A presentation on putting together paid search campaigns specifically for law firms. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. Ridiculously easy. Measurably better. Powered by people.

2. Search Marketing for Law Firms with Anna Sawyer, Social Media and Marketing Manager, Content Queen and Auteur for Trada

3. Search Marketing for Law Firms Dan has been managing paid search campaigns for more than 6 years. In addition, he is a PPC thought leader and has presented on paid search best practices and strategies, published articles across the web, and has spoken on search engine marketing panels. He is really into bikes, and he currently works for the Trada account management team.

4. Search Marketing for Law Firms Lee Rosen has been a divorce lawyer for 24 years. His firm serves most of North Carolina. He has served in numerous capacities in the American and North Carolina Bar Associations and is the 2010 winner of ABA Award for Excellence in E-lawyering. His firm website is at Rosen.com and he blogs about law firm marketing, technology and management at DivorceDiscourse.com.

6. Geotargeting

7. Search Engines: consider more than Google

8. Return on Investment and the lifetime value of clients

10. Paid Search for Law Firms

11. Competitive Keywords Keyword price isn’t everything!

13. Keyword relevance to ads

15. Paid Search for Law Firms

16. SEM for Law Firms 1. Create very small, thematic ad groups.

17. SEM for Law Firms 2. Ensure that each of your keywords is represented in every ad within an ad group

18. Paid Search for Law Firms Competitive Keywords 3. Use your keywords in the display URL Missed opportunity

19. SEM for Law Firms 4. Include Keywords in your landing page

20. SEM for Law Firms Avoid this mistake! law firm Georgia attorney Atlanta legal advice find a copyright lawyer in Georgia

23. A Call-to-Action (CTA)

24. Title casing

25. Check grammar and spelling

26. Be conversational

28. Paid Search for Law Firms Ad Copy 2. Use a Call-to-Action. Divorce Lawyers in Colorado Click Now to Setup Your Free In-Office Consult. Professional and Fast. KaplanLaw.com/divorcelawyer

29. Paid Search for Law Firms Ad Copy 3. Use Title Casing. Divorce Lawyers in Colorado Click Now to Setup Your Free In-Office Consult. Professional and Fast. KaplanLaw.com/divorcelawyer

30. Paid Search for Law Firms Ad Copy 4. Check your grammar! Divorce Lawyers in Colorado Call Us Today for Profesinal Family Law Services and More. KaplanLaw.com/divorcelawyer

31. Paid Search for Law Firms Ad Copy 5. Be conversational. Need a Divorce Lawyer? We’re ready to help! Professional and Compassionate Legal Help. KaplanLaw.com/divorcelawyer

33. Write 4 different messagesAsk a Lawyer: Divorce Law 12 Divorce Lawyers are Online! Click to Chat and Get Help Now. KaplanLaw.com/divorcelawyer Need a Divorce Lawyer? We’re ready to help! Professional and Compassionate Legal Help. KaplanLaw.com/divorcelawyer Divorce Lawyers on Demand 12 Divorce Lawyers are Online! Click to Chat and Get Help Now. KaplanLaw.com/divorcelawyer Need a Divorce Lawyer? We’re ready to help. Schedule your Free Consultation Today. KaplanLaw.com/divorcelawyer

35. Have a big, shiny, clear, compelling call-to-action.

38. Multiple Search Engines

39. Online Branding

41. SEM for Law Firms Search Engines

42. SEM for Law Firms Online Branding

43. SEM for Law Firms Calculate your Client Lifetime ROI

44. Search Marketing for Law Firms Lee Rosen has been a divorce lawyer for 24 years. His firm serves most of North Carolina. He has served in numerous capacities in the American and North Carolina Bar Associations and is the 2010 winner of ABA Award for Excellence in E-lawyering. His firm website is at Rosen.com and he blogs about law firm marketing, technology and management at DivorceDiscourse.com.

46. Utilize videos, podcasts, downloads

47. Use a clear call-to-action

48. Offer value

50. What is Trada? Trada is completely different. With Trada, you can have multiple PPC experts working on your campaign at the same time – generating massive volumes of keywords, writing custom ads, and constantly optimizing.

51. Why Trada? The results are better than if you did it yourself, or used an in-house PPC team. And it costs the same amount as if you were to do it in-house. There are no management or startup fees to use Trada.

52. Why Trada? Questions? Now’s the time to ask.

53. Thank you! Thank you for joining us! For questions about the presentation: asawyer@trada.com For more information about Trada or a tour of the Marketplace: sales@trada.com www.trada.com