One of the polemical topics in the travel technology industry is the NDC - IATA's New Distribution Capability. It is truly a complex topic. From a technology point of view, NDC is an easy to follow standard that allows anyone to connect to the airlines' rich content, whereas in terms of business impact, there is still a lot of debate around it and until things get clearer, there is no defined direction to where it will take us. Originally posted at: http://tts.com/en/blog/8-important-questions-about-ndc