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5 Keyword Bidding Strategies to Jumpstart your PPC,[object Object],by Trada,[object Object]
#KeywordBidding,[object Object]
Meet Your Presenters,[object Object],Matt Hessler,[object Object],Trada,[object Object],Account Director,[object Object],@fasterstill,[object Object],Bill Quinn,[object Object],Trada,[object Object],VP of Marketing,[object Object],@BillQuinn,[object Object]
Today we’re going to focus on tips and strategies to get your bid prices as low as possible. ,[object Object],Hashtag is KeywordBidding,[object Object]
Get Outside Google,[object Object],Get outside of Google. ,[object Object],Yahoo/Bing (Search Alliance) ,[object Object],[object Object]
Cost-per-click was 20% below industry benchmarks at the end of 2010.Facebook,[object Object],[object Object],[object Object]
Tightly coupled ad groups,[object Object],[object Object]
2-4 Ads/ad group
Deep link landing pages,[object Object]
Love Negative Keywords,[object Object],Prevents your ad from being served when that search term is used in a search query.,[object Object],-keyword,[object Object],Hint: Use Google’s Search Queries report to identify negative keywords.,[object Object]
Find Your Optimal Ad Position,[object Object],Keep your ego in check!,[object Object],[object Object]
Test your conversion rate and cost/conversion in ad positions 3-5. ,[object Object]
Gather data about your keywords more quickly. Fail (or succeed) fast!,[object Object]
Pay for traffic when your site is most likely to convert (i.e. for B-to-B, during business hours).
Take advantage of competitors who run ads 24/7 and exhaust their budget early in the day. Less competition later in the day = lower CPC.,[object Object]
Bonus Tip! Optimize Your Campaign Regularly,[object Object],Q: How often should you optimize your campaign?,[object Object],A: Depends on the budget of your campaign and how competitive your market is. BUT for campaigns with $3,000 to $10,000 a month in budget, we recommend checking on your campaign a minimum of twice a week. ,[object Object]
How Often Do Other People Optimize?,[object Object],Source: SEORoundtable,[object Object]
Here’s where we take two minutes to tell you that Trada can run your SEM campaign for you... ,[object Object],... and it doesn’t cost any more than if you were to do search marketing yourself.,[object Object],trada.com,[object Object]
Trada has a large, global crowd of certified paid search experts who do SEM for you.,[object Object],trada.com,[object Object]

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5 Keyword Bidding Strategies to Jump Start Your Paid Search Campaign

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  • 14. Pay for traffic when your site is most likely to convert (i.e. for B-to-B, during business hours).
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Notes de l'éditeur

  1. Source: MarketingWeekFacebook already targets ads based on statuses or wall posts, however the site has never done this in real-time. The company aggregates, and using a complex algorithm, deploys the data to deliver relevant ads to a particular audience
  2. 37% said they optimize their accounts weekly, 20% said daily, 11% said monthly and quarterly, 10% said every other day, 8% said bi-weekly and the remainder was an other answer.