This document discusses why startups should care about intellectual property (IP) from the beginning. It notes that 100% of companies have IP, but only 20% of startups protect their IP after the first year. This leaves them at risk of IP theft, which costs US companies $300 billion annually. The document advises startups to establish an early IP strategy to exclude competition, attract investors, and leverage or license their IP. It provides an overview of the main types of IP: patents, copyrights, trademarks, and trade secrets.

1. IP 101:Why Startups should
care about IP from Day One
Maximize Valuable Strategic Assets | Minimize Risk

2. Mention:
@traklight
@maryjuetten
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx
#startuplife

3. Got intellectual property?
Why care…
100% of all companies have IP.

5. Capturing innovation
(and thus value) is hard.

6. Over 80% of a business’
value is in their IP.

7. IP theft costs US
companies $300 billion
annually

8. 700K new startups
annually
vs.
20% protected IP
after 1st year

9. Exclude competition:
Attract investment (including crowdfunding);
Leverage and license.
When do you need
an IP strategy?

10. Avoid IP loss,
infringement,
or business failure.
When do you need
an IP strategy?

11. Patents
(Utility & Design)
What is IP?

12. Copyright ©
What is IP?

13. Trademarks
TM SM
What is IP?
Image courtesy: Shelby Asistio
®

14. Trade Secrets—
unsung heroes
What is IP?
Image courtesy: Beverley Goodwin

15. IP Misconceptions

16. IP is just for tech startups or tech
companies, and patents are the
only IP for inventors.
IP Misconceptions

17. Trade secrets are the easiest to
protect because there is no
registration.
IP Misconceptions

18. You can copy anything
without a copyright ©
IP Misconceptions

19. You can copyright an idea.
IP Misconceptions

20. Domain = TM
IP Misconceptions

21. If I pay for it, I own it.
IP Misconceptions

22. Patents mean right
to make or sell.
IP Misconceptions

23. Software

24. Restaurant

25. Branding

26. Prototype

27. Name
Image courtesy: MG Siegler

28. Homepage

29. Questions????

30. Follow me @traklight
@maryjuetten
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice.
Please consult with an attorney before making any intellectual property protection decisions.