PPC sensei Joey Muller and Terry Whalen from CPC Search team up with Trada to bring you details on how to use three very effective AdWords tools: Campaign Experiments, Conversion Optimizer, and Search Funnel. Learn to manage free-and-powerful AdWords tools intelligently in this fast-paced, information-dense webinar! Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. TRADA PRESENTS
Advanced
AdWords
Tools
#AdWordsTools become a master!
trada.com

2. #AdWordsTools
trada.com

3. Terry Whalen,
Managing Director, CPC Search
@tdwhalenho
Joey Muller
Account Director, CPC Search
@jmthefourth
Anna Sawyer,
Marketing Manager, Trada
@annafsawyer
trada.com

4. AdWords is
immensely
powerful...
especially when
you know how to
use the tools!
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

5. These tools/reports show
things you cannot find in
the AdWords dashboard,
so you might change your
practices based on what
you learn today.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

6. AdWords Search Funnel
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

7. To get there, visit
Tools and
Analysis >
Conversions
> Search
Funnels.
trada.com

12. AdWords Campaign Experiments
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

13. You should always be
testing. AdWords
Experiments
allows you to test
changes on portions
of your campaign to
reduce risk.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

14. Some examples of what
you can test:
Keyword bid prices
Adding or removing
keywords
Keyword match types
Ad group structure
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

15. The difference between
AdWords Experiments and
testing the old-fashioned
way: instead of making a
change and comparing the
data to how things used to
be, you can A/B test results
in real time.

16. Under
Settings for a
given campaign,
click
Experiment.

17. Click Specify
experiment
settings.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

18. From Google:The fastest way to collect results is a
50-50 split, but if your experimental changes are risky or
expensive, such as doubling your bid, you might want to
have fewer auctions use your experiment. You can't
change this setting after you start your experiment.

20. You can also track
results in Google
Analytics by using a
URL referrer to see
whether traffic is
coming from your
main campaign of your
experiments.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

21. It’s a conversion
van, get it???
AdWords Conversion Optimizer
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

22. Conversion Optimizer
optimizes your
placement in each ad
auction to avoid
unprofitable clicks and
(hopefully) get you
more profitable clicks.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

23. Make sure you have
small, thematic ad
This is a good tool for groups that you’re
a campaign that is not planning to
very stable and rearrange.
organized.
Keep an eye on your
search query report
and add negatives
throughout the life of
your campaign.
Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

24. Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

25. Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

26. Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

27. Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | trada.com
Joey Muller: @jmthefourth

28. SORRY FOLKS!
No webinar next week.
Come visit me at SMX West!
booth # 319

29. Here’s where we take two
minutes to show you how
Trada can help you scale your
online advertising
... and it doesn’t cost any more
than if you were to run PPC
or Facebook ads campaigns
yourself.
trada.com

30. Trada has thousands of online advertising
experts who do PPC and Facebook ads for you.

31. Multiple experts work
on your campaign at
the same time.
You get:
Diversity of thinking
Constant optimization
Multiple ad networks

32. Turbine: a Trada Client

33. Turbine: a Trada Client
CAMPAIGN STATS:
Paid Search Experts: 15
Conversion Rate: 20% increase
Click-Through Rate: 40% increase
Cost-per-Conversion: 16% reduction

34. Turbine: a Trada Client
“The Trada marketplace quickly
made me comfortable enough
to ‘take my hands off the wheel’
on paid search. Trada’s paid
search experts know our
industry lingo and are running
on all cylinders, driving high
volumes to our Dungeons &
Dragons online gaming service.”
– Chase Huber Director,
Advertising

35. @jmthefourth
@tdwhalenho @annafsawyer
Time for questions!
For more information or to schedule a demo, email
sfox@trada.com
trada.com