5 Essential Social Media Accounts for Tourism Marketing

5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby,Marketing Director, Travelshake.com@Travelshake,[object Object],The Hotel Technology Briefing,[object Object],Dublin, 25th January 2011 ,[object Object]

Five Essential Social Media Accounts for Tourism,[object Object],Facebook,[object Object],Twitter,[object Object],YouTube,[object Object],Foursquare,[object Object],Travelshake,[object Object]

Tourism and Hospitality businesses worldwide are embracing Social Media as an effective marketing tool.,[object Object]

Content: What will you say, offers, news, videos, photos

Campaigns: competitions and contests to engage your fanbase

People: Who will update and maintain the social media accounts

Platforms: Which ones - Youtube, Twitter, Facebook, Foursquare, Travelshake.Key Elements of a Social Media Strategy,[object Object]

Creating an “Owner’s Ecosystem” © Travelshake,[object Object],Twitter,[object Object],Facebook,[object Object],Direct booking,[object Object],Google Maps,[object Object],Youtube,[object Object],Flickr,[object Object],Owner’s Website,[object Object],Travelshake,[object Object],Forums,[object Object],Skype/IM,[object Object],Blog,[object Object],Review Sites,[object Object],Email Database,[object Object]

The Owner’s Ecosystem and its “Google Share”,[object Object],Website ,[object Object],Facebook,[object Object],Travelshake,[object Object],Review Sites,[object Object],Youtube ,[object Object]

What are Irish Hotel Updating About on Facebook?,[object Object],Special offers (20),[object Object],Competitions (18),[object Object],Events (in hotel and area) (12),[object Object],Seasonal themed (11),[object Object],Hotel News (10),[object Object],General Hello (9),[object Object],Awards (8),[object Object],Trying to get more fans (8),[object Object],Content updates (photos etc.) (7),[object Object],Weddings (6),[object Object],PR (5),[object Object],Exclusive Facebook Offer (4),[object Object],Golf (3),[object Object],Spa (3),[object Object],Local attractions/tourism (2),[object Object],“There were 127 updates from 54 Irish hotels over 48 hours.”,[object Object],© Travelshake Social Media 2010,[object Object]

Number 1 Hotel on facebook in Ireland,[object Object],Facebook is a key part of the hotels online marketing strategy..........,[object Object],.........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos.,[object Object],“I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson,[object Object]

Play Food & Wine – Restaurant in Ontario, Canada,[object Object],“the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns”,[object Object],“We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”,[object Object]

They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.,[object Object]

Welcome Page on Facebook,[object Object]

Customised Side Panel on Facebook,[object Object]

Vero Beach Hotel & Spa, Miami – Welcome page,[object Object]

Facebook Offer Redemptions:,[object Object],Began issuing FB codes for discounts on best available rates e.g. FOLLOW,[object Object],Codes generated 270 more room nights this year,[object Object]

Good management response to customer post about offers,[object Object]

Facebook Policy for Promotional Campaigns,[object Object],Competitions must be run through an application if they are running on facebook,[object Object],Don’t use the wall to run a competition, it’s against fb policy,[object Object],Competitions can’t use a Facebook mechanic for entry i.e. to like a page, upload a photo/video, comment on a post, promote a post to friends,[object Object],You are allowed to restrict competitions to fans,[object Object],© Travelshake Social Media 2010,[object Object]

Campaign Platforms for facebook,[object Object],Wildfire,[object Object],Involver,[object Object],MiproApps,[object Object],Pagemodo,[object Object],Kremsa “Poll”,[object Object],Fanappz,[object Object],Other platforms: ,[object Object],Vitrue.com, BuddyMedia.com, ContextOptional.com, NorthSocial.com, Static520.com, Tabfusion.com, facebooktabsite.com, shoptab.net, Vendor,[object Object],© Travelshake Social Media 2010,[object Object]

Making a Facebook page more engaging,[object Object],Use Facebook Apps,[object Object],Place Facebook Ads,[object Object],Run a Poll or contest,[object Object],Use the @ Tag,[object Object],Upload a large main image with other social media account listed on it,[object Object],Upload Videos and Photos,[object Object],Write consistent updates,[object Object],Start Conversations with your fans,[object Object],Link to Twitter or vice versa,[object Object],Create a unique landing page to encourage likes,[object Object],Get fans to upload fan photos and tag them,[object Object],© Travelshake Social Media 2010,[object Object]

Westend Bistro, Ritz-Carlton, Washington D.C.,[object Object],[object Object]

ask fans what they would like to see on the seasonal menu

held a contest to select a new fall dessert menu item,[object Object]

Respond to requests and questions within an hour

Field queries ranging from where to find good sushi to alerts that a guest will be checking in late,[object Object]

They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans,[object Object]

Branded Hotel Channel on YouTube,[object Object]

YouTube videos indexing in Google,[object Object]

Low Cost Digital Video Ads,[object Object]

ACE HOTEL NY – Creative use of video for hotels,[object Object]

ACE HOTEL NY – Social Media Film “Charley”,[object Object]

5 Essential Social Media Accounts for Tourism Marketing

InterContinental and Topguest,[object Object]

promote their loyalty programs

increase sales during off hours,[object Object]

Travelshake.comthe first Social Media Platform for the Tourism Industry Worldwide,[object Object]

500+ Tourism Businesses Worldwide on Travelshake,[object Object]

Travelshake.com lets businesses….….create their own free digital media profile that showcases their business, offers, expertise & local knowledge.,[object Object]

Travelshake puts social media accounts in a tourism context,[object Object]

Key Profile Features for a Hotel on Travelshake.com,[object Object],Direct Bookings,[object Object],Offers Feed,[object Object],Video,[object Object],Social Media Feeds,[object Object],User Interaction,[object Object],Peer to Peer Recommendations,[object Object]

facebook and twitter automatic updates on Travelshake,[object Object],Premium Account puts updates on homepage,[object Object]

Dedicated Travel Video Platform ,[object Object]

Pinpoints Integrated for Smartphone Directions,[object Object]

Integrated Wildfire Campaign Platform on Travelshake,[object Object]

Integrated Social Media Promotion,[object Object]

5 Essential Social Media Accounts for Tourism Marketing

5 Essential Social Media Accounts for Tourism Marketing

Recommandé

Contenu connexe

Tendances

Tendances(20)

En vedette

En vedette(20)

Similaire à 5 Essential Social Media Accounts for Tourism Marketing

Similaire à 5 Essential Social Media Accounts for Tourism Marketing(20)

Dernier

Dernier(15)

5 Essential Social Media Accounts for Tourism Marketing