IMP provides digital marketing solutions to build brand awareness and increase revenue for organizations. They use inbound marketing methodologies to generate and convert leads into sales. IMP pioneered the use of inbound marketing in Vietnam, especially for education, training, and services companies. Their services include marketing strategy, website development, social media marketing, content creation, and advertising. IMP aims to help clients improve customer relations and save costs through relevant, useful content.

3. Who We Are

4. Who We Are
IMP provides the most effective and measurable
digital marketing solutions to build brand awareness,
increase revenue and growth sustainably for
organizations across sectors.

5. Who We Are
We are pioneers in applying Inbound Marketing
methodologies to generate and convert leads into
sales effectively, especially for companies in
Services, Education and Training industries in
Vietnam.

6. Inbound Marketing Methodology
Inbound Marketing refers to marketing activities that bring visitors in, rather than
marketers having to go out to get prospect's attention.
Inbound marketing earns the attention of customers, makes the company easy to be
found and draws customers to the website by producing interesting, useful and
relevant content.

7. Inbound Marketing Benefits
Create and maintain naturally a top-of-mind
presence by continuously providing useful and
related content to potential customers’ needs and
interests.

8. Inbound Marketing Benefits
Save cost by focusing on spending
resources (time, money and effort) on
people who are highly potential of
becoming brands’ customers.

9. Inbound Marketing Benefits
Improve customer relations (hence sell more of your
products and services) by providing customer-centric
contents and activities.

10. Our Core Values
Playful Accountable Client-Focused Thriving

11. What We Do

12. Capabilities
Marketing Consulting
& Strategy Development
Websites & Landing Pages
Development
Search Engine Marketing
• Marketing & Brand consulting
• Marketing Strategy
• Website
• Landing page
• Blog
• Search Engine Optimization (SEO)
• Adwords
• Google Display Network (GDN)
• Advanced targeting (Remarketing,
Context, Topics, etc.)

13. Capabilities
Social Media Marketing Email Marketing Design
• Facebook fanpage management
• Content development
• Driving Engagement
• Facebook advertising
• Other channels (Instagram, Zalo, etc)
• Email marketing system deployment
• Email design, content development
and management
• Brand identity packages
• Websites & Apps
• Brochures/Flyers
• Banners

14. Capabilities
Content Development Public Relation
• Websites, Landing pages
• Brochures, flyers
• Social media contents (text, visual, games, etc)
• Blog posts
• Emails
• Whitepapers, ebooks, etc.
• PR Planning
• Editorials
• Booking (online & print)

15. Capabilities
Sales Development
(via Partner)
Market Research
(via Partner)
• Sales process development
• Sales training & coaching
• Quantitative
• Qualitative
• Retails measurement
• Online research

16. Flagship Solutions
Search Engine
Optimization (SEO)
& SEO Seeding
Content Marketing Online Advertising
Digital Marketing
Strategy & Consulting

17. Our Clients & Partners

18. Our Clients – Education & Training

19. Our Clients

20. Our Partners

21. Why They Chose Us
• We start every project with a bigger picture, from our
clients’ positioning, their target audience, the expected goals
and other marketing activities, to make sure our works would
fit well into an integrated marketing plan, and contribute to
the bottom line result.
• We do what works. Besides doing our best to meet the
committed KPIs, IMP always aims for tangible business
results such as getting more customers, increasing revenue
and conveying meaningful brand messages to targeted
audience of our clients.
• We constantly track our campaigns’ performance, to
ensure everything is on track, and flexibly make changes if
needed. And our client service team is always in ready mode
to listen to your feedback and provide necessary consultancy.

22. Why They Chose Us
• Our members have never ceased to learn the newest
methodologies, technologies or best practices from successful
campaigns, both local and worldwide, and apply them to
increase the effectiveness of our clients’ marketing activities.
• Besides digital solutions, IMP’s strategic partners can
add great values to our projects by providing business,
market and consumers’ insights which would become the
foundation of a more effective marketing campaign; or
strengthening your sales team with necessary training,
coaching and standardized sales processes.

23. Our Clients
“IMP is a professional and enthusiastic marketing team. They don’t hesitate to make
changes to bring about a better result. Their approach had effectively helped us recruit
14 new children within only one and a half month. Pandakids School’s management
board has been very please with their performance and decided to let them take care of
all of our marketing activities.”
Ms. Hong Do – Managing Director | Pandakids School
“I am really please with their strategic thinking, passion for their jobs and practical
approaches. During the time of our cooperation, IMP has always planned and aimed to
reach for business goals which matter most. And they successfully proved that our
marketing budget is an effective investment, which can help Wow Art thrive sustainably.”
Mr. Nguyen Bui – CEO| Wow Art

24. Our Clients
“We saw great potential from the team. They managed to deliver the result under really
short deadlines while providing extra value in suggesting format and settings that
improved our project even further. I’m looking forward to collaborating again with team
IMP.”
Mr. Frederick Chanut – Managing Director | In Marketing We Trust
“IMP’s professional process in consulting and executing have improved AiiM’s Sales and
Marketing performance, especially in term of digitalizing and standardizing our system. I
am really grateful that we have a partner that possesses that much experiences and
understandings for the education and training business industry.”
Mr. Dung Nguyen – Business Director | AIM ACademy

25. Our Works

26. Integrated Marketing
Brand Counsultancy:
• Brand Repositioning
Website Development:
• Designing Wireframe
• Copywriting
• Shooting Photos
• Designing Layout
• Coding
Develop & Manager Social Channels:
• Facebook
• Youtube
• Flickr
• Email
Running Sales Campaigns:
• New School Year 2014
• After Lunar New Year 2015
Content Development:
• Social Media
• Blog
• Enewsletter
www.pandakidsschool.vn | www.facebook.com/pandakidsschool

27. Integrated Marketing
Brand Counsultancy:
• Brand Repositioning
Website Development:
• Designing Wireframe
• Copywriting
• Coding
Running Online Campaign:
• Sound of Universe
• Summer 2015
• ABRSM
Content Development:
• Social Media
• Blog
• Enewsletter
• Live update offline campaigns
www.neokid.vn | www.facebook.com/neokid.vn

28. Integrated Marketing
Targetting truck drivers who have Castrol Stickers
on their trucks
Scope of work:
• Strategy, concept and planning
• Key Visual development
• Website development
• Content (Zalo and website)
• VOV Giao Thông
• SMS
• Zalo Ads
• Follow up calls
• Field visit

29. Website Development
Returnbased Data First Social Insight
Neokid Pandakids Vietnam Coaching Institute

30. Application Development

31. Landing Pages

32. Social Media & Content Development

33. Social Media & Content Development

34. Social Media & Content Development

35. Social Media & Content Development

36. Case Study: Launching Canon EOS 5D Mark IV
• Context: Canon Marketing Vietnam needed to run Markeitng and Communications
activities to promote their launching event for new Camera – EOS 5D Mark IV in
Vietnam
• Objectives:
• Promote Camera and the event
• Get people to join the event
• Target audience: professional cameramen, especially focus on people who are
working in fashion and wedding fields

37. • IMP planned and implemented all digital
activities.
• Main approach:
• Develop landing page to introduce event and
receive registration
• Run banner ads on Google Display Network
• Run Facebook Ads
• Run a series of Boosted Facebook content
• Share content on suitable forums and
Facebook groups
Case Study: Methodology

38. Case Study: Result
• Within 3 weeks, total number of
registrants reached 2.500 (on
landing page)
• Total number of participants: ~400

39. Our Team

40. Our Team
IMP was founded by an experienced team with many
combined years of working for top multinational and
Vietnamese organizations, across many sectors.
After periods of leading, managing and executing
marketing and sales activities, we understand and
feel the challenges and needs to implement effective
and measurable marketing programs with limited
resources.
Our mission is to develop and implement strategies
and systems that can help businesses in different
industries increase revenue, build brand awareness
and grow effectively and sustainably.

41. Core Team
Quan Vo
Managing Director
8 years of experience
Huy Vo
Technical Director
7 years of experience
Quynh Pham
Communication Director
7 years of experience

42. TRUONG TUYET NGAN (Ms.)
Experiential Marketing Consultant
0905 10 74 70
ngan.truong@worldline.vn