Online India Handbook

1. Online
India
India
brought to you by

2. 1. India Insider
2. Top Players Online India
3. India Online 2.0
4. India Digital Divide
5. Indian Mobile Market
6. Business Online India
with our imagery partner

4. Urban Population ~ 250 M
Literate Population ~ 205 M
English Literate~ 77 M
PC Literate ~ 85 M
Claimed Users
~ 57 M
Active user: accessed
Active Users the internet in the last
~ 42 Mn 30 days
Source: IMRB I-Cube

5. Deleted
34%
36%
% Growth Over Last Year 38%
36%
64%
15%
49%
76%
94%
Source: IMRB I-Cube

6. What Indians are Doing Online?
7% 1% 6% 5%
9% 8% 9%
20% 10% 5% 2% 6%
9% 5%
18% 20% 18%
24% 27%
31% 4%
7% 5%
7% 39% 5%
9%
8% 65%
61% 62% 56%
53%
44%
31%
All 30 Cities School College Young men Older Men Working Non working
Going Kids Going Women Women
Email Chat Information Entertainment E-Commerce
Source: IMRB I-Cube 2008

7. Online
India

8. Rank Site Name Unique Visitors Major Business
(in ‘000)
1 Google 25,830 Paid Search
2 Yahoo 22,864 Portal, Online Ad
3 Orkut 15,553 Social Networking
4 Blogger.com 10,627 Blogging
5 Youtube 10,558 Video Streaming
6 Rediff.com 9,331 Portal ,Online Ad
7 Wikipedia 7,471 Reference
8 Facebook 6,887 Social Networking
9 Ask Network 5,789 Online Ad
10 MSN 5,663 Online Ad
Source: Comscore June 09

9. June 08 India Search Market Searches per searcher
Worldwide 92.5
Google 81.4%
UK 124
Yahoo! 9.4% Korea 103.5
Japan 102.6
Ask 1.9%
Australia 97.7
China 75.3
Microsoft 1.7%
US 70.5
Rediff 1.5% India 53.1
Source: Comscore

10. Rank Site Name Total Unique Visitors (‘000) % Change
June ’08 June ‘09
1 Orkut 10,126 15,553 54
2 Facebook 2,695 6,887 156
3 Bharatstudent 4,126 4,033 -2
4 Hi5 1,285 1,163 -9
5 Ibibo 791 1,609 103
6 Myspace - 897 -
7 LinkedIn 442 928 110
8 Tagged.com 413 1,158 180
9 BIGADDA 815 723 - 11
10 Fropper 572 331 - 42
Source: Comscore

11. Source: Sysomos
0.85
0.87
0.90
1.28
1.51
2.00
2.80
5.69
7.87
62.14
Percent of Twitter Users

12. Digital
Divide

13. 1.16 B Population.
1635 Dialects classified into 234 mother
tongues & grouped under 122 languages.
11 Indian languages are spoken by nearly 1B
(92.84%) population of the nation.
Source: Census of India 2001

14. Top 10 Languages on WWW
Indian language web is
non-existent !!
Source: Internet World Stat

15. Top 10 Countries by Internet Audience
Riding on the
English Advantage
Indian internet shaped up as
Billion handful English literates
prerogative
WWW Users
Source: ComScore , Home & Office Users only

17. 58% of the world's installed PCs are in mature markets (US, Western Europe & Japan ),
but these markets only account for 15% of the world's population
58% of the world's mobile phone users are in developing markets.
Country Mobile Mobile Internet Internet Broadband PC /1000 Mobile Phone
Phones (M) Penetration Users (M) Penetration Users (M) Users to Internet
Users Ratio
China 457 47% 179.7 13.5% 83.3 122 2.54 :1
US 271 87% 163.3 53.5% 79 762 1.66:1
Japan 105.8 84% 59.9 47.2% 30.3 663 1.77:1
Germany 106 123% 36.9 45% 23.4 545 2.87:1
UK 75.75 124% 36.6 60% 17.4 600 2.07:1
Brazil 150.6 80% 27.6 14.8% 9.3 105 5.46:1
S.Korea 45.6 94% 27.25 56.3% 14.74 545 1.67:1
India 346.9 30% 32 2.8% 5.4 36 10.84:1
Source: Gartner, ITU, ComScore & Point Topic

18. Tariff per minute in US$
Source: Portio Research

19. Online
India

20. India: Growth in Ad Market
Indian Ad Revenue in US$ Million
Source: Group M

21. Global: Online as a % of Total
Ad Spend
While in developed markets online represents 8-20% of total ad spend..
Nation Total Ad Market Size (M$) Online As % of total
US 148 ,990 8.7%
UK 23,320 18%
Japan 42,528 12.4%
Germany 21,676 10.75%
France 12,731 10.95%
S Korea 7,750 12.77%
China 15,048 8.06%
Source: Zenith Optimedia

22. India: Distribution by Media Spend
 In India online represents ~ 3% of total media spend
Source: Group M

23. Jai Ho !
We hope you have enjoyed
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24. TrendsSpoting's Handbook of Online India captures the most updated
statistics covering modern India markets.
Tap into a wealth of internet and mobile users indications to better understand how
India is vastly growing as one of the most interesting countries to follow.
This handbook includes 65 research slides and statistical charts based on
market research analyses.
.
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25. More on previous reports by TrendsSpotting:
TrendsSpotting Michael Jackson’s
Handbook Of Online Farewell Trends
China
Five Dominating 2009 Trends Prediction
Advertising
Approaches
On Recession
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