1. Introduction to
Product Design

2. The culmination of a
thorough understanding of
the human is a great design

3. And we all know that
a great design is one of the
factors that makes
a product great.

4. Understanding the
difference between
art and design

5. Let’s say you have a great idea.
A message or statement that you want to deliver.

6. You deliver the message on a medium in a certain form.

7. The medium can invoke various responses from the audiences.

8. However, the responses could be way off from your original message.
And that’s fine (at least in art)
They can keep the responses or reactions to themselves.

9. You are (mostly) not responsible for the responses.

10. Design is quite different though. We have a clear intention in mind
and deliver the intention in a medium.

11. We hope the audiences understand the intention and the message.
Designers are responsible to make sure the right message is
delivered and understood.

12. Designers are responsible to make sure the responses are inline with
the intention.
The audiences can respond (give feedback or behave in a certain way),
creating a dialogue between designers and audiences.

15. [insert art picture here]
- Self expression
- You are (mostly) not responsible
- 1-way communication
ART

16. - Has clear intention
- Responsible for the message and the response
- Is a dialogue
DESIGN

17. What do you want others to:
- Feel
- Do
- Behave
- React
- Reply
- InteractWhat are the intentions?

18. The message should be understood by others
=

21. How do we ‘shape’ the message:
- Tone
- Word choice
- Body language
- Facial expression
- Rhetoric devices
-> The ‘interface’ is not limited to visual.

22. However, each response is personal.
Why? Because we’re dealing with humans.

23. Now that we learned about
the ways, how can we
implement it in
designing a product?

24. What is Product Design?
Source: IDEO

25. Empathize
Empathy is the capacity to step into other
people’s shoes, to understand their lives, and
start to solve problems from their
perspectives.
Immersing yourself in another world not only
opens you up to new creative possibilities, but
it allows you to leave behind preconceived
ideas and outmoded ways of thinking.
Source (IDEO Field Guide to HCD)

26. Define
Find patterns: interesting insights that you
keep hearing and/or significant problems.
From those, create insight statements that
will drive your design to the right direction

27. In the Ideation phase you’ll share what you’ve
learned with your team, make sense of a vast
amount of data, and identify opportunities for
design. You’ll generate lots of ideas, some of
which you’ll keep, and others which you’ll
discard. You’ll get tangible by building rough
prototypes of your ideas, then you’ll share
them with the people from whom you’ve
learned and get their feedback. You’ll keep
iterating, refining, and building until you’re
ready to get your solution out into the world.
Ideate
In the Ideation phase you’ll share what you’ve
learned with your team, make sense of a vast
amount of data, and identify opportunities
for design. You’ll generate lots of ideas, some
of which you’ll keep, and others which you’ll
discard.
Source (IDEO Field Guide to HCD)

28. In the Ideation phase you’ll share what you’ve
learned with your team, make sense of a vast
amount of data, and identify opportunities for
design. You’ll generate lots of ideas, some of
which you’ll keep, and others which you’ll
discard. You’ll get tangible by building rough
prototypes of your ideas, then you’ll share
them with the people from whom you’ve
learned and get their feedback. You’ll keep
iterating, refining, and building until you’re
ready to get your solution out into the world.
Prototype & Test
You’ll get tangible by building rough
prototypes of your ideas, then you’ll share
them with the people from whom you’ve
learned and get their feedback. You’ll keep
iterating, refining, and building until you’re
ready to get your solution out into the world.
Source (IDEO Field Guide to HCD)

29. Start with the human
Design has clear intentions
Get the desired response as fast, as
efficient and as less-costly as possible
And always iterate.

30. Thank you