1.
PRESENTATION
ON
MC DONALD’S

2.
2

3.
ABOUT US
 MC Donald’s is the world’s
leading food service retailer
with more than 30,000
restaurants in 119 countries
Serving 70 million customers
each day.
 It is one of the world’s most
well-known, valuable brands &
holds a leading share in the
globally branded quick service
restaurants segment of the
informal eating-out market in
virtually every country in which
they do business.
03

4.
F
U
L
L
F
O
R
M 4
M
C
D
O
N
A
L
D
S
ove forward
Focus on what is best for the system
ontributions
Recognise individual & team achievement
Evelop
Integrity & trust
Pen communications
Confront & resolve problem
o losers
Aim for “win win” situation”
ctivity listen
Act the way you talk
everage diversity
Debate for the benefit of the system & customer
eliver
All commitments
upport
Decision's 100%

5.
NAME : Mc Donald’s Corporation
INTRODUCTED ON : May 15, 1940 (80 years)
LOGO :
INDUSTRIES SERVED :Fast Food Restaurants
ORIGIN : UNITED STATE (California)
FOUNDER : Richard & Maurice (1st restaurants)
Ray Kroc (Founder of Mc Donald’s corporation)
GEOGRAPHIC AREAS SERVED : WORLDWIDE (+100 COUNTRIES)
REVENUE : $23.26 billion (2023)
SERVING PER DAY : 70 BILLIONS people
CEO (USA) : Chris Kempczinski
CEO (INDIA) : Amit Jatia
5
COMPANY PROFILE

6.
6
1937:
DICK & MAE MC
DONALD
CREATED THE
FIRST
RESTAURANTS
1965:
STOCK MARKET LISTING
1969:
NEW
LOGO
1996:
McDonalds.com
launched
1952:
THE BUSINESS
MAN RAY KROE
BOUGHT DICK &
MAE MAC
RESTAURANT’S &
LAUNCHED THE
Mc Donald's
company
1967:
GOES
INTERNATIONAL
1975:
FIRST
DRIVE
-THRU
2013:
34M
RESTAURANTS
IN 119
COUNTRIES,
27 BILLION
REVENUE, $2.5
MILLION
EMPLOYEES

7.
FIRST RETAIL OUTLET &
ADVERTISEMNET
07
•The oldest McDonald’s restaurant that is still
operational is the Sit-in Hamburger, located in
Lakewood Boulevard in Downey, California.
•In 1954 Ray Kroc visited the McDonald Brothers
and finally, became the first franchise agent.

8.
FIEST MEAL LAUNCHED BY
MC DONALDS
8
IN 1985The Burger Wars yielded the
Value Pack – a direct ancestor to
America’s greatest love: the Value
Meal. The Wars also forced
McDonald’s to diversify their menu
further – and, hence, the Mc Nugget
was born.

9.
Ronald
McDonald
(1963)
Ronald McDonald, who represents
the magic and happiness of
the McDonald's brand, is setting out
on a global mission to rally the public
through inspiring events.
For the first time, Ronald McDonald
will take an active role on McDonald's
social media channels around the
world and engage consumers using
the #RonaldMcDonald hashtag. As
Ronald begins his journey, he seeks
to deliver on the mission: "Fun makes
great things happen" -- the idea that
moments of fun and enjoyment bring
out the simple pleasures in life and
can lead to acts of goodness. 09
BRAND AMBASSADOR

10.
PRODUCT LIFE CYCLE
10
SALES
TIME
Introduction
Growth
Maturity
Decline

11.
HOW MC’ DONALD’S SPREAD IN THE WORLD
11
THE FIRST MC
DONALD’S IN USA
OPENS:1940
 CALIFORNIA
THE FIRST MC DONALD’S
OPENS OUTSIDE THE US:
1967
 RICHMOND
 BRITISH
 COLUMBIA
 CANADA
THE FIRST MC
DONALD’S IN INDIA
OPENS:1996
 DELHI
THE FIRST MC
DONALD’S IN ASIA
OPENS:1972
 JAPAN (TOKOYO)

12.
12

13.
• TOTAL NUMBER OF
RESTAURANTS ARE IN
INDIA
2023
HOW MANY Mc Donald’s ARE IN THE WORLD?
13
RESTAURANTS
• TOTAL NUMBER OF
RESTAURANTS ARE IN
THE WORLD
38,00
0
2023
300+

14.
14

15.
HISTORY OF LOGO
15

16.
PRODUCT
01
6
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Section 3 Title
Vegetarian menu: Crispy
Chinese, Mc Veggie,
pizza mc puff, paneer
salsa wrap
Beverage: Cold-Coffee,
Ice-tea, Hot serves, Mc
Shakes
Non-vegetarian menu:
Filet-o-Fish, chicken Mc
curry pan, Mc chicken

17.
SERVICES
17
• Having more than 15000 wi-fi
enabled restaurants
• Average wait time at a Mc
Donald’s drive-thru :208
second

18.
MC DONALD’S PRODUCT
018
Section 1
•5 Sauces.
•5.1 Szechuan Sauce.
•6 Other products.
•6.1 Salads.
•6.2 Sides. ...
•7 Breakfast. 7.1 McMuffins.
7.2 Breakfast sandwiches. ...
•8 Beverages. 8.1 Soft drinks.
8.2 Coffee and tea.
Section 2
•1 Hamburgers.
•1.1 Hamburger.
• 1.1.1 Double Cheeseburger.
• 1.1.2 Triple Cheeseburger. ...
•2 Chicken.
• 2.1 McChicken.
• 2.2 McNuggets. ...
•3 Fish.
•4 Pork.

19.
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20.
2023
MC DONALD’S NET INCOME
20
2005 1994
$7.545
Billion $2.27
Billion $1.22
Billion

21.
COMPETITION
21
Less Convenient
More Expensive Less Expensive
MORE CONVENIENT

22.
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• McDonald's is the second-
largest fast food chain in
the world. But if you
believe this study,
'McDonald's' as a brand is
worth almost 18.5 times as
much as 'Burger King,' even
though McDonald's only
has about twice as many
restaurants worldwide..
MC DONALD’S
• While its unclear whose
products win the battle,
burger king clearly win
the advertisement battle.
They have been more
dominant, more
consistent & more witty.
Even at times when
McDonald’s would roast
by sliding in better
offering.
• Considering only the
number of calories, burgers
at McDonald s are healthier
than ones at KFC but it is
not the case with the
French fries,
where KFC serves healthier
fries when compared to a
small serving of fries
at McDonalds
BURGER KING KFC

23.
MEALS
23
MC DONALD’S BURGER KING KFC

24.
COMPETITIVE
ADVANTAGE
• Striving to be cost leaders: prices cannot be
matched by competitor’s.
• The speedy delivery of the food
• Strong global presence & largest market
share in fast-food industry.
• Net competitive advantage.
24

25.
Market Share Of Fast-food
25
Mc Donald’s is leader with 27% Market Share
27%
20.60%
9.40%
8.40%
5.00%
4.70%
2.10%
2.00%
Mc Donald's
KFC
BURGER KING
7-ELEVEN
SUBWAY
LONG JOHN SILVER
DELIFRANCE
MOS BURGER

26.
MC DONALD’S IN INDIA
• Mc Donald’s opened its doors in India in
October 1996 at Basant Lok in vasant vihar
• They have restaurants in Mumbai, Delhi,
pune, Ahmedabad, Vadodara, Ludhiana,
Jaipur, nodia Faridabad, Manesar,
Gurugram.
• The Indian market was different in terms of
customer’s taste, value systems, lifestyle,
language, perception & purchasing power,
as compared to most of the other countries
where they had a presence. To establish
themselves their entire marketing strategy.
26

27.
ACHIVEMNETS
27
• Awarded many awards like “ Most
Respected Company” for successive years.
• Among all the competitors Mc Donald’s is
the leading brand.
• During its initial footsteps it start from
California & now it is expanded to 31000
cities worldwide.
• He appeared on super size meal, is listed in
Guinness book of world records & has a
movie called MC Daddy.

28.
PROBLEMS
To defend the image of
its food, McDonald’s
launched a social media
campaign last week
inviting customers to ask
questions about the
ingredients it uses.
Consistency has long been one
of McDonald’s attractions —
people like knowing exactly
what they’ll get when they
order a Big Mac. But now
people are gravitating toward
places like Chipotle that let
people tailor their orders.
02
8
Bad food image
McDonald’s executives have
said they introduced too many
items too quickly last year,
such as Mc Wraps and the
option to substitute egg whites
for its breakfast sandwiches.
That slowed down service and
led to inaccurate orders.
Lack of flexibility Slow, inaccurate
service

29.
CONCLUSION
29
• Good performance in fast-food industry
• Long reputation for strong marketing
campaign.
• Must change to adapt new environment
• Have more innovation & creative strategy.

30.
THANK YOU!
Speaker Name:
Shweta Chauhan
&
Diksha Vashisht