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PRESENTED BY:-
SHWETA CHAUHAN
DIKSHA VASHISHT
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Coca cola
The Coca-Cola company is an
American multinational beverage
corporation headquartered in
Atlanta, Georgia.
The Coca-Cola company has
interests in the manufacturing,
retailing and marketing of
nonalcoholic beverage
concentrates and syrups
They offer nearly 400 brands in
over 200 countries .
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COMPANY PROFILE
NAME : THE COCA-COLA COMPANY
INTRODUCTED ON : 8 MAY1886
LOGO :
INDUSTRIES SERVED : BEVERAGE
ORIGIN : UNITED STATE (Atlanta)
FOUNDER : JOHN S. PEMBERTON
GEOGRAPHIC AREAS SERVED: WORLDWIDE (+200 COUNTRIES)
REVENUE : 35.410 billion (2017) 15.4% decrease over
41.863 billion (2016) 38.70 billion (2022)
SERVING PER DAY : 1.9 BILLIONS
CEO (USA) : James Quincey
CEO (INDIA) : T. Krishna Kumar

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0 100 200 300 400 500 600 700 800
MEXCIO
CHILE
UNITED STATES
PANAMA
ARGENTINA
BELGIUM
AUSTRALIA
SPAIN
CANADA
AUSTRIA
COCA-COLA PRODUCT CONSUMPTION PER CAPITA(8FT OZ SERVING)SERVING
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• The first Coca-Cola recipes was invented in GEORGIA,
by JOHN S. PEMBERTON, originally as a coca wine
called “pemberton’s French wine COCA IN 1885.
• It incorporated in 1892 as coca cola company.
• the fist glass of coca cola was sold out at 5 cents.
• He started his business career as a drugstore owner &
manufacturer of patent medicines.
• The success of cola-cola was largely due to aggressive
marketing of the product.
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HISTORY

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THE HISTORY OF THE SCRET FORMULA 1886-2011

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COCA-COLA LOGO EVOLUTION

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CHANGE IN PACKAGING
Not just the logo but the bottle that contained this magical potion has also undergone a lot of
changes over the years. It is said that the Coca-Cola Company asked bottle manufacturers to
submit designs for a bottle for Coca-Cola that was so distinctive that it could be recognized
by a feel in the dark or identified lying broken on the ground. The quest ended in 1915 when
the distinctively shaped bottle design was patented.

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ACHIEVEMENT
Interbrand’s global brands score
card for 2011 ranked coca cola
the no.:1 brand in the world
brand estimated its brand value
at $78.861 billion. Coca-Cola
currently offers nearly 400
brands in over200 countries or
territories & Coca-Cola products
“at rate of over1.9 billion serving
each & every day”.

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COCA-COLA IN INDIA
 Returns in India 1993 after gap of 16
years.
 Acquisitions of major brands in India
called the Hindustan Coca-Cola
beverages pvt. ltd.
 Coca-Cola got approval from the govt.
of India in July1996 for setting up a
company.
 They invested us $700 millions
 In July 1997 the holding company got
permission for its bottling subsidiaries.
 The company has stepped forward for
reaching 300 million soft drinks
consumer through 7 lakh retail outlets
in India.
 Coca-Cola created employment for
50000 people in India.

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CURRENT SCENAROI
Coca-Cola looks to double India volumes in 5 years
•The firm does not see the economic slowdown in India impacting its business, and
expects good growth in 2020
•The company’s CEO and chairman James Quincey did not expect the Covid-19 outbreak
to have any immediate impact on the supply chain
Mumbai: India will soon become one of the top three markets by volume for The Coca-Cola Co., the
company’schief executive officer and chairman James Quincey said in Mumbai on Monday.
India is the fifth-largest market by volume for Coca-Cola, which sold 1 billion unit cases in the
country in 2019. The Atlanta-based company wishes to double this number in the next five years.
“We see India as a super attractive market and we continue to invest and build the business.We
would like to see those growth rates continue and India to be the third-largestmarket," the Coca-
Cola chairman said.
Quincey did not expect the Covid-19 outbreak to have any immediate impact on the supply chain, but
hinted that it can get affected if the issues prolong.

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Coca cola

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The Coca Cola and Pepsi competition has been known as the “Cola Wars.”
Their rivalry began when Pepsi started blind taste tests in its stores, branded as
“Pepsi Challenge.” These tests were hinting that more consumers preferred the
taste of Pepsi to Coca-Cola. Despite the efforts, PepsiCo’s US market share is
nearly one-third smaller than that of Coca-Cola’s. Also, Coca-Cola continues
to outsell Pepsi in almost all areas of the world.

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USA: GREATEST INTEREST IN
PESPSI
BRAZIL:
GREATEST
INTEREST IN
COCA-COLA
ARGENTINA: HIGHEST
CONSUMPTION PER CAPTIA
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CONSUMPTIONFORECASTING

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