Microsoft's Customer Engagement Strategy
The newest release of Microsoft Dynamics CRM represents a huge leap forward in Microsoft's journey to deliver intelligent customer engagement. The strategy is clear: to enable organizations to personalize customer experiences; to give them the tools to be more proactive, and to empower them with the intelligence to be able to predict trends and identify patterns to know what the customer needs and wants before they do.
15. FEBRUARY 18, 2016 | SLIDE 15
MICROSOFT ACQUISITIONS
Okt 2012
• MarketingPilot => Microsoft Dynamics Marketing (MDM)
March 2013
• NetBreeze => Social Engagement (SE)
Jan 2014
• Parature => Parature, from Microsoft
March 2015
• Mojo Survey => Voice of the Customer
July 2015
• FieldOne => FieldOne, from Microsoft
Aug 2015
• FantasySalesTeam => FST, from Microsoft
Sept 2015
• Adxstudio => Adxstudio, from Microsoft