Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Chargement dans…3
×
1 sur 38

Trendbuero Asia-Pacific – Company profile

4

Partager

Télécharger pour lire hors ligne

Who we are, what we do, how we do it and what we can deliver to our clients

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Trendbuero Asia-Pacific – Company profile

  1. 1. Trendbüro | Asia-Pacific www.trendbuero.com >> 1 Company Introduction
  2. 2. I would like to introduce you to Trendbüro Asia-Pacific. 1. Who we are 2. What we do 3. Why we do it 4. How we do it 5. What we deliver Agenda www.trendbuero.com >> 2
  3. 3. We are a mix of a creative think-tank, consumer research company, innovation lab and strategic consulting company. Dirk Jehmlich Lidan Liu Vera Li Yu General Manager Designer, Head of Shanghai Office Trend Research Director China Sarah Volk Elaine W. Ho Miranda Sinaga Research Fellow Design Research Expert Trend Analyst Manuela Puls Wang Ge Neville Mars Office Management Graphics and Concepts Specialist Who we are www.trendbuero.com >> 3
  4. 4. Our position LEFT BRAIN RIGHT BRAIN STRATEGY CREATIVITY analytical thinking intuitive thinking logical acting emotional acting driven by facts inspired by fiction Who we are www.trendbuero.com >> 4
  5. 5. Our position LEFT BRAIN RIGHT BRAIN STRATEGY CREATIVITY linear non-linear thinkers thinkers Who we are www.trendbuero.com >> 5
  6. 6. Our position LEFT BRAIN RIGHT BRAIN STRATEGY CREATIVITY Who we are www.trendbuero.com >> 6
  7. 7. Our position analytical thinking authentic intuitive thinking logical acting human emotional acting driven by facts innovative inspired by fiction Who we are www.trendbuero.com >> 7
  8. 8. Our position linear non-linear thinkers thinkers Who we are www.trendbuero.com >> 8
  9. 9. Our position Who we are www.trendbuero.com >> 9
  10. 10. Within the last 16 years we set up a strong and reliable network of correspondents and trendsetters all over the world. Hamburg Germany Beijing China Who we are www.trendbuero.com >> 10
  11. 11. I would like to introduce you to Trendbüro Asia-Pacific. 1. Who we are 2. What we do 3. Why we do it 4. How we do it 5. What we deliver Agenda www.trendbuero.com >> 11
  12. 12. Our mission Turn trends into something that matters. What we do www.trendbuero.com >> 12
  13. 13. Our service position: focused on future-oriented marketing and product innovation Consulting (McK, BCG) Branding Design (JWT, Ogilvy) (IDEO, Frog) Market Research (TNS, Horizon) What we do www.trendbuero.com >> 13
  14. 14. Key Questions 1. Which trends/concepts/innovations do you observe abroad that could work in China, too? 2. How to modify our brand and product strategy to succeed in China/foreign markets? 3. Who are trendsetters in China and how to reach them with our brand and products? 4. What will change in Chinese households and minds until 2020. What does it mean for our company? What we do www.trendbuero.com >> 14
  15. 15. Transforming trends into profit: Using our fields of competence as basis for future projects. Trends Consumer Branding & Innovation & Business Insights Communication Idea Creation Development SCOPE Trend... Consumer... Trend… Innovation Scenario planning, ...consulting ...insight reports …brand checks workshops ...reports ...interviews …pr support Vision workshops ...lectures ...home visits …marketing New product ...workshops ...observations development Coaching/ SERVICES ...scouting tours ...blog monitoring Mentoring Innovation Management Innovation Coaching What we do www.trendbuero.com >> 15
  16. 16. We dedicate success stories to our clients. Our story is 16 years of industry leadership and the success of our clients. What we do www.trendbuero.com >> 16
  17. 17. I would like to introduce you to Trendbüro. 1. Who we are 2. What we do 3. Why we do it 4. How we do it 5. What we deliver Agenda www.trendbuero.com >> 17
  18. 18. Chinese are different: The European society is balanced. Individualism and hedonism go together with harmony and security. Why we do it www.trendbuero.com >> 18
  19. 19. Chinese are different: The American society is mostly shaped by individualism and hedonism. Why we do it www.trendbuero.com >> 19
  20. 20. Chinese are different: So what? China’s trendsetters are hardly predictable due to a missing bases of individual decision making. Why we do it www.trendbuero.com >> 20
  21. 21. Trends replace traditions Trends are strategies for consumers to handle a continuously changing environment. Trends are the source of innovation. Why we do it www.trendbuero.com >> 21
  22. 22. Consumers expect more value for less money. Companies have to find out what consumers value. Reduce Eliminate Costs Value Innovation Buyer Value Raise Create Why we do it www.trendbuero.com >> 22
  23. 23. Challenge Consumers don’t know what they want. But you have to. Why we do it www.trendbuero.com >> 23
  24. 24. I would like to introduce you to Trendbüro. 1. Who we are 2. What we do 3. Why we do it 4. How we do it 5. What we deliver Agenda www.trendbuero.com >> 24
  25. 25. Get the big picture: We identify life drivers of your consumers and analyze their directions to pick out changing and rising needs. Environment How we do it www.trendbuero.com >> 25
  26. 26. Ask to get answers; listen to get insights: Consumers are suspicious of market researchers. Consumers trust consumers. Product Development Workshops Service Innovation Brand Communication Concepts How we do it www.trendbuero.com >> 26
  27. 27. Count insights not numbers: Where do you tell people about your feelings? In a test studio? We prefer to invite people to our KTV studio. How we do it www.trendbuero.com >> 27
  28. 28. Discover need gaps: Spend 3 days in a car with friends instead one hour with an interviewer. Than you know where to find need gaps. How we do it www.trendbuero.com >> 28
  29. 29. Strategic thinking: Develop a idea framework to fill your innovation pipeline. How we do it www.trendbuero.com >> 29
  30. 30. Talk to nerds: Trendsetters cannot be recruited. They find you. BLUE HOUR is a bi-monthly lo friends, partne unge event for rs and creative minds. ture forum d Day is the fu The German Tren -speaking t in the German for managemen social change t focuses on world. The even es for management, and its consequenc design. marketing and How we do it www.trendbuero.com >> 30
  31. 31. I would like to introduce you to Trendbüro. 1. Who we are 2. What we do 3. Why we do it 4. How we do it 5. What we deliver Agenda www.trendbuero.com >> 31
  32. 32. Information: Studies & Reports as a starting point for strategies What we deliver www.trendbuero.com >> 32
  33. 33. Insights: Trend Videos & Trend Kits as an outlook into consumer’s future life What we deliver www.trendbuero.com >> 33
  34. 34. Ideas: Idea Creation Workshop as a source of innovation What we deliver www.trendbuero.com >> 34
  35. 35. Inspirations: Trend Safaris & Scouting Trips as a source for concept ideas, campaigns and events What we deliver www.trendbuero.com >> 35
  36. 36. Concepts: Products, marketing initiatives, services, retail What we deliver www.trendbuero.com >> 36
  37. 37. Concepts: Products, marketing initiatives, services, retail What we deliver www.trendbuero.com >> 37
  38. 38. ©2008 Thank you! Hamburg | Beijing Dirk Jehmlich Vera Yu General Manager Asia-Pacific Trend Research Director China Trendbüro 研究中心 #2108 Xintai Building | 8 Xiaguangli | Chaoyang District | 100016 Beijing | China Email: d.jehmlich@trendbuero.com | v.yu@trendbuero.com |http://www.trendbuero.com Contact www.trendbuero.com >> 38

×