Lead Nurturing >
Conversational Bots 41 $147M 8
CRM > Enterprise Suite >
Multi-Industry 204 $1.6B 7
Lead Intelligence >
Relationship Intelligence 34 $82.2M 8
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies offering end-to-end software suites for
enterprises to manage their relationships...
1385 177 $5.2B
Configure Price Quote
Companies which offer end-to-end software suites for
businesses to configure products,...
139 50 $1.9B
Lead Management
Companies that provide solutions to capture leads,
tracking their activities and behaviour,...
332 88 $922M
Lead Generation
Companies that provide solutions to businesses for
cultivating potential customers for...
275 97 $920M
Sales Enablement
Companies offering solutions which provide the sales
reps with information, content,...
223 92 $916M
Sales Analytics
Companies which offer tools for businesses to analyze
Customer Relationship Management...
134 49 $599M
Lead Intelligence
Companies which provide account level intelligence to
sales for capturing as much data...
60 42 $409M
Sales Force Automation > Feed Summary > Summary of Key Markets
9. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies in Sales Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Sales Force Automation > Feed Summary > Notable Companies in the Sector
Public
IQVIA (formerly
Quintiles IMS)
(2016, Durham)*
Salesforce
(1999, San Francisco, $52M)
HubSpot
(2006, Cambridge, $101M)
Model N
(1999, Redwood City, $37M)
Five9
(2001, San Ramon, $84.1M)
Pegasystems
(1983, Cambridge)
NexJ
(2003, Toronto, $22.9M)
Bigtincan
(2008, Boston, $5M)
CloudCall
(2005, Leicester, $7.4M)
SAP CRM
(2014, Walldorf)
Public
Coheris
(1994, Paris)
Cameleon Software
(1987, Skokie)
PROS Holdings
(1985, Houston)
Synergy Marketing
(1997, Osaka)
Acquired
Bullhorn
(1999, Boston, $26M)
Siebel Systems
(1993, Redwood Shores)
CallidusCloud
(1996, Pleasanton, $89.3M)
Xactly
(2005, San Jose, $78.4M)
RelateIQ
(2011, Palo Alto, $69M)
SteelBrick
(2009, San Francisco, $77.5M)
Accompany
(2013, Los Altos, $40.6M)
SpringCM
(2005, Chicago, $128M)
Data.com
(2004, San Francisco, $17.2M)
Velocify
(2004, El Segundo, $20.3M)
Acquired
NetProspex
(2006, Waltham, $27.5M)
Hoover's
(1990, Austin)
Orbitera
(2011, West Hollywood, $2M)
Unicorns
Infor
(2002, New York City, $3.5B)
Apttus
(2006, San Mateo, $549M)
DocuSign
(2003, San Francisco, $522M)
InsideSales
(2004, Provo, $251M)
Seismic
(2011, San Diego, $179M)
Spring Mobile Solutions
(2001, Sao Paulo, $114M)
Zoho
(1996, Chennai)
11. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (1/10)
11
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise Suite
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Unicorn. Stage: Acquired
Koch Equity Development, Golden Gate Capital,
Ibnsina Pharma and 6 Other Investors
SugarCRM (2004, Cupertino, $120M)
Open Source and Enterprise version CRM
Soonicorn. Stage: Acquired
Goldman Sachs, New Enterprise Associates, Silicon
Valley Bank and 9 Other Investors
HubSpot (2006, Cambridge, $101M)
SaaS based inbound marketing platform
Soonicorn. Stage: Public
Altimeter Capital, Cross Creek Advisors, Sequoia
Capital and 11 Other Investors
Enterprise Suite
Vlocity (2014, San Francisco, $92.8M)
Omni-Channel cloud software for delivering
industry-specific experiences to customers
Soonicorn. Stage: Series B
Sutter Hill Ventures, Salesforce, Kennet Partners
and 4 Other Investors
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Soonicorn. Stage: Series C
Deutsche Telekom Capital Partners, Insight Venture
Partners, Bessemer Venture Partners and 15 Other
Investors
CallidusCloud (1996, Pleasanton, $89.3M)
Cloud-based sales, marketing and pipeline
management solutions
Soonicorn. Stage: Acquired
Crescendo Ventures, Crosspoint Venture Partners,
Invesco and 5 Other Investors
Enterprise Suite
Salesforce (1999, San Francisco, $52M)
Cloud Based CRM, Social collaboration for the
Enterprise
Unicorn. Stage: Public
Emergence Capital, New Enterprise Associates,
Credit Suisse and 20 Other Investors
Vizury (2008, Bangalore, $30.8M)
Marketing platform for e-commerce brands
Soonicorn. Stage: Series C
Ascent Capital, Intel Capital, Inventus Capital
Partners and 6 Other Investors
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Unicorn. Stage: Acquired
Genstar Capital, Highland Capital Partners, Austin
Investment Management and 5 Other Investors
NexJ (2003, Toronto, $22.9M)
Customer management solution for financial
industries
Stage: Public
12. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (2/10)
12
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise Suite
Pegasystems (1983, Cambridge)
Business process and CRM applications
Unicorn. Stage: Public
Herald Investment Management
IQVIA (formerly Quintiles IMS) (2016,
Durham)
Full service CRO & suits life sciences solutions
Editor's Pick. Stage: Public
Fisher Lynch Capital, Leonard Green and Partners,
MidAtlantic Fund
SAP CRM (2014, Walldorf)
Cloud-based CRM for enterprises
Editor's Pick. Stage: Public
Coheris (1994, Paris)
CRM and customer intelligence solution
Stage: Public
Socadif, Alto Invest, Phitrust Impact Investors and 1
Other Investors
Enterprise Suite
Siebel Systems (1993, Redwood Shores)
CRM Solution
Stage: Acquired
Adobe Ventures, Granite Ventures, ValueAct Capital
SMB Suite
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
ORIX, Allure Ventures, Arthur Ventures and 9 Other
Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Acquired
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Soonicorn. Stage: Series C
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 3 Other Investors
Zoho (1996, Chennai)
Online Business Apps Suite for SMBs
Unicorn. Stage: Unfunded
13. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (3/10)
13
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
SMB Suite
Synergy Marketing (1997, Osaka)
Customer relationship management platform for
SMBs
Stage: Public
Salesforce Ventures, CyberAgent Ventures, Angel
Capital Corporation
Contact Management
Contact Management
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
Soonicorn. Stage: Series C
Foundry Group, Baird Capital, Blue Note Ventures
and 13 Other Investors
Lead Generation
Contact Database
InsideView (2005, San Francisco, $89M)
Lead Generation, prospect data, business insights
and social connections tool.
Soonicorn. Stage: Series D
Spring Lake Equity Partners, Big Sky Partners,
Foundation Capital and 6 Other Investors
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
Soonicorn. Stage: Acquired
Spectrum Equity
NetProspex (2006, Waltham, $27.5M)
B2B data lead generation data and data
management
Stage: Acquired
Spring Lake Equity Partners, Edison Partners,
American City Business Journals and 1 Other
Investors
14. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (4/10)
14
Sales Force Automation > Feed Summary > Notable Companies by Market
Lead Generation
Contact Database
HG Data (2010, Santa Barbara, $21.9M)
Technology installation database
Soonicorn. Stage: Series B
Rincon Venture Partners, EPIC Venture Fund,
Updata and 2 Other Investors
Data.com (2004, San Francisco, $17.2M)
Source of accurate business data
Stage: Acquired
Norwest Venture Partners, Austin Ventures, El
Dorado Ventures and 1 Other Investors
Hoover's (1990, Austin)
Business listing portal
Stage: Acquired
Lewis & Clark Capital, FTL Capital, Tsing Ventures
Predictive Lead Generation
Radius (2009, San Francisco, $133M)
Predictive Marketing and Sales platform
Soonicorn. Stage: Series D
Founders Fund, Formation 8, Glynn Capital and 12
Other Investors
EverString (2012, San Mateo, $78.7M)
Predictive Analytics based Sales and Marketing
platform
Soonicorn. Stage: Series B
Sequoia Capital, Lakestar, Lightspeed Venture
Partners and 4 Other Investors
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing
and Sales
Soonicorn. Stage: Series D
River Cities Capital Funds, Piper Jaffray, Blue Cloud
Ventures and 5 Other Investors
Predictive Lead Generation
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Soonicorn. Stage: Series D
Glilot Capital Partners, JAL Ventures, Sequoia
Capital and 6 Other Investors
6sense (2013, San Francisco, $32.1M)
B2B predictive intelligence engine for sales and
marketing.
Soonicorn. Stage: Series B
Salesforce, Battery Ventures, Bain Capital Ventures
and 5 Other Investors
15. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (5/10)
15
Sales Force Automation > Feed Summary > Notable Companies by Market
Lead Intelligence
Relationship Intelligence
RelSci (2010, New York City, $121M)
Web based platform to build business relationships
Soonicorn. Stage: Series D
MacAndrews & Forbes, Starr Companies, Hearst
and 3 Other Investors
RelateIQ (2011, Palo Alto, $69M)
Relationship intelligence platform for businesses
Soonicorn. Stage: Acquired
Redpoint Ventures, Felicis Ventures, NewsCorp and
20 Other Investors
Accompany (2013, Los Altos, $40.6M)
Contextual Lead intelligence application
Stage: Acquired
Ignition Partners, Charles River Ventures, Iconiq
Capital and 3 Other Investors
Lead Management
Lead Scoring
InsideSales (2004, Provo, $251M)
Cloud based Predictive Lead Management System
Unicorn. Stage: Series E
Microsoft, Questmark Partners, Hummer Winblad
Venture Partners and 7 Other Investors
Amplero (2014, Seattle, $25.5M)
Self-learning personalization platform
Soonicorn. Stage: Series B
Greycroft Partners, Ignition Partners, Wildcat
Venture Partners and 3 Other Investors
Lead Nurturing
Five9 (2001, San Ramon, $84.1M)
Cloud based contact center software
Soonicorn. Stage: Public
Adams Street Partners, Sapphire Ventures,
Hummer Winblad Venture Partners and 6 Other
Investors
Velocify (2004, El Segundo, $20.3M)
Cloud Based Sales Acceleration Software
Stage: Acquired
Volition Capital, Rustic Canyon Partners
CloudCall (2005, Leicester, $7.4M)
Cloud based business telephony services provider
Stage: Public
Barclays, Herald Investment Management
16. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (6/10)
16
Sales Force Automation > Feed Summary > Notable Companies by Market
Sales Enablement
Content Management & Demo Tools
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Unicorn. Stage: Series E
Lightspeed Venture Partners, T. Rowe Price,
General Atlantic and 2 Other Investors
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Soonicorn. Stage: Series C
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Soonicorn. Stage: Acquired
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
Content Management & Demo Tools
Highspot (2012, Seattle, $64M)
Sales engagement platform
Soonicorn. Stage: Series C
OpenView, Madrona Venture Group, Salesforce and
2 Other Investors
Bloomfire (2010, Austin, $32.8M)
SaaS workplace collaboration tool for sales and
support reps
Soonicorn. Stage: Series B
Austin Ventures, Silver Creek Ventures, Redpoint
Ventures and 2 Other Investors
Bigtincan (2008, Boston, $5M)
Mobile based content enablement system for sales
teams
Stage: Public
Southern Cross Venture Partners, Walnut Ventures
Training
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Soonicorn. Stage: Acquired
Sapphire Ventures, Sequoia Capital, Tenaya Capital
and 11 Other Investors
17. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (7/10)
17
Sales Force Automation > Feed Summary > Notable Companies by Market
Configure Price Quote
Suite
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Unicorn. Stage: Acquired
Golub Capital, IBM, Salesforce and 5 Other Investors
CloudSense (2010, London, $94.4M)
CPQ & order management software for Industry
verticals
Soonicorn. Stage: Series C
Vector Capital, MMC Ventures, Liberty Global and 6
Other Investors
SteelBrick (2009, San Francisco, $77.5M)
Configure-Price-Quote suite solutions
Soonicorn. Stage: Acquired
IVP, Emergence Capital, Salesforce and 2 Other
Investors
Suite
Model N (1999, Redwood City, $37M)
Cloud based revenue management solution for life
science and hi-tech industry
Stage: Public
Wells Fargo, Crystal Financial, Meritech Capital
Partners and 3 Other Investors
RFPIO (2015, Beaverton, $27M)
CPQ suite solutions
Soonicorn. Stage: Series A
K1 Investment Management, Bend Venture
Conference, Elevate Capital and 1 Other Investors
Sigma Systems (1996, Toronto, $21M)
Product, order management and network
provisioning solutions provider
Soonicorn. Stage: Series B
Birch Hill Equity Partners, Cisco, RedwoodVentures
and 2 Other Investors
Cameleon Software (1987, Skokie)
Multichannel CPQ Solutions Provider
Stage: Acquired
Suite
PROS Holdings (1985, Houston)
CPQ and revenue management software
Stage: Public
Sagard Holdings, TA Associates Management, JMI
Management
18. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (8/10)
18
Sales Force Automation > Feed Summary > Notable Companies by Market
Configure Price Quote
Contract Management
DocuSign (2003, San Francisco, $522M)
Digital Transaction Management Tool
Unicorn. Stage: Series F
Hercules Capital, Intel Capital, Dell Technologies
and 57 Other Investors
SpringCM (2005, Chicago, $128M)
Cloud Enterprise Content and Contract Mangement
Soonicorn. Stage: Acquired
Crestline Investors, Foundation Capital, North
Bridge and 8 Other Investors
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Soonicorn. Stage: Series C
Insight Venture Partners, Salesforce
Performance Management
Incentive Management
Xactly (2005, San Jose, $78.4M)
Sales compensation and performance management
Soonicorn. Stage: Acquired
Rembrandt Venture Partners, Bay Partners, Alloy
Ventures and 14 Other Investors
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Soonicorn. Stage: Series C
Ballast Point Ventures, Harbert Management, S3
Ventures and 1 Other Investors
Field Sales Software
Field Sales Software
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Lettuce (2011, Los Angeles, $2.1M)
Inventory and Order Management System
Soonicorn. Stage: Acquired
500 Startups, Baroda Ventures, Zelkova Ventures
and 6 Other Investors
19. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (9/10)
19
Sales Force Automation > Feed Summary > Notable Companies by Market
Channel Sales Management
Channel Sales Management
Orbitera (2011, West Hollywood, $2M)
Platform for managing sales & Marketing of SaaS
applications
Stage: Acquired
Resolute Ventures, Double M Partners, Bonfire
Ventures and 1 Other Investors
Productivity Tools
Appointment Scheduling
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
Soonicorn. Stage: Series D
Mayfield, Trinity Ventures, MHS Capital and 10
Other Investors
Virtual Assistant
Tact (2012, Redwood City, $57M)
AI powered assistant for CRM software
Soonicorn. Stage: Series C
Comcast Ventures, Salesforce, Accel Partners and 8
Other Investors
Aktana (2008, San Francisco, $46.1M)
Customer insights and sales suggestions to increase
sales productivity.
Soonicorn. Stage: Series C
Starfish Ventures, Safeguard Scientifics, HLM
Venture Partners and 1 Other Investors
20. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (10/10)
20
Sales Force Automation > Feed Summary > Notable Companies by Market
Sales Analytics
Sales Forecasting
FirstRain (2000, San Mateo, $65.4M)
Business Intelligence for Unstructured and
Structured Data
Soonicorn. Stage: Acquired
Oak Investment Partners, Diamondhead Ventures,
Ampersand Capital Partners and 4 Other Investors
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Soonicorn. Stage: Series B
Tenaya Capital, Thomvest Ventures, Blue Cloud
Ventures and 3 Other Investors
Conversation Intelligence
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Soonicorn. Stage: Series B
Georgian Partners, Redpoint Ventures, Emergence
Capital and 1 Other Investors
21. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
List of Notable Companies in Sales Force Automation in China
Notable Companies in the Sector in China
21
Sales Force Automation > Feed Summary > Notable Companies in the Sector in China
Public
WealthCraft
(2002, Hong Kong)
22. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Recent News in Sales Force Automation Sector
Recent News
22
Sales Force Automation > Feed Summary > Recent News
Mar 2019
Digital solutions from tech startups to boost employee performance
and logistics, livemint.com
Mar 2019
Adesso Solutions Earns SMB Market Leader Distinction for TPM in
CGT Readers' Choice Survey 2019, PR Newswire
Feb 2019
Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of
Data Protection, globalsecuritymag.com
Feb 2019 Introhive Draws New Sales Talent from Tech Sector, PRWeb
Feb 2019
Timothy Nelson, Veteran ServiceNow Sales Leader, joins FreeAgent
CRM as Chief Revenue Officer, PRWeb
Feb 2019
MCH Strategic Data Announces Full Integration With HubSpot,
PRWeb
Feb 2019
Mintigo Secures $7 Million in New Funding Round Led By Glilot
Capital Partners And JAL Ventures, PR Newswire
Feb 2019
SalesLoft Named #1 Best Place to Work in Atlanta for Second Year
in a Row, Newswire
Feb 2019
SugarCRM’s Hands-On Approach Spearheads Agreement with
Nation’s Largest Chiropractic Franchise, Business Wire
Feb 2019
Compass acquires Contactually, a CRM provider to the real estate
industry, TechCrunch
Feb 2019
Chicago Tech Company Adding Hundreds of Indy Jobs, Inside INdiana
Business
Feb 2019
Independent Research Firm Names Pegasystems as a Leader in
Real-Time Interaction Management, PR Newswire
Key Recent News Key Recent News
Feb 2019
Avenue Growth Partners with Industry Veteran Amit Gupta to
Expand into $7 Billion Consumer Durables Market, Startups Journey
Feb 2019
Altify Powers the Post-CRM World with Customer Revenue
Optimization (CRO), Business Wire
Feb 2019 PROS Named Winner in 2019 CRM Watchlist Award, Business Wire
Feb 2019
Brainshark Named to Training Industry's 'Top 20 Authoring Tools
Companies List' for 2019, PR Newswire
Feb 2019
Chubu Electric Extends [24]7 Chat to Mobile, Further Enhancing CX,
MarTech Advisor
Feb 2019
Residential Home Funding Corp. Leverages Total Expert to Cultivate
Stronger Customer Relationships, Newswire
Feb 2019
Employee and Client Tracking Software Help Keep Businesses on
Top of Revenue. CRM Runner Discusses the Benefits of Client and
Employee Tracking in a CRM, Newswire
Feb 2019
Polis, the door-to-door marketer, raises another $2.5 million,
TechCrunch
Feb 2019
Berlin-based AI martech startup i2x raises €10 million in Series A
funding, EU-Startups
Feb 2019
DemandGen Launches New Implementation Services for LeanData
Customers, Newswire
Feb 2019
Seismic Exceeds 70 Integration Capabilities Ranging from CRMs to
Marketing Automation Platforms and Sales Enablement Platforms,
MarTech Advisor
Feb 2019 Salesforce competitor, Zoho, opens first office in Australia, ARN
23. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
23
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club
24. Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Docker Ecosystem
Jan 2019
Robo Advisors
Jan 2019
Advanced Materials
Jan 2019
25. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Investments ($M) and number of rounds in Sales Force Automation; 2012-2019
Global Funding Trends (1/2)
25
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Sales Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 7% # of Rounds21% $ Funding
9% # of Rounds
6% $ Funding
$1.6B
$413M $570M
$811M
$1.6B
$1.1B
$2.9B
$1.3B
$6.4B
0
20
40
60
80
100
120
140
160
180
$0k
$1.B
$2.B
$3.B
$4.B
$5.B
$6.B
$7.B
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds
26. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
39 78 59 85 69 72 51 7
28
51
47
59 59 44
48
6
11 13 18
20
19 21 34 2
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
78
15
Total # of Rounds
$24M $46M $38M $68M $43M $60M $70M
$8M
$172M
$310M
$303M
$574M
$472M $407M $392M
$95M
$217M $215M $469M $915M $539M $2.4B $823M $1.5B
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
26
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Sales Force Automation; 2012-2019
Sales Force Automation > Investment Trends > Global Funding Trends
103
53
73
59
54
35
2
379
$2M
$2.1M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
0
50
100
150
200
250
300
350
400
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$2M $1.8M $3.2M $2.1M $2.4M $1.7M $1.6M $2.1M
$1.6B$223M $251M $385M
$1.1B
$598M
$2.5B
$951M
$6.3B
12
0
5
10
15
20
25
30
0
1E+09
2E+09
3E+09
4E+09
5E+09
6E+09
7E+09
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
7 7 8 19 14 14 25 3
$413M
$1.6B
Total $ Invested
27. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201927
Sales Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Sales Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 3.8B 55
Bay Area 3.8B 370
Chicago 336M 39
Austin 290M 38
Cambridge 263M 16
Provo 253M 7
Seattle 236M 28
Toronto 227M 22
San Diego 189M 13
Chandler 154M 7
Total Funding
332
166
48
37
66
10
11
6
# Rounds
$10.7B
$393M
$343M
$227M
$123M
$119M
$119M
$7.1M
US
Europe
Canada
Israel
India
Latam
Japan
Australia
Note: Excludes funding information of China companies
28. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201928
Trend of Average Deal Size ($M)
$0.8 $0.8 $0.9 $1.0 $1.0 $1.1
$1.7
2012 2013 2014 2015 2016 2017 2018
Sales Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Sales Force Automation; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $15M
$200K $42.8M
$1M $70M
$150K $2B
$20.8M
$12.2M
$4M
$659K
Series C+
Series B
Series A
Seed
Stage
$10.4
$12.7 $11.4
$18.7 $15.5 $14.8 $14.6
$21.7 $17.9 $26.1
$48.2 $29.9
$142.7
$29.4
$3.4
$5.8 $5.2 $5.9
$4.8
$7.8
$5.7
29. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: 291 companies with undisclosed funding amount are not included
29
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
105
200
105
38
16
No. of Companies
Sales Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Sales Force Automation; as of Mar 2019
Distribution of companies by Funding Range
$36M
$705M
$2.6B
$2.7B
$6.3B
$ Investment
30. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Stage No. of Companies
Funding
Funnel
100%
24%
9%
5%
3%
30
Note: Numbers in the brackets show the count of companies
Time to raise
next round
93
155
285
742
3072
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
24% 2%
(69)
1%
(32)
0%
(2)
7%
(228)
68%
(2100)
38% 9%
(66)
4%
(30)
0%
(2)
8%
(60)
53%
(395)
54% 20%
(58)
7%
(21)
0%
(1)
4%
(10)
42%
(119)
60% 36%
(56)
13%
(20)
1%
(1)
1%
(2)
38%
(59)
- 48%
(45)
17%
(16)
- 2%
(2)
43%
(40)
Sales Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Sales Force Automation
Funding Funnel
18 Months
19 Months
19 Months
Investment backedBootstrapped
42
10
129
16
56
2
Soonicorns
Unicorns
Acquisitions
IPOs
31. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201931
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (1/9)
LATE STAGE
$1.5B - PE Jan 2019
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Koch Equity Development, Golden Gate Capital
$100M - Series E Dec 2018
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Lightspeed Venture Partners, T. Rowe Price, General
Atlantic, Jackson Square Ventures
$77M - Series C Nov 2017
CloudSense (2010, London, $94.4M)
CPQ & order management software for Industry
verticals
Vector Capital
$75M - Series E Feb 2018
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Golub Capital
LATE STAGE
$65M - Series D May 2018
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
Mayfield, Trinity Ventures, MHS Capital, DFJ,
Sapphire Ventures, Spark Capital, M12, Four Rivers
Group
$60M - Series C Apr 2018
Drift (2014, Cambridge, $107M)
Customer Segmentation and Engagement platform
Sequoia Capital, General Catalyst Partners, Charles
River Ventures
$55M - Series E Sep 2017
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
Salesforce, K1 Investment Management, Iconiq
Capital, Premji Invest, IBM
$53M - Series C Sep 2017
Copper (2013, San Francisco, $87M)
CRM for Google Apps
GV, Danhua Capital, Norwest Venture Partners
LATE STAGE
$50M - Series C Jun 2018
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Insight Venture Partners, Bessemer Venture
Partners, Rembrandt Venture Partners, Atomico
$50M - Series C Apr 2018
SalesLoft (2011, Atlanta, $75.7M)
Sales Prospecting and email engagement tool
Insight Venture Partners, LinkedIn, Emergence
Capital
$47M - Series C May 2018
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Insight Venture Partners, Salesforce
$38M - Series D Aug 2017
Sansan (2007, Tokyo, $124M)
Business card management software for enterprises
SPARX Group, Sumitomo Mitsui Banking
Corporation, DCM Ventures, Salesforce
32. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201932
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (2/9)
LATE STAGE
$38M - Series C Sep 2018
Q4 (2006, Toronto, $65M)
Cloud-based investor relations and capital markets
solutions provider
Napier Park Global Capital, OpenText Enterprise
Apps Fund, Information Venture Partners, Espresso
Capital
$35M - Series C Sep 2018
Highspot (2012, Seattle, $64M)
Sales engagement platform
OpenView, Madrona Venture Group, Salesforce,
Shasta Ventures
$34M - PE Jul 2018
Cosential (1996, Austin, $36.1M)
Cloud-based CRM for Architecture, Engineering &
Construction businesses
JMI Management
LATE STAGE
$31M - Series C Oct 2018
Conversica (2007, Foster City, $87M)
Conversation bots provider
Providence Equity Partners, Canadian Imperial Bank
of Commerce, Savano Capital Partners, Toba Capital,
Kennet Partners, Savano Capital Partners
$30M - Series G Apr 2017
Zilliant (1999, Austin, $79.9M)
Sales Optimization platform
Goldman Sachs
$30M - Series C May 2017
Outreach (2013, Seattle, $125M)
SaaS based Lead Engagement Tools
DFJ, Mayfield, Microsoft Ventures, Trinity Ventures,
Four Rivers Group, MHS Capital
$27M - Series C Jun 2018
Tact (2012, Redwood City, $57M)
AI powered assistant for CRM software
Comcast Ventures, Salesforce, Accel Partners, M12,
Redpoint Ventures, Upfront Ventures, Alexa Fund
LATE STAGE
$26.4M - Series E Dec 2018
Sansan (2007, Tokyo, $124M)
Business card management software for enterprises
T. Rowe Price, DCM Ventures, Japan Post Capital, SBI
Holdings
$25M - Series C Jan 2018
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Insight Venture Partners
$23M - Series D May 2018
InsightSquared (2010, Cambridge, $50M)
Sales and Marketing Analytics for SMBs
Tola Capital, Accomplice, DFJ, Two Sigma
Investments, NextView Ventures
$22M - Series C Aug 2018
Teamleader (2012, Gentbrugge, $37.2M)
CRM, project management, and invoicing tool for
SMBs
Keen Venture Partners, Fortino Capital, PMV
33. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201933
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (3/9)
LATE STAGE
$21.1M - Series C Sep 2018
Aktana (2008, San Francisco, $46.1M)
Customer insights and sales suggestions to increase
sales productivity.
$21M - Series C Dec 2017
Leadspace (2007, Hod Hasharon, $56M)
B2B Lead Scoring Platform
Arrowroot Capital, Jerusalem Venture Partners,
Battery Ventures, Vertex Ventures
$20M - Series D Oct 2018
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
ORIX
$10M - Series D May 2017
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners, Maverick Ventures, Vintage
Investment Partners, Giza Venture Capital
LATE STAGE
$10M - Series C Oct 2018
Pipedrive (2010, New York City, $91.2M)
CRM for businesses with a visual sales pipeline tool
Deutsche Telekom Capital Partners, Insight Venture
Partners, Bessemer Venture Partners, Atomico,
Rembrandt Venture Partners
$7M - Series D Feb 2019
Mintigo (2009, Kfar Saba, $51M)
Marketing Intelligence Platform
Glilot Capital Partners, JAL Ventures
$6.3M - Series E Mar 2017
TimeTrade (2000, Boston, $23.9M)
Online appointment scheduling solution
Ascent Venture Partners, Origami Capital
$5M - Series C May 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
$4.6M - Series C Jun 2018
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
LATE STAGE
$4.2M - Series C May 2017
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Ballast Point Ventures, Harbert Management, S3
Ventures
$3M - Series D Dec 2017
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing and
Sales
$727k - Series C Feb 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
$531k - Series C Jan 2018
FullContact (2010, Denver, $54.8M)
Cloud Based Contact Management
PE Sep 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Ibnsina Pharma
34. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201934
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (4/9)
LATE STAGE
PE Jun 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Electrocomponents
PE May 2018
Infor (2002, New York City, $3.5B)
Business Applications provider for the enterprise
Laidlaw & Company
PE Oct 2017
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Genstar Capital
Series E Jan 2018
Apttus (2006, San Mateo, $549M)
CRM SaaS Pricing, Quoting, and Contracts
IBM
Series C Jun 2017
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Salesforce
EARLY STAGE
$40M - Series B Feb 2019
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Battery Ventures, Norwest Venture Partners,
Shlomo Kramer, Wing Venture Capital, Next World
Capital, Cisco Investments, Dharmesh Thakker
$35M - Series B Mar 2018
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Tenaya Capital, Thomvest Ventures, Blue Cloud
Ventures, Sequoia Capital, Bain Capital Ventures,
Northgate Capital
$34M - Series B Dec 2017
Tier1CRM (2008, Toronto, $34M)
CRM solutions for the banking and financial services
industry
Wavecrest Growth, MassMutual Ventures, Salesforce
EARLY STAGE
$33M - Series B Dec 2018
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Georgian Partners, Redpoint Ventures, Emergence
Capital
$32M - Series B Sep 2017
Drift (2014, Cambridge, $107M)
Customer Segmentation and Engagement platform
General Catalyst Partners, Sequoia Capital, Charles
River Ventures, HubSpot
$30M - Series B Nov 2018
RingDNA (2012, San Francisco, $37.6M)
Sales Accelerator and CRM integration with Voice
Communication
Goldman Sachs Asset Management, Palisades
Growth Capital, Bryant Stibel
35. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201935
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (5/9)
EARLY STAGE
$30M - Series B Oct 2018
People.ai (2016, San Francisco, $37.5M)
AI based Sales rep evaluation platform
Andreessen Horowitz, Lightspeed Venture Partners,
GGV Capital, Y Combinator, Index Ventures, Shasta
Ventures
$28.4M - Series B Dec 2018
Price (2015, Pfaffenhofen, $36.7M)
Cloud-based CPQ and pricing optimization tool for
businesses
Digital+ Partners, Bain & Company, Credo Ventures,
Talis Capital
$27M - Series B Dec 2017
MindTickle (2011, Pune, $41.3M)
Gamified Employee Training Platform
Canaan Partners, Accel Partners, New Enterprise
Associates, Qualcomm Ventures
EARLY STAGE
$26.5M - Series B Feb 2019
Affinity (2015, Redwood City, $40.5M)
Relationship insights for enterprises
Sway Ventures, MassMutual Ventures, Pear
Ventures, Lars Dalgaard
$25M - Series A Jul 2018
RFPIO (2015, Beaverton, $27M)
CPQ suite solutions
K1 Investment Management
$20M - Series B Oct 2018
Total Expert (2012, Eden Prairie, $34M)
CRM, marketing, and compliance solutions for the
mortgage and real estate industries
Emergence Capital, Arthur Ventures, Rally Ventures
$20M - Series A Jul 2017
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Norwest Venture Partners, Wing Venture Capital,
Next World Capital, Shlomo Kramer
EARLY STAGE
$17.5M - Series B Aug 2017
Amplero (2014, Seattle, $25.5M)
Self-learning personalization platform
Greycroft Partners, Ignition Partners, Wildcat
Venture Partners, Seven Peaks Ventures, Trilogy
Equity Partners
$15M - Series B Jun 2017
Highspot (2012, Seattle, $64M)
Sales engagement platform
Shasta Ventures, Salesforce, Madrona Venture Group
$13.6M - Series B Jan 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
Avalon Ventures, New Enterprise Associates, Canaan
Partners, Industry Ventures, Bee Partners, Michael
Stark, CEB, Mark Cuban, Sway Ventures
$13.5M - Series A May 2017
Affinity (2015, Redwood City, $40.5M)
Relationship insights for enterprises
8VC, Sway Ventures, Pear Ventures, Great Oaks
Venture Capital, Western Technology Investment
36. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201936
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (6/9)
EARLY STAGE
$11.7M - Series A Feb 2019
odaseva.com (2012, Paris, $14M)
Salesforce backup, recovery, and release
management tools
PAR Technology Corp, Salesforce, Serena
$11.4M - Series A Feb 2019
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
Btov, Unternehmertum Venture Capital Partners, HV
Holtzbrinck Ventures, ASGARD Partners
$11M - Series B Apr 2018
GamEffective (2012, Tel Aviv, $21M)
Enterprise Gamification platform for Sales and
Customer service
Jerusalem Venture Partners, 2B Angels, CE Ventures,
Eshbol Ventures, Come a la maison, Lipman, Yaniv
Tal
$8.7M - Series A Feb 2018
Loopio (2014, Toronto, $8.7M)
Contract management solutions
OpenView
EARLY STAGE
$6.2M - Series B Oct 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
$5M - Series B Apr 2018
Node (2014, San Francisco, $35.2M)
Multiple channel marketing solutions
Recruit Strategic Partners, WndrCo, David Brewer,
Linnea Roberts, Marc Weiss
$4M - Series A Jun 2018
Capture2 (2015, San Diego, $4M)
Contract management solutions for defense
industrial base government contractors
Mithril
$3.9M - Series A Dec 2018
Allbound (2014, Phoenix, $7.4M)
Channel sales automation solution
Canal Partners, KLHCapital, Tallwave Capital, The
Arizona Founders Fund, Stout Street Capital
EARLY STAGE
$3.8M - Series A Mar 2017
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
$3.7M - Series A Jun 2018
fullcast.io (2015, Seattle, $3.7M)
Sales operations management solutions for
businesses
Fika Ventures, Harrison Metal, Cowboy Ventures
$3M - Series A Nov 2018
Verloop (2015, Bangalore, $4M)
Automated customer support
Parampara Capital, Kris Gopalakrishnan, Dr Ranjan
Pai , Sankaranarayanan Sangameswaran, Manikkan
Sangameswaran, Nirmal Satish Shah
$2.2M - Series A Aug 2018
DotAlign (2009, New York City, $8.4M)
Relationship intelligence platform for sales teams
37. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201937
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (7/9)
EARLY STAGE
$2.2M - Series A Aug 2018
PractiFI (2013, Sydney, $3.5M)
Salesforce based CRM platform for the wealth
management industry
Microequities
$2.1M - Series A Dec 2018
Rekener (2016, Charlestown, $7.1M)
Customer data platform provider
$1.8M - Series A Sep 2017
Rekener (2016, Charlestown, $7.1M)
Customer data platform provider
$1.7M - Series A Feb 2018
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
$1.7M - Series A Feb 2019
Anyone Home (2013, Lake Forest, $18.1M)
Prospect management and CRM platform for the real
estate industry
EARLY STAGE
Series A Apr 2018
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Cisco
Series A Jul 2017
odaseva.com (2012, Paris, $14M)
Salesforce backup, recovery, and release
management tools
Serena
Series A Jun 2017
fullcast.io (2015, Seattle, $3.7M)
Sales operations management solutions for
businesses
Right Side Capital Management
Series A Jul 2017
leadtributor (2015, Munich)
Lead distribution solution
Bayern Kapital, Peter Dewald
EARLY STAGE
Series A May 2018
Validity (2018, Boston)
Data management tool
Silversmith Capital Partners
38. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201938
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (8/9)
SEED STAGE
$5.6M - Seed Feb 2018
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
BlueRun Ventures, Ron Wohl, Kevin Haverty
$4.5M - Seed Apr 2018
SalesHero (2017, San Francisco, $4.5M)
AI enabled sales assistant for sales representatives
Comet Labs, Cherry Ventures, Signals VC, Baidu
Ventures
$2.7M - Seed Oct 2018
Polis (2015, Cambridge, $5.2M)
Contact database and application for field sales
$2.5M - Seed Feb 2019
Polis (2015, Cambridge, $5.2M)
Contact database and application for field sales
Initialized Capital, Semil Shah, Haystack, Alexis
Ohanian, Background Capital
$1.5M - Seed May 2018
TopOPPS (2014, St. Louis, $9M)
Sales Pipeline Management
SEED STAGE
$1M - Seed Oct 2017
Boostr (2015, Los Gatos, $1M)
Sales forecasting tools for the advertising industry
Bertelsmann Digital Media Investments, Jon
Staenberg, Bryan Gold
$711k - Seed Jun 2017
LeadSquared (2012, Bangalore, $2.7M)
Cloud-based Marketing Automation and Lead
Generation software
J Investments, Prashant Brajesh Kumar Pande,
Sankaranarayanan Krishnamoorthy, Kamlesh
Gupta, Pradeep Singh, Saurabh Gupta, Atul Bajpai,
Tirumala Reddy Karri, Archana Kumari, Mukesh
Dua, Shashwat Kumar, Jadeja Nayan
Ganashyamsinh, Kalpana Bajpai, Subramanian
Gowrishankar, Ujjwala Gupta, Nimish Sanghi
Seed Jun 2017
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
HV Holtzbrinck Ventures
SEED STAGE
Seed Nov 2017
Allbound (2014, Phoenix, $7.4M)
Channel sales automation solution
Canal Partners, Tallwave Capital, The Arizona
Founders Fund
Angel May 2017
LeadSquared (2012, Bangalore, $2.7M)
Cloud-based Marketing Automation and Lead
Generation software
Jyoti Bansal
Seed Jan 2018
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
Mercia Technologies, The North East Technology
Fund
Seed Sep 2018
Repzo (2015, Dubai)
Application for tracking & managing field sales
personnel
Jabbar
39. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201939
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months (9/9)
SEED STAGE
Seed Jun 2017
Seamless.AI (2016, Columbus)
AI-enabled lead intelligence platform for businesses
Right Side Capital Management
Seed Mar 2018
Vahan (2016, Bangalore)
AI-enabled chat-based virtual assistant for field sales
teams
RMKB Ventures, Spike Ventures, Gokul Rajaram,
Mekin Maheshwari, Vir Kashyap, Sanjeev Agrawal
40. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201940
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months in China
Major funding rounds by Stage in Sales Force Automation; Mar 2017-Mar 2019
Notable Investments in last 24 months in China
LATE STAGE
$50M - Series E Jan 2018
FXiaoKe (2011, Beijing, $283M)
mCRM and enterprise collaboration solutions for
SMBs
Kingdee
EARLY STAGE
$33M - Series B Mar 2018
Zskuaixiao (2015, Guangzhou, $33M)
Sales Rep order management app and a B2B
marketplace for FMCG products
GLP, Meituan
41. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019)
Most Active VC & PE Investors
41
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management(5
Investments)
Metadata, LeadCrunch, Attentive
1
Kickstart Seed Fund (4 Investments)
SalesRabbit, Tiled, Outro
2
SV Angel (3 Investments)
Ambition, Mattermark, Clearbit
3
Accel Partners (3 Investments)
MindTickle, Drips, VoiceOps
4
Altair Capital (3 Investments)
ToutApp, Unomy, Cliently
5
GV (2 Investments)
Ambition, Datanyze
6
Point Nine Capital(2 Investments)
Qwilr, PersistIQ
7
TMT Investments (2 Investments)
PandaDoc, Quote Roller
8
New Enterprise Associates(2 Investments)
Mattermark, Reachify
9
Felicis Ventures(2 Investments)
Mattermark, Pattern
10
EARLY STAGE
Emergence Capital (6 Investments)
SalesLoft, Handshake, Impartner
1
Shasta Ventures(5 Investments)
LeanData, Highspot, Aviso
2
Sequoia Capital (3 Investments)
Drift, Vymo, Clari
3
Felicis Ventures(3 Investments)
LeanData, TalkIQ, Troops
4
Cowboy Ventures(3 Investments)
Aviso, NuORDER, fullcast.io
5
Canaan Partners(3 Investments)
MindTickle, Node, Ignite Technologies
6
Fortino Capital (3 Investments)
Teamleader, Teamleader, PieSync
7
Next World Capital (3 Investments)
Gong, Copper, Aviso
8
Andreessen Horowitz (3 Investments)
People.ai, ToutApp, Tenfold
9
Grotech Ventures(3 Investments)
CircleBack, Contactually, CommercialTribe
10
LATE STAGE
Insight Venture Partners (3 Investments)
Pipedrive, SalesLoft, Showpad
1
Sapphire Ventures (2 Investments)
Outreach, Inkling
2
GV (2 Investments)
DocuSign, Copper
3
Kleiner Perkins(2 Investments)
InsideSales, RelateIQ
4
General Atlantic (2 Investments)
Seismic, Inkling
5
Bain Capital Ventures(2 Investments)
DocuSign, Infusionsoft
6
Intel Capital(2 Investments)
DocuSign, Vizury
7
M12(2 Investments)
Outreach, Tact
8
DFJ
Outreach
9
Ignition Partners
Accompany
10
42. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201942
Sales Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Sales Force Automation; Last 5 years (Mar 2014-Mar 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Y Combinator(22 Investments)
Observe, People.ai, Ambition
1
MassChallenge(11 Investments)
Qstream, ONDiGO, Polis
2
Plug and Play Tech Center(11
Investments)
Vymo, PandaDoc, Shelvspace
3
Techstars(10 Investments)
Outreach, Attentive, Tenfold
4
Alchemist Accelerator(9 Investments)
Metadata, Badger Maps, LeadIQ
5
500 Startups(7 Investments)
LeadGenius, Metadata, Node
6
9Mile Labs(4 Investments)
fullcast.io, Seamless.AI, Viato
7
Acceleprise(4 Investments)
Allbound, LeadCrunch, Nova.ai
8
Startupbootcamp(4 Investments)
Dragon Wealth, PicUp Mobile, PredictLeads
9
Wayra(3 Investments)
SalesOptimize, Toky, Billage
10
OTHER NOTABLE INVESTORS
Salesforce(17 Investments)
Conga, InsideSales, CloudSense
1
Goldman Sachs(5 Investments)
Sansan, DataFox, Zilliant
2
FundersClub(5 Investments)
LeanData, LeadGenius, PersistIQ
3
Kima Ventures(5 Investments)
Evercontact, MailLift, Immediately
4
Square 1 Bank(4 Investments)
SpringCM, CircleBack, DialogTech
5
Enterprise Ireland(3 Investments)
Channel Mechanics, SalesOptimize, TenderScout
6
Microsoft Ventures(3 Investments)
Outreach, Tact, InTouchApp
7
Danhua Capital(3 Investments)
EverString, Copper, TalkIQ
8
JMI Management(3 Investments)
Seismic, Cosential, PROS Holdings
9
Keiretsu Forum (3 Investments)
Mediafly, Attachedapps, BlueCamroo
10
DEBT INVESTORS
Lighter Capital(17 Investments)
Cosential, SteelBrick, Growbots
1
Western Technology Investment(10
Investments)
Mintigo, DocSend, Xactly
2
Hercules Capital(5 Investments)
DocuSign, Bullhorn, Spring Mobile Solutions
3
Silicon Valley Bank(4 Investments)
Impartner, 6sense, Q4
4
Kreos Capital(4 Investments)
Artesian, GamEffective, DueDil
5
NewSpring Capital(3 Investments)
DialogTech, NuORDER, Journey Sales
6
Wellington Financial(3 Investments)
Conversica, SpringCM, Xactly
7
Mercia Technologies(2 Investments)
Refract, BlackCurve
8
PMV(2 Investments)
Teamleader, PieSync
9
Harbert Management(2 Investments)
CloudSense, Iconixx
10
43. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201943
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/7)
44. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201944
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/7)
45. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201945
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (3/7)
46. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201946
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (4/7)
47. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201947
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (5/7)
48. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201948
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (6/7)
49. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201949
Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (7/7)
50. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201950
Sales Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector
51. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
51
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive
52. Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
GovTech
Jan 2019
Customer Success Management
Jan 2019
PR Tech
Jan 2019
53. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Marketmap: Sales Force Automation
53 Feed Report - Sales Force Automation - Mar 2019
Sales Force Automation > Market Details > BlueBox
54. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Key Sub Sectors (1/2)
54
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies offering end-to-end software suites for enterprises to manage their relationships
and inte....
Infor (2002, New York City, Acquired)
Infusionsoft (2001, Chandler, $154M)
1385 177 $5.2B
Configure Price Quote
Companies which offer end-to-end software suites for businesses to configure products, fix
price, an....
Apttus (2006, San Mateo, Acquired)
DocuSign (2003, San Francisco, $522M)
139 50 $1.9B
Lead Management
Companies that provide solutions to capture leads, tracking their activities and behaviour,
qualify and engage with them
Five9 (2001, San Ramon, Public)
InsideSales (2004, Provo, $251M)
332 88 $922M
Lead Generation
Companies that provide solutions to businesses for cultivating potential customers for its
products or services
Rain King Software (2007, Bethesda,
Acquired)
Radius (2009, San Francisco, $133M)
275 97 $920M
Sales Enablement
Companies offering solutions which provide the sales reps with information, content, and
tools helpi....
ClearSlide (2009, San Francisco, Acquired)
Seismic (2011, San Diego, $179M)
223 92 $916M
Sales Analytics
Companies which offer tools for businesses to analyze Customer Relationship Management
(CRM) data, g....
FirstRain (2000, San Mateo, Acquired)
Gong (2015, Tel Aviv, $68M)
134 49 $599M
Lead Intelligence
Companies which provide account level intelligence to sales for capturing as much data as
possible o....
RelateIQ (2011, Palo Alto, Acquired)
RelSci (2010, New York City, $121M)
60 42 $409M
Performance Management
Companies which offer platforms for businesses to assess sales rep performance, manage
their incenti....
Centive (1997, Lowell, Acquired)
Again Technologies (1996, Pleasanton,
$31.9M)
57 23 $393M
Sales Force Automation > Market Details > Key Sub Sectors
55. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Key Sub Sectors (2/2)
55
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Productivity Tools
Companies offering a set of tools for businesses to increase sales representative productivity
inclu....
ToutApp (2011, San Francisco, Acquired)
Outreach (2013, Seattle, $125M)
159 55 $366M
Channel Sales Management
Companies offering end-to-end software platforms for businesses to manage their channel
sales partners
BlueRoads (2001, San Mateo, Acquired)
Channel Wave (1997, Massachusetts,
$60.5M)
90 29 $339M
Sales Force Automation > Market Details > Key Sub Sectors
56. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (1/6)
56
Sales Force Automation > Market Details > Detailed Sector Taxonomy
57. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (2/6)
57
Sales Force Automation > Market Details > Detailed Sector Taxonomy
58. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (3/6)
58
Sales Force Automation > Market Details > Detailed Sector Taxonomy
59. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (4/6)
59
Sales Force Automation > Market Details > Detailed Sector Taxonomy
60. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (5/6)
60
Sales Force Automation > Market Details > Detailed Sector Taxonomy
61. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Detailed Sector Taxonomy (6/6)
61
Sales Force Automation > Market Details > Detailed Sector Taxonomy
62. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+16)
Sales Analytics > Conversation Intelligence
Companies which offer tools for the measurement, collection, and analysis of phone call data of sales
representatives
(Companies covered 42 | Funded 15 | Total Funding $241M)
$133M
(+$103M)
15
(+7)
Gong
(2015, Tel Aviv, $68M)
2
(+1)
CRM > SMB Suite
Companies which offer a CRM suite for small and medium sized businesses (SMBs)
(Companies covered 817 | Funded 92 | Total Funding $677M)
$129M
(-$42.5M)
15
(-17)
Copper
(2013, San Francisco, $87M)
3
(+4)
Sales Enablement > Content Management & Demo Tools
Companies which enables businesses to manage sales collateral and also pitch the content to prospects
through interactive methods
(Companies covered 105 | Funded 44 | Total Funding $644M)
$190M
(+$62.5M)
11
(-2)
Seismic
(2011, San Diego, $179M)
4
(+6)
Sales Enablement > Training
Companies offering tools for sales managers to train, guide, and assess sales representatives
(Companies covered 53 | Funded 23 | Total Funding $217M)
$80.4M
(+$18.4M)
13
(+3)
People.ai
(2016, San Francisco, $37.5M)
5
(+2)
Sales Analytics > Sales Forecasting
Companies which offers tools for businesses to manage deals in their pipeline and additionally forecast
its sales on a periodic basis
(Companies covered 80 | Funded 32 | Total Funding $340M)
$74.1M
(+$16.5M)
13
(-3)
Clari
(2012, Mountain View, $61M)
6
(-)
Configure Price Quote > Suite
Companies which offer end-to-end software suites for businesses to configure products, fix price, and
prepare customised quotes for prospects
(Companies covered 78 | Funded 29 | Total Funding $892M)
$248M
(-$161M)
8
(-5)
CloudSense
(2010, London, $94.4M)
7
(+6)
Lead Management > Lead Nurturing > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads
(Companies covered 41 | Funded 13 | Total Funding $250M)
$147M
(+$105M)
8
(-)
Drift
(2014, Cambridge, $107M)
62
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/4)
Top Markets by Funding in Sales Force Automation in last 2 years (March 2017 - February 2019)
Sales Force Automation > Market Details > Top Markets of Investment Activity
63. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201963
Top Markets of Investment Activity (2/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
64. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201964
Top Markets of Investment Activity (3/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
65. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201965
Top Markets of Investment Activity (4/4)
Sales Force Automation > Market Details > Top Markets of Investment Activity
66. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Rank Market # Investments Key Investments
1
Sales Enablement > Training
Companies offering tools for sales managers to train, guide, and assess sales representatives
(Companies created 53 | Funded 23 | Total Funding $217M )
3
People.ai (2016, San Francisco, $37.5M)
Allego (2013, Needham, $7.5M)
2
Sales Analytics > Conversation Intelligence
Companies which offer tools for the measurement, collection, and analysis of phone call data of sales
representatives
(Companies created 42 | Funded 15 | Total Funding $241M )
1 Gong (2015, Tel Aviv, $68M)
3
Lead Management > Lead Nurturing > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying and engaging leads
(Companies created 41 | Funded 13 | Total Funding $250M )
1 Drift (2014, Cambridge, $107M)
4
Lead Management > Lead Nurturing > Telephone
Companies which offer software platforms to run and track telephone-based prospect engagement
campaigns
(Companies created 64 | Funded 23 | Total Funding $174M )
1 Tenfold (2013, Austin, $17.3M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
66
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2017 - February 2019)
Sales Force Automation > Market Details > Top Markets of Early Stage Investors
67. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Y Combinator (#2), Venture Catalysts (#1)
Seed Accel Partners (#1), Floodgate Fund (#1)
Series A/B Salesforce (#1), Emergence Capital (#1)
Series C+ NewSpring Capital (#1), River Cities Capital Funds (#1)
TalkIQ May - 2018
Acq by Dialpad
$11.4M - Series A
I2x.ai (2016, Berlin, $11.4M)
$40M - Series B
Gong (2015, Tel Aviv, $68M)
$33M - Series B
Chorus.ai (2015, San Francisco,
$55.3M)
$8.1M - Series A
Observe (2016, Bangalore, $8.3M)
Series A
Gong (2015, Tel Aviv, $68M)
$120k - Seed
Observe (2016, Bangalore, $8.3M)
$153k - Angel
Observe (2016, Bangalore, $8.3M)
$2M - Seed
loris (2018, New York City, $2M)
Seed
Refract (2015, Newcastle Upon Tyne,
$1.2M)
$14M - Series A
TalkIQ (2013, San Francisco, $21M)
$2.1M - Seed
Rambl (2017, Minneapolis, $2.1M)
Feb 2019
Berlin-based AI martech startup i2x raises €10 million in
Series A funding, EU-Startups
Feb 2019
Chorus.ai Wins Six Stevie Awards, Including Two Gold in
2019 Stevie Awards for Sales & Customer Service, Citybizlist
Feb 2019
Gong.io nabs $40M investment to enhance CRM with voice
recognition, TechCrunch
Dec 2018
Chorus.ai Raises $33M Series B Financing to Advance Quota
Attainment Transformation for High-growth Sales Teams, PR
Newswire
Nov 2018
RingCentral Announces New Voice Analytics AI Partnerships
with Gong.io, ThetaLake, and Velvetech, AiThority
Aug 2018
Observe.ai Raises $8 Mn Funding to Improve its AI Platform,
ReadITQuik
Aug 2018
Gryphon Networks Hires Brian Steele as New Vice President
of Product Management, Business Wire
Jul 2018 Dialog Tech Hires Agency Vet For Marketing Role, MediaPost
Jun 2018 Aftercode Officially Changes Name to Rambl, TECHdotMN
Mar 2018
DialogTech Announces Enhanced Integration with Adobe
Experience Cloud, Technology-Signals
Jan 2018
DialogTech to Integrate with Bing Ads to Track and Analyze
Call Conversions, MarTech Advisor
Nov 2017
Qurious wins award for Explorer Box, releases new AR app,
ToyNews
Aug 2017
Gryphon Wins Industry Award for Cloud Sales Performance
Platform, Technology Marketing Corporation
Apr 2017
VoiceOps Launches to Boost Enterprise Sales by Analyzing
Voice Data, Tech Cocktail
News
1
3
7
15
42
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Sales Analytics > Conversation Intelligence: Market Factsheet
67
Exits
Most Active Investors
Recent InvestmentsCompanies which offer tools for
the measurement, collection, and
analysis of phone call data of sales
representatives
Gong
(2015, Tel Aviv, $68M)
DialogTech
(2005, Chicago, $63M)
Chorus.ai
(2015, San Francisco, $55.3M)
TalkIQ
(2013, San Francisco, $21M)
I2x.ai
(2016, Berlin, $11.4M)
Top Companies
#1 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Conversation Intelligence
Companies Created 42 | Funded 15 | Total Funding $241M
0
10
20
30
$0k
$100M
$200M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Conversation Intelligence
68. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201968
Sales Analytics > Conversation Intelligence: Top Companies
Sales Force Automation > Market Details > Market: Conversation Intelligence
#1 Top Markets of Investment Activity
Market: Conversation Intelligence
Analyst’s Pick
Gong (2015, Tel Aviv, $68M)
Call analytics for inside sales teams
Minicorn. Stage: Series B
Battery Ventures, Norwest Venture Partners,
Shlomo Kramer and 6 Other Investors
Chorus.ai (2015, San Francisco, $55.3M)
Conversational Intelligence for Sales
Soonicorn. Stage: Series B
Georgian Partners, Redpoint Ventures, Emergence
Capital, Angular Ventures
I2x.ai (2016, Berlin, $11.4M)
Speech analytics application
Minicorn. Stage: Series A
Btov, Unternehmertum Venture Capital Partners,
HV Holtzbrinck Ventures, ASGARD Partners
Observe (2016, Bangalore, $8.3M)
Customer conversation analytics for sales team
Editor's Pick. Stage: Series A
Nexus Venture Partners, Liquid 2 Ventures, Hack
VC and 5 Other Investors
Analyst’s Pick
loris (2018, New York City, $2M)
Hard conversations navigation solution
Editor's Pick. Stage: Seed
Kapor Capital, Omidyar Network, Homebrew and 8
Other Investors
VoiceOps (2016, San Francisco, $2M)
Call analytics for inside sales
Editor's Pick. Stage: Seed
Founders Fund, Accel Partners, Lowercase Capital
and 3 Other Investors
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
Minicorn. Stage: Seed
Mercia Technologies, The North East Technology
Fund, IP Group and 7 Other Investors
Variphy (2004, Lafayette)
Conversation intelligence solutions for enterprises
Editor's Pick. Stage: Unfunded
69. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
69
Sales Analytics > Conversation Intelligence: Leaderboard
Sales Force Automation > Market Details > Market: Conversation Intelligence
#1 Top Markets of Investment Activity
Better than Market Average
Market: Conversation Intelligence
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Gong 2015 Tel Aviv Series B $68M 4 - - - 3 4.3k - - 10 - - 236 6%
4.9 Observe 2016 Bangalore Series A $8.3M 3 5 - - - 56 - - 1 - - 19 51%
4.5 DialogTech 2005 Chicago Series E $63M 10 - - - - 6.5k - - 18 - - -38 -1%
4.2 Chorus.ai 2015
San
Francisco
Series B $55.3M 3 - - - - - - - 5 - - - -
4.2 Refract 2015
Newcastle
Upon Tyne
Seed $1.2M 4 4 - - 4 1.7k - - - - - 126 8%
4.0 TalkIQ 2013
San
Francisco
Acquired $21M 2 - - - - 435 - - 4 - - -7 -2%
3.8
Gryphon
Networks
1995 Norwood Series C $7M 1 5 - - - - - - 6 - - - -
3.8 loris 2018
New York
City
Seed $2M 1 5 - - 3 187 - - 1 - - 10 6%
3.7 I2x.ai 2016 Berlin Series A $11.4M 2 4 - - - - - - 1 - - - -
3.2 Rambl 2017
Minneapoli
s
Seed $2.1M 1 - - - 3 77 - - 1 - - 21 38%
3.1 VoiceOps 2016
San
Francisco
Seed $2M 2 3 - - - 278 - - 2 - - -2 -1%
3.0 Qurious 2013
San
Francisco
Seed - 2 5 - - 4 - - - 2 - - - -
2.1 SaaS Labs 2014 Noida Funded - - - - - 3 66 - - - - - 6 10%
70. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Y Combinator (#2), 500 Startups (#2)
Seed Keiretsu Forum (#2), GV (#1)
Series A/B Fortino Capital (#2), Emergence Capital (#1)
Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1)
Dynacommerce Feb - 2019
Acq by Tech Mahindra for $17.8M
Tour de Force Oct - 2018
Acquired
Sellf Sep - 2018
Acq by ForceManager
Mediarails Sep - 2018
Acq by IMPACT
Base CRM Sep - 2018
Acq by Zendesk
Swiftpage May - 2018
Acq by SFW Capital Partners
$1.6M - Seed
Pico (2016, Brooklyn, $1.6M)
$20M - Series D
Infusionsoft (2001, Chandler, $154M)
$22M - Series C
Teamleader (2012, Gentbrugge,
$37.2M)
$1.5M - Seed
Spiro Technologies (2014, Boston,
$6M)
Seed
item8 (2017, Nicosia)
$5.6M - Seed
FreeAgent CRM (2016, Guadalajara,
$5.6M)
Feb 2019
Timothy Nelson, Veteran ServiceNow Sales Leader, joins
FreeAgent CRM as Chief Revenue Officer, PRWeb
Feb 2019
Chicago Tech Company Adding Hundreds of Indy Jobs, Inside
INdiana Business
Feb 2019
Membrain Announced as Red Herring Top 100 Winner,
Newswire
Feb 2019
Web Profits Wins Three New Contracts with LJ Hooker,
Nimble, & Logitech, Medianet
Feb 2019
Insightly Extends Its Industry Leading CRM with New
Territory Visualization, Analytics, and Pricing and Quoting,
Business Wire
Feb 2019
Concardis And Scopevisio Collaborate On The Automation Of
Financial Processes, Financial IT
Feb 2019
Global Employee Scheduling Software Market 2019 –
Humanity, Pioneer Works, Deputechnologies, Nimble
Software Systems, Lincoln Trail Publishing
Feb 2019
Key Martech Leaders Join ActiveCampaign to Bring their
Experience at Scale as the Company Reaches More Than
60,000 Businesses Around the Globe, PR Newswire
Feb 2019
First Ever Artificial Intelligence Functionality for Mobile
CRM Launched, CMS-Connected
Jan 2019
Infusionsoft Rebrands As Keap, Releases New Client
Management Software, Demand Gen Report
Jan 2019
Canada’s Fizz Selects Etiya to Drive Digital Brand Strategy,
TELECOMDRIVE
Jan 2019
Creating Your Space/Retail Lead Management team, Floor
Covering Weekly
News
20
11
29
92
817
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > SMB Suite: Market Factsheet
70
Exits
Most Active Investors
Recent InvestmentsCompanies which offer a CRM
suite for small and medium sized
businesses (SMBs)
Infusionsoft
(2001, Chandler, $154M)
Copper
(2013, San Francisco, $87M)
YOUCENTRIC
(Charlotte, $56M)
Base CRM
(2009, Chicago, $52.9M)
Top Companies
#2 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: SMB Suite
Companies Created 817 | Funded 92 | Total Funding $677M
0
10
20
30
$0k
$100M
$200M
$300M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: SMB Suite
71. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201971
CRM > SMB Suite: Top Companies
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Market: SMB Suite (1/2)
Analyst’s Pick
Infusionsoft (2001, Chandler, $154M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
ORIX, Allure Ventures, Arthur Ventures and 9 Other
Investors
Copper (2013, San Francisco, $87M)
CRM for Google Apps
Editor's Pick. Stage: Series C
GV, Danhua Capital, Norwest Venture Partners and
6 Other Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Acquired
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Soonicorn. Stage: Series C
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 3 Other Investors
Analyst’s Pick
Nimble (2009, Santa Monica, $24.5M)
Social Business CRM
Minicorn. Stage: Series A
GV, Indicator Ventures, Jason Calacanis and 9 Other
Investors
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
Minicorn. Stage: Seed
BlueRun Ventures, Ron Wohl, Kevin Haverty
Teamleader (2012, Ghent, $3.7M)
CRM, project management and invoicing tool
Editor's Pick. Stage: Series B
Fortino Capital
Apptivo (2009, Chennai)
Business management platform
Minicorn. Stage: Unfunded
1CRM (1989, Stuttgart)
Customer relationship management solution
Editor's Pick. Stage: Unfunded
Analyst’s Pick
Adsoup (2017, Bangkok)
Digital multi-channel sales lead management
solution
Editor's Pick. Stage: Unfunded
AGILIA (2014, Leonding)
Customer relationship management solution
Editor's Pick. Stage: Unfunded
CRMZi (2015, Melbourne)
Cloud based CRM & Accounting solution
Editor's Pick. Stage: Unfunded
Eudonet (2000, Courbevoie)
Customer relationship management(CRM) solutions
for businesses
Editor's Pick. Stage: Funded
Freshsales (2016, Chennai)
Cloud-based CRM for SMBs
Editor's Pick. Stage: Unfunded
ITCube (1999)
CRM solution for small and medium businesses
Editor's Pick. Stage: Unfunded
72. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201972
CRM > SMB Suite: Top Companies
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Market: SMB Suite (2/2)
Analyst’s Pick
Koban (2012, Grandris)
CRM suite with integrated marketing automation
tools
Editor's Pick. Stage: Unfunded
Scopevisio (1990, Bonn)
Customer relationship and marketing management
solution
Editor's Pick. Stage: Unfunded
SumaCRM (2014, Madrid)
Integrated CRM solution for SME's
Editor's Pick. Stage: Unfunded
YetiForce (2014, Warsaw)
Customer relationship management software
Editor's Pick. Stage: Unfunded
73. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
73
CRM > SMB Suite: Leaderboard
Sales Force Automation > Market Details > Market: SMB Suite
#2 Top Markets of Investment Activity
Better than Market Average
Market: SMB Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
ActiveCampa
ign
2003 Chicago Funded $20M 1 - - - - 8k - - 11 - - 557 8%
5.0 Nimble 2009
Santa
Monica
Series A $24.5M 4 - 3 - - 17.3k 30k 138 34 14 11% 587 4%
4.9 Base CRM 2009 Chicago Acquired $52.9M 4 - 4 - - 19 300k 2.3k 4 115 5% - -
4.7 Streak 2011
San
Francisco
Seed $2.3M 3 - 3 - - 4.2k 75k 247 2 87 54% 90 2%
4.6 Copper 2013
San
Francisco
Series C $87M 2 4 5 4 4 255 30k 558 7 20 4% - -
4.5
Spiro
Technologies
2014 Boston Seed $6M 3 - 4 - 5 21k 30k 46 2 2 5% - -
4.4 Insightly 2009
San
Francisco
Series C $38M 3 - 4 - - - 300k 1.5k 16 22 2% - -
4.4 Infusionsoft 2001 Chandler Series D $154M 8 - 3 - - 3 31k 166 12 - - - -
4.4 Workbooks 2007 Reading Seed $2.3M 1 - - - - 2.9k - - 8 - - 57 2%
4.3
In Mind
Cloud
2012 Singapore Series A - 1 - - - 4 508 - - 4 - - 683
-
390%
4.2 Baker 2014 Denver Series A $11.1M 3 4 - - 3 3.9k - - 10 - - - -
4.2
PipelineDeal
s
2006 Wayne Series A $1M 1 - 4 - - 3.4k 30k 105 8 3 3% 25 1%
4.1 Swiftpage 2001 Denver Acquired $2.5M 1 - - - 5 2.9k - - 2 - - -27 -1%
74. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Incubators Ben Franklin Technology Partners (#1)
Seed Felicis Ventures (#1), Cowboy Ventures (#1)
Series A/B Floodgate Fund (#3), Salesforce (#2)
Series C+ Goldman Sachs (#1), Insight Venture Partners (#1)
FatStax Sep - 2018
Acq by Bigtincan
ROInnovation Jun - 2018
Acq by Upland Software for $12.5M
SAVO May - 2018
Acq by Seismic
ClearSlide Dec - 2017
Acquired
Docurated Dec - 2017
Acq by Quark Software
Contondo Nov - 2017
Acq by Bigtincan
$100M - Series E
Seismic (2011, San Diego, $179M)
$35M - Series C
Highspot (2012, Seattle, $64M)
$5M - PE
Accent Technologies (1990,
Melbourne, $5M)
$3.8M - Series B
Mediafly (2006, Chicago, $15.6M)
$4.6M - Series C
Showpad (2011, San Francisco, $90.1M)
$500k - Series A
Journey Sales (2014, Philadelphia,
$4.6M)
Feb 2019
Seismic Exceeds 70 Integration Capabilities Ranging from
CRMs to Marketing Automation Platforms and Sales
Enablement Platforms, MarTech Advisor
Feb 2019
Bigtincan Named a Leader in the Aragon Research Tech
SpectrumTM for Sales Coaching and Learning, 2019, Business
Wire
Feb 2019
Showpad Appoints HP, IBM and Unit4 Veteran Dave
Goossens as Vice President of Services and Support, PRWeb
Feb 2019
Bigtincan Adds Sales Training Capabilities To AI-Powered
Enablement Hub, Demand Gen Report
Jan 2019
Mediafly Partners with Lessonly, Announces Mediafly
Readiness to Boost Training, Best-in-Class Solutions,
Technology-Signals
Jan 2019
Bigtincan wins record $7.2 million T-Mobile contract
extension, shares surge, Proactive Investors
Dec 2018
Seismic vessels complete tandem drydocking at Damen
Shiprepair Amsterdam, Offshore Magazine
Dec 2018 Seismic Raises $100 Million in Series E Funding, PR Newswire
Dec 2018
Global Knowledge Management Market 2018 –
CallidusCloud, ProProfs, Pgi, Bloomfire, Chadha Software
Technologies, ComAround, MindTouch, Truthweek
Oct 2018 Fision, Continuity Logic Agree to Merge, Hotel Business
Sep 2018 Seismic unveils powered clothing line, Just-Style
Sep 2018
DecisionLink Adds Three More Heavy Hitters to Its Board of
Directors, Newswire
Aug 2018
Shearwater to Buy Schlumberger’s Seismic Business,
Maritime Activity Reports
News
15
8
23
44
105
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Sales Enablement > Content Management & Demo Tools: Market Factsheet
74
Exits
Most Active Investors
Recent InvestmentsCompanies which enables
businesses to manage sales
collateral and also pitch the
content to prospects through
interactive methods
Bigtincan
(2008, Boston, $5M)
Seismic
(2011, San Diego, $179M)
Showpad
(2011, San Francisco, $90.1M)
ClearSlide
(2009, San Francisco, $89M)
Top Companies
#3 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
Companies Created 105 | Funded 44 | Total Funding $644M
0
20
40
$0k
$500M
$1.B
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Content Management & Demo Tools
75. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201975
Sales Enablement > Content Management & Demo Tools: Top Companies
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
#3 Top Markets of Investment Activity
Market: Content Management & Demo Tools
Analyst’s Pick
Seismic (2011, San Diego, $179M)
Content Management System for enterprises.
Unicorn. Stage: Series E
Lightspeed Venture Partners, T. Rowe Price,
General Atlantic and 2 Other Investors
Showpad (2011, San Francisco, $90.1M)
Mobile Sales Enablement
Soonicorn. Stage: Series C
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Soonicorn. Stage: Acquired
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
SAVO (1999, Chicago, $79M)
Sales enablement software
Editor's Pick. Stage: Acquired
Sapphire Ventures, Sterling Partners, Goldman
Sachs
Analyst’s Pick
Highspot (2012, Seattle, $64M)
Sales engagement platform
Soonicorn. Stage: Series C
OpenView, Madrona Venture Group, Salesforce and
2 Other Investors
Bloomfire (2010, Austin, $32.8M)
SaaS workplace collaboration tool for sales and
support reps
Soonicorn. Stage: Series B
Austin Ventures, Silver Creek Ventures, Redpoint
Ventures and 2 Other Investors
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Editor's Pick. Stage: Acquired
Commonwealth Capital Ventures, Kodiak Venture
Partners, North Bridge
Contondo (2011, Las Vegas)
Sales enablement software for businesses
Editor's Pick. Stage: Acquired
Analyst’s Pick
Kinetizine (2010, Zug)
Content management platform to track & analyze
leads
Editor's Pick. Stage: Unfunded
Showell (2012, Jyvaskyla)
Mobile sales enablement for sales teams
Editor's Pick. Stage: Unfunded
76. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
76
Sales Enablement > Content Management & Demo Tools: Leaderboard
Sales Force Automation > Market Details > Market: Content Management & Demo Tools
#3 Top Markets of Investment Activity
Better than Market Average
Market: Content Management & Demo Tools
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Seismic 2011 San Diego Series E $179M 4 - 4 - - 2.9k 8k 19 43 6 46% 232 9%
4.9 Showpad 2011
San
Francisco
Series C $90.1M 5 4 4 - - 4.5k 30k 93 20 13 16% 196 5%
4.5 Qvidian 2010 Cincinnati Acquired $20M 2 - - - - 1.7k - - 4 - - 19 1%
4.4 Highspot 2012 Seattle Series C $64M 4 - - - - - - - 15 - - 190
-
100%
4.4 DocSend 2013
San
Francisco
Series A $9.7M 2 5 - - - 1.7k - - 6 - - 3 -
4.3
Decision
Link
2009 Atlanta Seed $1.1M 3 5 - - - 1.7k - - 2 - - 408 33%
4.0 ClearSlide 2009
San
Francisco
Acquired $89M 4 - - - - 15.9k - - 11 - - -209 -1%
4.0 Mediafly 2006 Chicago Series B $15.6M 12 - 3 2 3 2.7k 44k 240 8 19 9% 130 5%
3.7
MobileForce
Software
2005 Sunnyvale Series B $13.1M 4 5 4 - - 1.5k 750 6 5 - - -13 -1%
3.7 Paperflite 2016 Chennai Seed $400k 1 5 5 - - 128 7 1 1 - - 7 6%
3.6 Docurated 2012
New York
City
Acquired $5.4M 2 - - - - 1.5k - - 2 - - -20 -1%
3.6 SAVO 1999 Chicago Acquired $79M 5 - 4 - - - 30k 63 1 1 2% - -
3.5 Bigtincan 2008 Boston Public $5M 1 1 4 - - 2.1k 3k 14 36 1 8% 12 1%
3.5 Bsharp 2012 Bangalore Seed - 1 5 5 - - - 25k 326 - 61 23% - -
77. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201977
#4 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Training
Companies Created 53 | Funded 23 | Total Funding $217M
Market: Training
78. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201978
Sales Force Automation > Market Details > Market: Training
#4 Top Markets of Investment Activity
Market: Training
79. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201979
Sales Force Automation > Market Details > Market: Training
#4 Top Markets of Investment Activity
Better than Market Average
Market: Training
80. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201980
#5 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Sales Forecasting
Companies Created 80 | Funded 32 | Total Funding $340M
Market: Sales Forecasting
81. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201981
Sales Force Automation > Market Details > Market: Sales Forecasting
#5 Top Markets of Investment Activity
Market: Sales Forecasting
82. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201982
Sales Force Automation > Market Details > Market: Sales Forecasting
#5 Top Markets of Investment Activity
Better than Market Average
Market: Sales Forecasting
83. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201983
#6 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Suite
Companies Created 78 | Funded 29 | Total Funding $892M
Market: Suite
84. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201984
Sales Force Automation > Market Details > Market: Suite
#6 Top Markets of Investment Activity
Market: Suite
85. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201985
Sales Force Automation > Market Details > Market: Suite
#6 Top Markets of Investment Activity
Better than Market Average
Market: Suite
86. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201986
#7 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Conversational Bots
Companies Created 41 | Funded 13 | Total Funding $250M
Market: Conversational Bots
87. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201987
Sales Force Automation > Market Details > Market: Conversational Bots
#7 Top Markets of Investment Activity
Market: Conversational Bots
88. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201988
Sales Force Automation > Market Details > Market: Conversational Bots
#7 Top Markets of Investment Activity
Better than Market Average
Market: Conversational Bots
89. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201989
#8 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Multi-Industry
Companies Created 204 | Funded 24 | Total Funding $4.3B
Market: Multi-Industry
90. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201990
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Market: Multi-Industry (1/2)
91. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201991
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Market: Multi-Industry (2/2)
92. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201992
Sales Force Automation > Market Details > Market: Multi-Industry
#8 Top Markets of Investment Activity
Better than Market Average
Market: Multi-Industry
93. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201993
#9 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Contact Database
Companies Created 199 | Funded 68 | Total Funding $478M
Market: Contact Database
94. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201994
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Market: Contact Database (1/2)
95. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201995
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Market: Contact Database (2/2)
96. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201996
Sales Force Automation > Market Details > Market: Contact Database
#9 Top Markets of Investment Activity
Better than Market Average
Market: Contact Database
97. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201997
#10 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Relationship Intelligence
Companies Created 34 | Funded 23 | Total Funding $398M
Market: Relationship Intelligence
98. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201998
Sales Force Automation > Market Details > Market: Relationship Intelligence
#10 Top Markets of Investment Activity
Market: Relationship Intelligence
99. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 201999
Sales Force Automation > Market Details > Market: Relationship Intelligence
#10 Top Markets of Investment Activity
Better than Market Average
Market: Relationship Intelligence
100. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Mar 2019100
#11 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: Predictive Lead Generation
Companies Created 60 | Funded 24 | Total Funding $426M
Market: Predictive Lead Generation