Objectives
Define Effective Communication
4 Types of Communication
What is Diversity?
Personality Differences
Define Professionalism
Effective Communication and Teamwork
Communication and Customer Service
Motivation
Employee Satisfaction
What is Communication?
“Communication is the process of
transmitting information and understanding
from one person to another by use of words
and non-verbal expressions including body
language”
Effective communication is an essential
component of success
Human relations – development and
maintenance of effective interpersonal
relationships
Communication Facts
100,000 words in the English language
30,000-60,000 words in average person’s
vocabulary
5,000 words have double meaning
750,000 estimated body language symbols
Effective Communication
Crucial to a good and positive working
environment
Creates the atmosphere required for smooth
operation & great patient outcomes
Does require practice
Types of Communication
Verbal
Talk with each other not at or to each other
Hold discussions not speeches
Nonverbal
Body language
Can be interpreted either positive or negative
Written
Specific, accurate and brief
Listening
Active
Communication
In order to have
communication, both
listening and speaking
are necessary
70% of all mistakes are
attributed to ineffective
communication
25% of what is heard is
remembered
Communication
$100 $50 $25 $12.50 $6.25
“We hear only half of what is said to us, understand only half of
that, believe only half of that, and remember only half of that”
(Walker, 2002, as quoted in Cyr, 2004).
100% 50% 25% 12.5% 6.25%
spoken heard understood believed remembered
$100
1/2 1/2 1/2 1/2
Factors that Influence
Communication Effectiveness
Face-to-Face Communication
55% body language
38% tone of voice
7% spoken word
Telephone Communication
82% tone
18% words
Basic Communication Skills
#1 – senders analyze their receiver &
recognize their perspectives
#2 – Use of feedback – ask open-ended
questions to assess if message was received
Unstructured response is required
#3 – Make the message meaningful
Receive and develop messages based on their
own perceptions
5 C’s of Effective
Communication
Consistency
Clarification
Commitment
Collaboration
Connection
Creates Positive Work
Environment
5 C’s create by:
Keeping communication channels open
Creating a positive workplace atmosphere
Encouraging positive co-worker attitudes
Working in a professional manner at all times
Barriers of Effective
Communication
Differing perceptions
Lack of knowledge
Role of emotions
Personality
Appearance
Prejudice
Distractions
Language barriers – even though people appear to
speak the same language they may not be
communicating at all
Information overload
Use of Jargon and Slang
Principles of Listening
Most important part of any communication is your
listening ability – it is a skill
Don’t overreact to content or delivery
Keep an open mind, ask questions
Remove distractions, resist internal distractions
Listen between the lines
Adapt your thought speed
Use all your senses
Do not interrupt
Paraphrase and ask for clarification
Active Listening
Recognize the importance of listening
Listening may be more important than speaking when
confronting difficult issues
Benefits to active listening:
Saves time (no need for later
clarification)
Helps bring an accurate
assessment of the situation
Encourages the speaker to
clarify; the speaker feels heard
Reduces emotion which will
clarify thinking
Active listening is the skill of
listening with purpose with the
intent to understand. (Balfour, 2008)
Avoid Assumptions
Do you have all the information?
Do you have everyone’s perspective?
It may not be – and probably isn’t – about you
Effective Communication
Strategies
Think about what you want to say
Wait until you are not angry
Initiate the contact
Affirm them as you begin
Tell them you are struggling with a problem
Outline the problem
Seek to understand
Communicating with Others
“You get what you are, not what you want”
Behavior, communication, teamwork and
professionalism
Understand others’ point of view
Even if you disagree, take the time to learn &
understand another person’s perspective
Core and Common Goal
Identify the purpose for the conversation
Describe the situation or behavior
Identify the result or impact to you; to others
Communicate possible misunderstandings or lack of
information
State common goal
Communicate specific desired behavior
Affirm the relationship and/or person
Offer support
Diversity
“The concept that people are unique with individual
differences stemming from race, ethnicity, gender,
socio-economic status, age & physical abilities”
All must recognize the importance of diversity
Focus on common goal that holds work group
together
Providing quality patient outcomes
Every person is unique & brings special qualities to the
job that influences their attitudes & opportunities to
contribute
Diversity
Different perceptions result from different
experiences which can impede communication
Characteristics of cultures create differential
perceptions
No way to know all the cultural rules about people
Effective communication is one way a diverse group
of people will work together to achieve the common
goal
Culture of understanding, respect, & cooperation
encourages teamwork with its benefits
Diversity
Regardless of differences, we strive shoulder
to shoulder…
Teamwork is summed up in 5 words
“We believe in each other”
Personality Differences
Personality tests
Many out there
Your personality impacts how you communicate with
and perceive others
“What color is your personality?”
Help you to
Understand your core personality
Discover what motivates you
Read others easily and accurately
Identify your natural strengths & overcome your limitations
Improve your relationships with others
Enhance your business performance
Perception and Interpretation
Blue may see self as… Others may see Blue as…
Caring, compassionate “bleeding heart”
Warm Overly-emotional
Empathetic, people
person
Too trusting
Bottom Line
Be aware that perceptions plays a significant
role in effective communication
To communicate effectively
Listen
Clarify or rephrase
Articulate clearly
Maintain composure
Problem solve
We all work for the same goal
Quality Patient Outcomes!!!!
Professionalism
Defined in Websters Dictionary
“characterized by or conforming to the
technical or ethical standards of a profession :
exhibiting a courteous, conscientious, and
generally businesslike manner in the
workplace”
Professionals are proud of themselves and
the work they do
“goes the extra mile”
Is part of a team
Professionalism
Conduct standards
Require all employees to treat co-workers with
respect and courtesy, regardless of their personal
feelings toward one another
Over ½ of those surveyed stated disrespect
prevented them from getting others to listen
to them or respect their professional opinion,
only 16% confronted their disrespectful
colleague
Professional CS technicians
Positive attitude & pride
Knowledge & skill
Continuous improvement
Contribute 100%
Interested in helping others
Know & exceed quality &
quantity standards
Competent and effective
communicators
Respect supervisors and
co-workers
Are creative
Self confident
Courteous to co-workers
Admit mistakes & learn from
them
Sense of humor
Does not promote gossip
Professional CS Technicians
Must
Try to understand peers as individuals & incorporate
this understanding in how they interact with others
Help other employees achieve their highest levels of
job satisfaction
Increase their contributions to their team because it
benefits the team, facility & their profession
Develop a genuine spirit of cooperation & teamwork
among themselves, their peers & those at higher
organizational levels
Must accept some responsibility for & share in the
issues that affect the success of their department
Professionalism
Quality service is a reflection of professionalism, &
requires maturity, self-esteem, competence,
confidence & a positive attitude
Remember that respect is earned
Give respect to earn respect
When you show you are professional by your actions and
behavior you will earn the respect
Takes a lot of commitment and effort to earn the respect of
others
If you are truthful & upfront with people, it goes a long way
in gaining respect & trust
Be your best in every situation
The way you act reflects on your character
Improving Teamwork
To be successful every CS dept requires
people working in different positions
Individuals must work as part of a team
The work they do directly relate to others in the
department – decontamination impacts
assemblers who impacts sterilizer operators, etc
If work is not performed correctly the
consequences can be tragic
Staff cannot do their work without the help of
others
The working relationship between the CS and OR
The success or failure of the department is
dependent on staff helping each other
Teamwork is beneficial to the facility
Increases patient satisfaction
How?
Improves productivity through increased staff
cooperation & reduced interpersonal competition
Increase employee’s job satisfaction
How?
Improves the work environment by creating
common purpose for staff
How?
Decrease job-related stress
How?
Employee Satisfaction
Less stressed
Feel part of something bigger
Working towards common goal
Ensuring that everyone succeeds
Morale of department increases
Teamwork Factors
Attitude
A proper one is the most important factor
necessary
Attitudes about their job, peers, & patients affect
their actions
An employee’s attitude is often influenced by co-
workers
If part of a team in which all get along, like their
job & facility & wants to provide good service, then
each staff member will most likely have a good
attitude
In contrast if even 1 member dislikes job,
supervisor, facility, & does not care about quality
of work – teamwork will suffer and morale will
decrease among all members
Teamwork Factors
Cooperation
To provide good service, one must be willing to help & work
with other employees
Promptness
When employee is late or does not show up it affects all
other staff members
Remaining members have to work harder and/or goals
related to work quantity & quality will suffer
Loyalty
A good member of a team trusts co-workers & supervisors
Co-workers & supervisors trust each team member
Teamwork
Cross-functional teams – group of employees from
different departments that work together to resolve
operating problems
How OR and CS staff work together to solve
instrumentation & equipment issues
CS and other user departments as well
Group decision-making is the next step & over time
cooperation rather than competition becomes common place
Group members find satisfaction in & become committed to
working towards the groups’ success due to common goals
Successful groups emphasize the development & attainment
of mutual goals
Can you have great teamwork or great
customer service without effective
communication?
Different way of thinking
Factor CS Staff OR staff
Time Horizon
3hrs or more for routine inst
processing "STAT"
Customers
served CS has many customers
OR think they are the only
customer
Anticipation of
needs
CS believes OR should
anticipate what they need
OR staff believe we should
anticipate what they
need
Priority for inst
CS focus on how devices can
be cleaned
OR focus on how they are
used
Communication
"Tell me what you need and
when you need it"
"You should know what we
need and when we
need it"
Cooperation with Operating Room
Personnel
CS and the OR work extremely closely together
Outcome of every patient procedure depends on
effective communication & cooperation between
personnel in these two departments
Both work within a fast-paced, ever-changing environment
& communication can break down & relationships can
become strained
Relationship relies on mutual trust & respect
Trust & respect is earned & actions and responses to
issues of employees in both depts build or erode the trust
necessary to reduce communication roadblocks
Cooperation with Operating
Room Personnel
Differences between systems can create
communication challenges
Slang terms, jargon, & nicknames used to describe medical
instrumentation & supplies may not be the same in both
departments
Needs change often throughout the day & if info doesn’t
flow smoothly frustrations can increase & relationships
damaged
Cooperation with OR staff
Several ways to enhance communication
Specific issue should be addressed first
Broader tactic like a survey to identify & prioritize
communication roadblocks
After specific issue is identified it should be addressed
without assigning blame to individuals or work groups
Focus should be on identifying & correcting problems
so that they do not occur again – root cause analysis
By removing the personal element staff can
focus on the issues without allowing personal
frustrations & feelings to impact the problem
solving process
Cooperation with OR staff
Communication should be on-going instead of
when an incident has occurred
Joint projects can be completed
Simple actions like showing appreciation for the efforts
& assistance of personnel in other departments can
help establish a bond between both groups
Team Approach
1. Listen
2. Clarify
3. Articulate: What do you
want? What are you willing
to give?
4. Maintain your composure
5. Problem solve working
towards the same goal
Team Approach
A successful team plays on the individual members’
strengths, communicates well, and keeps their focus on
the ultimate goal.
Remember that “perception is reality”
Look at yourself in the mirror
Are you letting your perceptions influence how
you interact with others?
Others watch and learn from you
Motivation
What motivates you to come to work?
To do your best?
To give 110%
To go “above and beyond”
Knowing that you touch and influence every
patient outcome!
30 days / day
30 patients / day
150 patients / week
7800 patients / year
Motivation
“The will to win, the desire to succeed, the
urge to reach your full potential... these are
the keys that will unlock the door to personal
excellence”
Confucius
“Be miserable. Or motivate yourself.
Whatever has to be done, it's always your
choice.”
Wayne Dyer
“Act as if what you do makes a difference. It
does.”
William James
“Quality is not an act, it is a habit.”
Aristotle
“I've worked too hard and too long to let
anything stand in the way of my goals. I will
not let my teammates down and I will not let
myself down.”
Mia Hamm
“Courage is what it takes to stand up and
speak. Courage is also what it takes to sit
down and listen”
Winston Churchill
Thanks to my family
Thanks to Integrated Medical Systems, Inc
Thanks to all of my mentors
Notes de l'éditeur
In any communication at least some of the meaning is lost in the simple transmission of a message from the sender to the receiver. In many
situations a lot of the true message is lost and the message that is heard is often far different than the one intended. This is most obvious in cross-cultural situation where language is an issue, but it is also common among people of the same culture.
It is important to understand that a significant portion of communication is non-verbal. This means that when we attribute meaning to what someone else is saying, the verbal part of the message actually means less that the non-verbal part. The non-verbal part includes such things as body language and tone.
In situations of conflict, inattention has serious consequences for each party. In these situations we are often concentrating on formulating our rebuttal comments at the same time as the other person is speaking. Especially when heightened emotions are involved it is less likely that we will take time to verify that what we are hearing is really what is intended.
You can read the keys to personal success and so on in your handouts. Please notice the different values, likes/dislikes, ways people express themselves, etc. Understanding that there are subtle and obvious differences between personalities highlights how miscommunication can happen. An effective communicator recognizes differences and adjusts his/her method of communicating accordingly.
For example, if your personality color is largely orange, you may prefer to work with other people who are strongly orange or gold. The greens and blues may frustrate you because they may seem arrogant and academic, not anchored in “the real world” at all and couldn’t set up a tray or organize instruments without a tutor. On the other hand, a strongly blue personality may feel that the strongly orange personality seems selfish and unsympathetic while the orange personality feels s/he is “just getting the work done.”
The bottom line is this: be aware that perceptions play a significant role in the effectiveness of communication. In order to communicate clearly and effectively, you must
Listen
Clarify or rephrase
Articulate yourself clearly, outlining what you want and what you’re willing to give
Maintain your composure and avoid letting your emotions get in the way of listening
Problem solve work together towards the same goal. You are teammates…
You must work together as a well-functioning team in order to achieve the ultimate goal: best patient outcomes. Just as each coach places players on the court/field according to their individual strengths, you must recognize the strengths in others (and they in you) and use these strengths to create the best team. A winning team communicates well. Teams that do not communicate well do not excel, so practice your communication skills, work towards everybody’s strengths, and succeed.