Tracxn SCM Software Startup Landscape, July 2016

SCM Software Report, July 2016
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 08
Investment Trend 10
Who is Investing 18
Exit Outlook - IPO, Acquisitions 22
Sub Sector Analysis 25
Interesting Companies 42
Useful Links 49
Company List 51
Team 250
3
3

Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
CONSUMER FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
ENTERPRISE
APPLICATIONS
SAAS
ERP
FINANCE AND ACCOUNTING
DATA AS A SERVICE
LEGAL TECH
MARKETING TECH
SCM Software
BUSINESS INTELLIGENCE
MOBILETECHNOLOGY
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
INTERNET OF THINGS
VIRTUAL REALITY
CONSUMER ROBOTICS
WEARABLE TECHNOLOGY
SMART HOMES
DRONES
SMART CARS
3D PRINTING
FOOD TECH
SECOND HAND GOODS
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH

Sector Overview
Scope of report
This report contains companies which provides software that help enterprises design, plan, manage, and control material supplies,
accounts, and product delivery for their orders. Also covered are software solutions for financing and logistics.
The report does not include offline companies, resellers, companies which provide marketplaces for availing logistic carriers, and
software enabling enterprises track and manage fleet and goods-on-move. Solutions enabling small and medium businesses to manage
online sales, store sales and order fulfillment are also not included.
This report focuses on the following sub-sectors:
The scope of this report includes equity as well as debt funding received by the companies.
Name Descriptions
Supplier Collaboration Software utilized to complete the task of selecting supplier and procuring the goods
Analytics Supply chain data analytics and business intelligence applications
Warehouse Management Software helping in tracking of goods in inventory, plan and optimize inventory
Transportation Management System Software solutions to plan, optimize and analyze the transportation and logistics
Financial Supply Chain Solutions for supplier financing, dynamic discounting

Market & Funding Insights

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
7
7

28
44
51
44
37 38
0
12
24
36
48
60
2010 2011 2012 2013 2014 2015
NumberofCompanies
8
YoY – Number of companies founded
Revel Systems Stitch Labs Elementum LogiNext Grand Canal Solutions Clear Metal
Kenandy BuyerQuest oTMS.cn KeepTruckin EiraTech Shipsy

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
9

YoY – Number of Rounds and Total Funding
$131M $118M
$173M $150M $168M
$357M
$740M
$1.2B
$411M
19
27
44
45
48
65
71
81
31
0
18
36
54
72
90
0
280
560
840
1120
1400
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds
Note: The funding includes debt rounds also.

YoY – Number of Rounds by Stage

YoY – Funding by Stage

Average Ticket Size – Early Stage

Top investments in last one year

Funnel view of Sector

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
7
17

Most Active Investors in Sector
16
12
8
7 7 7
6 6 6 6
0
3
6
9
12
15
18
Salesforce Battery Ventures Notion Capital Shasta Ventures Sigma Partners United Parcel
Service
ARCH Venture BlueRun
Ventures
Goldman Sachs Madrona
TotalNumberofCompanies
FinancialForce Coupa Tradeshift SteelBrick Steelwedge Impinj Impinj Coupa Airclic Impinj
SteelBrick PrimeRevenue Brightpearl Anaplan TradeBeam Savi Technology LLamasoft

Where are Top Investors investing

Top Investor by Stage of Entry

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
21

Top IPOs
IPO Date Company Overview
Funding
Amount
Oct-2015 determine.com
Determine
(San Mateo, 1996)
Platform for source to pay, strategic procurement, contract management and supplier management
DFJ, JK and B Capital $55.79M
Jun-2014 kinaxis.com
Kinaxis
(Ottawa, 1995)
Supply chain planning and analytics software
Harbourvest Partners, GE Equity, TechnoCap $72.58M
Mar-2014 amberroad.com
Amber Road
(East Rutherford, 1990)
Global Trade Management Software and Solutions
Goldman Sachs, Updata Partners, Cross Atlantic Capital Partners, Bregal Sagemount, NJTC Venture Fund $54.12M
Nov-2013 eu-supply.com
eu-supply
( , )
SaaS for tender management and contract management
$1.46M
May-2013 decisionpt.com
DecisionPoint
(Irvine, 1995)
Field service management solution
Sigma Capital Partners $11.9M
Nov-2010 parkcitygroup.co
m
Park City Group
(Salt Lake City, 1990)
Collaborative supply chain, merchandising and store level solutions
$4.34M
Aug-2010 esker.com
Esker
(Lyon, 1985)
Document automation & order management software
Apr-2010 spscommerce.co
m
SPS Commerce
(Minneapolis, 1998)
Cloud-based supply chain management solutions for omni channel retail supply chain management
Adams Street Partners, Split Rock Partners, iandpdev.com, Axiom Venture Partners, CID Capital, Granite
Partners, River Cities Capital Funds
$43M

Major Acquisitions

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
4
24

July 2016Tracxn BlueBox : SCM Software
800+ companies in the sector, $3.4B invested since 2010, $1.6B invested in 2015/16
25

Top Business Models by Funding
$1.3B $1.2B
$1.1B
$359M
$534M
$315M
$246M
$52M
0
280
560
840
1120
1400
Supplier
Collaboration
Analytics Warehouse
Management
Transportation
Management System
Financial Supply
Chain
CPQ SCM Software Suites Security, Track &
Trace
TotalFundingAmount(inMillions)
# Cos. 230 96 255 148 18 13 45 8
Avg. Age 2004.4 1998.7 2001 2003.4 2008.4 1998.8 1995.5 2009.1
FinancialForce Airclic Impinj Savi Technology Taulia Apttus TradeCard, Inc TraceLink
Coupa Anaplan Revel Systems G7 PrimeRevenue SteelBrick Amber Road Source Intelligence

Supplier Collaboration – Business Model
Description

Supplier Collaboration – Entrepreneur Activity
and Investment Trend

Supplier Collaboration – Most Funded Companies

Analytics – Business Model Description

Analytics – Entrepreneur Activity and Investment
Trend

Analytics – Most Funded Companies

Warehouse Management – Business Model
Description

Warehouse Management – Entrepreneur Activity

Warehouse Management – Most Funded
Companies

Transportation Management System – Business
Model Description

Transportation Management System –
Entrepreneur Activity and Investment Trend

Transportation Management System – Most
Funded Companies

Financial Supply Chain – Entrepreneur Activity

Financial Supply Chain – Most Funded Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
1
41

Interesting Seed Companies
Company Overview Business Model
Total
Funding
procurify.com
Procurify
(2011, Vancouver)
Procure-to-Pay Automation for SMBs
Nexus Venture Partners, GrowLab, Point Nine Capital, BDC, Highline
Supplier Collaboration >
Procure-To-Pay
$5.6M
clearmetal.com
Clear Metal
(2015, San Francisco)
Analytics platform for container shiping industry
NEA, Innovation Endeavors, Alchemist Accelerator
Transportation Management
System > Analytics
$3M
scoutrfp.com
Scout RFP
(2013, San Francisco)
Cloud-based sourcing platform
NEA, GV, Zapis Capital
Supplier Collaboration >
Sourcing
$2.75M
apexpeak.com
ApexPeak
(2013, Singapore)
Invoice discounting
88mph
Financial Supply Chain $1.84M
Curated list of companies by the sector analyst are defined as Interesting

Interesting Series A Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
8
48

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs Exit Outlook - IPO, Acquisitions Link
Major Acquisitions Exit Outlook - IPO, Acquisitions Link
Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
50

SCM Software – Company List
COVERS THE FOLLOWING SECTORS
SCM
Software Suites
CPQ
Supplier
Collaboration
Financial
Supply Chain
Warehouse
Management
Transportation
Management System
Analytics
Security,
Track & Trace

SCM Software Suites (1/12)
SCM Software Suites CPQ Supplier Collaboration Financial Supply Chain Warehouse Management Transportation Management System Analytics Security, Track & Trace
Company Details Funding Investors
TradeCard, Inc [1999, New York City]: TradeCard offers Supply Chain collaboration platform for trading
partner management services(Purchase Orders, Invoices, Supplier and 3PL integration, workflow and event
management), accounts receivables management(approvals, automated payments and discounts
management) and financial management services(credit management, financing programs, cash
management, forecasting and banking integration). Some of the clients include Coach, Inc, Levi Strauss & Co.,
Columbia Sportswear, Guess, Rite Aid and Perry Ellis International. In 2012, it was named as the Best Platform
Connecting Buyers, Suppliers and Financial Institutions by Global Finance.
$133.4 M Warburg Pincus
Amber Road [1990, East Rutherford]: Amber Road(prev Management Dynamics) offers a suite of cloud based
enterprise solutions for global trade management that includes Sourcing Optimization, Supplier Management,
Transportation Management, Export Management, Duty and Import Management as well as a solution for
Supply Chain Visibility. With offices in US, Europe, India and China, it claims to have users in over 80
countries. Went public in March 2014 and earned a revenue of $64.8M in FY 2014. Some of the notable
clients include Amway, Belkin, Cisco, Flextronics, FujiFilm, GlaxoSmithKline, Nike, Pfizer, Qualcomm, Siemens
and others.
$54.12M
Goldman Sachs, Updata Partners,
Cross Atlantic Capital Partners, Bregal
Sagemount, NJTC Venture Fund
TradeBeam [1999, San Mateo]: Tradebeam offers Saas based Inventory Management and Supply Chain Event
Management software. It has features like inventory and shipment dashboard, Multiple Inventory
replenishment, lean order scheduling, supply chain visibility, supplier metrics, supply chain efficiency
measurement, event-based alerts, RFID and other related features.
$36M
Sigma Partners, Camden Partners,
Sprout Group, The Carlyle Group,
Enterprise Partners Venture Capital,
Torch Hill Investment Partners
o9 Solutions, Inc. [2009, Dallas]: o9 Solutions develops cloud based software tools to optimize the
organizational operations such as Sales & Marketing, Supply Chain Management, Product Innovation,
Business Unit & Finance, Retail, Talent/Services operations. The company offers cloud based software suite
mPower. mPower is intelligent decision making platform which provides risk & opportunity visibility,
boundaryless collaboration, predictive and prescriptive analytics, integrated planning and other features
making complex enterprise decision making process simple. Subscription based revenue model.
$22M

RedPrairie [1975, Scottsdale]: RedPrairie, now JDA softwares, delivers productivity softwares to help
companies around the world in three categories workforce, inventory and transportation. RedPrairie provides
these solutions to manufacturers, distributors and retailers looking to support business strategies that
increase revenue, reduce costs and create competitive advantage. Clients included marquee names such as
Procter & Gamble, Compaq Computer, Pepsi-Cola and Nabisco. Acquired JDA softwares in 2012, combined
entity is named JDA softwares.
Advent International, Braemar Energy,
Element Partners
GXS [1967, Gaithersburg]: GXS provides software solutions for supply chain management by facilitating B2B
integration and data exchange platforms. Its solutions include : BizManager - offers a complete B2B
communications gateway for messaging, mapping, transformation, tracking and auditing B2B transactions ;
Active Catalogue - cloud application that enables product data synchronization for retailers and merchandise
suppliers; Active Orders - a cloud application that provides supply chain visibility into the procure-to-pay
process; Active Logistics - hosted service that permits businesses to globally monitor order and shipment
status across your supply chain; EDI Network - A secure and cost-efficient electronic document interchange
(EDI) platform to reduce complexity. GXS Trading Grid is a SaaS-based platform with modules chosen from
these solutions as per business needs. GXS Trading Grid was named "SaaS Product of the Year" by Techworld
in 2011.
Aurora Funds, Rho Ventures, Vilicus
Ventures
Logistimo [2010, Bangalore]: Logistimo is a hosted web service for supply chain management, that enables
anyone with a mobile device (hardware and network agnostic) to participate in the supply channel. Offers
features like offer inventory tracking, order management, credit management, vehicle tracking, workforce
behavior monitoring, workflow handling, demand forecasting, replenishment optimization, quality
monitoring, network expansion, routing & scheduling. Customers include retailers, distributors, transporters,
wholesalers and producers seeking deeper integration with the first- and last-mile of their value chains.
Targeting Asia and Africa markets.
Khosla Impact
Infor [2002, New York City]: Based on Salesforce platform, Infor offers enterprise business software
including customer relationship management, enterprise asset management, enterprise resource planning,
financial management, human capital management, performance management, product lifecycle
management, supplier relationship management, and supply chain management, including business specific
inventory management, transportation logistics and warehouse management software. It offers solutions
both on-premise as well as cloud based. Catering to various industries, it earned a total revenue of $2.8B in FY
2014.
Parallax Capital Partners

JDA Software [1985, Scottsdale]: JDA software provides end-to-end integrated retail merchandising, store
operations and supply chain planning and execution solutions based on the cloud. It is essentially an ERP for
retail. It has more than 4000 firms as clients in manufacturing, retail, transportation, distribution and services
industries. These features help in optimizing inventory, labor and customer service levels. Most of its SCM
solutions are obtained through acquisitions of Arthur, E3 and Manugistics. Its primary competitors in retail
are Oracle and SAP. Also caters to Manufacturing & Distribution, and Hospitality industries.
TA Associates, Real Ventures,
Sageview Capital
Chemanman [2015, Beijing]: Chemanman aims to make logistics efficient to solve issues of information and
standardization. The platform enables user to remain connected to all the parts of the logistics chain. It
ensures information synchronization and docking using features such as vehicle location, vehicle information,
financial management, bill management etc.
Unity Ventures
Four Soft [1999, Hyderabad]: Four Soft Limited (FSL)(now Palred Technologies) is an information technology
company providing transportation and logistics software products world wide. FSL’s portfolio comprises
logistics software solutions for freight forwarders, customs brokers, container freight stations, ships agents,
warehouses, cartage, trucking and third-party/ fourth-party logistics companies. FSL operates in the shipper
logistics, freight forwarding, trucking, customs brokerage, visibility and order processing, shipping lines,
warehouse management and back office.
Ventureast
Slingshot Software [2002, Dedham]: Slingshot is a provider of web-based ERP solutions. Product includes
various modules for inventory, sales, financials and purchase. It allows a firm's business operations to
properly integrate with that of the client, suppliers and trading partners. Slingshot offers etools that can be
used to take better control of the ERP system by customizing and extending one's existing applications. It
caters to chemicals and energy, pharmaceuticals, biotechnology, government, pulp and paper, and insurance
sectors. Some clients include GE, Environmental Protection Agency, ING and Lockheed Martin.

CPQ (1/3)

CPQ (2/3)

CPQ (3/3)

Supplier Collaboration (1/55)

Financial Supply Chain (1/4)

Warehouse Management (1/62)

Transportation Management System (1/34)

Analytics (1/25)

Analytics (2/25)

Analytics (3/25)

Analytics (4/25)

Analytics (5/25)

Analytics (6/25)

Analytics (7/25)

Analytics (8/25)

Analytics (9/25)

Analytics (10/25)

Analytics (11/25)

Analytics (12/25)

Analytics (13/25)

Analytics (14/25)

Analytics (15/25)

Analytics (16/25)

Analytics (17/25)

Analytics (18/25)

Analytics (19/25)

Analytics (20/25)

Analytics (21/25)

Analytics (22/25)

Analytics (23/25)

Analytics (24/25)

Analytics (25/25)

Security, Track & Trace (1/2)

Security, Track & Trace (2/2)

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
249

Team
Vasudev Neehar
Lead Analyst, Enterprise Applications
Madhav Goswami
Senior Analyst, Enterprise Applications

Tracxn SCM Software Startup Landscape, July 2016

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