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SOCIAL MEDIA & YOU
FEBRUARY 28, 2012
50% of
   people
40% ofof agencies
 89% companies
   follow
 said they having
  admit to would
  50% of people
   brands in
 use training or to
  no Facebook
  followmedia
   social brands
 governance of
 advertise media
  in social for their
 clients media
 social in 2012
50% of
   people
40% ofof agencies
 89% companies
   follow
 said they having
  admit to would
  50% of people
   brands in
 use training or to
  no Facebook
  followmedia
   social brands
 governance of
 advertise media
  in social for their
 clients media
 social in 2012
The Internet is becoming the town square
for the global village of tomorrow.”
                               Bill Gates
BIG
PICTURE
Brain Solis
TYPESOF SOCIAL MEDIA
TERMINOLOGY
FACEBOOKlike, timeline, events
TWITTER    hashtag, RT, @, twitpic, tinyURL
GOOGLE+circles, hangouts
LINKEDINgroups, boards, recommendations
Facebook
Facebook
Twitter
Twitter
LinkedIn
YouTube
YouTube
Pinterest
Instagram
FourSquare
Google+

HR & Groups
HOW TO USE
SOCIAL MEDIA?
    Listen

     Plan

  Participate

   Evaluate
LISTEN
free & paid tools
PLAN
PARTICIPAT
E
EVALUATE
SOCIAL
MEDIA
SNAPSHO
TS
Perfect Landing
Rogue Tweet
Response
Reaction
A      Have an editorial calendar to fall back on
       to make managing it seem more… manageable
FEW
TIPS
A
       Measure results – Think ROE not ROI
FEW
TIPS
A
       Keep marketing messages to a minimum
FEW
TIPS
A
       Always play on the offense
FEW
TIPS
A      It is more than just a marketing team effort


FEW
TIPS
Social Media & You

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Social Media & You

Editor's Notes

  1. Review analyticsPrioritize feedbackRe-evaluate your strategy Quality overquantityWays to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) SocialKlout
  2. DearSWA.com