1.
CONSUMER
BEHAVIOR
OF
US & UK
PRESENTED BY: DIKSHA
VASHISHT 1

2.
CONUMER BEHAVIOR
MEANING
2
Consumer behavior refers to all the
processes related to what, why, how,
when, from whom consumers purchase
& pay for a product & how they
consume & dispose of it in order to meet
their needs.

3.
Why need for studying
consumer behavior?
 To survive in the market, a firm has to be
constantly innovating & understand the
latest consumer needs & tastes.
 Extremely useful in exploiting marketing
opportunities & in meeting the challenges
that the market offers.
 Customer satisfaction is key of
Continuous growth of the organization as
well as the economy. 3

4.
4
DEMOGRAPHIC ANALYSIS
FEDERAL REPUBLIC
NORTH AMERICA
CURRENCY: US DOLLAR
POPULATION: 331,638,850
CONSTITUTIONAL MONARCHY
EUROPE
CURRENCY: POUND
POPULATION: 68,002,795

5.
5
COMPARISON BEWTEEN AMERICAN & BRITISH CULTURE
AMERICAN CULTURE BRITISH CULTURE
LOCATION UNITED STATE OF AMERICA UNITED KINGDOM(GREAT BRITAIN)
BEHAVIOR More hectic, appear to
be in a hurry
Laid back
DRINK Coffee, beer & wine Tea, beer & sherry
wine is usually on occasions.
FOOD & CUISINE Fast food is preferred Pub food is preferred
SPORTS BASEBALL, AMERICAN
FOOTABLL(Rugby) &
CAR RACING
CRICKET, SOCCER, TENNIS
DRIVING Left hand side driving.
Cars tend to have an
automatic transmission
Right hand side driving.
Car tend to have a
manual transmission

6.
6
EATING HABITS & LIFESTYLE
UK:
Philadelphia
Cotton Buds
Saloon
Nappy
Crisps
Barrister
US:
Cream cheese
Q-Tips
Sedan
Diaper
Potato Chips
Attorney
UK: An average of 2.5 cups to tea
&
1cup of coffee are consumed per
person, daily
US: An average of 0.7 cup of tea
&
2.7 cups of coffee are
consumed per person, daily
UK: Houses don’t have closets,
when relocating, residents
move their entire dresser.
US: Walk-in closets are a
standard requirement for most
U.S. homebuyers
US: Homes averaged 2330
square feet
UK: Homes average 1063
square feet

7.
SOCIAL MEDIA LIFESYTLE
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Section 1 Title
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 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra
nonummy pede. Mauris et orci.
Section 2 Title
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pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
MM.DD.20XX
ADD A FOOTER
7
Average time that
internet users spend
using the internet
each day through a
desktop or laptop
Average time that
internet users spend
using the internet
each day through a
desktop or laptop
Mobile internet
penetration as a
percentage of
total population
Mobile internet
penetration as a
percentage of
total population
Average time that
mobile internet
users spend using
mobile internet
each day
Average time that
mobile internet
users spend using
mobile internet
each day

8.
8
Brand choice of consumer

9.
9
BELIEFS & NORMS
NORTH AMERICA VS UK

10.
10
WHY FOOD IS DIFFERENT IN
US COMPARED WITH UK?

11.
According to my point of view,
Ever changing customer behavior
Fortune of the firm is totally depend on the
customer
They were having almost similar culture
but their taste, preferences, lifestyle,
buying behavior food habits is totally
different.
11

12.
THANK
YOU!
12